Manzama
Manzama is a Bend, Oregon-based SaaS company founded in 2010 that provides social media listening and market intelligence monitoring platforms for law firms and advisory businesses, now operating as Diligent Market Intelligence within Diligent Corporation's broader GRC suite.
- Company typePrivate
- Founded2010
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Manzama does
Manzama is a Bend, Oregon-based software company founded in 2010 that builds social media listening and monitoring platforms for service professionals, with a primary focus on law firms and advisory businesses. Its core product provides market intelligence through pre-built conceptualized search options, automation technology for tracking competitor and client news, an interactive Share of Voice analytics module for competitive benchmarking, and in-depth publishing tools for generating branded newsletters, reports, client alerts, and RSS feeds. Users can create, layer, and distribute bespoke searches across an entire firm, with centralized management of news sources and information flow. The platform is now operated as Diligent Market Intelligence within Diligent Corporation's broader governance, risk, and compliance (GRC) suite.
The company monetizes through an enterprise SaaS subscription model with quote-based annual pricing rather than publicly disclosed tiers, reflecting a sales-led go-to-market targeted at professional services firms. Its customer base is segmented vertically into law firms (primary) seeking to drive new business and strengthen client relationships, and advisory businesses (secondary) requiring market research and competitive intelligence. Distribution runs through direct enterprise sales with demo and pricing-request workflows, supported by content marketing via Diligent's corporate website and thought leadership through the Diligent Institute.
Manzama's standalone funding history is approximately $3.3 million across four rounds between 2010 and 2014, with investors including Bend Venture Conference, Cascade Seed Fund, and Seven Peaks Ventures. Leadership disclosed includes a CTO (Mike Hollibaugh) and a Director of Content (Scott Mercer), consistent with a sub-50-employee operating footprint. The product's integration into Diligent Corporation (Delaware) places it inside a larger governance software platform that also offers board management, risk management, compliance, and audit products, expanding the cross-sell surface but subordinating Manzama's standalone identity.
Manzama firmographics
Firmographics- Name
- Manzama
- Legal name
- Diligent Corporation
- Website
- https://manzama.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manzama is a Bend, Oregon-based SaaS company founded in 2010 that provides social media listening and market intelligence monitoring platforms for law firms and advisory businesses, now operating as Diligent Market Intelligence within Diligent Corporation's broader GRC suite.
- Ownership category
- akta.pro rank
Manzama industry classification
Industry- Product category
- Market Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Manzama is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Markets served
Manzama business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: The primary revenue stream is subscription-based access to the market intelligence platform, likely with tiered pricing based on firm size or feature access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Manzama product offering
Product offeringCore offering
Manzama is a social media listening and market intelligence platform that helps law firms and advisory businesses track competitors, monitor clients and prospects, and identify deal opportunities. The platform provides pre-built conceptualized search options, automated news tracking, interactive Share of Voice competitive analytics, and publishing tools for branded newsletters, reports, and client alerts. It now operates as Diligent Market Intelligence under Diligent Corporation.
Product overview
Diligent offers a comprehensive suite of governance, risk, and compliance (GRC) products. The Diligent Market Intelligence product provides professional services firms with market research tools, competitor tracking, and publishing automation capabilities. The platform features pre-built conceptualized search options for locating opportunities and identifying risks, automation technology for tracking news on competitors and clients, and in-depth publishing tools for creating branded newsletters, reports, client alerts, and RSS feeds. Users can create, layer and save bespoke searches, manage news sources across individuals and teams, and distribute search results across the entire firm.
Differentiator
Problem solved
Functional benefit
Brands
- Diligent Market Intelligence: Market intelligence platform for law firms providing competitor tracking, share of voice analytics, and current awareness tools.
Products and services
- Diligent Market Intelligence
Companies that use Manzama
Customer profileSegments2 records
Ideal customer profiles2 records
Manzama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Manzama partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Manzama competitors and assessment
Company assessmentDirect peers
- Sprinklr: Sprinklr is an enterprise social media management and customer experience platform with social listening and analytics features comparable to Manzama's offering, though broader in scope across customer service and marketing.
- Cision: Cision is a major media intelligence and communications platform offering social listening, news monitoring, and PR analytics, directly comparable to Manzama's market intelligence offering for professional services firms.
- Meltwater: Meltwater is a leading B2B media intelligence and social listening platform serving enterprise customers with comparable news monitoring, social analytics, and competitive intelligence capabilities across industries.
- Brandwatch: Brandwatch is a consumer intelligence and social listening platform competing in the digital market intelligence space, with comparable monitoring and analytics features though more consumer-brand focused than Manzama's professional services emphasis.
- Burrelles: Burrelles is a media monitoring and intelligence service focused on PR and communications professionals, offering comparable news monitoring and analytics capabilities with an established position in professional services.
Broad incumbents
- Westlaw (Thomson Reuters): Westlaw is the dominant legal research platform from Thomson Reuters and could expand into market intelligence for legal professionals, making it a broad incumbent competitor and complementary service relative to Manzama.
- LexisNexis: LexisNexis is a major legal and news information services provider with competitive intelligence and news monitoring capabilities serving legal professionals, a broad incumbent that overlaps with Manzama's legal market intelligence focus.
Emerging players
- Critical Mention: Critical Mention is a media monitoring and analytics platform offering broadcast, online, and social media monitoring capabilities directly comparable to Manzama's news tracking features for professional services clients.
- Vable: Vable is a legal current awareness and information management platform designed specifically for law firms, directly competing with Manzama's legal vertical market intelligence niche with comparable workflow features.
- Sprout Social: Sprout Social is a social media management and analytics platform offering social listening capabilities for businesses, overlapping with Manzama's monitoring features though more focused on SMB and mid-market segments than enterprise legal markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Manzama social profiles
Digital presenceManzama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manzama leadership team
Management profileNumber of profiles
Profiles2 records
Manzama funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manzama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manzama
What does Manzama do?
Manzama is a social media listening and market intelligence platform that helps law firms and advisory businesses track competitors, monitor clients and prospects, and identify deal opportunities. The platform provides pre-built conceptualized search options, automated news tracking, interactive Share of Voice competitive analytics, and publishing tools for branded newsletters, reports, and client alerts. It now operates as Diligent Market Intelligence under Diligent Corporation.
Is Manzama a public or private company?
Manzama is a private company. It is classified as corporate owned and is currently operating.
When was Manzama founded?
Manzama was founded in 2010. It employs 11 to 50 people.
Where is Manzama based?
Manzama is headquartered in Bend, United States, in the North America region.
How does Manzama make money?
One revenue line is on record: saaS Subscription Platform.
Who are Manzama's main competitors?
Direct peers on record are Sprinklr, Cision, Meltwater, Brandwatch and Burrelles. Broad incumbents are Westlaw (Thomson Reuters) and LexisNexis. Emerging players are Critical Mention, Vable and Sprout Social.
Does Manzama have an API?
No public API is recorded for Manzama.
What industry is Manzama in?
Manzama's product category is Market Intelligence Software. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 541910 and its SIC code is 7311.