OQVestir
OQVestir is a Brazilian DTC fashion e-commerce platform, headquartered in São Paulo, that sells apparel, footwear, and accessories from over 250 curated brands to male, female, and unisex Brazilian consumers via website, mobile app, and try-at-home delivery.
- Company typePrivate
- Founded2008
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What OQVestir does
OQVestir is a Brazilian fashion e-commerce platform headquartered in São Paulo that sells apparel, footwear, and accessories from a curated portfolio of more than 250 national and international brands, including Farm, Animale, Osklen, Schutz, Nike, Adidas Originals, Levi's, and Tommy Hilfiger. Founded in 2008 and operating under the ICOMM Group umbrella alongside sister brand Shop2gether (acquired in 2017), the company runs a direct-to-consumer model through its website (oqvestir.com.br) and a mobile app on iOS and Android, with item prices ranging from R$13 to R$7,009 and installment payment available up to 10x without interest. Its product surface spans women's wear (dresses, blouses, jeans, beachwear, fitness), men's wear (shirts, polos, jeans, sneakers), unisex jeans and sneakers, accessories, and seasonal collections such as Inverno'26, supported by a "Bazar" sale channel carrying 8,623+ discounted items.
The underlying technology stack is provided by parent ICOMM Group and includes a multi-brand storefront with category taxonomy, customer accounts, wishlist functionality, and Google/Facebook social login. Differentiated service features include a "Prove em Casa" (Try at Home) flow where customers receive items, try them, and return unwanted pieces online; express same-day delivery in São Paulo capital; free shipping above R$499; and free returns. Marketing and customer acquisition rely on Instagram presence with the #oqvestir user-generated content hashtag, an email newsletter (Oqv daily) with a 15% first-purchase incentive, app-exclusive FRETEAPP coupons, and influencer-driven word-of-mouth rather than paid performance channels disclosed in the data.
The business model is straightforward retail: OQVestir purchases inventory from third-party brands, marks it up, and sells directly to Brazilian consumers with transaction-based revenue and no marketplace take-rate or subscription component visible. The horizontal customer segmentation targets female, male, and unisex fashion consumers across daily, work, beach, fitness, and formal occasions. The company is private, employs 251-500 people, and discloses no revenue, funding history beyond a 2011 Series B led by Tiger Global Management with Kaszek, or ownership details beyond ICOMM Group parentage.
OQVestir firmographics
Firmographics- Name
- OQVestir
- Legal name
- OQVestir
- Website
- https://oqvestir.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OQVestir is a Brazilian DTC fashion e-commerce platform, headquartered in São Paulo, that sells apparel, footwear, and accessories from over 250 curated brands to male, female, and unisex Brazilian consumers via website, mobile app, and try-at-home delivery.
- Ownership category
- akta.pro rank
OQVestir industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
- akta.pro secondary industries
- Fashion & Accessories Marketplaces (CRAFABAA), Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where OQVestir is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
OQVestir business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Retail sale of fashion products (clothing, shoes, accessories) from multiple national and international brands. Revenue generated through direct consumer transactions with prices ranging from R$13 to R$7,009 per item. Offers installment payment up to 10x without interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OQVestir product offering
Product offeringCore offering
OQVestir is a Brazilian online fashion retailer offering women's, men's, and unisex clothing, shoes, accessories, and fitness wear from over 250 curated national and international brands via its e-commerce site (oqvestir.com.br) and mobile app. The platform combines multi-brand catalog curation with consumer-friendly services such as a "Try at Home" (Prove em Casa) home trial, installment payments up to 10x without interest, free shipping above R$499, and express same-day delivery within São Paulo capital.
Product overview
OQVestir is a Brazilian fashion e-commerce platform offering a comprehensive online retail experience for women's and men's fashion. The platform operates as a multi-brand marketplace featuring over 250 national and international fashion labels including Farm, Animale, Osklen, Boss, Schutz, Nike, Levi's, and many others. The product portfolio includes core categories for clothing (Roupas), dresses (Vestidos), shoes (Sapatos), accessories (Acessórios), jeans, and fitness wear. Additional offerings include a mobile app for iOS and Android with promotional benefits, a sale channel (Bazar) with discounts up to 80% off, and seasonal collections like the Inverno'26 (Winter 2026) line. The platform provides integrated services such as home try-on, free exchanges and returns, installment payment options up to 10x without interest, express delivery in São Paulo capital, and customer support via phone, email, and WhatsApp.
Differentiator
Problem solved
Functional benefit
Products and services
- OQVestir E-commerce Platform Brazilian online fashion retail platform offering women's and men's clothing, footwear, accessories, and branded fashion items through direct online retail with delivery and installment payment services to individual Brazilian consumers.
