Online Media Solutions

What Online Media Solutions does

Online Media Solutions (OMS) is an Israeli-headquartered programmatic advertising technology company that operates a supply-side platform and monetization services for digital publishers. Founded in 1999 and headquartered in Herzliya, the company serves web, in-app, video, and Connected TV (CTV) publishers across more than 200 publisher partners and 1,000+ brands, processing 41B+ monthly ad requests. Its core product is a next-generation programmatic display advertising platform using real-time bidding, header bidding, and a proprietary Ad-Server Optimization Engine refined over 20+ years. Supporting modules include a real-time dashboard, an ad quality protection tool integrated with Pixalate and Geoedge, and Smart AI Optimization Algorithms aimed at CPM and revenue uplift, including capabilities for cookieless environments.

Operationally, OMS is structured as a private limited liability company (Online Media Solutions Ltd.) under Israeli law, with a wholly owned subsidiary Dream Ad S.A. in Panama and operating offices in Israel (HQ/R&D), Argentina (publisher development), Germany (DACH/UK sales), and East EU (R&D). The company employs 51–100 people and is led by CEO Etai Eitany alongside a General Manager, four VPs, and a Product Manager. Revenue is generated through transaction fees and marketplace commissions on programmatic ad placements, with quote-based pricing and no public disclosure of rates. Two audience packages — B-local (local news audience exchange) and B-Finance (financial news portfolio) — extend the offering into curated, verticalized media assets for advertisers seeking brand-safe and contextually relevant inventory.

Name

Online Media Solutions

Legal name

Online Media Solutions Ltd.

Website

https://onlinemediasolutions.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Online Media Solutions is an Israeli programmatic advertising technology company that provides SSP and monetization services to digital publishers. Its platform uses proprietary AI-driven optimization, header bidding, and real-time bidding to maximize ad revenue across web, in-app, video, and CTV formats for 200+ publishers and 1,000+ brands.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Programmatic advertising platform
• Publisher monetization solutions
• Header bidding technology
• Real-time bidding (RTB)
• Ad quality protection

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Services: OMS provides ad placement and campaign management services to digital publishers, connecting them with advertisers through real-time bidding (RTB) technology and other advertising solutions. Revenue is generated through fees from facilitating ad transactions between publishers and advertisers in the programmatic ecosystem.
2. Publisher Monetization Solutions: Technology solutions helping publishers maximize revenue from their digital ad inventory across web, in-app, video, and CTV formats. Revenue generated from share of publisher ad revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Online Media Solutions is a programmatic advertising technology provider that helps digital publishers maximize revenue from their ad inventory across web, mobile in-app, video, and Connected TV (CTV) formats. The company operates a proprietary ad-server optimization engine, AI-driven yield optimization algorithms, header bidding solutions, and an ad quality protection tool, processing 41 billion monthly ad requests. OMS connects 200+ top publishers with 1,000+ brands through real-time bidding (RTB) auctions and offers exclusive audience packages (B-local for local news, B-Finance for financial news).

Product overview

Online Media Solutions (OMS) offers a comprehensive programmatic advertising platform with multiple integrated solutions for publishers and advertisers. The core platform provides programmatic display advertising with next-gen technology for revenue maximization. Supporting modules include Header Bidding, Real-Time Dashboard, Worldwide Monetization, and Ad Safety tools. The company also operates two specialized audience packages: B-local (local news audience exchange) and B-Finance (financial news portfolio). Additional vertical solutions cover Video Monetization, Mobile App Monetization, and CTV Monetization. The platform is enhanced by proprietary AI optimization algorithms and an ad quality protection tool for fraud detection.

