Decision HR
DecisionHR is a national Professional Employer Organization founded in 1996, providing payroll, workers' compensation, HR compliance, and employee benefits administration to small and mid-sized U.S. businesses through a co-employment model and the Worklio technology platform.
- Company typePrivate
- Founded1996
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Decision HR does
DecisionHR is a national Professional Employer Organization (PEO) founded in 1996 and headquartered in St. Petersburg, Florida. The company provides HR outsourcing services to small and mid-sized businesses under a co-employment model, in which DecisionHR becomes the employer of record for payroll tax administration, workers' compensation, benefits enrollment, and regulatory compliance — allowing client firms to access enterprise-tier HR infrastructure without building it internally. Core service lines include Payroll, Workers' Compensation and Risk Management, Human Resources and Regulatory Compliance, and Employee Benefits Programs & Administration (medical, dental, vision, 401(k), and ancillary benefits). The franchisee vertical is also served for multi-location HR administration.
The technology platform is built largely on the third-party Worklio system for digital onboarding, payroll processing, and HR administration, supplemented by DecisionHR's own Client Portal, Employee Portal, Benefits Hub, and an Employee Mobile App for iOS and Android. Revenue is generated through managed service fees — per-employee monthly charges plus benefits and workers' comp pass-throughs — under multi-year contracts with quote-based, customized pricing. The go-to-market is sales-led, combining direct phone outreach, website quote capture, and a referral/broker channel targeting SMB prospects nationwide.
In November 2025, Coalesce Capital — a private equity firm with over $1.6 billion in regulatory AUM — signed a definitive agreement to acquire a majority stake, with DecisionHR's existing management retaining meaningful ownership. Proceeds are earmarked for technology investment, talent additions, and strategic acquisitions. The company currently operates with a lean internal corporate team of 11–50 employees serving what is structurally a much larger co-employed workforce across U.S. clients.
Decision HR firmographics
Firmographics- Name
- Decision HR
- Legal name
- DecisionHR
- Website
- https://www.decisionhr.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DecisionHR is a national Professional Employer Organization founded in 1996, providing payroll, workers' compensation, HR compliance, and employee benefits administration to small and mid-sized U.S. businesses through a co-employment model and the Worklio technology platform.
- Ownership category
- akta.pro rank
Decision HR industry classification
Industry- Product category
- Professional Employer Organization (PEO) / HR Outsourcing Services
- NAICS
- Professional Employer Organizations (561330), Professional Employer Organizations (56133), Payroll Services (541214)
- SIC
- Services-Management Services (8741), Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industries
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
Keywords
Where Decision HR is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decision HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- PEO Managed Services: DecisionHR operates as a Professional Employer Organization (PEO), providing comprehensive HR outsourcing services. Revenue is generated through managed service fees where the company becomes the employer of record, handling payroll administration, benefits, workers' compensation, and HR compliance. The company leverages co-employer relationships to provide SMBs with access to enterprise-level benefits and HR infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on employee count and service needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Decision HR product offering
Product offeringCore offering
DecisionHR is a Professional Employer Organization (PEO) that co-employs client workforces to deliver outsourced HR, payroll, tax administration, employee benefits, workers' compensation, and regulatory compliance services to small and mid-sized businesses. The company pairs these managed services with technology platforms (Worklio onboarding, mobile app, client/employee portals) that digitize onboarding, payroll, benefits enrollment, and employee self-service.
Product overview
DecisionHR is a Professional Employer Organization (PEO) offering a unified HR outsourcing platform for small and mid-sized businesses. The core portfolio consists of Payroll Services, Workers' Compensation Services, Human Resources and Regulatory Compliance, and Employee Benefits Programs & Administration, supported by technology platforms including the Worklio Online Onboarding Platform, DecisionHR Employee Mobile App, Client Portal, Employee Portal, and Benefits Hub. Additional offerings include Risk Management Services and the Decision360 Webinar Series for client education.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Services Complete payroll management including online payroll processing, customized payroll reports, tax payment and filing services, and federal and state compliance support for small and mid-sized business clients.
- Workers' Compensation Services Comprehensive workers' compensation insurance and risk management services including claims management, loss control, and Employment Practices Liability Insurance (EPLI) for SMB clients.
- Human Resources and Regulatory Compliance Expert HR advice, customized reporting, web-based information access, employee handbook development, and employment situation consulting for SMB clients.
- Employee Benefits Programs & Administration Nationwide medical, dental, vision, 401(k), and ancillary benefits administration with flexible options comparable to larger firms, leveraging DecisionHR's collective buying power for SMB clients.
- Risk Management Services Top-notch risk management and safety programs including Workers' Compensation Insurance and Employment Practices Liability Insurance (EPLI) for a secure working environment for SMB clients.
- Worklio Online Onboarding Platform Digital onboarding platform enabling new hires to complete forms remotely, with built-in validation, I-9 verification, benefits enrollment, and secure document management. Sold as a component of DecisionHR's PEO service bundle for SMB clients.
- DecisionHR Employee Mobile App Mobile application for employees to access tax forms, pay statements, and important documents securely from Apple and Android devices, supporting DecisionHR's PEO clients and their employees.
