What South Metro Denver REALTOR Association does

South Metro Denver REALTOR Association (SMDRA) is a nonprofit trade association founded in 1944, headquartered at 6436 South Racine Circle, Centennial, Colorado. It serves approximately 4,100 REALTOR members and 300+ Affiliate Business Partners (lenders, title companies, home inspectors, contractors, and other real estate service providers) in the South Metro Denver region, making it the second largest local real estate association in Colorado. SMDRA is structurally embedded in the three-tier REALTOR association hierarchy, affiliated with the Colorado Association of REALTORS (CAR) at the state level and the National Association of REALTORS (NAR) at the national level, which provides members with access to the federally registered REALTOR® collective membership mark, the NAR Code of Ethics, RPAC political advocacy, and professional standards enforcement.

The association's product and service portfolio is delivered through a mix of in-house programs and partner integrations. Core offerings include professional education programs (GRI and SMART designations, Code of Ethics and Fair Housing training, Leadership Academy), a buyer/seller dispute resolution service, the SMDRA Connects mobile app for member directory access, the SMDRA Scoop weekly newsletter (reaching ~7,435 email addresses), and event venue rentals (the James T. Wanzeck Event Center seating 160, plus training rooms and a Video Green Room Studio). Member benefits are substantially delivered through third-party technology partnerships: REcolorado (Colorado's largest MLS, 23,000+ subscribers), SentriLock (NAR-owned electronic lockbox), FOREWARN (identity verification), RE-Sure (contracts and transaction management), and RPR (property data). No proprietary AI/ML systems are developed or disclosed by the association itself.

SMDRA's revenue model is recurring and member-based. Primary revenue streams are annual membership dues from REALTOR members and Affiliate Business Partners, corporate sponsorships across four capped tiers (4 Platinum, 6 Gold, 8 Silver, 10 Bronze slots for 2026-27), and fee-based education programs and events (Power Lunches, Town Hall Talks, Diamond Circle Awards, Inaugural Celebration, Holiday Brunch & Toy Drive). Distribution is regional, delivered through a direct-to-consumer model via the SMDRA website, IMS member portal, in-person engagement at the Centennial headquarters, and community events. The association is governed by a Board of Directors elected from its membership, with Shelby Foster serving as President for the 2025-2026 term, and operates the SMDRA REALTORS Care Foundation as a charitable sub-brand supporting community initiatives including the annual Holiday Toy Drive benefiting Boys & Girls Clubs of Metro Denver.

Name

South Metro Denver REALTOR Association

Legal name

South Metro Denver REALTOR Association

Website

https://smdra.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

South Metro Denver REALTOR Association (SMDRA) is a nonprofit trade association founded in 1944, serving approximately 4,100-5,000 REALTOR members and 300+ affiliate businesses in the South Metro Denver region as the second-largest local REALTOR association in Colorado. It provides professional education, advocacy, networking, technology tools, and event facilities affiliated with CAR and NAR.

Ownership category

akta.pro rank

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: The association generates revenue through annual membership dues from REALTORS and Affiliate Business Partners. Members receive access to education, tools, resources, advocacy representation, and networking opportunities.
2. Corporate Sponsorships: Corporate sponsors at multiple tiers (Platinum, Gold, Silver, Bronze) provide financial support in exchange for visibility and marketing benefits to the REALTOR community.
3. Education Programs and Events: Revenue generated from educational courses, designations (GRI, SMART), and events including Power Lunches, Town Hall Talks, Annual Inaugural and Awards Celebration, and various member events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

South Metro Denver REALTOR Association (SMDRA) is a non-profit trade association that provides professional development, advocacy representation, networking events, and member services to approximately 4,100–5,000 licensed REALTORS and 300+ affiliate business partners in the South Metro Denver area. The association operates an education program, member portal and mobile app, event venue rentals, dispute resolution services, and corporate sponsorship programs, and is affiliated with the Colorado Association of REALTORS (CAR) and the National Association of REALTORS (NAR).

