What UrbanTide Limited does

UrbanTide Limited is a privately-held UK micro-SaaS company (founded 2014, ~10 employees, headquartered in Edinburgh's Bayes Centre) that builds an AI-powered data integration and analytics platform, uSmart, targeted at the UK and Irish public sector. The platform unifies siloed cross-sector datasets—smart meter, transport, housing, health, satellite imagery—into a lakehouse architecture with validated APIs and automated pipelines, and exposes three sector-specific AI modules: uZero for fuel poverty prediction, uMove for transport and active-travel analytics, and uReveal for non-domestic rates fraud detection via satellite image analysis. The company sells primarily through UK Government procurement frameworks (G-Cloud 14, CCS AI DPS, Spark DPS, Scottish IoT and Digital Technology DPS) and Irish eTenders, with a direct enterprise sales motion targeting local authorities, transport partnerships, energy networks, and housing associations; revenue is generated via SaaS subscriptions to uSmart and its modules, supplemented by bespoke professional services including open-data training (notably as sole supplier to Ireland's DPER, training 2,200+ public servants). The firm has held ISO 27001 and Cyber Essentials Plus certifications, participates in Innovate UK and Department for Transport grant programmes (TRIG, MEDA), and operates from a small founder-led team with non-executive growth advisory support.

Name

UrbanTide Limited

Legal name

UrbanTide Limited

Website

https://urbantide.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

UrbanTide is an Edinburgh-based AI data platform company serving UK and Irish public sector organisations. Its uSmart platform and modules (uZero, uMove, uReveal) integrate cross-sector data to address fuel poverty, active transport, and NDR fraud.

Ownership category

akta.pro rank

Product category

AI Data Integration Platform for Smart Cities and Public Sector

akta.pro primary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

akta.pro secondary industries

Smart Parking, Curb & Mobility Management (Facilities) (HSAPAPAK), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)

Keywords

• Smart cities AI
• Data integration platform
• Fuel poverty analytics
• Public sector software
• Active travel data

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to uSmart, uZero, and uMove platforms for data insights and AI analytics. Organizations access platforms via secure cloud deployment with various tier options based on usage and features.
2. Professional Services - Training: Open data training services delivered to public sector organizations in Ireland. UrbanTide was commissioned by DPER to deliver six individual training sessions covering open data audits, analytics, visualizations, and anonymisation techniques. 2,200+ public sector staff trained, 726+ hours delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

UrbanTide sells its uSmart AI and data innovation platform as a SaaS subscription that enables public sector organizations to unlock, integrate, and share siloed data from any source in real-time using a lakehouse architecture. On top of uSmart, the company offers sector-specific modules including uZero for fuel poverty prediction, uMove for transport and active travel data integration, and uReveal for Non-Domestic Rates fraud detection, alongside commissioned open data training services for public sector bodies.

Product overview

UrbanTide offers a platform-plus-modules product architecture built around uSmart, its core AI and data innovation platform. uSmart provides the foundational data integration and governance layer that enables organisations to unlock and integrate any data from any source. On top of this platform, UrbanTide has developed specialized sector-specific modules: uZero addresses fuel poverty and energy efficiency challenges; uMove supports transport monitoring and active travel planning; and uReveal targets Non-Domestic Rates revenue recovery. The products work together through shared data architecture and APIs, allowing cross-sector data integration to create comprehensive insights for sustainability challenges. The company also offers associated professional services including open data training.

