What Insurance Xdate does

Insurance Xdate is a B2B SaaS data and sales platform serving insurance agents, agencies, and carriers across the United States. The company maintains a proprietary dataset of 4.9MM+ active workers compensation policies spanning 44 states, augmented by 200,000+ PEO policies, 1.2MM+ DOT filings, 500,000+ non-profit 990 records, OSHA inspection data, and group health and retirement plan data with up to 7 years of historical tracking. The platform, accessible via web, native iOS and Android apps, and a REST/MCP API, exposes targeting, data augmentation, peer benchmarking (TalkPoint), market and carrier reports, loss run automation (LossRunner), notifications, and CRM/calendar integrations with HubSpot, Salesforce, Google Calendar, Outlook, G Suite, Zapier, and HawkSoft.

Insurance Xdate monetizes primarily through recurring SaaS subscriptions: a Starter plan from $100/month for individual agents, an annual Agency plan for teams with multi-user visibility and higher export limits, and Enterprise plans with bulk data exports and API access. A transactional Lead Capture service (from $200 per qualified lead) and usage-based API credits supplement subscription revenue. Distribution is direct and self-serve, anchored by a free trial, with no channel partners or external funding; the company is bootstrapped by two founders combining insurance production and software development expertise.

The product roadmap, evidenced by quarterly update posts from Q2 2024 through Q2 2026, has steadily added new data modules (Non-Profits, Health & Retirement), new revenue streams (Lead Capture, API), and AI-assisted features (Research AI, AI-summarized xRate filings), indicating continuous platform deepening rather than market pivots.

Name

Insurance Xdate

Legal name

InsuranceXdate, LLC

Website

https://insurancexdate.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Xdate is a bootstrapped B2B SaaS platform that provides insurance agents and agencies with proprietary workers compensation, benefits, DOT/OSHA, and non-profit data, plus prospecting and workflow tools delivered via web, mobile, and API.

Ownership category

akta.pro rank

Product category

Insurance Data & Analytics Software

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Commercial insurance data
• Workers compensation prospecting
• Insurance agency software
• Benefits prospecting platform
• Insurance sales intelligence

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription - Starter Plan: Monthly or annual subscription with per-user pricing. Provides access to Commercial Insurance, Retirement & Health Databases with search functionality. Limited to 200 exports per month.
2. Software Subscription - Agency Plan: Annual commitment with monthly or annual billing. Includes team visibility features, higher export limits (4,000 records per export), and API access. Scales by agent and state.
3. Lead Capture / Hot Leads: Live transfer phone appointment service where Xdate calls prospects matching search criteria. Pricing starts at $200/lead when a lead is generated.
4. API Access Credits: All web subscriptions include API access for additional cost. Credit may be purchased on the API Key page for MCP/API access to datasets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Insurance Xdate sells a B2B SaaS platform that aggregates proprietary workers compensation, PEO, group health/retirement, DOT/OSHA, and non-profit 990 datasets (4.9M+ WC policies across 44 states) and overlays them with sales productivity tools—Intelligent Targeting, TalkPoint benchmarking, Class & Carrier Reports, LossRunner automation, Research AI, real-time Notifications, and CRM integrations—so insurance agents and agencies can identify prospects, track market changes, and win new commercial insurance business. The platform is delivered through a web console, iOS/Android mobile apps, and a credit-priced REST API.