- OQVestir Mobile App Mobile application for iOS and Android providing shopping access to OQVestir's multi-brand fashion catalog with promotional benefits including a free shipping coupon (FRETEAPP) for first-time users.
- Try at Home (Prove em Casa) Service Service allowing customers to order items to try at home and return unwanted selections through an online returns process, reducing the fit and quality risk of online apparel purchase for Brazilian consumers.
Companies that use OQVestir
Customer profileSegments3 records
Ideal customer profiles3 records
OQVestir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OQVestir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICOMM Group (Shop2gether)coreICOMM Group is the parent technology company powering the OQVestir platform. The company states 'Powered By ICOMM Group: Shop2gether & Oqvestir' indicating deep technology integration and shared infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OQVestir competitors and assessment
Company assessmentBroad incumbents
- Netshoes: Major Brazilian sports and fashion e-commerce platform with broad multi-category apparel, footwear, and accessories assortment. Comparable in e-commerce-first model and Brazilian consumer base, with particular overlap in sneakers and athleisure segments.
- Magazine Luiza (Magalu): Brazil's leading general-merchandise omnichannel retailer with a strong marketplace platform including fashion. Comparable in Brazilian e-commerce scale, installment-payment infrastructure, and marketplace dynamics, though apparel is one of many categories rather than the core focus.
- Riachuelo: One of Brazil's largest fashion retailers with hundreds of physical stores and growing digital presence. Comparable in mid-market apparel positioning, multi-category assortment, and Brazilian mass-consumer target market.
- Renner: Brazil's largest apparel retailer with hundreds of physical stores and a growing digital channel. Comparable in product category (women's and men's fashion), target market (Brazilian middle-class consumers), and brand-portfolio strategy, but operates as a broad-line incumbent with significant physical retail infrastructure.
- C&A Brazil: Major Brazilian fashion retailer with extensive physical store network and e-commerce operations. Comparable in mass-to-mid-market apparel positioning, multi-brand private-label strategy, and installment-payment offerings, though with significantly broader omnichannel reach.
Regional players
- Farfetch: Global luxury fashion marketplace connecting consumers with premium boutiques and brands worldwide. Comparable in curated multi-brand luxury positioning and marketplace mechanics, but operates at a global scale and significantly higher price point than OQVestir.
Direct peers
- Dafiti: One of the largest fashion and footwear e-commerce platforms in Brazil, operating across multiple Latin American countries. Directly comparable in product categories (apparel, footwear, accessories), multi-brand marketplace model, and installment-payment financing model.
- Amaro: Brazilian digitally-native fashion brand and marketplace combining proprietary labels with curated third-party brands. Comparable in target customer (Brazilian fashion-forward consumers), direct-to-consumer model, and emphasis on curated multi-brand discovery.
- Zattini: Brazilian fashion and footwear e-commerce platform owned by Netshoes Group. Comparable in multi-brand assortment, Brazilian consumer target market, and e-commerce-first operating model with installment-payment options.
- Shop2Gether: Brazilian premium fashion e-commerce platform operating as a sibling brand under the same ICOMM Group parent. Directly comparable in product category, target customer, business model, and technology infrastructure, with a more luxury-leaning positioning versus OQVestir's mid-market curation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
OQVestir social profiles
Digital presenceOQVestir financial estimates
Financial estimateRevenue estimate
Valuation estimate
OQVestir leadership team
Management profileNumber of profiles
Profiles1 record
OQVestir funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OQVestir M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OQVestir
What does OQVestir do?
OQVestir is a Brazilian online fashion retailer offering women's, men's, and unisex clothing, shoes, accessories, and fitness wear from over 250 curated national and international brands via its e-commerce site (oqvestir.com.br) and mobile app. The platform combines multi-brand catalog curation with consumer-friendly services such as a "Try at Home" (Prove em Casa) home trial, installment payments up to 10x without interest, free shipping above R$499, and express same-day delivery within São Paulo capital.
Is OQVestir a public or private company?
OQVestir is a private company. It is classified as corporate owned and is currently operating.
When was OQVestir founded?
OQVestir was founded in 2008. It employs 251 to 500 people.
Where is OQVestir based?
OQVestir is headquartered in São Paulo, Brazil, in the Latin America region.
How does OQVestir make money?
One revenue line is on record: product Sales.
Who are OQVestir's main competitors?
Broad incumbents on record are Netshoes, Magazine Luiza (Magalu), Riachuelo, Renner and C&A Brazil. Farfetch is listed as a regional player. Direct peers are Dafiti, Amaro, Zattini and Shop2Gether.
Does OQVestir have an API?
No public API is recorded for OQVestir.
What industry is OQVestir in?
OQVestir's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel, with a secondary code of CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 45811 and its SIC code is 5600.