Product overview

South Metro Denver REALTOR Association (SMDRA) is a professional trade association for real estate professionals offering a portfolio of member services, technology platforms, and facility rentals. Core offerings include the RE-Sure contracts and business management platform, SMDRA Connects mobile app for member directory access, and event rental facilities. The association provides education programs, dispute resolution services, marketing tools, and access to partner services including REcolorado MLS and SentriLock lockbox systems. SMDRA serves approximately 4,100-5,000 REALTORS in the south metro Denver area and is the second largest local real estate association in Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• SMDRA REALTORS Care Foundation: Charitable foundation affiliated with the association supporting community outreach programs including the Holiday Toy Drive benefiting Boys & Girls Clubs of Metro Denver.

Products and services

• SMDRA Event Center and Venue Rentals Rental of SMDRA's meeting and event facilities including the James T. Wanzeck Event Center (up to 160 seats), REcolorado Training Room (up to 48), SMDRA Board Room (seats 14), and SMDRA Legacy Room (seats 8) for member business meetings and private events.
• SMDRA Video Green Room Studio Video production studio available to members with room rental including lights, teleprompter, and optional member-provided equipment for recording marketing and professional videos.
• SMDRA Education Program Continuing education and professional development programs for REALTOR members including Code of Ethics Training, Fair Housing Training, SMART Designation, Graduate REALTOR Institute (GRI) Designation, Leadership Academy, and online education options.
• Buyer/Seller Dispute Resolution Mediation program for disputes between buyers and sellers, including contractual disputes over earnest money deposits and property condition conflicts, with a fee structure based on the dispute amount.
• SMDRA Connects Mobile App Mobile application for iOS and Android providing 24/7 access to the SMDRA Community Directory so members can find and connect with affiliate business partners and other REALTOR services.
• SMDRA Scoop Weekly Newsletter Official weekly newsletter of the association providing industry news, member updates, and real estate market information, distributed to approximately 7,435 email addresses.
• Member Marketing Tools and Logo Licensing Resources for members including REALTOR trademark usage guidance, SMDRA logo downloads, and Affiliate 'A' logo downloads for compliant use in marketing materials, websites, and email signatures.
• SMDRA Corporate Sponsorship Program Tiered annual corporate sponsorship program (Platinum, Gold, Silver, Bronze) offering affiliate business partners visibility, marketing exposure, event sponsorships, newsletter advertising, and access to the SMDRA REALTOR community.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• REcoloradoflagshipStrategic or Co-development PartnerREcolorado is the Premier Partner and Colorado's largest Multiple Listing Service (MLS) with more than 23,000 professional subscribers. Operating since 1984, REcolorado provides the most accurate and up-to-date real estate information for professionals and consumers. It is REALTOR-owned and serves multiple associations including Denver Metro Association of REALTORS, Mountain Metro Association of REALTORS, REALTORS of Central Colorado, South Metro Denver REALTOR Association, and Steamboat Springs Board of REALTORS.
• ENT Credit UnioncoreGTM or Marketing PartnerPlatinum Sponsor providing mortgage lending services. Recognized by Forbes consistently as the best Credit Union in Colorado with over 65 years of service improving the financial lives of Coloradans. Offers free ATMs, over 50 service centers, lower rates, and friendly localized staff.
• Equity Title of ColoradocoreGTM or Marketing PartnerPlatinum Sponsor and division of Orange Coast Title Company, one of the top three independently owned title companies in the United States. Completed SSAE 16 Service Organization Control examination and ALTA Best Practices certification. Founded over 45 years ago with 44 offices and over 700 staff closing more than 100,000 transactions annually.
• Parker Roofing & SolarcoreGTM or Marketing PartnerPlatinum Sponsor - Colorado's Premier Roofing and Solar Company. Known for expertise in metal and shingle roofing with durable alternatives for severe weather conditions. Located at 6436 S. Racine Circle, Suite 113, Centennial, CO.
• Walls by DesigncoreGTM or Marketing PartnerPlatinum Sponsor - Locally owned Colorado company founded in 1999 specializing in cabinet refinishing, interior and exterior painting, and wallpaper. Trusted by hundreds of Colorado REALTORS with over 520 five-star Google reviews and industry-leading lifetime warranty.
• 5280 MagazineminorGTM or Marketing PartnerStrategic Partner - Denver-based magazine named after the city's mile-high elevation. Publishes content about the Mile High City since 1993, reaching 75,000+ area residents.
• Beat The Genes ProductionsminorGTM or Marketing PartnerStrategic Partner - Video production company specializing in creating captivating videos for businesses, individuals, corporations, and non-profits. Serves Colorado and beyond with over a decade of experience.
• Gaston PhotographyminorGTM or Marketing PartnerStrategic Partner - Photography services for weddings and events. 25 years of experience in fashion and wedding photography with a relaxed candid style.
• RE-SUREcoreTechnology or IntegrationStrategic Partner - Most comprehensive real estate contracts and business management platform. Provides Lightning Offer, Offer Comparison Dashboard, Transaction Dashboard, RE-Sure Sign, CRM, and RE-Sure Drive features for Brokers.
• SentriLockcoreTechnology or IntegrationStrategic Partner and owned by National Association of REALTORS. Leading electronic lockbox manufacturer and service provider offering the most secure, durable, and versatile product in the industry with smart phone app, chip-and-PIN smart card, and coded keypad.
• National Association of REALTORS (NAR)flagshipStrategic or Co-development PartnerNational trade association providing governance, Code of Ethics, REALTOR Benefits Program, RPAC political advocacy, and professional standards. SMDRA is affiliated through membership providing access to national resources and programs.
• Colorado Association of REALTORS (CAR)flagshipStrategic or Co-development PartnerState trade association providing legislative advocacy, legal resources, professional standards, education programs, and member benefits at the Colorado state level. SMDRA is affiliated through membership.
• Boys & Girls Clubs of Metro DenverminorOthersCommunity partner for charitable initiatives including the Holiday Brunch & Toy Drive. SMDRA collects toys, gift cards, and monetary donations benefiting local kids and families through this partnership.
• Colorado Home ShowsminorGTM or Marketing PartnerPartnership providing SMDRA members with complimentary tickets to the Colorado Garden & Home Show and Denver Home Show events. Members receive 2 free tickets per event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Denver Metro Association of REALTORS: Largest local REALTOR association in Colorado, serving the broader Denver metro area adjacent to SMDRA's South Metro territory. Operates the same membership/advocacy/education model with overlapping Affiliate Partner programs and shared REcolorado MLS access.
• Mountain Metro Association of REALTORS: Local Colorado REALTOR association serving the mountain/Pikes Peak region; one of the SMDRA-adjacent boards sharing REcolorado MLS access. Operates the same local-association membership model in a geographically adjacent market.
• REALTORS of Central Colorado: Local REALTOR association serving central Colorado, also affiliated with REcolorado MLS. Closely comparable to SMDRA in scale, structure, and member-services mix, but operating in a different sub-region of Colorado.