Product overview

Insurance Xdate is a B2B prospecting software platform built for insurance agents and agencies, offering industry-relevant commercial insurance data delivered on a software platform. The core Xdate Platform serves as the central hub with integrated modules including Intelligent Targeting, Data Augmentation (What's Changed), TalkPoint for peer benchmarking, Class & Carrier Reports, LossRunner for loss run automation, and Research AI. Data modules cover Workers Comp/Commercial Insurance, Health & Retirement, Non-Profit Organizations (990), and OSHA/DOT data. The platform includes native integrations with HubSpot, Salesforce, Google Calendar, Outlook, G Suite, Zapier, AgencyZoom, and HawkSoft, plus mobile apps for iOS and Android. Free tools include Class Code, GL Code, SIC Code, and NAICS Code lookup tools, plus Insurance Exam Prep practice tests. Pricing tiers include Starter Plans from $100/month, Agency Plans (annual commitment), and Enterprise Plans with bulk data exports and API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Xdate Platform B2B SaaS platform sold by subscription that aggregates proprietary workers compensation, PEO, group health/retirement, DOT/OSHA, and non-profit 990 datasets and overlays them with sales productivity features (Intelligent Targeting, TalkPoint benchmarking, Class & Carrier Reports, LossRunner automation, Research AI, Notifications, CRM integrations) for insurance agents and agencies. Delivered via web console, iOS/Android mobile apps, and REST API.
• Insurance Xdate Mobile App Map-based mobile prospecting application for iPhone and Android that lets insurance producers look up prospects, filter nearby businesses renewing soon, view notes and carrier history, click-to-call via integrated VOIP, and get directions between appointments.
• LossRunner Standalone loss run automation tool with prefilled loss release forms, one-click email to the insured, e-signature capability, and automatic routing of signed requests to carriers while keeping the incumbent agent unaware. Includes an Xtract add-on that converts PDF loss runs into CSV or JSON.
• Lead Capture (Hot Leads) Live-transfer phone appointment service where Xdate callers contact prospects matching the customer's search criteria, qualify them, and live-transfer interested leads to the customer's phone number. Pricing starts at $200 per lead generated; only charged when a lead is delivered.
• Xdate REST API Credit-priced REST API providing programmatic access to the Xdate databases (WC policies, PEO data, Benefits, Non-Profits, DOT) for enterprise customers integrating Xdate data into their own systems, with usage purchased in API credits.

Quantifiable outcome

• Saves insurance agents 15-20 hours per month of research time
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCRM integration allowing users to create or update prospect records in HubSpot with one click from the Xdate platform. Enables seamless data sync between prospecting and CRM workflows.
• SalesforcecoreTechnology or IntegrationCRM integration allowing users to create or update prospect records in Salesforce with one click from the Xdate platform. Streamlines sales pipeline management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HawkSoft: HawkSoft is an independent agency management system with which Xdate has a native integration. Comparable customer base (independent agents); could evolve its own prospecting data features and reduce reliance on Xdate integrations.
• Vertafore: Vertafore provides agency management, rating, and content/analytics tools for insurance distribution. Broad incumbent with overlapping producer customer base and the scale to bundle competing capabilities.
• Applied Systems: Applied Systems is the dominant agency management system (AMS) provider for insurance agencies. As the system of record for producers, Applied could bundle prospecting data and displace standalone tools like Xdate at renewals.

Direct peers

• Bold Penguin: Bold Penguin provides a commercial insurance small business marketplace and agent prospecting tooling. Both companies sell data-driven lead generation and prospect intelligence to commercial insurance producers.
• Zywave (MiEdge / PL Rating): Zywave's MiEdge and PL Rating products provide commercial insurance prospecting and rating data to agents and brokers. Xdate publishes a direct head-to-head comparison vs. Zywave, signaling same category, same buyer, and overlapping feature set.
• Meet Leo: Meet Leo is a commercial insurance prospecting and quoting platform targeting independent agents. Xdate maintains a public vs. comparison page, indicating overlapping ICP (independent agents), data products, and competitive head-to-head positioning.

Others

• Insurance Journal: Industry publication and data resource for insurance professionals. Adjacent as a content/data ecosystem that insurance agents use, and a potential alternative top-of-funnel for agentic workflows competing for producer attention.

Emerging players

• NowCerts: NowCerts provides comparative rating and agency workflow tools for insurance agents. Overlaps with Xdate's productivity and data-driven workflow features, though more oriented to personal lines and rating engine output.
• Canopy Connect: Canopy Connect enables insurance agents to collect and analyze customer policy data digitally. Comparable in serving insurance agents with data-driven workflow tools, though focused on personal lines and policy servicing rather than commercial prospecting.
• Tarmika: Tarmika offers commercial lines rating and prospecting workflows for independent agents. Comparable in serving the same producer persona with workflow-integrated data, though stronger on quoting than deep historical data augmentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insurancexdate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Xdate