Opinion Stage

What Opinion Stage does

Opinion Stage Ltd. is an Israel-based SaaS company (headquartered in Shoham; remote-first team of 1-10) that operates a no-code platform for creating interactive quizzes, polls, surveys, forms, assessments, and calculators. The product surface comprises six core item types (Quiz, Poll, Survey, Form, Assessment, Calculator) plus an AI-assisted "Create with AI" generator, a Lead Forms add-on, an Enterprise tier, and a native WordPress plugin. Distribution is anchored by a self-serve freemium signup (no credit card required), an Enterprise sales motion with custom development and infosec/legal support, and embeddable widgets reaching WordPress, Elementor, and any third-party site via iframe, with a public API for programmatic access.

The platform monetizes primarily through tiered monthly and annual subscriptions (Free at 25 responses/month, Pro at 1,000-2,500, Business at 10,000-50,000, Enterprise unlimited), processed via BlueSnap and PayPal, supplemented by a 25% recurring affiliate program. Customers span marketers, publishers, content creators, service providers/agencies, startups, and enterprises, with named logos including NBC, Uber, Harvard, IPG, PepsiCo, Amazon, USA Today, and Virgin. The company has accumulated 100,000+ teams, 1.3M+ experiences created, 3B+ questions answered, and 20M+ leads captured over 10+ years, supports 40+ languages, and offers 18 native integrations across CRM, marketing automation, analytics, and workflow tools, plus WCAG 2.1 accessibility compliance built in by default.

Opinion Stage is privately held, bootstrapped (the only disclosed program participation is the 2016 Microsoft ScaleUp Tel Aviv accelerator with no reported equity investment), and led by CEO Assaf Parag and CTO Gil Yoffe. The operating model pairs a low-touch PLG funnel with a high-touch Enterprise overlay, monetizes via subscription, and competes on ease of use, accessibility, and depth of the marketing/CRM integration ecosystem.

Name

Opinion Stage

Legal name

Opinion Stage Ltd.

Website

https://opinionstage.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Opinion Stage is a SaaS platform that lets marketers, publishers, and content creators build interactive quizzes, polls, surveys, and forms via a no-code builder with AI-assisted generation, serving 100,000+ teams globally.

Ownership category

akta.pro rank

Product category

Interactive Content & Survey Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)

akta.pro secondary industries

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Interactive content creation
• Quiz builder software
• Survey form platform
• Lead capture quizzes
• Audience engagement tools

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly and annual subscription plans with tiered features and response limits. Plans range from free (25 responses/month) to Pro, Business, and Enterprise tiers. Revenue generated through recurring subscription payments processed via credit card (BlueSnap) or PayPal.
2. Affiliate Program: Partners earn 25% ongoing commission on all revenue generated from referred clients for as long as they remain paying users. Monthly payments with $100 minimum payout.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Opinion Stage is a SaaS platform that lets users create interactive quizzes, polls, surveys, forms, assessments, and calculators through a no-code builder, with AI-assisted content generation, brand customization, and built-in lead capture. Items are embedded on websites or published via WordPress/Elementor, and responses sync to email, CRM, and analytics tools. The platform serves marketers, publishers, content creators, service providers, startups, and enterprises for engagement, lead generation, feedback, research, and product recommendations.

Product overview

Opinion Stage is a SaaS platform offering interactive content creation tools including Quiz Maker, Poll Maker, Survey Maker, Form Maker, Assessment Maker, and Calculator Maker. The platform operates on a unified architecture where users create items (quizzes, polls, surveys, forms) through a no-code builder, embed them on websites, and collect responses with built-in analytics. Key features include AI-powered content generation, lead form capture, brand customization, and an Enterprise tier for large organizations. The platform integrates with major marketing, CRM, and analytics tools and includes native WordPress and Elementor support.