Differentiator

Problem solved

Functional benefit

Brands

• uSmart: AI and data innovation platform that enables organisations to unlock and integrate any data from any source.
• uZero
• uMove

Products and services

• uSmart Core AI and data innovation SaaS platform enabling organisations to unlock and integrate any data from any source in real-time via a scalable lakehouse architecture, automated data consumption pipelines, validated APIs, secure file transfer from legacy systems and AI-ready pipelines delivering dashboard insights. Used by public sector organisations across transport, energy, housing and government.
• uZero AI and data insights platform that maps, identifies and predicts fuel poverty by integrating anonymized smart meter system data with cross-sector datasets including health, housing and demographic data. Features area mapping, filter data layering, carbon savings prediction and AI-driven risk assessment. Used by local authorities, energy providers, housing associations and Net Zero Hubs to target energy-efficiency support.
• uMove Transport data integration platform that ingests real-time and historic transport data including traffic, cycling, pedestrian and air-quality data. Provides automated data validation, AI-powered travel pattern prediction and transport infrastructure planning support. Used by transport partnerships, local authorities and cycling organisations for active travel programmes.
• uReveal AI-powered Non-Domestic Rates (NDR) fraud detection module using advanced image analysis and machine learning. Combines satellite imagery with NDR valuation roll data to automatically detect missed revenue from businesses not registered or not paying correct rates, with potential £350,000 annual NDR recovery per UK local authority. Used by UK local authority revenues and counter-fraud teams.
• Open Data Training Services Commissioned open data training services delivered to public sector organisations covering open data audits, analytics, visualizations, linked data and anonymisation techniques. Used by Irish public sector bodies via the DPER sole-supplier commission (2,200+ staff trained, 726+ hours delivered).

Quantifiable outcome

• 34x increase in campaign response rates (from <1% to 34%) for energy efficiency campaigns using uZero targeting
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and secondary.

• UK Power Networks (UKPN)coreStrategic or Co-development Partner · 1 November 2022Social Connect collaborative project partnership with UrbanTide providing AI-powered data insights platform to identify fuel-poor households. UKPN aims to increase personalized energy-efficiency support from 13,000 to 100,000 households annually. Combines smart meter data with cross-sector datasets for targeted household identification.
• Data Communications Company (DCC)coreTechnology or IntegrationOperator of the smart meter system across England and custodian of significant smart meter data volumes. Partnership enables use of anonymized smart meter system data for public good, particularly net zero targets and fuel poverty reduction through uZero platform.
• University College London (UCL)coreStrategic or Co-development PartnerWorld-leading academic organization providing extensive expertise on applied data analytics via Smart Energy Research Lab (SERL). Validates uZero data insights and supports algorithm optimization for fuel poverty prediction models.
• Connected Places Catapult (CPC)coreStrategic or Co-development PartnerDriving adoption of technology and new innovation projects. Experts in design-thinking and user research. Leads these aspects for uZero project and collaborated on AI Active Routes TRIG programme.
• Greater South East Energy HubcoreStrategic or Co-development PartnerWorking with public sector organizations to support development and financing of local energy projects. First Net Zero Hub in UK to use uZero for targeting energy support to fuel-poor households across Cambridgeshire and Peterborough.
• Scottish and Southern Energy Networks (SSEN)coreStrategic or Co-development PartnerPart of uZero MEDA consortium providing energy network expertise for integrating smart meter data with cross-sector datasets to identify fuel poverty risk areas.
• UK Research and Innovation (UKRI)coreStrategic or Co-development PartnerWinner of UKRI's Modernising Energy Data Applications (MEDApps) competition. £2bn Green Homes Grant distributed through MEDA project competition for projects addressing net-zero energy systems delivery to UK homes.
• Paths for AllsecondaryStrategic or Co-development PartnerPartnership to build Cycling Open Data portal - collaborative data source for all national cycling and pedestrian data. Partnered with Cycling Scotland and local authorities to integrate transport monitoring data.
• Department of Public Expenditure and Reform (DPER) - IrelandcoreChannel Partner/ Reseller/ DistributorCommissioned by DPER as sole supplier of open data training to all Irish public sector bodies. Deliver six training sessions covering open data basics, analytics, visualizations, linked data, and anonymisation techniques. 2,200+ staff trained.
• European Marine Energy Centre (EMEC)coreStrategic or Co-development PartnerLead organization for £28.5m ReFLEX Orkney project creating integrated energy system. UrbanTide provided IsleDex data insights platform for monitoring energy, transport, and heat data across Orkney.
• Crown Commercial Service (CCS)coreChannel Partner/ Reseller/ DistributorUK Government agency managing G-Cloud 14 framework. UrbanTide's full product suite listed enabling simplified procurement for public sector organizations seeking cloud-based data and AI solutions.
• Connected Places CatapultcoreStrategic or Co-development PartnerOngoing collaboration including TRIG-funded AI Active Routes development and joint nominations for Scottish Transport Awards. Partnership for transport innovation and active travel solutions.
• Toyota Mobility FoundationsecondaryStrategic or Co-development PartnerSustainable Cities Challenge partnership testing uMove in Venice to develop AI-powered active travel data insights for cycle route planning.
• University of ExetersecondaryStrategic or Co-development PartnerLead partner in Smartline programme - collaborative research and innovation project exploring how technology helps people live healthier lives. Part-funded by European Regional Development Fund.
• Coastline HousingsecondaryStrategic or Co-development PartnerSmartline partner receiving real-time IoT data from Cornwall homes to target education campaigns for energy reduction and healthy living.
• Data Loch (NHS Lothian)secondaryStrategic or Co-development PartnerHealthcare data provider for Homes, Heat and Healthy Kids Study, linking electronic healthcare data with property-level fuel poverty data. First-time population-level data linkage in Scotland.
• AppyWaysecondaryTechnology or IntegrationPartnership to develop uMove Fusion - integrating kerbside data (parking, traffic regulation orders) with active travel and transport data for holistic transport planning. First integration of kerbside data in UK.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cityzenith: US-based smart-cities digital-twin platform aimed at property developers and city governments. Similar Smart Cities AI / sustainability narrative and SaaS-to-council go-to-market, though earlier-stage and pre-revenue.

