Resly
Resly is an Australian-founded cloud-based property management software platform serving short-term rental operators, hotels, resorts, and management rights businesses across Australia and New Zealand, combining PMS, channel management, trust accounting, and integrated payments in a single subscription.
- Company typePrivate
- Founded2019
- HeadquartersPyrmont, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Resly does
Resly (Resly Pty Ltd) is an Australian-headquartered, cloud-based property management software provider targeting the short-term rental, hotel, resort, and management rights segments in Australia and New Zealand. Founded in 2018 and commercially launched in February 2020, the company built its platform around a differentiated trust accounting engine compliant with Australian and New Zealand legislation, integrated with live Open Banking feeds from 30+ Australian banks. The all-in-one platform combines a Property Management System, Channel Manager (connecting 100+ OTAs), commission-free direct Booking Engine, ReslyPay integrated payments, Task Management, Unified Inbox, and Resly Insights reporting — delivered as modular but interconnected capabilities under a single cloud subscription.
The company monetizes primarily through quote-based annual subscriptions tied to property count, supplemented by transaction-based revenue from the ReslyPay payment gateway. Go-to-market is sales-led, anchored by a 'Book a Demo' funnel and supported by dedicated Customer Relationship Managers, Account Optimisation Managers, a NZ Market Manager, and a community-led Ambassador Program featuring 10 industry leaders. Resly holds Preferred Connectivity Partner status with Airbnb and Vrbo, and achieved Booking.com Premier Plus 2026 status — placing it in the top 5% of Booking.com's global partner network and making it the only local AU/NZ PMS at that tier. The company operates as a privately held, founder-led (Sam and Rico) and apparently bootstrapped entity, employing 40+ staff across 10 cities and 4 countries, serving hundreds of properties and thousands of daily users. Its AI footprint is limited to a natural-language reporting assistant in Resly Insights; no proprietary models, research programs, or AI-differentiated architectures are disclosed.
Resly firmographics
Firmographics- Name
- Resly
- Legal name
- Resly Pty Ltd
- Website
- https://resly.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Resly is an Australian-founded cloud-based property management software platform serving short-term rental operators, hotels, resorts, and management rights businesses across Australia and New Zealand, combining PMS, channel management, trust accounting, and integrated payments in a single subscription.
- Ownership category
- akta.pro rank
Resly industry classification
Industry- Product category
- Property Management Software (Hospitality)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Central Reservation Systems (CRS) (THALACAB)
- akta.pro secondary industries
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Point-of-Sale (POS) & On-Property Commerce (THALACAI), Hotel CRS & Booking Engines (THALADAA)
Keywords
Where Resly is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Resly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Property Management Software Subscription: All-in-one PMS subscription combining Property Management System, Channel Manager, and Booking Engine. Pricing is quote-based, not publicly disclosed on website.
- Commission-Free Direct Bookings: Resly Direct enables properties to capture direct bookings without OTA commissions, offering the platform as a value-add rather than taking a transaction cut.
- ReslyPay Payment Processing: Integrated payment gateway with competitive merchant rates. Next-day gross settlements for simplified reconciliation. Revenue likely generated through transaction fees embedded in merchant rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on property count and requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Resly product offering
Product offeringCore offering
Resly provides a 100% cloud-based all-in-one property management platform for Australian and New Zealand hotels, resorts, short-term rental operators, and management rights businesses. The platform combines a Property Management System (PMS), Channel Manager, Booking Engine, Trust Accounting, payment processing (ReslyPay), unified inbox, task management, multi-calendar, and AI-powered reporting into a single integrated system.
Product overview
Resly is an Australian-built all-in-one short-term rental and property management software platform combining a Property Management System (PMS), Channel Manager, Booking Engine, and Trust Accounting into a single cloud-based solution. The core Resly PMS platform integrates with nine modular capabilities: ReslyPay (payment processing), Channel Manager (100+ OTA connections including Airbnb and Vrbo as Preferred Connectivity Partners), Trust Accounting (AU/NZ compliant), Task Management (housekeeping and maintenance), Multi-Calendar, Unified Inbox, Resly Insights (AI-powered reporting), and Resly Direct (commission-free booking engine). These modules work together as an integrated ecosystem, with data flowing seamlessly between reservations, payments, trust accounts, and operations. The company also offers three vertical-specific solution packages for Professional Hosts/STR, Onsite Managers/Management Rights, and Hotels/Motels/Independent Properties.
Differentiator
Problem solved
Functional benefit
Brands
- ReslyPay: Integrated payment solution within the Resly platform, offering payment processing, digital wallets, fraud protection, and next-day settlements.
Products and services
- Resly PMS All-in-one cloud-based property management system combining reservation management, channel distribution, trust accounting, and operational tools for hotels, resorts, short-term rentals, and management rights operators in Australia and New Zealand.
