Further Reach

What Further Reach does

Further Reach is a privately held fixed wireless internet service provider founded in 2012 as a UC Berkeley PhD research project and now operating a self-healing wireless mesh network across approximately 935 square miles of the rural Mendocino Coast and inland valleys in Northern California. The company owns and operates roughly 257 relay sites — including approximately 150 community-hosted relays on trees, hilltops, and tall roofs via its Relay Host Program — connecting through multiple independent fiber gateways from different upstream providers to deliver broadband without data caps and at near-symmetrical upload/download speeds. Hardware differentiation includes burst-optimized traffic shaping for everyday applications, LifePO4 (lithium iron phosphate) battery backup designed for weeks of operation at core sites, redundant fiber uplinks, and tree-mounted customer equipment that avoids tower siting. Pricing is subscription-based: entry plans start at $50-70/month with no contracts, $200 standard installation, and a 30-day money-back guarantee, alongside add-ons for static IPs ($50/month), tree support ($18/month), and $130/hour professional services for WiFi, VPN, and surveillance work.

The customer base is heavily rural-residential across communities including Fort Bragg, Mendocino, Albion, Point Arena, Anderson Valley, Boonville, and The Sea Ranch, with a secondary segment of small businesses requiring static IPs, VPNs, and surveillance. The company distributes free service and free public hotspots to qualifying 501(c)(3) community organizations as a social-mission pillar, and growth is driven primarily through a customer referral program and strong word-of-mouth rather than paid marketing. The 15-person in-house team (based in Manchester and Fort Bragg) personally handles installations, support, and infrastructure maintenance, with founder/lead Tamir Scheinok directly engaging customers online. Further Reach hosts Alert California wildfire cameras as a public-safety partnership and provides no-cost emergency backup connectivity to neighboring nonprofit providers such as MCN during fiber outages, embedding the company in the regional resilience fabric.

Revenue mechanics combine a recurring monthly subscription base with ancillary installation, professional-services, and add-on fees (static IP, tree support, surveillance). The company states it operates sustainably from monthly service fees without external capital, has no disclosed funding rounds, no parent company, and is governed as a locally owned for-profit entity in California, USA.

Name

Further Reach

Legal name

Further Reach

Website

https://furtherreach.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Further Reach is a rural fixed-wireless ISP serving thousands of residential and small-business customers across 935 square miles of California's Mendocino Coast via a self-healing mesh network of 257 relay sites, offering monthly broadband subscriptions starting at $50 with no data caps, free service to community organizations, and a mission-driven local team of 15 employees.

Ownership category

akta.pro rank

Product category

Fixed Wireless Broadband Internet

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Communications Services, Nec (4899), Computer Communications Equipment (3576)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

akta.pro secondary industries

Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE), IP Transit & Internet Backbone (Tier-1/2, peering, DIA) (HDAIAEAA), Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI), Municipal & Community Broadband Networks (HDAIACAE)

Keywords

• Fixed wireless internet
• Rural broadband service
• Wireless mesh network
• Internet service provider
• Community internet access

Headquarters

HQ city

Point Arena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Internet Service Subscription: Recurring monthly subscription fees for broadband internet service. Plans vary by location with no data caps or usage limits. Near-symmetrical upload and download speeds.
2. Professional Services: Custom projects including WiFi upgrades, VPN setup, static IP configuration, surveillance camera installation, and network expansion. Billed at $130/hour with 1-hour minimum.
3. Tree Support Service: Monthly fee of $18 covering costs of maintaining customer equipment installed in trees, including periodic tree climbs for installation and maintenance every 1-3 years.
4. Turnkey Solutions: Fully supported turnkey solutions for static IP service at $50/month, and WiFi upgrade solutions including router purchase ($112-$269) plus labor (~$130).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Further Reach delivers fixed wireless broadband internet service to rural residential and small business customers across the Mendocino Coast and inland valleys through a self-healing mesh network of approximately 257 relay sites covering 935 square miles. The core subscription includes a managed Wi-Fi router, burst-optimized symmetrical upload/download speeds, no data caps, and free service to 501(c)(3) community organizations. The company supplements connectivity with turnkey add-ons such as static IP, surveillance camera installation, Wi-Fi upgrades, backup power systems, and tree-mounted equipment installations.

