Icomm Group
Icomm Group is a privately held Brazilian holding that operates two flagship premium fashion e-commerce platforms, Shop2gether and OQVestir, serving fashion-conscious consumers across Brazil via owned storefronts and major marketplace channels.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Icomm Group does
Icomm Group is a privately held Brazilian e-commerce holding company founded in 2017 that operates two flagship premium fashion online storefronts, Shop2gether and OQVestir, serving fashion-conscious Brazilian consumers with curated multi-brand assortments. The group runs a dual-brand strategy in which the two platforms maintain distinct identities while sharing centralized corporate infrastructure, including a headquarters in Vila Olímpia (São Paulo), an operations branch in Barra Funda, and a distribution center in Extrema, Minas Gerais. Headcount sits at 250-300 employees ("Icommnicos") with a 76% female workforce and an internally developed leadership bench.
The business combines direct-to-consumer retail with a multi-channel marketplace strategy. In addition to its own platforms, Icomm operates an "Out" model distributing through Mercado Livre, Amazon, and TikTok Shop, and an "In" model that hosts third-party sellers on its own e-commerce properties. Customer retention is driven by an automated CRM framework built on the Insider customer data platform, with RFV-based lifecycle analytics, loyalty program management, and multi-channel communications across email, SMS, push, and WhatsApp. Paid acquisition runs through Google Ads, Meta Ads, TikTok Ads, and marketplace-native ad networks (Mercado Ads, Amazon Ads), supplemented by an in-house influencer and creator seeding program.
Revenue is generated through three primary streams: direct retail sales of premium fashion inventory, marketplace commissions from managed third-party seller operations, and trade marketing income from strategic brand partnerships and sponsorships. The company has no disclosed external investors, parent company, or funding rounds, and operates exclusively within the Brazilian domestic market.
Icomm Group firmographics
Firmographics- Name
- Icomm Group
- Legal name
- Icomm Group
- Website
- https://icommgroup.gupy.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Icomm Group is a privately held Brazilian holding that operates two flagship premium fashion e-commerce platforms, Shop2gether and OQVestir, serving fashion-conscious consumers across Brazil via owned storefronts and major marketplace channels.
- Ownership category
- akta.pro rank
Icomm Group industry classification
Industry- Product category
- Premium Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Apparel, Footwear & Accessories Online Retailers (CRAFADAB)
Keywords
Where Icomm Group is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Icomm Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- E-commerce Sales (Direct): Revenue from direct online sales of premium fashion brands through owned platforms Shop2gether and OQVestir. Company acts as retailer purchasing merchandise from brands and selling to end consumers.
- Marketplace Commissions: Commission-based revenue from managing third-party sellers ('In' model) on the company's own e-commerce platform, plus fees from external marketplace channel operations ('Out' model) through Mercado Livre, Amazon, and TikTok Shop.
- Trade Marketing & Sponsorships: Revenue generation through strategic partnerships and sponsorships developed by the Trade Marketing team, creating commercial value from brand collaborations for Shop2gether and OQVestir.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium fashion e-commerce with curated multi-brand portfolio |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Icomm Group product offering
Product offeringCore offering
Icomm Group operates two premium fashion e-commerce platforms, Shop2gether and OQVestir, which curate and sell multi-brand clothing, accessories, and lifestyle products to Brazilian consumers. The group supplements direct online retail with marketplace operations on Mercado Livre, Amazon, and TikTok Shop, and manages third-party sellers on its own platforms through an internal marketplace model.
Product overview
Icomm Group operates a dual-brand e-commerce ecosystem comprising Shop2gether and OQVestir, two premium fashion e-commerce platforms serving the Brazilian market. The group functions as a multi-brand marketplace that aggregates fashion brands to deliver an online premium shopping experience. While the platforms share operational infrastructure (centralized distribution in Extrema, MG), each maintains its distinct brand identity and customer proposition.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop2gether Premium Brazilian fashion e-commerce platform offering curated clothing, accessories, and lifestyle products from multiple brands, serving Brazilian consumers seeking premium multi-brand fashion.
- OQVestir Premium Brazilian fashion e-commerce platform offering curated clothing, accessories, and lifestyle products from multiple brands, serving Brazilian consumers seeking premium multi-brand fashion.
Quantifiable outcome
- 76% of workforce comprised of women, demonstrating diversity commitment
Companies that use Icomm Group
Customer profileNamed customers2 records
Ideal customer profiles2 records
Icomm Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Icomm Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- Shop2gethercoreOne of two flagship e-commerce platforms operated by Icomm Group. Shop2gether serves as a primary direct-to-consumer channel for premium fashion brands in Brazil, maintaining its distinct brand identity while benefiting from shared corporate infrastructure and operations.