Direct peers

• OpenDataSoft: Paris-based open-data and data-marketplace platform sold to cities and public-sector organisations. Highly comparable to UrbanTide in offering a data-integration platform that helps local authorities publish, share, and analyse cross-sector data, though OpenDataSoft is more focused on open-data publishing than AI use-cases.
• UrbanLogiq: Canadian smart-cities data platform that aggregates municipal data (transport, housing, environment) for planners. Closely analogous business model to UrbanTide: small specialist serving local-government customers with cross-sector data integration.
• Vivacity Labs: UK AI/IoT company using computer vision and sensors to gather transport and pedestrian data for councils. Directly comparable to uMove on the transport/active-travel side, serving the same UK local-authority buyer with AI-driven traffic and cycling insights.
• Placecube: UK civic-tech and local-government platform company providing data and digital-service infrastructure to UK councils. Comparable UK public-sector GTM and platform-plus-modules architecture to UrbanTide, with overlapping buyer personas in English and Welsh local authorities.

Broad incumbents

• Conduent: Large US-listed business-process and public-sector technology vendor with significant transport, government services, and citizen-engagement offerings. Overlaps with UrbanTide on public-sector analytics and transport data, though its portfolio spans many non-competing verticals.
• Kapsch TrafficCom: Austrian intelligent-transportation-systems vendor covering tolling, traffic management, and connected-mobility infrastructure across Europe and the US. Comparable as a smart-cities/ITS incumbent; competes indirectly with uMove on transport data and routing insight.
• Iteris: US-listed smart-transportation and applied informatics company serving state DOTs and cities with traffic analytics, ITS, and mobility data. Comparable on the transport and active-travel intelligence side but at significantly larger scale and broader scope than UrbanTide.
• Replica (Sidewalk Labs): US urban-mobility analytics platform (originally Sidewalk Labs) using anonymised location data to model trips and travel patterns for city planners. Highly comparable analytical proposition to uMove for transport planning, but at broader US/national scale.
• Cubic Transportation Systems: Major transport-ITS vendor supplying fare collection, traffic management, and real-time transport data to cities worldwide. Comparable on the transport-analytics layer served to public-sector transport authorities, but at much larger scale with hardware-heavy offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UrbanTide
• LinkedInlinkedin.com/company/urban-tide

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanTide Limited