Careflow

What Careflow does

Careflow is a privately held SaaS company founded in 2021 and headquartered in Lakewood, New Jersey (with a registered New York entity, Careflow CRM LLC), building a centralized referral management and admissions platform purpose-built for the long-term post-acute care (LTPAC) sector. The company targets skilled nursing facilities, home health agencies, assisted living operators, and multi-facility post-acute chains, consolidating fragmented referral intake from hospital portals (Epic, AllScripts/NaviHealth, Ensocare, Aida, Aidin, Strata), e-faxes, and emails into a single pipeline with multi-facility visibility. Its platform integrates with insurance verification tools (Waystar, Seek) and dominant LTPAC EHR systems (Epic, PointClickCare), and layers on AI-powered clinical review that surfaces contradictions across documents, a configurable rules engine for referral prioritization, digital admission packets with e-signature, bedboard and census tracking, and automated background checks. The platform currently supports more than 500 facilities.

Careflow's core product is the Careflow Platform, sold as a SaaS subscription likely on a per-facility or per-seat basis (pricing is not publicly disclosed and prospects are directed to schedule a demo). It is augmented by add-on modules including Digital Admission Packets (deployed across 500+ SNFs since late 2024), AI Enhanced Clinical Support, E-signing Admissions Packets, and Bedboard & Census. Announced forthcoming products include a Revenue Optimization Suite (Prior Authorization Management, Case Management with Continued Stay Authorization, and Payer Mix Optimization Tools) and a Medication Module for high-cost medication financial analysis, extending the platform from intake into revenue cycle management.

The company goes to market through a direct enterprise field sales motion targeting operations and admissions leadership at post-acute care operators, supported by content marketing (blog, case studies), industry event participation (e.g., NCHCFA Annual Convention & Expo), organic LinkedIn presence, and PR-driven earned media. In March 2026, Careflow received its first institutional growth investment from Blueprint Equity, a La Jolla, California growth equity firm with $600M+ AUM, intended to support product expansion and scale customer support infrastructure. The company remains founder-led (Reuven Mashitz) with a small team (1–10 employees) and has not yet disclosed revenue or ARR.

Name

Careflow

Legal name

Careflow CRM LLC

Website

https://gocareflow.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Careflow is a SaaS platform that centralizes referral management, admissions, and care coordination for skilled nursing facilities, home health agencies, and assisted living operators. Its AI-enhanced platform integrates with major referral portals and EHRs and serves 500+ post-acute care facilities.

Ownership category

akta.pro rank

Product category

Healthcare IT — Post-Acute Care Referral Management Software

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Care Coordination Engagement (HLACAEAD)

akta.pro secondary industries

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL)

Keywords

• Referral management software
• Post-acute care platform
• Care coordination software
• Admissions workflow automation
• Healthcare CRM platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform Licensing): Careflow operates as a SaaS platform providing subscription-based access to its referral management, admissions, and care coordination software. Facilities pay for platform access supporting referral intake, admissions workflow, digital documentation, and analytics. The Digital Admission Packets and upcoming Medication Module and Revenue Optimization Suite extend the core platform. The primary revenue mechanism is recurring subscription licensing, likely per-facility or per-seat.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Careflow provides a centralized SaaS referral management and admissions coordination platform for the long-term post-acute care (LTPAC) sector. The platform unifies referral intake from multiple portals (Epic, AllScripts/NaviHealth, Ensocare, Aida, Aidin, Strata), faxes, and emails into a single pipeline, automates insurance eligibility verification, supports digital admission packets with e-signature, and provides multi-facility census and bedboard visibility. AI-powered clinical review, a configurable referral prioritization rules engine, and a multi-truth data model enable skilled nursing facilities, home health agencies, and post-acute care operators to reduce referral response times, improve conversion rates, and minimize revenue leakage.

Product overview

Careflow is a unified post-acute care operations platform combining a core CRM and referral intake system with modular add-on capabilities. The core platform (Careflow Platform) consolidates referral management, clinical documentation, and admissions workflows into a centralized environment serving skilled nursing and home health agencies. The platform integrates with major referral sources (Epic, AllScripts, NaviHealth, Ensocare, Aidin, Aida, Strata) and EHR systems (Epic, PointClickCare). Key modules include: Digital Admission Packets (electronic documentation workflows, deployed across 500+ facilities), AI Enhanced Clinical Support (AI-powered clinical insight surfacing), E-signing Admissions Packets, and Bedboard & Census (real-time bed tracking). Announced upcoming additions include a Revenue Optimization Suite comprising Medication Module (AI-powered medication cost analysis), Prior Authorization Management, Case Management with Continued Stay Authorization, and Payer Mix Optimization Tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Careflow Platform (Core CRM & Referral Intake Platform) Centralized SaaS referral management and admissions coordination platform for post-acute care operations. Unifies referrals, documentation, and reporting into a single system, automating workflows including referral intake from multiple portals, admissions, case management, insurance eligibility verification, e-signing, and contract management. Serves skilled nursing facilities, home health agencies, and assisted living facilities.
• Digital Admission Packets End-to-end digital documentation workflow for post-acute care admissions that replaces manual paper-based processes. Enables electronic sending, signing, and tracking of admission packets without leaving the Careflow platform.
• AI Enhanced Clinical Support

Quantifiable outcome

• Referral conversion rate doubled from 20% to 41% within 3 months of implementation
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core.

