Medisana

What Medisana does

Medisana GmbH is a German home healthcare company founded in 1982 and headquartered in Neuss, Germany, specializing in connected medical devices and consumer wellness products. The portfolio spans blood pressure monitors (BU/BW series), infrared thermometers (TM series), body analysis scales using 8-sensor BIA technology (BS series), pulse oximeters (PM series), blood glucose meters (MediTouch series with GDH-FAD strips), mesh and compressor inhalators (IN series), and a broad wellness line covering massage devices (including hot/cold massage guns), heating products (blankets, pads, foot warmers), cupping therapy, light therapy, nasal irrigation, and air quality devices. Most Bluetooth-enabled devices connect to the proprietary VitaDock+ mobile app and cloud, which serves over 1.5 million connected customers and stores longitudinal health measurements; an adjacent Ombrio subscription (approximately €1.75/month) enables chronic disease patients to share those measurements securely with physicians under EU Data Act–compliant data portability rules. In 2025 the company introduced CareBox, a remote patient monitoring solution presented at MEDICA 2025.

Medisana operates 16+ country-specific e-commerce storefronts (Germany, Netherlands, UK, Denmark, Spain, France, Italy, Malaysia, Poland, Switzerland, Finland, Sweden, China, Hong Kong, Russia) and supplements direct-to-consumer sales with retail and pharmacy distribution — most notably a 2026 partnership with DKSH Business Unit Healthcare covering Malaysia and Brunei. The company maintains MDR (Medical Device Regulation), ISO 13485, and ISO 15197 certifications, holds the German Brand Award 2025, and operates a B2B sales channel with dedicated shipping terms for bulk orders. Revenue is generated predominantly through one-time hardware sales across a wide price range (€13–€110), with a small recurring component from the Ombrio subscription and accessories/replacement parts. Two managing directors — Thomas Teckentrup and Shumei Chen — lead the privately held GmbH, which has no disclosed external investors, parent company, or public listing.

The company serves a hybrid customer base: health-conscious individual consumers and families seeking home health monitoring; chronic disease patients (COPD, diabetes, cardiovascular, asthma, obesity) using Ombrio for remote monitoring; wellness consumers purchasing massage and heat therapy products; and retail/pharmacy channels plus B2B buyers. Marketing combines owned e-commerce, a health content magazine, multi-platform social media, email, paid search, student discount programs, and trade event presence (MEDICA). The recent strategic emphasis is on layering a software/services stack (VitaDock+, Ombrio, CareBox) on top of the hardware portfolio to deepen engagement and open recurring revenue, while seeding adjacent Asian markets.

Name

Medisana

Legal name

medisana GmbH

Website

https://medisana.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

medisana GmbH is a German home healthcare company (founded 1982) selling connected medical devices — blood pressure monitors, thermometers, scales, inhalators, glucose meters — and wellness products through the VitaDock+ app ecosystem to consumers, chronic disease patients, and pharmacy channels across 16+ countries.

Ownership category

akta.pro rank

Product category

Consumer Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

akta.pro secondary industries

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

Keywords

• Home healthcare devices
• Medical monitoring equipment
• Connected health products
• Wellness massage devices
• Blood pressure monitors

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Medical Device Sales: Primary revenue stream from selling medical devices including blood pressure monitors, thermometers, inhalers, blood glucose meters, pulse oximeters, and scales. Products sold as one-time purchases with various price points ranging from approximately €13 to €110.
2. Wellness Product Sales: Revenue from wellness products including massage devices (massage guns, massage cushions, massage chairs), heat products (heating blankets, heating pads, foot warmers), and personal care devices.
3. Ombrio Subscription: Monthly subscription service for the Ombrio digital health platform enabling secure sharing of health measurements with healthcare providers. Priced at approximately €1.75/month (around €21 per year).
4. Accessories and Replacement Parts: Revenue from replacement parts and accessories for medical devices including replacement masks, filters, cuffs, and connecting pieces for inhalators and other devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Medisana designs, manufactures and sells branded connected medical devices (blood pressure monitors, thermometers, body analysis scales, pulse oximeters, blood glucose meters, inhalators) and wellness products (heated blankets and pads, massage guns and cushions, light therapy, air purifiers, personal care devices). Its VitaDock+ app and cloud platform pair via Bluetooth to track and store user health data, while the Ombrio subscription service enables patients with chronic conditions to securely share measurements with physicians under the EU Data Act and GDPR.