Broad incumbents

• Texas REALTORS: One of the largest U.S. state REALTOR associations, providing advocacy, education, and member services to Texas licensees. Comparable business model (dues, education, events, advocacy) and structural benchmark for scaled trade-association operations.
• Colorado Association of REALTORS (CAR): State-level REALTOR trade association of which SMDRA is an affiliated local board. Provides legislative advocacy, legal resources, professional standards, and education programs at the Colorado state level, structurally overlapping with and superseding SMDRA's offerings.
• California Association of REALTORS (C.A.R.): Large state-level REALTOR association in California. Operates the same three-tier federation model as SMDRA but at materially larger scale; useful as a structural and revenue-model benchmark for state-level trade association economics.
• National Association of REALTORS (NAR): National REALTOR trade association governing the REALTOR® collective membership mark, Code of Ethics, RPAC, and the REALTOR Benefits Program. SMDRA is structurally nested within NAR's three-tier federation, making NAR the apex peer.

Regional players

• Steamboat Springs Board of REALTORS: Smaller regional Colorado REALTOR board affiliated with REcolorado MLS; operates the same local-association model as SMDRA but focused on the Steamboat Springs/rural northwest market. Useful as a smaller-scale structural comparable.

Market position

Strengths5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SMDRA
• YouTubeyoutube.com/user/SMDRATV
• Facebookfacebook.com/smdrarealtors
• LinkedInlinkedin.com/company/south-metro-denver-realtor-association
• Instagraminstagram.com/smdrarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Metro Denver REALTOR Association