- OQVestircoreOne of two flagship e-commerce platforms operated by Icomm Group. OQVestir serves as a primary direct-to-consumer channel for premium fashion brands in Brazil, maintaining its distinct brand identity while benefiting from shared corporate infrastructure and operations.
- Mercado LivrecoreMajor external marketplace channel for Icomm Group's 'Out' model operations. Products are distributed through Mercado Livre's platform with paid advertising support through Mercado Ads. Icomm manages listings, pricing, stock, and promotional campaigns on this channel.
- AmazoncoreMajor external marketplace channel for Icomm Group's 'Out' model operations. Products are distributed through Amazon's platform with paid advertising support through Amazon Ads. Icomm manages listings, pricing, stock, and promotional campaigns on this channel.
- TikTok ShopsecondaryEmerging external marketplace and social commerce channel for Icomm Group's 'Out' model operations. Products are distributed through TikTok Shop with paid advertising support through TikTok Ads, aligning with the platform's social commerce trends.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Icomm Group competitors and assessment
Company assessmentDirect peers
- Dafiti: One of Brazil's largest online fashion and lifestyle retailers, offering multi-brand apparel and footwear. Directly comparable as a multi-brand fashion e-commerce operator competing for the same Brazilian online premium/mid-market shopper.
- Amaro: Brazilian digital fashion retailer combining proprietary brands with marketplace offerings. Comparable to Icomm in being a Brazil-based, fashion-tech-forward e-commerce operator with multi-brand portfolio and proprietary technology.
- Zattini: Brazilian online fashion and footwear retailer (part of Netshoes/VisaVale ecosystem). Comparable as a major domestic multi-brand fashion e-commerce site serving Brazilian consumers with similar category breadth and pricing tier.
Broad incumbents
- Farfetch: Global premium luxury fashion marketplace connecting boutiques and brands with consumers. Comparable as a larger, established premium/luxury fashion platform with overlapping brand portfolio and target customer, though operating globally.
- Mytheresa: Global premium and luxury fashion e-commerce platform. Comparable as an established premium fashion online retailer serving an upscale customer base with curated multi-brand assortment, though internationally focused.
- Lojas Renner: Brazil's largest fashion-focused department store chain with growing e-commerce. Comparable as a major Brazilian multi-brand fashion retailer with significant online presence, though operating primarily as a mass/premium brick-and-mortar chain.
- C&A Brasil: Major Brazilian apparel retail chain with established e-commerce operations. Comparable as a large domestic multi-brand fashion retailer with broad online assortment, though positioned more broadly than Icomm's premium focus.
- 24S (LVMH): Premium multi-brand fashion e-commerce platform owned by LVMH. Comparable as an established premium fashion online retailer curating luxury and designer brands, though globally focused and backed by a major luxury conglomerate.
Others
- Mercado Livre: Latin America's largest e-commerce marketplace and a key 'Out' channel partner for Icomm. Comparable as a critical distribution and advertising platform that Icomm relies on, rather than a direct competitor in premium fashion curation.
Regional players
- Riachuelo: Brazilian apparel retail chain with growing digital channel. Comparable as a domestic fashion retailer with premium-leaning private label brands and e-commerce push, though primarily physical-store anchored.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Icomm Group social profiles
Digital presenceIcomm Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icomm Group leadership team
Management profileNumber of profiles
Profiles3 records
Icomm Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icomm Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icomm Group
What does Icomm Group do?
Icomm Group operates two premium fashion e-commerce platforms, Shop2gether and OQVestir, which curate and sell multi-brand clothing, accessories, and lifestyle products to Brazilian consumers. The group supplements direct online retail with marketplace operations on Mercado Livre, Amazon, and TikTok Shop, and manages third-party sellers on its own platforms through an internal marketplace model.
Is Icomm Group a public or private company?
Icomm Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Icomm Group founded?
Icomm Group was founded in 2017. It employs 101 to 250 people.
Where is Icomm Group based?
Icomm Group is headquartered in São Paulo, Brazil, in the Latin America region.
How does Icomm Group make money?
Three revenue lines are on record. E-commerce Sales (Direct) is the primary driver. The others are marketplace Commissions and trade Marketing & Sponsorships.
Who are Icomm Group's main competitors?
Direct peers on record are Dafiti, Amaro and Zattini. Broad incumbents are Farfetch, Mytheresa, Lojas Renner, C&A Brasil and 24S (LVMH). Mercado Livre is listed as an others. Riachuelo is listed as a regional player.
Does Icomm Group have an API?
No public API is recorded for Icomm Group.
What industry is Icomm Group in?
Icomm Group's product category is Premium Fashion E-commerce. Its primary akta.pro industry code is CRAFADAB, Apparel, Footwear & Accessories Online Retailers. Its NAICS code is 4581 and its SIC code is 5600.