What SimCare does

SimCare AI is a privately-held US company that builds AI-powered clinical simulation software for counselor training programs at universities. The core product is a voice-based AI client avatar platform featuring 500+ counselor-designed virtual clients spanning children to older adults with diverse presenting problems (school refusal, addiction, couples therapy, caregiver burnout, etc.), enabling graduate counseling students to conduct full counseling sessions and receive instant feedback on tone, empathy, communication, nonverbal cues, diagnostic accuracy, and clinical skills. The platform is built around CACREP 2024 standards with prebuilt course catalogs, integrates with institutional LMS systems (Canvas) via the LTI standard, and maintains SOC 2 Type II, HIPAA, FERPA, and WCAG 2.1 AA certifications.

The company operates a two-product architecture: SimCare, the revenue-generating AI simulation subscription, and FieldX, a permanently free field experience management platform for placements, hour tracking, evaluations, site directories, and accreditation reporting. FieldX functions as a distribution wedge — given away without limitation to field coordinators and students to embed the company into program workflows, with paid simulation subscriptions layered on top. Distribution combines product-led growth (direct self-serve at app.simcare.ai, bookstore access codes, LTI-embedded delivery) with enterprise field sales via Calendly demo booking and dedicated account managers.

Revenue mechanics rely on institutional annual subscriptions and monthly student direct subscriptions, with flexible billing arrangements that let institutions pay directly, pass costs to students as lab/tech fees, or draw on grant funding (Title V, HRSA). Strategic consulting and custom AI project development are offered as professional services. Named customers include Adams State University, The College of New Jersey, Marshall University (design partner), and Wayne State University, with partnership distribution through ACES (Association for Counselors and Educators). The company was founded around 2024 by Vrishank Saini (Co-Founder, CEO) and is advised by four clinical-academic advisors.

Name

SimCare

Legal name

SimCare AI

Website

https://simcare.ai

Company type

Private

Operating status

Operating

Short description

SimCare AI builds voice-based AI clinical simulation software for university counselor training, offering 500+ virtual client avatars and a free field experience management platform (FieldX), serving 15,000+ students and institutional counseling programs.

Ownership category

akta.pro rank

Product category

Counselor Training Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Clinical simulation platform
• Counselor training software
• AI role-play training
• Field experience management
• Virtual client avatars

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Institutional Subscription: Institutions pay directly for SimCare simulation access. Can also be passed to students as a lab fee or technology fee. Supports grant-based funding through Title V, HRSA, or department-level budgets.
2. Student Direct Access: Students can purchase individual access through the platform (Plan option in sidebar) or via university bookstores using access codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SimCare provides an AI-powered clinical simulation platform that enables counseling students to conduct full voice-based sessions with 500+ counselor-designed virtual client avatars and receive instant automated feedback on empathy, tone, diagnostic accuracy, and clinical skills. The company complements this with FieldX, a permanently free field experience management platform for clinical placements, hour tracking, evaluations, and accreditation reporting, and a CACREP-aligned Course Catalog library.

Product overview

SimCare offers a platform-plus-modules architecture for counselor education. The core product is SimCare, an AI-powered clinical simulation platform enabling students to practice counseling skills with 500+ virtual avatars. FieldX is a complementary, permanently free field experience management platform handling placements, evaluations, and accreditation tracking. The Course Catalog provides prebuilt simulation courses with CACREP mapping, while Curriculum Mapper uses AI to auto-match syllabi to relevant cases. FieldX Live Session Recordings add HIPAA-compliant video documentation. Both platforms share AI capabilities for analytics and integrate via LTI with institutional LMS systems.

Differentiator

Problem solved

Functional benefit

Brands

• FieldX: A free field experience management platform that unifies placements, evaluations, and accreditation tracking for counseling programs. Features include hour tracking, site directory, AI insights for assessment, and collaborative workflows for students, supervisors, and instructors.