- Resly Channel Manager
Quantifiable outcome
- Top 5% of Booking.com global partners (Premier Plus 2026)
- +3 more outcomes
Companies that use Resly
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Resly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature8 records
Resly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Booking.comcoreResly achieved Premier Plus partner status for 2026, placing the company in the top 5% of Booking.com global partners. This status recognizes the company's reliable integration and ability to support advanced channel features. The partnership enables mutual promotional opportunities and joint networking events.
- Vrbo (Expedia Group)coreOfficial Preferred Connectivity Partner status with Vrbo recognizes Resly's proven reliability, high-quality integration, and ability to support advanced features for vacation rental managers. Enables faster, more reliable integrations with access to exclusive channel-specific tools.
- AirbnbcoreOfficial Preferred Connectivity Partner of Airbnb, ensuring smooth data synchronization, fewer errors, and access to exclusive features. Partnership recognizes Resly's reliable integration quality for short-term rental operators.
- Booking.comcoreJoint networking events and roadshows including Booking.com Sydney Roadshow and Sunshine Coast Networking Event. Resly Co-Founder Sam speaks at Booking.com events to discuss performance strategies.
- Women in Tourism AustraliaminorIndustry association partnership with participation in Women in Tourism Luncheons. Supports diversity and networking within the hospitality industry.
- ARAMA NationalminorExhibiting at ARAMA National MLR Trades & Services Expo across Sunshine Coast and Gold Coast locations. Supports management rights industry association events.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Resly competitors and assessment
Company assessmentDirect peers
- eZee Absolute: Cloud hotel PMS with channel manager, booking engine and integrated payments used by independent hotels and small chains. Comparable feature set to Resly's hotel solution package, with global footprint but similar mid-market positioning.
- Hostaway: Vacation rental property management platform with channel manager, booking engine, unified inbox and payments. Directly comparable all-in-one product to Resly's short-term rental solution, with broader geographic coverage but similar SMB/mid-market focus.
- Little Hotelier: Cloud PMS and channel manager purpose-built for small hotels, B&Bs and vacation rentals in Australia and New Zealand. Closest direct competitor to Resly in the ANZ small-property segment, including overlapping booking engine and channel manager functionality.
- RMS Cloud: Australian property management software for accommodation, holiday parks and resorts. Long-standing ANZ incumbent that Resly competes against for hotels, resorts and management rights operators, especially in trust accounting and compliance workflows.
- Guesty: Global all-in-one property management platform for short-term rental operators with channel manager, booking engine, payments and unified inbox. Closely comparable product architecture to Resly across PMS, channel distribution and guest communication, but with global vs ANZ-only geographic focus.
- Preno: New Zealand-based cloud hotel management software targeting independent hotels and accommodation providers. Direct competitor in the same ANZ geography with comparable PMS, channel manager and booking engine capabilities aimed at small to mid-market operators.
Broad incumbents
- Cloudbeds: Global all-in-one hospitality management suite combining PMS, channel manager, booking engine and payments. Broad incumbent expanding into APAC that competes with Resly for independent hotels and short-term rental operators wanting integrated cloud platforms.
- SiteMinder: Australian-founded global hotel commerce platform spanning channel manager, booking engine, PMS (via Little Hotelier) and guest acquisition. Broader incumbent serving the same ANZ hotel and accommodation market with a wider product portfolio than Resly.
- Mews: Cloud-native hospitality PMS used by hotels, hostels and serviced apartments globally. Comparable modular architecture (PMS, payments, booking engine) and automation-led positioning, competing for the same modern, independent-property buyer that Resly targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Resly social profiles
Digital presenceResly compliance and trust
Trust signalCompliance3 records
Resly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resly leadership team
Management profileNumber of profiles
Profiles8 records
Resly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resly
What does Resly do?
Resly provides a 100% cloud-based all-in-one property management platform for Australian and New Zealand hotels, resorts, short-term rental operators, and management rights businesses. The platform combines a Property Management System (PMS), Channel Manager, Booking Engine, Trust Accounting, payment processing (ReslyPay), unified inbox, task management, multi-calendar, and AI-powered reporting into a single integrated system.
Is Resly a public or private company?
Resly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Resly founded?
Resly was founded in 2019. It employs 1 to 10 people.
Where is Resly based?
Resly is headquartered in Pyrmont, Australia, in the Oceania region.
How does Resly make money?
Three revenue lines are on record. Property Management Software Subscription is the primary driver. The others are commission-Free Direct Bookings and reslyPay Payment Processing.
Who are Resly's main competitors?
Direct peers on record are eZee Absolute, Hostaway, Little Hotelier, RMS Cloud, Guesty and Preno. Broad incumbents are Cloudbeds, SiteMinder and Mews.
Does Resly have an API?
No public API is recorded for Resly.
What industry is Resly in?
Resly's product category is Property Management Software (Hospitality). Its primary akta.pro industry code is THALACAB, Central Reservation Systems (CRS), with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 541511 and its SIC code is 7370.