Vitay
Vitay is a SaaS talent-verification platform offering automated reference checking, background checks, pre-screening, and talent feedback modules primarily to staffing firms, healthcare staffing agencies, and in-house recruiters across the US, Canada, and UK.
- Company typePrivate
- Founded2017
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vitay does
Vitay is a SaaS talent-verification platform that automates the reference-checking process and adjacent pre- and post-hire workflows for staffing and recruitment firms, healthcare staffing agencies, and in-house employer recruiting teams. Founded in 2017 and headquartered in Edina, Minnesota with a regional presence in Victoria, British Columbia, the company is wholly owned by Sureswift Capital, Inc., a private holding company, and operates country-specific portals across the United States, Canada, and the United Kingdom. The platform's core offering sends automated reference requests via email or SMS in under 60 seconds, collects responses through a secure web and mobile interface, and delivers multi-point analytics and PDF reports within 24 hours, claiming 95% time savings versus manual checking. Differentiated components include an AI-powered Question Set Generator trained on anonymized data from millions of completed references, IP-based and device-fingerprint fraud detection, bulk candidate upload, and passive candidate sourcing through reference respondents. The platform is ISO 27001 certified and FedRAMP Moderate approved, supporting regulated and public-sector use cases.
The product suite has evolved from a single reference-checking module into four integrated lines: Reference Checking (the core product), Talent Feedback (post-hire check-ins, onboarding feedback, exit surveys), Pre-Screening (cognitive ability, emotional intelligence, personality and integrity assessments), and Background Checking (criminal, identity, employment, education, and international verification). Vitay distributes through three subscription tiers — Starter, Professional, and a quote-based Enterprise plan — combined with a hybrid go-to-market that pairs product-led self-serve entry (notably a no-login test request) with enterprise field sales and demo-driven conversion. Distribution leverage is provided by native integrations with Bullhorn, Salesforce, Greenhouse, Erecruit, JobDiva, TempWorks, and JobAdder, plus a documented RESTful API for bespoke ATS or CRM connectivity. Marketing and demand generation are content-led, anchored on case studies, a free Question Set Generator tool, and 2025 third-party recognition including G2 High Performer, Momentum Leader, Highest User Adoption (Mid-Market), Best Estimated ROI (Small Business), Capterra Best Ease of Use, and a 4.9/5 Capterra rating positioning the company as the #1 reference check software on that platform. The company is bootstrapped with no disclosed funding rounds and operates with a headcount in the 11–50 range.
Vitay firmographics
Firmographics- Name
- Vitay
- Legal name
- Sureswift Capital, Inc.
- Website
- https://vitay.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitay is a SaaS talent-verification platform offering automated reference checking, background checks, pre-screening, and talent feedback modules primarily to staffing firms, healthcare staffing agencies, and in-house recruiters across the US, Canada, and UK.
- Ownership category
- akta.pro rank
Where Vitay is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vitay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription SaaS (Reference Checking): Core subscription revenue from automated reference checking software. Three-tier pricing structure: Starter, Professional, and Enterprise (quote-based). Billing options include monthly recurring subscriptions via credit card and invoice payment (net 30/45/60 days)
- Additional Screening Services: Revenue from complementary services including background checks (criminal records, employment verification, education verification, global screening), pre-screening assessments, and talent feedback surveys. Offered as add-on services to core reference checking platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level reference checking |
| Subscription | Monthly | Professional Plan - Mid-tier with expanded features |
| Subscription | Multi-year contract | Enterprise Plan - Full-featured enterprise solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Vitay product offering
Product offeringCore offering
Vitay is an automated reference checking SaaS platform that lets recruiters send reference requests in under 60 seconds via email or SMS, collect structured feedback through a secure web and mobile tool, and receive multi-point analytics and PDF reports in under 24 hours. The platform extends into complementary Talent Feedback, Pre-Screening, and Background Checking modules, and is integrated natively with major ATS/CRM platforms (Bullhorn, Salesforce, Greenhouse, and others) via a RESTful API.