Product overview

Medisana is a German home healthcare brand founded in 1982, offering a comprehensive portfolio of medical devices and wellness products. The product ecosystem centers on the VitaDock+ App platform (with over 1.5 million connected customers) that connects via Bluetooth to medical devices for health data tracking, complemented by the Ombrio service for secure healthcare data sharing with doctors. Medical devices include blood pressure monitors (BU/BW series), thermometers (TM series), body analysis scales (BS series using BIA technology), pulse oximeters (PM series), blood glucose meters (MediTouch series), and inhalators (IN series with mesh and compressor technology). The wellness portfolio encompasses heat products (heated blankets, heating pads, foot warmers), massage devices (massage guns with hot/cold function, Shiatsu massagers, foot spas), cupping therapy (VC series), light therapy, nasal irrigation (NI series), air purifiers, and personal care devices. Medisana operates across 16 country-specific websites and expanded into Malaysia and Brunei through a partnership with DKSH in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• VitaDock+ App: Digital health platform and mobile application for tracking health metrics from Medisana devices
• Ombrio
• CareBox

Products and services

• VitaDock+ App Mobile health tracking application for iOS and Android that connects via Bluetooth to Medisana medical devices (blood pressure monitors, thermometers, scales, pulse oximeters, inhalers) to store, analyze, and share health measurements. Used by over 1.5 million customers for home health monitoring.
• Ombrio

Quantifiable outcome

• Over 1.5 million customers connected through VitaDock+ app
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• DKSH Business Unit HealthcarecoreChannel Partner/ Reseller/ Distributor · 11 February 2026Strategic partnership with DKSH to expand distribution of Medisana's medical device portfolio across Malaysia and Brunei. DKSH provides comprehensive market expansion services including sales, merchandising, distribution, and logistics across all retail and institutional pharmacy channels. Collaboration aims to accelerate growth in key categories including blood pressure monitors, thermometers, inhalers, and blood glucose meters while deepening footprint in Southeast Asia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beurer: German family-owned manufacturer of home health and wellness products (blood pressure monitors, thermometers, scales, heating products, massage devices). Directly comparable as a German-headquartered competitor with a near-identical product mix spanning regulated medical devices and consumer wellness.
• Omron Healthcare: Global leader in home blood pressure monitors and a major player in nebulizers, thermometers, and body composition monitors. Closely comparable on regulated clinical-grade vital signs monitoring devices and connected health apps (e.g., Omron Connect).
• Withings: French connected health company offering smart scales, blood pressure monitors, sleep analyzers, and thermometers integrated with a Health Mate app. Direct competitor in the connected consumer health device category with a strong app ecosystem.
• iHealth Labs: Connected health device maker offering Bluetooth-enabled blood pressure monitors, glucose meters, thermometers, and scales with the iHealth Cloud and MyVitals app. Closely comparable connected medical device lineup targeting similar consumer and chronic-disease use cases.

Broad incumbents

• Philips Personal Health: Diversified health technology giant whose Personal Health division sells connected blood pressure monitors, thermometers, and air/light therapy products. Comparable product categories, but operates as part of a much broader hospital and consumer health portfolio.
• Braun (Procter & Gamble): Sells consumer thermometers, blood pressure monitors, and ear/forehead thermometers under the Braun Healthcare brand. Comparable in home-use clinical devices, but distributed through P&G's broader consumer goods channels.
• Xiaomi (Mi Health ecosystem): Sells a broad range of consumer health devices under the Mi and Mijia brands, including smart scales, blood pressure monitors, and wearables, integrated with the Mi Home app. Comparable on connected consumer health, but competing heavily on price.
• ResMed: Global leader in connected respiratory care devices (CPAP, ventilators) and cloud-based RPM for sleep and COPD. Comparable on respiratory/nebulizer devices and chronic disease RPM software, but focused on a more clinical patient population.

Emerging players

• Qardio: Connected health startup offering QardioArm (blood pressure), QardioBase (smart scale), and QardioCore (ECG monitor) with cloud-based monitoring for clinicians. Comparable on connected vitals monitoring, but smaller scale and focused more on clinical/B2B RPM.

Regional players

• Sinocare: China-based leading blood glucose monitoring manufacturer with expanding presence in BP monitors and connected health. Comparable on regulated home diagnostics (especially glucose), but primarily serves the China and emerging-market channels rather than EU retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medisana
• Instagraminstagram.com/medisana
• YouTubeyoutube.com/medisana
• TikToktiktok.com/@medisana
• LinkedInlinkedin.com/company/medisana-ag

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisana