PG

Name

PG

Legal name

The Procter & Gamble Company

Website

https://pg-group.io

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Baby, Kids & Maternity DTC (CRAFACAI)

Keywords

• Consumer packaged goods
• Personal care products
• Laundry care products
• Household cleaning supplies
• Beauty and skincare

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: P&G generates revenue through the sale of consumer packaged goods across multiple product categories including beauty, personal care, fabrics and home care, baby, feminine, and family care. The company operates as a global consumer products leader.
2. Dividend Income (Investor Focus): P&G is recognized as a consumer staples stock with resilient business model, strong cash flow generation, and low debt levels, providing dividend income to shareholders with long dividend growth streaks.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

P&G manufactures and sells consumer packaged goods across beauty, personal care, fabrics and home care, baby, feminine, and family care categories globally in over 180 countries. The company operates leading brands including Tide, Olay, Head & Shoulders, Dawn, and Pampers, with mass-market and premium offerings distributed through retail, e-commerce, and B2B channels. P&G also operates a professional-grade B2B line (P&G PRO) serving the hospitality industry.

Product overview

P&G is a diversified consumer packaged goods company operating across multiple product categories. The company's product portfolio includes: laundry care (Tide evo, Dawn Powerwash), skincare and beauty (Olay Indulgent Moisture), baby care (Pampers), and hair care (Head & Shoulders BARE). P&G also maintains significant market positions in mass beauty and personal care products ($15B in global sales), sun protection products, and personal hygiene including bath and shower products. The portfolio includes award-winning sustainable packaging innovations (Tide evo, Air Capsule eCommerce Package) representing P&G's Ambition 2030 commitment to recyclable/reusable packaging and 50% reduction in virgin petroleum resin use per unit of production.

Differentiator

Problem solved

Functional benefit

Brands

• Tide evo: Washing detergent with sustainable packaging, won Best in Show at 2025 PAC Global Awards
• Olay Indulgent Moisture
• Dawn Powerwash
• Head & Shoulders BARE
• Air Capsule

Products and services

• Tide evo Laundry detergent pod system with award-winning sustainable packaging design, sold to mass-market consumers through retail and e-commerce channels globally.
• Air Capsule eCommerce Package Sustainable e-commerce packaging solution designed to protect products during online shipping, sold to P&G's own product lines and demonstrated for broader e-commerce industry adoption.
• Olay Indulgent Moisture Skincare moisturizer with accessible tactile design packaging, sold to mass-market consumers in the personal care and beauty category.
• Dawn Powerwash Dish soap product with a reusable spray trigger system, sold to mass-market consumers for household dishwashing applications.
• Head & Shoulders BARE Anti-dandruff shampoo in sustainable mono-material packaging achieving 45% plastic reduction, sold to mass-market consumers in the hair care category.
• P&G PRO Professional-grade cleaning and hygiene solutions targeting the UK hospitality industry, exhibited at Hospitality Tech360 UK events to reach enterprise B2B buyers.

Quantifiable outcome

• $30 million in savings through self-driving supply chain initiative
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• iHeartMediaflagshipGTM or Marketing Partner · 1 June 2026iHeartMedia and P&G have expanded the Elton John Impact Awards into a broader program launching as a podcast series on the iHeartRadio app and as an audio special on iHeartRadio PRIDE stations. The first honorees include Jonathan Bailey, Laverne Cox, Melissa Etheridge, Billie Jean King, Orville Peck, and Chappell Roan, recognized for their LGBTQ+ advocacy work. The program aims to drive awareness and funding for LGBTQ+ organizations.
• AmazonflagshipStrategic or Co-development Partner · 19 June 2025P&G Chief Brand Officer Marc Pritchard engaged in high-profile conversation with Amazon CEO Andy Jassy at Cannes Lions 2025, where Jassy highlighted the new Amazon Ads and Roku partnership and showcased AI-powered advertising tools including a Video Generator. This represents a strategic media and advertising partnership between the two companies.
• Elton John AIDS FoundationcoreStrategic or Co-development PartnerPartnership with Elton John AIDS Foundation as part of the expanded Elton John Impact Awards program, supporting nonprofits including GLAAD, the Trevor Project, and CenterLink.
• Brandi Carlile's Looking Out FoundationcoreStrategic or Co-development PartnerPartnership with Brandi Carlile's Looking Out Foundation as part of the expanded Elton John Impact Awards program supporting LGBTQ+ organizations.
• AccenturecoreTechnology or IntegrationP&G collaborating with Accenture on AI-driven product formulation tools as part of broader industry trend of major consumer brands integrating AI technologies to enhance marketing efficiency, personalization, and operational performance.
• International Olympic Committee (IOC)flagshipStrategic or Co-development PartnerP&G is a TOP (The Olympic Partner) sponsor of the Olympic Games. Brand Finance research shows all 11 TOP partners benefit from increased brand familiarity and reputation among Olympic followers, with Omega, Deloitte, and P&G seeing the largest reputation boosts. The sponsorship links perception improvements to financial outcomes through changes in Brand Strength Index scores.
• Montgomery GroupminorGTM or Marketing PartnerP&G PRO participated as an exhibitor at Hospitality Tech360 UK event organized by Montgomery Group at Excel London, bringing together over 2,000 senior hospitality leaders, more than 50 exhibitors, and over 40 expert speakers to showcase technology solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unilever: Global CPG leader with overlapping portfolios in beauty, personal care, home care, and hygiene. Unilever's $26.15B beauty revenue and shared channels (modern trade, e-commerce) make it the most directly comparable peer to P&G across geographies and categories.
• L'Oréal: World's largest beauty company ($44.53B revenue) competing head-to-head with P&G in skincare (vs. Olay), haircare, and mass beauty. L'Oréal's scale and prestige positioning make it the principal share-of-wallet competitor for P&G Beauty.
• Estée Lauder Companies: Global beauty peer at ~$15.2B in revenue, directly comparable to P&G's beauty segment. Overlaps with P&G in skincare, hair care, and fragrance, and competes for the same prestige and masstige consumer.
• Colgate-Palmolive: Diversified CPG peer in oral care, personal care, and home care. Competes with P&G across adjacent categories (soap, cleaners, personal hygiene) and through overlapping retail channels globally.
• Reckitt Benckiser: Consumer health and hygiene peer with shared categories in home care, fabric care, and personal hygiene. Direct overlap with P&G brands like Tide, Mr. Clean, and personal hygiene portfolio across global retail.
• Henkel: German CPG company with hair care (Schwarzkopf), laundry & home care (Persil), competing directly with P&G's Head & Shoulders, Pantene, and Tide. Strong EMEA overlap and similar category breadth.
• Kimberly-Clark: Peer in personal care, baby & family care, and feminine hygiene (Huggies, Kotex). Directly comparable to P&G's Pampers and feminine care portfolio across the same modern trade and emerging-market channels.
• Kao Corporation: Japanese CPG peer competing in beauty, skincare, and home care (Attack, Bioré, Curel). Comparable to P&G's hair care, skin care, and fabric care portfolios, especially relevant in Asia-Pacific markets.

Emerging players

• Beiersdorf: Focused peer in skin care (NIVEA, Eucerin) and adhesives (Hansaplast, Leukoplast). Overlaps with P&G's Olay and personal care, with comparable R&D-driven skincare innovation but smaller category breadth.
• Church & Dwight: US-focused CPG peer with strong positions in home care (Arm & Hammer), personal care, and feminine hygiene. Directly comparable to P&G's home care and personal care portfolios in North American mass channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pgodira

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PG