Product overview
Vitay is a unified talent verification platform comprising a core Reference Checking product with three integrated add-on modules (Talent Feedback, Pre-Screening, and Background Checking). The platform is designed for staffing firms, healthcare staffing agencies, and in-house recruiters/employers. Reference Checking serves as the central product enabling automated reference collection and analytics, while the complementary modules extend capabilities into pre-employment screening and ongoing employee engagement. The Question Set Generator and Live Reference Request features support the core product by enabling customization and demonstration of reference checking workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Reference Checking: Automated digital reference checking platform that completes reference checks in under 24 hours. Rated #1 on Capterra (4.9/5) and G2 (4.8/5).
- Talent Feedback
- Pre-Screening
- Background Checking
Products and services
- Reference Checking Automated digital reference checking platform that lets staffing firms and corporate recruiters send reference requests in under 60 seconds, collect structured responses via secure web and mobile links, and receive multi-point analytics and PDF reports in under 24 hours, with AI-generated role-specific questions and IP/device fingerprinting fraud detection.
- Talent Feedback Employee engagement and feedback collection tool that gathers structured insights on recruiting processes, quality of hire, candidate fit, onboarding issues, and exit interviews to improve retention and workplace culture.
- Pre-Screening Pre-employment screening software that assesses candidate cognitive ability, emotional intelligence, skills, personality, honesty and integrity to filter and identify candidates who fit company culture.
- Background Checking Comprehensive background verification service covering criminal records checks, identity verification, employment verification, education verification, sex offender checks, and international checks for thorough candidate vetting.
- Question Set Generator AI-driven tool that generates role-specific competency-based reference questions from I/O Psychology research and a corpus of millions of completed references, available as a free interactive tool on vitay.io that outputs customized question sets for specified roles.
Quantifiable outcome
- Complete references in under 24 hours (vs. 3-7 days manual)
- +7 more outcomes
Companies that use Vitay
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Vitay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature6 records
Vitay partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and secondary.
- BullhorncoreNative ATS integration allowing seamless triggering and completion of reference checks directly within Bullhorn's recruitment CRM. Enables workflow automation for Bullhorn users.
- SalesforcecoreDirect integration with Salesforce CRM enabling reference check data to flow within recruitment and HR workflows on the Salesforce platform.
- GreenhousecoreNative integration with Greenhouse ATS platform for seamless reference checking within hiring workflows.
- ErecruitcoreIntegration with Erecruit staffing and recruitment software enabling automated reference checking within Erecruit workflows.
- JobDivasecondaryIntegration with JobDiva SaaS recruitment platform for staffing industry reference checking automation.
- TempWorkssecondaryIntegration with TempWorks staffing software for automated reference check capabilities within their ATS/CRM.
- JobAddersecondaryIntegration with JobAdder recruitment software enabling Vitay reference checks within JobAdder workflows.
- REST APIcoreRESTful API designed for easy integration with any ATS system, CRM, or bespoke in-house systems. Enables custom integration development for unique organizational needs.
- StripecoreThird-party payment processor handling subscription billing, credit card processing, and payment transactions. PCI-DSS compliant for secure payment handling.
- TwiliocoreSMS and email delivery service for sending reference requests, automated reminders, and notifications to candidates and references.
- Google AnalyticssecondaryWeb analytics service for tracking website traffic, user behavior, and campaign performance on vitay.io.
- HubSpotsecondaryMarketing automation and CRM platform for email marketing, lead tracking, session management, and customer communication. Powers cookie consent and marketing operations.
- CloudflarecoreBot management and CDN services providing security protection, performance optimization, and bot detection for the Vitay platform.
- FacebooksecondarySocial media advertising platform and Facebook Pixel integration for retargeting, behavioral remarketing, and advertising analytics.
- LinkedInsecondaryLinkedIn advertising and social sharing integration for professional network targeting and recruitment industry marketing.
- HotjarsecondaryUser session recording and analytics platform for understanding website user behavior and optimizing user experience.
- CookieYessecondaryCookie consent management platform ensuring GDPR compliance for EU visitors and data privacy regulations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Vitay competitors and assessment
Company assessmentBroad incumbents
- Checkr: Checkr is a venture-backed leader in background screening with API-first architecture and broad ATS integrations. Directly comparable to Vitay's Background Checking module and represents the scale competitor Vitay faces as it expands into screening.
- HireRight: HireRight is a global background screening provider serving staffing, healthcare, and enterprise customers. Comparable to Vitay across background verification, healthcare vertical, and enterprise ATS distribution.
- iCIMS: iCIMS is a broad talent acquisition platform covering ATS, CRM, onboarding, and candidate engagement. Comparable to Vitay as a broader HR-tech suite that could embed reference checking, and overlapping in staffing and enterprise HR buyer base.
- Sterling: Sterling is a large incumbent in background checking and identity verification with established enterprise and staffing channels. Comparable to Vitay's Background Checking module and an established player against which Vitay's healthcare staffing credibility is positioned.
- Greenhouse: Greenhouse is a leading ATS with a marketplace of integrated hiring tools, including reference checking partners like Vitay. Comparable as a buyer channel and a potential competitive threat if it bundles reference checking natively.
Emerging players
- Harver: Harver provides pre-employment assessment and matching solutions for high-volume hiring, particularly in retail and staffing. Comparable to Vitay's Pre-Screening module and adjacent to its staffing and in-house recruiter target segments.
- Certn: Certn offers background screening and identity verification with a developer-friendly API and AI-driven workflows. Comparable to Vitay's Background Checking module and PLG-style customer experience for staffing and HR teams.
Direct peers
- RefNow: RefNow offers automated reference checking with ATS integrations and a similar self-serve/PLG motion, primarily serving UK and ANZ markets. Closest functional competitor to Vitay in the automated reference-checking category.
- Xref: Xref is a SaaS reference-checking platform with automated candidate and referee workflows, fraud detection, and integration with major ATS systems. Directly comparable to Vitay's core offering and target buyer base (recruiters and HR teams).
- SkillSurvey: SkillSurvey provides online reference checking and credentialing solutions to healthcare, higher education, and staffing customers. Closely comparable to Vitay in product, healthcare vertical focus, and data-driven competency scoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Vitay social profiles
Digital presenceVitay compliance and trust
Trust signalCompliance4 records
Vitay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitay leadership team
Management profileNumber of profiles
Profiles1 record
Vitay subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vitay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitay
What does Vitay do?
Vitay is an automated reference checking SaaS platform that lets recruiters send reference requests in under 60 seconds via email or SMS, collect structured feedback through a secure web and mobile tool, and receive multi-point analytics and PDF reports in under 24 hours. The platform extends into complementary Talent Feedback, Pre-Screening, and Background Checking modules, and is integrated natively with major ATS/CRM platforms (Bullhorn, Salesforce, Greenhouse, and others) via a RESTful API.
Is Vitay a public or private company?
Vitay is a private company. It is classified as corporate owned and is currently operating.
When was Vitay founded?
Vitay was founded in 2017. It employs 11 to 50 people.
Where is Vitay based?
Vitay is headquartered in Minneapolis, United States, in the North America region.
How does Vitay make money?
Two revenue lines are on record. Subscription SaaS (Reference Checking) is the primary driver. The others are additional Screening Services.
Who are Vitay's main competitors?
Broad incumbents on record are Checkr, HireRight, iCIMS, Sterling and Greenhouse. Emerging players are Harver and Certn. Direct peers are RefNow, Xref and SkillSurvey.
Does Vitay have an API?
Yes. RESTful API designed to integrate easily with any ATS system or CRM, including bespoke in-house systems. Currently has direct integrations with Bullhorn, Erecruit, Salesforce and more. Supports automated reference check triggering and completion from within integrated ATS platforms. Developer documentation is at developers.vitay.io.