FinancePal
FinancePal is a Chicago-based, privately held firm that provides bundled bookkeeping, accounting, payroll, tax preparation, AP/AR, bill pay, and entity formation services to U.S. small businesses across multiple verticals, delivered by a dedicated U.S.-based CPA team and powered by integrations with QuickBooks, ADP, Gusto, Bill.com, and Hubdoc.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FinancePal does
FinancePal is a Chicago-based, privately held financial outsourcing services firm that delivers bundled bookkeeping, accounting, payroll, tax preparation, accounts payable and receivable, bill pay, catch-up bookkeeping, sales tax consulting, and entity formation services to U.S. small businesses. Founded in 2015 by Jacob Dayan and Nick Charveron as a sister company to Community Tax (a tax debt resolution firm founded in 2010), FinancePal is positioned as a one-stop financial back office for SMBs that lack in-house accounting expertise, serving verticals including agriculture, eCommerce, startups, restaurants and bars, construction, real estate brokers and agents, real estate investments, and hotels and hospitality. Each client is assigned a dedicated U.S.-based team of CPAs and tax practitioners, and the company emphasizes personalized, non-offshored service rather than commoditized software-only bookkeeping.
The underlying technology platform is built on integrations with leading third-party tools — QuickBooks for accounting, Hubdoc for document automation, QuickBooks Time for time tracking, Bill.com for accounts payable, and ADP and Gusto for payroll — wrapped with proprietary workflow automation and reporting dashboards that produce weekly and monthly financial statements accessible via mobile devices. The platform is marketed as secure, seamlessly integrated, and user-friendly, with automated data population across the tool stack, but it does not expose a public API or SDK. The company is CCPA- and COPPA-compliant and operates from a single Chicago headquarters at 17 N State Street, Suite 210, with a U.S.-based remote delivery model.
FinancePal makes money through subscription-based recurring fees billed monthly or annually, with custom pricing tailored to industry, entity type, and scope of services; customers can buy the full bundled package or individual à la carte services. Go-to-market is primarily inside sales, combining direct outbound phone outreach (the company prominently displays 877-840-4870 and uses automated calls, pre-recorded messages, and SMS with consent), inbound website inquiries driven by a 'Get a Custom Quote' call to action, and content marketing through an educational blog on accounting, tax, payroll, and entity formation topics. A second embedded acquisition channel is the cross-sell of FinancePal services into Community Tax's existing tax-debt resolution client base. There are no disclosed funding rounds, no public pricing tiers, no published revenue, and no public ticker; ownership remains with the founding team, with no external institutional investment indicated in the available data.
FinancePal firmographics
Firmographics- Name
- FinancePal
- Legal name
- FinancePal, LLC
- Website
- https://financepal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FinancePal is a Chicago-based, privately held firm that provides bundled bookkeeping, accounting, payroll, tax preparation, AP/AR, bill pay, and entity formation services to U.S. small businesses across multiple verticals, delivered by a dedicated U.S.-based CPA team and powered by integrations with QuickBooks, ADP, Gusto, Bill.com, and Hubdoc.
- Ownership category
- akta.pro rank
FinancePal industry classification
Industry- Product category
- Outsourced Accounting & Bookkeeping Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)
- akta.pro secondary industries
- Biller Direct EBPP Platforms (FSAMAJAA), Expense Tracking & Financial Dashboards (FSAGADAB)
Keywords
Where FinancePal is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FinancePal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Financial Outsourcing Services (Subscription-based): Recurring monthly or annual subscription fees for bundled or à la carte financial services including bookkeeping, accounting, payroll, tax preparation, accounts payable/receivable, bill pay, catch-up bookkeeping, and entity formation. Pricing is custom-quoted based on industry, business type, and scope of services — customers pay a fixed monthly or annual rate. Services can be contracted individually (à la carte) or as a full comprehensive package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom bundled full-service package — all-in-one financial outsourcing |
| Unit Pricing | Monthly | À la carte individual services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FinancePal product offering
Product offeringCore offering
FinancePal provides outsourced financial services to U.S. small businesses, delivering bookkeeping, accounting, payroll, tax preparation, accounts payable/receivable management, bill pay, catch-up bookkeeping, sales tax consulting, and entity formation through dedicated U.S.-based CPA and tax practitioner teams. Services are offered either as a bundled all-in-one package or à la carte, with custom-priced monthly or annual subscriptions, supported by integrations with QuickBooks, ADP, Gusto, Bill.com, Hubdoc, and QuickBooks Time.
Product overview
FinancePal is a bundled all-in-one financial services platform for small businesses, offered as a unified suite of interconnected services rather than discrete standalone modules. The core portfolio spans bookkeeping, accounting, payroll, tax preparation, accounts payable/receivable, bill pay, entity formation, sales tax consulting, and catch-up bookkeeping — all delivered by a dedicated U.S.-based team and powered by integrations with QuickBooks, Hubdoc, QuickBooks Time, ADP, Gusto, and Bill.com. The platform emphasizes a unified, no-subcontracting model where one team handles all financial responsibilities for a client, with custom pricing based on industry and scope.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping Services
Companies that use FinancePal
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles1 record
FinancePal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
FinancePal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- QuickBookscoreQuickBooks is a flagship technology partner used as the primary accounting software platform for client bookkeeping and financial management. FinancePal integrates with QuickBooks for recording, reconciling transactions, and generating financial reports. Also integrates with QuickBooks Time for time tracking.