Differentiator

Problem solved

Functional benefit

Products and services

• Quiz Maker Core product for creating interactive quizzes, including knowledge quizzes and personality quizzes, used for engagement, lead generation, and assessments.
• Poll Maker Core product for creating single-question or multi-option polls and voting experiences for audience engagement and feedback collection.
• Survey Maker Core product for creating multi-question surveys with multiple-choice, short answer, long answer, and Likert scale question types.
• Form Maker Core product for creating interactive forms for lead capture, contact collection, and data gathering with conversational or multi-step formats.
• Assessment Maker Product for creating assessments used for lead qualification, diagnostics, and skill evaluation with result-based scoring.
• Calculator Maker Product for creating interactive calculators such as ROI, calorie, and financial calculators that can be embedded in quizzes.
• Create with AI AI-powered creation tool that generates quizzes, forms, surveys, polls, assessments, and calculators from user-provided topics or descriptions using generative AI.

Quantifiable outcome

• 3.5X more responses compared to standard forms
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• MailchimpcoreTechnology or IntegrationEmail marketing integration allowing automatic syncing of quiz and form leads to Mailchimp email lists.
• Google SheetscoreTechnology or IntegrationIntegration to automatically sync survey and form responses to Google Sheets for data analysis.
• HubSpotcoreTechnology or IntegrationCRM integration for syncing leads and contact data from interactive content.
• ZapiercoreTechnology or IntegrationAutomation platform integration enabling connections to thousands of apps and workflows.
• Make.comcoreTechnology or IntegrationWorkflow automation integration for sending data to third-party applications including Google Sheets and other connected services.
• SalesforcecoreTechnology or IntegrationCRM integration for syncing leads from interactive content directly to Salesforce.
• Meta PixelcoreTechnology or IntegrationFacebook/Meta advertising pixel integration for tracking and retargeting users who interact with quizzes and forms.
• Google Tag ManagercoreTechnology or IntegrationTag management integration for tracking and analytics across interactive content.
• AWS AmazoncoreTechnology or IntegrationCloud infrastructure provider hosting servers in secure AWS data centers in the US.
• IntercomcoreTechnology or IntegrationChat and support center platform used for customer service and technical support.
• BlueSnapcoreTechnology or IntegrationPayment processor for handling credit card transactions for subscription payments.
• PayPalcoreTechnology or IntegrationAlternative payment processor for subscription payments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Typeform: Typeform is the category-leading conversational form and survey builder, offering interactive quizzes, lead forms, and embedded surveys with a strong PLG motion. It directly competes with Opinion Stage across the same SMB-to-enterprise customer base.
• Outgrow: Outgrow specializes in interactive calculators, quizzes, and assessments for lead generation — the same core use case Opinion Stage targets for marketers and publishers, with similar templated, embeddable interactive content.
• Interact: Interact is a quiz-builder SaaS focused on lead capture, segmentation, and product recommendations, serving the same marketers and content creators who use Opinion Stage for funnel-stage interactive content.
• Jotform: Jotform is a versatile form and survey builder with a long template library and broad SMB/enterprise penetration, directly competing with Opinion Stage on embedded forms and lead capture features.
• involve.me: involve.me builds interactive calculators, quizzes, and forms focused on lead generation and personalization for marketers — a near-direct comparability to Opinion Stage on product and customer segment.
• ScoreApp: ScoreApp (formerly LeadQuizzes) focuses specifically on quiz-driven lead generation and assessment funnels, overlapping directly with Opinion Stage's lead-quiz product positioning.

Broad incumbents

• SurveyMonkey: SurveyMonkey is a long-established survey and form platform with broad market reach and a recently expanded enterprise tier (CX/EX). It overlaps with Opinion Stage's survey and form products while serving many of the same buyers.
• Qualtrics: Qualtrics is the enterprise-grade experience management platform with deep survey and feedback capabilities. It competes with Opinion Stage for enterprise research and assessment use cases, though with much broader scope and pricing.
• Google Forms: Google Forms is a free, default option for forms and surveys, embedded in Workspace. It competes indirectly with Opinion Stage on free-tier SMB and educational use cases, particularly for Harvard-type institutions.
• Microsoft Forms: Microsoft Forms is bundled into Microsoft 365 and offers surveys, polls, and quizzes natively — a free or already-paid alternative that competes with Opinion Stage on similar SMB and enterprise use cases, especially for Microsoft 365 customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Opinionstage
• Facebookfacebook.com/opinionstage
• Xx.com/opinionstage
• LinkedInlinkedin.com/company/opinion-stage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opinion Stage