Product overview

Further Reach offers fixed wireless broadband internet service across rural Mendocino County, delivered through a self-healing mesh network of approximately 257 relay sites covering 935 square miles. The core product includes fixed wireless internet access with burst-optimized speeds and a managed Wi-Fi router (Mikrotik hAP AC2 or hAP3). The company provides supplementary services including relay host partnerships for community mesh expansion, tree installations for line-of-sight connectivity, static IP addresses for business applications, turnkey surveillance camera solutions using Ubiquiti Unifi Protect, Wi-Fi extension services, and battery backup systems. Free public Wi-Fi hotspots are available at community locations, and a referral program rewards existing customers who recommend the service.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Wireless Internet Service Fixed wireless broadband internet service delivered through a self-healing mesh network of approximately 257 relay sites across 935 square miles of Mendocino County. Includes managed Wi-Fi router, burst-optimized symmetrical upload/download speeds, and no data caps. Plans start at $50/month in dense areas and $70/month elsewhere. Targeted at rural residential and small business customers on the Mendocino Coast.
• Static/Dedicated IP Service Publicly routable static IP address for gaming, business, and industrial applications requiring inbound connections. Fully supported turnkey solution at $50/month, with DIY setup options also available. Targeted at business customers and power users needing reliable inbound connectivity.
• Surveillance Camera Solutions Turnkey surveillance camera installation and support using Ubiquiti Unifi Protect system. Includes Cloud Key recorder, G4/G5 cameras, and Power over Ethernet infrastructure supporting indoor and outdoor installations. Targeted at residential and small business customers needing managed video surveillance.
• Wi-Fi Upgrade and Extension Service Turnkey solutions for extending in-home or campus Wi-Fi coverage beyond the included router. Options include upgraded single routers ($112-$269 plus labor), cable runs to multiple rooms ($100-200 each), and campus-wide indoor/outdoor Wi-Fi coverage. Targeted at residential and small business customers needing broader wireless coverage.
• Backup Power Solutions Battery-based backup systems for maintaining internet during power outages, including Lithium UPS Battery Backup units priced $136-$369 and WEN 56125i portable generator at $295. Targeted at residential and small business customers in areas prone to extended grid outages and PSPS events.
• Tree Installation Service Specialized service mounting customer radio equipment high in trees to achieve line-of-sight connectivity in densely forested coastal areas. Certified arborist-approved procedures. Installation costs $200 with optional $18/month Tree Support fee covering periodic maintenance climbs every 1-3 years. Targeted at rural residential customers in heavily forested parts of the Mendocino Coast.
• Free Public Wi-Fi Hotspots Free public Wi-Fi hotspots provided at downtown community locations across the service area, including Albion, Caspar, Comptche, Elk, Gualala, Manchester, Mendocino, and Point Arena. Available to the general public at no cost. Targeted at local residents, visitors, and community members needing connectivity in public spaces.