- HubdoccoreHubdoc is used for document automation and data extraction, helping FinancePal streamline the collection and processing of financial documents from multiple sources.
- QuickBooks TimecoreQuickBooks Time integration provides time tracking capabilities for clients, particularly those in hospitality and service industries with hourly workforces.
- Bill.comcoreBill.com is used for accounts payable automation and bill payment services, enabling FinancePal to manage client bill pay workflows efficiently and avoid delinquent accounts.
- ADPcoreADP is the payroll platform integrated for processing payroll for small business clients. FinancePal leverages ADP for payroll calculations, tax withholdings, and direct deposit.
- GustocoreGusto is an alternative payroll solution offered to clients, providing an easy-to-use platform for payroll processing, benefits administration, and HR-related tasks for small businesses.
- Community TaxflagshipFinancePal is a subsidiary/sister company of Community Tax, founded in 2010 by Jacob Dayan and Nick Charveron. Community Tax provides FinancePal with access to tax attorneys, tax resolution expertise, cutting-edge financial tools, and a national brand presence. FinancePal addresses the day-to-day accounting and bookkeeping needs of Community Tax's small business clients, creating a natural referral pipeline.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
FinancePal competitors and assessment
Company assessmentBroad incumbents
- KPMG Spark: KPMG Spark (formerly KPMG Small Business Services) provides online bookkeeping, tax, and accounting services to small businesses under the KPMG brand. Comparable to FinancePal in SMB outsourced accounting but with Big Four brand backing.
- QuickBooks Live (Intuit): Intuit's QuickBooks Live adds human bookkeeping services on top of the dominant QuickBooks platform for small businesses. Comparable to FinancePal as an SMB bookkeeping offering but bundled inside Intuit's broader accounting software ecosystem.
- BDO USA: BDO USA's small business practice offers outsourced accounting, bookkeeping, tax, and advisory services to SMBs and startups. Comparable to FinancePal in service breadth and SMB focus, but BDO is a much larger firm with a broader portfolio.
Direct peers
- Pilot: Pilot offers bookkeeping, accounting, and CFO services to startups and small businesses with a dedicated team model. Comparable to FinancePal in dedicated team delivery, subscription pricing, and SMB/startup customer focus.
- inDinero: inDinero provides outsourced bookkeeping, accounting, tax, and CFO services to small and mid-sized businesses. Comparable to FinancePal in service breadth, SMB target market, and bundled financial outsourcing delivery.
- Botkeeper: Botkeeper combines AI-driven automation with human accountants to deliver bookkeeping services to SMBs. Comparable to FinancePal in SMB bookkeeping focus, though Botkeeper leans more heavily on automation while FinancePal emphasizes dedicated human CPAs.
- Bookkeeper360: Bookkeeper360 offers bookkeeping, accounting, payroll, and advisory services to SMBs using cloud platforms like QuickBooks and Xero. Comparable to FinancePal in service mix, cloud platform integrations, and SMB focus.
- Bench: Bench provides outsourced bookkeeping and financial reporting for small businesses via a dedicated team supported by proprietary software. Closely comparable to FinancePal in target customer (US SMBs), bundled offering, and subscription pricing model.
- Xendoo: Xendoo provides cloud-based bookkeeping, accounting, and tax services to small businesses with a dedicated team and subscription pricing. Comparable to FinancePal in service breadth, dedicated team, and SMB subscription model.
- 1-800Accountant: 1-800Accountant provides accounting, bookkeeping, payroll, and tax services to small businesses via phone-based sales and dedicated advisors. Comparable to FinancePal in phone-driven GTM, dedicated advisor model, and SMB accounting services bundle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FinancePal social profiles
Digital presenceFinancePal compliance and trust
Trust signalCompliance2 records
FinancePal financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinancePal leadership team
Management profileNumber of profiles
Profiles7 records
FinancePal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinancePal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinancePal
What does FinancePal do?
FinancePal provides outsourced financial services to U.S. small businesses, delivering bookkeeping, accounting, payroll, tax preparation, accounts payable/receivable management, bill pay, catch-up bookkeeping, sales tax consulting, and entity formation through dedicated U.S.-based CPA and tax practitioner teams. Services are offered either as a bundled all-in-one package or à la carte, with custom-priced monthly or annual subscriptions, supported by integrations with QuickBooks, ADP, Gusto, Bill.com, Hubdoc, and QuickBooks Time.
Is FinancePal a public or private company?
FinancePal is a private company. It is classified as corporate owned and is currently operating.
When was FinancePal founded?
FinancePal was founded in 2015. It employs 11 to 50 people.
Where is FinancePal based?
FinancePal is headquartered in Chicago, United States, in the North America region.
How does FinancePal make money?
One revenue line is on record: financial Outsourcing Services (Subscription-based).
Who are FinancePal's main competitors?
Broad incumbents on record are KPMG Spark, QuickBooks Live (Intuit) and BDO USA. Direct peers are Pilot, inDinero, Botkeeper, Bookkeeper360, Bench, Xendoo and 1-800Accountant.
Does FinancePal have an API?
No public API is recorded for FinancePal.
What industry is FinancePal in?
FinancePal's product category is Outsourced Accounting & Bookkeeping Services. Its primary akta.pro industry code is BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting), with a secondary code of FSAMAJAA, Biller Direct EBPP Platforms. Its NAICS code is 54121 and its SIC code is 6199.