• WaystarcoreTechnology or IntegrationWaystar is integrated into Careflow's platform for instant insurance eligibility and verification directly within the referral record. This integration enables real-time payer coverage checks at intake, reducing delays and denials from coverage uncertainty.
• SeekcoreTechnology or IntegrationSeek is integrated with Careflow's platform for instant insurance eligibility and verification, complementing the Waystar integration for real-time payer coverage checks at referral intake.
• EpiccoreTechnology or IntegrationCareflow integrates with Epic (EHR system) for interoperability, enabling data exchange with one of the most widely deployed hospital EHR platforms. This integration supports bidirectional referral data flow and clinical documentation exchange with hospital systems.
• PointClickCarecoreTechnology or IntegrationCareflow integrates with PointClickCare, a leading EHR and care management platform for the long-term and post-acute care sector. This integration supports clinical documentation exchange and workflow connectivity for skilled nursing facilities using PointClickCare.
• AllScripts / NaviHealth (WellSky)coreTechnology or IntegrationCareflow auto-ingests referrals from AllScripts/NaviHealth (now part of WellSky) referral portals, enabling automated referral intake from one of the most widely used post-acute care referral networks.
• EnsocarecoreTechnology or IntegrationCareflow integrates with Ensocare for automated referral ingestion, enabling post-acute care facilities to consolidate Ensocare-sourced referrals into their centralized Careflow pipeline.
• AidacoreTechnology or IntegrationCareflow integrates with Aida for automated referral intake, connecting another referral portal source into the unified Careflow pipeline.
• AidincoreTechnology or IntegrationCareflow integrates with Aidin for automated referral ingestion, consolidating another hospital-to-post-acute referral channel into the Careflow command center.
• StratacoreTechnology or IntegrationCareflow integrates with Strata for automated referral intake, connecting Strata-sourced referrals into the centralized Careflow pipeline.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casamba: EHR and clinical documentation platform purpose-built for skilled nursing, home health, hospice, and outpatient therapy. Comparable as a competitor for clinical and operational workflow software in the same LTPAC customer base.
• Aidin: Hospital-to-post-acute referral management platform that helps discharge planners select SNF and home health providers. Directly comparable as a referral workflow competitor (and current Careflow integration source) targeting the same hospital-to-post-acute transition.
• MatrixCare: LTPAC-focused EHR and care management platform (owned by ResMed) serving skilled nursing, home health, hospice, and senior living. Comparable as a direct competitor for clinical documentation, care coordination, and referral workflows in the same buyer segment.
• PointClickCare: Leading cloud-based EHR and care coordination platform for the LTPAC sector, serving skilled nursing, assisted living, and home health. Directly comparable as the dominant LTPAC software stack that Careflow integrates with and competes against for referral and admissions workflows.
• Strata Health: Referral and care coordination software used by hospitals and post-acute providers to manage patient transitions. Comparable as a direct peer on automated referral intake and routing in the same LTPAC and hospital discharge workflows.
• Ensocare: Post-acute referral management and care transitions platform connecting hospitals with SNFs, home health, and rehab providers. Comparable as a direct peer competing on referral automation in the same buyer market.

Broad incumbents

• Netsmart Technologies: Established health IT vendor serving LTPAC, behavioral health, and human services with EHR, care coordination, and analytics. Comparable as a broader incumbent in the same provider segment with overlapping referral and care management capabilities.
• Epic Systems: Dominant hospital EHR vendor whose Care Everywhere and care coordination modules increasingly address referral and transitions workflows. Comparable as a broad incumbent on the hospital side that controls referral data feeds into Careflow and could expand downstream.
• WellSky: Large healthcare technology platform that owns CarePort/NaviHealth and other post-acute referral networks. Overlaps with Careflow on referral intake and transitions of care but offers a much broader portfolio including EHR, analytics, and hospital systems.

Emerging players

• Aida (Trella Health): Sales enablement and CRM platform for post-acute providers that overlaps with Careflow on referral pipeline management and CRM functionality, with a particular focus on home health and hospice growth workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gocareflow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careflow