Quantifiable outcome

• 100% of core relays remained operational during February 2024 storm with 48+ hours of grid outage
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• StripecoreOthersPayment processor handling credit/debit card transactions. Further Reach does not store financial information; card data enters directly into Stripe's secure interface. Stripe is PCI Level 1 certified and has been audited by PCI-certified auditor. Handles payments for Visa, MasterCard, American Express, JCB, Discover, and Diners Club.
• HubSpotsupportingTechnology or IntegrationCRM platform used by Further Reach to manage customer relationships and support interactions.
• MCN (Mendocino Community Network)coreStrategic or Co-development PartnerLocal nonprofit network provider. During Grange Fire when fiber optic cable was damaged, Further Reach helped restore MCN's customers' internet within 90 minutes using backup connectivity over the Further Reach network. Further Reach provides backup connectivity to neighboring providers at no cost during outages.
• Alert CaliforniasupportingStrategic or Co-development PartnerFurther Reach hosts Alert California Wildfire Cameras, including one at Fort Bragg Airport. These cameras helped detect the Grange Fire within minutes of starting, allowing Cal Fire to respond quickly.
• PureVPNsupportingTechnology or IntegrationVPN provider referenced in FAQ for customers needing static/dedicated IP addresses. PureVPN with Port Forwarding and Dedicated IP add-ons recommended for DIY static IP solutions ($ few/month).
• UbiquitisupportingTechnology or IntegrationSurveillance equipment manufacturer. Further Reach uses Ubiquiti Unifi Protect for turnkey surveillance solutions. Equipment includes Cloud Key (network recorder), G4/G5 cameras, and Power Over Ethernet gear. Known for best balance of features, reliability, and price.
• Open Source CommunitysupportingStrategic or Co-development PartnerFurther Reach pledges 100% of intellectual property as open source. Source code, ideas, and inventions donated for free to help advance internet connectivity globally. Develops novel software to run operations and donates to open-source community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Starlink (SpaceX): LEO satellite broadband service explicitly referenced by Further Reach as a comparison point. A credible alternative for the most remote Mendocino Coast subscribers; not a direct wireline/wireless replacement in all areas but sets the price/performance ceiling for Further Reach's offering.
• Common Networks: Bay Area fixed wireless ISP that emerged as a residential-focused alternative to Comcast using rooftop base stations. Comparable technology foundation (fixed wireless mesh) to Further Reach, with similar community-focused positioning, though serving a more urban-adjacent customer base.

Broad incumbents

• Xfinity (Comcast): Largest US cable broadband provider, mentioned by Further Reach customers as the unreliable incumbent in the region. Comparable as the dominant alternative broadband provider in Further Reach's geography; Further Reach's value proposition is largely defined relative to Xfinity's service failures during storms.

Direct peers

• NextLink Internet: US fixed wireless ISP focused on rural and suburban communities, often winning federal broadband subsidies. Comparable technology stack (fixed wireless), customer base (rural residential), and go-to-market approach to Further Reach, though at greater geographic and subscriber scale.
• Cal.net: Rural California fixed wireless and fiber ISP serving the Sierra foothills and northern California. Directly comparable to Further Reach in target customer (underserved rural California), delivery technology (fixed wireless mesh/towers), and go-to-market (community-rooted, regional brand).
• Digital Path: Northern California fixed wireless ISP serving rural foothill and mountain communities. Closely comparable business model to Further Reach—WISP delivering broadband to rural California geographies where wireline infrastructure is uneconomical, with similar subscriber scale and pricing structure.
• Rise Broadband: One of the largest US WISPs, providing fixed wireless broadband across rural and small-town America. Comparable to Further Reach as a pure-play fixed wireless ISP serving rural residential and small business customers with similar subscription-based pricing and infrastructure economics, but at vastly greater scale.
• Etheric Networks: Bay Area fixed wireless ISP serving hard-to-reach and rural-adjacent properties. Comparable to Further Reach as an independent fixed wireless operator in California focused on underserved geographies, using point-to-point wireless backhaul and mesh-style architectures.
• Sonic (Sonic.net): California-based independent ISP offering fiber and fixed wireless service with a strong community-focused brand. Comparable to Further Reach as an independent, locally-rooted California ISP competing against incumbents; both emphasize customer service and serve rural/secondary markets that national ISPs underserve.

Regional players

• Mendocino Community Network (MCN): Local nonprofit ISP serving the Mendocino Coast with fiber and DSL service. Direct regional peer and strategic partner of Further Reach; both serve the same geography, both are community-rooted, and Further Reach provided backup connectivity to MCN during the Grange Fire—illustrating overlapping but complementary service areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/furtherreach.net
• LinkedInlinkedin.com/company/28379799/admin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Further Reach