Differentiator

Problem solved

Functional benefit

Brands

• B-local: Local news audience exchange providing buyers with direct access to people's everyday lives through local news publishers
• B-Finance

Products and services

• Programmatic Display Advertising Platform Next-generation programmatic technology platform that helps publishers maximize display ad revenue through real-time bidding (RTB), header bidding, and proprietary AI optimization algorithms; processes 41B+ monthly ad requests and serves 200+ publishers and 1,000+ brands.
• Header Bidding Header bidding solution that maximizes publisher inventory revenue with enhanced control and transparency.
• Worldwide Monetization Solution enabling publishers to monetize websites or apps on a global scale with worldwide demand access, reaching a larger pool of brands and broader audiences.
• Ad Safety Brand safety and ad quality protection offering that scans ads in real time to protect publisher reputation and ensure positive user experience.
• Video Monetization Generates higher revenue for publishers from video content by displaying video ads within content and engaging audiences.
• Mobile App Monetization Monetizes publisher user bases and generates revenue from mobile traffic through programmatic advertising solutions.
• CTV Monetization Monetizes Connected TV (CTV) inventory through programmatic advertising for publishers operating CTV properties.
• B-local Audience Package Local news audience exchange offering buyers direct access to community audiences through trusted local news publishers, with dedicated website portfolios aimed at increasing CTR, conversion rates, and brand trust.
• B-Finance Audience Package Financial news brand portfolio providing brands with direct access to high-income, attentive audiences through premium finance publishers, with simple integrations and high viewability rates.

Quantifiable outcome

• 41B monthly ad requests processed
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google MCM (Google Ad Manager)coreTechnology or IntegrationAs a Google MCM (Manager of Certified Media) partner, OMS enables publishers access to these services, adding value to their monetization systems. Integration allows for enhanced campaign management and reporting capabilities.
• PixalatecoreTechnology or IntegrationAd quality and brand safety provider integrated into OMS platform. Scans ads in real time to protect publishers from invalid traffic and brand safety issues.
• GeoedgecoreTechnology or IntegrationAd quality protection tool integrated into OMS platform for real-time ad scanning and brand safety enforcement.
• Prighter GroupminorImplementation/ SI/ Consulting PartnerEU privacy representative appointed by OMS to handle data subject rights requests and serve as point of contact for EU data protection matters.
• Dream Ad S.A.coreStrategic or Co-development PartnerWholly owned subsidiary of OMS located in Panama. Personal data may be shared with this affiliate for service provision and business management purposes.
• Supply Side Platforms (SSPs)coreChannel Partner/ Reseller/ DistributorSSPs represent publishers' ad inventory in the RTB ecosystem. OMS collects End-User data and shares with SSPs as part of the real-time auctioning process for ad inventory.
• Demand Side Platforms (DSPs)coreChannel Partner/ Reseller/ DistributorDSPs represent advertisers' buying interests in the RTB ecosystem. OMS facilitates auctions between SSPs and DSPs for ad placement.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnite: Largest independent SSP following the Rubicon Project/Telaria merger; competes directly with OMS in header bidding, CTV, and video monetization for publishers.
• PubMatic: Public SSP providing programmatic monetization infrastructure for publishers across display, video, and mobile; direct overlap with OMS's core offering.
• Index Exchange: Independent SSP focused on header bidding and programmatic supply; competes with OMS for premium publisher inventory across web and CTV.
• OpenX: Global SSP with header bidding and supply path optimization capabilities; directly comparable to OMS's publisher-side programmatic stack.
• Sovrn: Mid-sized SSP and ad exchange serving independent publishers with programmatic monetization, header bidding, and demand tools comparable to OMS.
• TripleLift: Programmatic advertising technology company focused on native and CTV formats; overlaps with OMS's video and display monetization capabilities.
• Smaato: Mobile-first SSP (owned by Verve Group) offering in-app header bidding and monetization; comparable to OMS's mobile app monetization offerings.
• Adform: Independent adtech platform offering DSP, SSP, and DMP capabilities headquartered in Europe; comparable mid-sized programmatic player to OMS.

Broad incumbents

• Google Ad Manager: Dominant ad server and exchange from Google; competes broadly with OMS in publisher ad serving and programmatic monetization at massive scale.

Others

• Amazon Publisher Services / Transparent Ad Marketplace:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onlinemediasolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Media Solutions