- Client Portal Online portal for clients to manage HR operations, access reports, and communicate with DecisionHR representatives, provided as part of DecisionHR's PEO service.
- Benefits Hub Online benefits enrollment platform with high-touch support for managing employee benefits selections, bundled with DecisionHR's Employee Benefits Programs & Administration service.
Quantifiable outcome
- Eighth consecutive year of stable, competitive health plan renewals with single-digit increases
- +1 more outcomes
Companies that use Decision HR
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Decision HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Decision HR partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Decision HR competitors and assessment
Company assessmentDirect peers
- ADP TotalSource: ADP TotalSource is the PEO division of ADP and the largest PEO by worksite employees in the U.S., offering full-service payroll, benefits, HR, and compliance outsourcing to SMBs. ADP TotalSource represents both the scale leader DecisionHR competes against and the strategic acquirer type that consolidates mid-sized PEOs.
- Insperity: Insperity is one of the largest publicly-traded PEOs in the U.S., serving SMBs with payroll, benefits, HR, and workers' comp under a co-employment model that closely mirrors DecisionHR's value proposition. Insperity is the most relevant comparable for understanding DecisionHR's growth profile, benefit purchasing dynamics, and unit economics in the SMB PEO segment.
- Paychex PEO: Paychex PEO combines Paychex's leading payroll technology with a co-employment HR outsourcing model targeting SMBs. The offering overlaps directly with DecisionHR's payroll, benefits, and HR compliance services and represents the most direct large-competitor head-to-head in DecisionHR's primary segment.
- Justworks: Justworks provides PEO-style HR, payroll, benefits, and compliance services to SMBs through a technology-led platform, increasingly competing with traditional PEOs like DecisionHR on user experience and pricing transparency. Justworks is a relevant comparable for assessing how digital-first PEO offerings are reshaping buyer expectations in the same SMB segment.
- TriNet: TriNet is a major publicly-traded PEO that provides co-employment HR outsourcing to small and mid-sized businesses, with strong positioning in technology, professional services, and nonprofit verticals that overlap with DecisionHR's customer base. TriNet's focus on benefits access, HR technology, and compliance support makes it a directly comparable offering to DecisionHR's portfolio.
- CoAdvantage: CoAdvantage is a mid-market PEO providing HR outsourcing, payroll, benefits, and workers' compensation to SMBs across multiple states, with a comparable service portfolio and target customer profile to DecisionHR. CoAdvantage is a relevant comp for mid-sized PEO valuation and operating benchmarks.
- Oasis Outsourcing: Oasis Outsourcing is a mid-sized PEO serving SMBs with payroll, benefits, HR, and risk management under a co-employment model very similar to DecisionHR. Oasis is one of the closest mid-market comparables by size, service mix, and customer profile, making it directly relevant for benchmarking.
- Alcott HR: Alcott HR is a regional PEO providing payroll, benefits, workers' comp, and HR outsourcing to SMBs, with a comparable co-employment service model and similar customer size profile to DecisionHR. Alcott HR is a relevant mid-market PEO comparable for product mix and SMB positioning.
Emerging players
- Gusto: Gusto is a digital-native payroll, benefits, and HR platform that started in payroll processing and has expanded into PEO-adjacent services for very small businesses. While its model is more tech-platform than traditional PEO, Gusto increasingly competes for the same SMB buyer DecisionHR targets and is reshaping expectations around onboarding, benefits enrollment, and mobile UX.
Regional players
- FrankCrum: FrankCrum is a Florida-headquartered PEO with a strong Southeast regional footprint, providing payroll, benefits, and HR outsourcing under a co-employment model. FrankCrum's Florida base and SMB focus make it a geographically adjacent comparable for DecisionHR's headquarters market and Southeast client concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Decision HR social profiles
Digital presenceDecision HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decision HR leadership team
Management profileNumber of profiles
Profiles3 records
Decision HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decision HR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decision HR
What does Decision HR do?
DecisionHR is a Professional Employer Organization (PEO) that co-employs client workforces to deliver outsourced HR, payroll, tax administration, employee benefits, workers' compensation, and regulatory compliance services to small and mid-sized businesses. The company pairs these managed services with technology platforms (Worklio onboarding, mobile app, client/employee portals) that digitize onboarding, payroll, benefits enrollment, and employee self-service.
Is Decision HR a public or private company?
Decision HR is a private company. It is classified as private equity controlled and is currently operating.
When was Decision HR founded?
Decision HR was founded in 1996. It employs 11 to 50 people.
Where is Decision HR based?
Decision HR is headquartered in St. Petersburg, United States, in the North America region.
How does Decision HR make money?
One revenue line is on record: PEO Managed Services.
Who are Decision HR's main competitors?
Direct peers on record are ADP TotalSource, Insperity, Paychex PEO, Justworks, TriNet, CoAdvantage, Oasis Outsourcing and Alcott HR. Gusto is listed as an emerging player. FrankCrum is listed as a regional player.
Does Decision HR have an API?
No public API is recorded for Decision HR.
What industry is Decision HR in?
Decision HR's product category is Professional Employer Organization (PEO) / HR Outsourcing Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 561330 and its SIC code is 8741.