Products and services

• SimCare Simulations AI-powered clinical simulation platform that lets counseling students conduct full voice-based sessions with 500+ counselor-designed virtual client avatars and receive instant automated feedback on empathy, tone, communication, nonverbal cues, diagnostic accuracy, and clinical skills. Designed for university counseling, psychology, clinical mental health, school counseling, and social work programs.
• FieldX Permanently free field experience management platform that unifies clinical placements, hour tracking, evaluations, site directories, AI-powered insights, and HIPAA-compliant live session recordings for counseling programs. Targets program directors, faculty supervisors, and site coordinators seeking to replace spreadsheet-based operations and streamline accreditation reporting.
• SimCare Course Catalog Library of CACREP 2024-aligned prebuilt simulation courses covering Introduction to Counseling, Multicultural Counseling, Ethical & Legal Issues, Counseling Theories, Marriage/Family Counseling, Career Counseling, Substance Abuse, and other domains. Includes focused 10-15 minute scenarios and optional 30-60 minute full sessions for targeted clinical skill practice.
• Curriculum Mapper AI-powered syllabus upload tool that automatically matches course content to relevant case simulations within SimCare. Includes a searchable avatar repository for browsing and filtering cases by type and demographic, helping instructors align existing curricula to SimCare simulations.

Quantifiable outcome

• 15,000+ students have joined the platform for counseling skills training
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ACES (Association for Counselors and Educators)coreStrategic or Co-development Partner · 23 March 2026ACES has partnered with FieldX, SimCare's free field experience management platform. This partnership expands access to integrated clinical simulation and field education management for counseling programs nationwide.
• Marshall UniversitycoreStrategic or Co-development PartnerDesign partnership with Dr. Eric Beeson, chair of Marshall's counseling program, to build FieldX platform. Conversations about placements, hours, missing signatures, and accreditation prep drove product development. Marshall was in the second camp of programs wanting better field management.
• Canvas LMScoreTechnology or IntegrationCanvas integration training video available. LTI (industry-standard) integration enables seamless connection between SimCare/FieldX and institutional Canvas LMS environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simucase: Simucase delivers clinical simulation case libraries for speech-language pathology, education, and other allied health professions. Comparable to SimCare in vertical-specialized clinical simulation with institutional subscription; similar SaaS-for-clinical-education model.
• Mursion: Mursion provides AI-powered conversation simulations using virtual humans for soft-skills training, with deep use in healthcare workforce education. Direct comparable: same voice-based avatar role-play format, similar target users in professional training, but broader vertical focus than SimCare.
• Body Interact: Body Interact provides interactive virtual-patient simulators for medical and nursing education with realistic clinical scenarios and feedback. Direct comparable for clinical simulation product format; Body Interact focuses on medical/surgical patients while SimCare focuses on counseling.
• Kognito: Kognito builds health-behavior simulations with virtual humans for healthcare professional and patient training. Directly comparable to SimCare for AI-driven healthcare education role-play with feedback; Kognito focuses on patient/consumer-facing simulation while SimCare focuses on clinician training.
• Embodied Labs: Embodied Labs delivers VR and AI-based immersive training experiences for healthcare workforce empathy and skill development. Comparable in AI/VR simulation for healthcare education; complementary technology approach to SimCare's voice-driven platform.

Broad incumbents

• Laerdal Medical: Laerdal Medical is the global leader in medical simulation (manikins, simulation software, training programs). Comparable as a broad-incumbent in clinical simulation category; significantly larger and more diverse portfolio including physical simulators versus SimCare's software-only AI focus.
• EON Reality: EON Reality provides VR/AR-based immersive learning solutions for education and enterprise training. Comparable as an immersive-training vendor targeting institutional customers, though broader in scope (VR hardware-enabled) versus SimCare's pure-software AI simulation.
• Shadow Health (Elsevier): Shadow Health, part of Elsevier's health-education portfolio, provides digital clinical simulations and virtual patient encounters for nursing and allied-health programs. Comparable to SimCare in product format (virtual patients, instant feedback) but serves nursing and is backed by Elsevier's distribution and salesforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimCare