Hubtek
Hubtek is a Miami-based tech-enabled provider of talent, training, and automation solutions for transportation and logistics companies, operating three service lines — TABi Connect rate management software, Talentek nearshore staffing, and ProfitQuest training — across LATAM, the US, Mexico, the Philippines, and South Africa.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hubtek does
Hubtek is a Miami-headquartered technology, talent, and training firm purpose-built for the transportation and logistics vertical. Founded in 2018 as a joint venture between TranStrategy Partners (US) and a LATAM logistics-talent provider, the company operates a "house of brands" model comprising three service lines: TABi Connect (a Rate Management System that automates rate quoting across email, shipper portals, TMS requests, and white-label web portals, with APIs into DAT, Revenova TMS, Parade, and Truckstop); Talentek (managed nearshore staffing drawing on Colombia, Ecuador, Mexico, South Africa, and the Philippines talent pools); and ProfitQuest (a logistics training and executive coaching academy with 100+ modules and 80+ hours of on-demand video).
The company monetizes through three recurring models: managed-services revenue per seat via Talentek, subscription or per-transaction pricing on TABi Connect, and subscription or per-user licensing on ProfitQuest. GTM is sales-led and event-driven, anchored by enterprise and mid-market freight brokers, carriers, and 3PLs, with association channels such as LTNA extending reach. Operations span eight offices across the US, LATAM, Africa, and the Philippines, supporting customers that include MODE Global ($4B logistics company) and Direct Expedite.
Underlying technology is workflow automation with structured-data capture rather than proprietary ML: TABi Connect processes quotes in roughly four seconds, captures 100% of quoting data for analytics, and integrates with dominant freight data and TMS platforms. The company's primary claims — up to 76% efficiency uplift and a six-year run of FreightWaves Best in Show awards — are anchored in domain specialization rather than algorithmic defensibility, and AI/ML depth disclosures are limited.
Hubtek firmographics
Firmographics- Name
- Hubtek
- Legal name
- HUBTEK LLC
- Website
- https://gohubtek.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hubtek is a Miami-based tech-enabled provider of talent, training, and automation solutions for transportation and logistics companies, operating three service lines — TABi Connect rate management software, Talentek nearshore staffing, and ProfitQuest training — across LATAM, the US, Mexico, the Philippines, and South Africa.
- Ownership category
- akta.pro rank
Hubtek industry classification
Industry- Product category
- Logistics Automation Software
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Rate Data Management & Master Data (Rate Cards, Fuel Surcharges, DIM/FAK Rules) (TLAEAIAF)
- akta.pro secondary industry
- Carrier Compliance & Onboarding for Procurement (Insurance, W-9, Authority, SLAs) (TLAEAIAE)
Keywords
Where Hubtek is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Hubtek business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Talent Management (Talentek): Nearshore co-managed talent solutions providing skilled remote employees for transportation and logistics companies. Addresses challenges including high costs, skill shortages, and compliance issues.
- Technology Platform (TABi Connect): Rate Management System (RMS) that automates rate quoting and freight processes. Sold as subscription or per-transaction based on usage.
- Training and Coaching (ProfitQuest): Training, coaching, and strategic planning services including Executive Program and Academy modules. Offered as subscription or per-user licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Solutions |
| Subscription | Monthly | Professional Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels11 records
Hubtek product offering
Product offeringCore offering
Hubtek provides tech-enabled talent, training, and automation solutions for transportation and logistics companies through three product lines: TABi Connect (a Rate Management System that automates freight rate quoting), Talentek (a nearshore co-managed talent platform supplying skilled remote employees), and ProfitQuest (a logistics industry training and coaching academy). The combined offering addresses high employment costs, skill shortages, compliance complexity, and manual rate-quoting processes for freight brokers, carriers, and 3PLs.
Product overview
Hubtek operates as a multi-product technology and talent company serving the logistics and transportation industry. The company offers three distinct brand pillars under its umbrella: Tabi Connect (a Rate Management System for automated rate quoting and analytics), Talentek (a global talent platform providing nearshore staffing across Latin America and South Africa), and ProfitQuest (a training and strategic planning academy). This 'house of brands' structure, announced in July 2023, allows each service line to operate with dedicated specialized teams while Hubtek serves as the parent company. The products are designed to work together to address workforce optimization, process automation, and professional development needs for logistics companies.
Differentiator
Problem solved
Functional benefit
Brands
- Talentek: Global talent recruitment and staffing platform providing access to skilled remote employees, addressing challenges like high costs, skill shortages, and compliance issues.
- TABi Connect
- ProfitQuest
Products and services
- TABi Connect Rate Management System (RMS) for the logistics and transportation industry that automates rate quoting (processing quotes in approximately 4 seconds), achieves a 76% response rate, and captures 100% of data for analytics. Offered via API integrations with TMS platforms and is sold as a subscription or per-transaction-based pricing.
- Talentek Nearshore co-managed talent platform that sources, hires, and manages skilled remote employees for logistics and transportation companies. Operates global talent pools in Colombia, Ecuador, Mexico, South Africa, and the Philippines to address high employment costs, skill shortages, and compliance issues.
- ProfitQuest Training, coaching, and strategic planning platform for the logistics industry, comprising the ProfitQuest Executive Program for organizational leadership and the ProfitQuest Academy offering over 100 logistics, transportation, and soft skills training modules with over 80 hours of on-demand video content.
Quantifiable outcome
- Up to 76% efficiency boost with Tabi Connect
- +4 more outcomes
Companies that use Hubtek
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Hubtek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
Hubtek partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MODE GlobalcoreMODE Global partnered with Tabi Connect to automate rate quoting across its entire customer base. MODE Global is a leading $4 billion transportation and logistics company seeking to digitize their full truckload business.
- GrowthNexuscoreStrategic partnership with GrowthNexus to expand ProfitQuest's ability to help clients develop leadership within their organizations.
- LTNA (Logistics & Transportation Association of North America)coreHubtek partnered with LTNA to offer 10% discount for all LTNA members signing up for ProfitQuest platform. Additionally, Hubtek donates 10% from each of those subscriptions to Troops2Logistics to support military veterans transitioning into logistics careers.
- Troops2LogisticsminorPartnership to help military veterans, guard reserves and military spouses transition into civil workforce and find careers in logistics.
- Dale Prax / Front Row HerominorFront Row Hero is a non-profit founded by partner Dale Prax, Marine Corps Veteran, to show appreciation for frontline workers. Dale created a Ground Expedited Freight training for ProfitQuest with proceeds donated to the organization.
- DATcoreDAT IQ Partnership - Integration with DAT RateView and RateCast for enhanced automated rate quoting capabilities within Tabi Connect.
- RevenovacoreRevenova TMS integration partnership - Tabi Connect provides instant API connections to automate repetitive tasks within Revenova TMS.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Hubtek competitors and assessment
Company assessmentDirect peers
- Emerge: Emerge is a digital freight procurement and spot-quoting platform for shippers and brokers. It is highly comparable to Hubtek's TABi Connect because both target the rate-quoting workflow for freight brokers and 3PLs with API-driven automation.
- Greenscreens.ai: Greenscreens.ai provides AI-driven rate intelligence and pricing tools for freight brokers. It is a direct competitor to TABi Connect's rate-management value proposition and is also a Hubtek partner, making it the closest like-for-like peer.
- Turvo: Turvo is a cloud TMS purpose-built for 3PLs, brokers, and shippers. It overlaps with Hubtek's TABi Connect on transportation-management workflows and integrates with similar rate-data sources, competing for the same freight-broker IT budget.
- Revenova (a Salesforce-native TMS): Revenova provides a Salesforce-native TMS for logistics service providers. It is both a Hubtek integration partner and a functional competitor — both sell automation to freight brokers, with TABi Connect layering rate-management on top of TMS workflows.
- DAT Freight & Analytics: DAT operates the largest North American truckload rate database and load-board network. DAT RateView/RateCast is integrated into TABi Connect, but DAT's own analytics and pricing tools make it a structural competitor in the freight rate-intelligence space.
- Truckstop: Truckstop is a leading load board and freight matching network for carriers and brokers. It is both a Hubtek partner and a direct competitor in the freight rate/transactions ecosystem, serving the same broker buyer.
- Loadsmart: Loadsmart is a digital freight broker and automated pricing/booking platform. Its automated quoting and carrier-matching workflow competes head-to-head with TABi Connect for broker and shipper technology spend.
- Parade: Parade provides capacity-management and re-load optimization software for freight brokers. It is a Hubtek partner and addresses overlapping broker-operations pain points (capacity visibility, pricing), making it a natural adjacent peer.
Broad incumbents
- Uber Freight: Uber Freight is a large-scale digital brokerage and transportation-management platform. While much broader than Hubtek, it competes for the same freight-tech and broker-automation budget with significantly greater scale and capital.
Emerging players
- Chain.io: Chain.io is a logistics integration platform that connects TMS, WMS, and carrier systems via APIs. It is comparable to Hubtek on the integration/interoperability layer that TABi Connect sells to brokers and 3PLs, but at an earlier scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubtek social profiles
Digital presenceHubtek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubtek leadership team
Management profileNumber of profiles
Profiles9 records
Hubtek subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hubtek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubtek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubtek
What does Hubtek do?
Hubtek provides tech-enabled talent, training, and automation solutions for transportation and logistics companies through three product lines: TABi Connect (a Rate Management System that automates freight rate quoting), Talentek (a nearshore co-managed talent platform supplying skilled remote employees), and ProfitQuest (a logistics industry training and coaching academy). The combined offering addresses high employment costs, skill shortages, compliance complexity, and manual rate-quoting processes for freight brokers, carriers, and 3PLs.
Is Hubtek a public or private company?
Hubtek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubtek founded?
Hubtek was founded in 2018. It employs 101 to 250 people.
Where is Hubtek based?
Hubtek is headquartered in Miami, United States, in the North America region.
How does Hubtek make money?
Three revenue lines are on record. Talent Management (Talentek) is the primary driver. The others are technology Platform (TABi Connect) and training and Coaching (ProfitQuest).
Who are Hubtek's main competitors?
Direct peers on record are Emerge, Greenscreens.ai, Turvo, Revenova (a Salesforce-native TMS), DAT Freight & Analytics, Truckstop, Loadsmart and Parade. Uber Freight is listed as a broad incumbent. Chain.io is listed as an emerging player.
Does Hubtek have an API?
Yes. Hubtek offers API connectivity through Tabi Connect, its Rate Management System. The platform provides instant API connections for TMS integration, enabling automated rate quoting and real-time rating. API capabilities are referenced in the context of enterprise integrations with transportation management systems.
What industry is Hubtek in?
Hubtek's product category is Logistics Automation Software. Its primary akta.pro industry code is TLAEAIAF, Rate Data Management & Master Data (Rate Cards, Fuel Surcharges, DIM/FAK Rules), with a secondary code of TLAEAIAE, Carrier Compliance & Onboarding for Procurement (Insurance, W-9, Authority, SLAs). Its NAICS code is 48851 and its SIC code is 4731.