What Ghost Gaming does

Ghost Gaming is an Atlanta-based gaming lifestyle organization and wholly-owned subsidiary of Resurgens Gaming, founded in 2019 by Todd Harris (former COO of Hi-Rez Studios) and Nabil Ismail. The company operates a multi-vertical gaming platform encompassing professional esports teams competing across Counter-Strike 2, Valorant, Rocket League, Fortnite, Call of Duty, APEX Legends, NBA2K, and Tekken; the Ghost Creator Network managing 85+ gaming influencers; Ghost Launchpad, an Atlanta-based accelerator that develops and publishes original game modes for Fortnite using Unreal Editor for Fortnite (UEFN); Ghost Gaming Academy for youth talent development; Ghost Girls, a female-focused initiative with a 50% female creator roster; and the Georgia Esports League, a statewide collegiate initiative. Distribution reach includes a 30 million-follower social media footprint, 1 billion+ cumulative media views for brand partners, and access to Fortnite's 100 million+ monthly active users through custom branded playable experiences.

The core technology stack is UEFN (Unreal Editor for Fortnite), which Ghost uses to develop and publish game modes and to integrate enterprise brands into playable experiences at a speed the company describes as weeks-to-months rather than years. Supporting infrastructure includes the Resurgens Gaming ecosystem (Skillshot Media for live-event production, 100,000+ sq ft of experiential space in Atlanta), Amaze for creator e-commerce storefronts, and Own. App as a creator platform layer. AI/ML is currently leveraged through a third party (Digital Culture Group's Audience Resonance Index) for campaign performance measurement rather than via proprietary models.

Ghost Gaming monetizes through four primary revenue streams: (1) brand partnerships and sponsorships with consumer brands targeting Gen Z and Gen Alpha audiences; (2) merchandise sales through the official Ghost storefront and per-creator branded webstores; (3) esports competition revenue including prize purses (notably the UEL $1M prize pool); and (4) creator management fees and revenue share from the 85+ managed creators. Customer segments span enterprise consumer brands, individual gaming talent, scholastic institutions in Georgia, and ancillary lifestyle sponsors. Pricing is not publicly disclosed. The company is privately held with no external institutional ownership beyond the Resurgens Gaming parent, which closed a seven-figure Series Seed Plus round in May 2025.

Name

Ghost Gaming

Legal name

Ghost Gaming

Website

https://ghostgaming.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ghost Gaming is an Atlanta-based gaming lifestyle organization operating professional esports teams, a 85+ creator management network, and Ghost Launchpad, a Fortnite-based UEFN game publishing accelerator, serving enterprise brands seeking Gen Z/Alpha reach and aspiring gaming talent.

Ownership category

akta.pro rank

Product category

Esports and Gaming Lifestyle Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

akta.pro secondary industries

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Gaming & Virtual World Social Platforms (MPACAJAG), Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)

Keywords

• Esports team management
• Content creator network
• Brand partnership marketing
• Game publishing accelerator
• Influencer marketing services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnerships and Sponsorships: Ghost Gaming generates revenue through branded content partnerships in Fortnite, sponsorship deals with brands, and brand activations at gaming events. The company helps brands reach Gen Z and Gen Alpha audiences through custom playable experiences.
2. Merchandise Sales: Sale of Ghost Gaming branded merchandise through the official store, including apparel and creator-specific product lines.
3. Esports Prize Winnings: Revenue from competitive esports teams competing across multiple game titles including Fortnite, Rocket League, Valorant, and others.
4. Creator Management: Ghost Gaming manages talent and takes a share of creator revenue through the Ghost Creator Network, representing 85+ gaming creators.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ghost Gaming is an Atlanta-based gaming lifestyle organization that cultivates and represents professional gaming talent across three pillars: (1) competitive esports teams in titles such as Counter-Strike 2, Valorant, Rocket League, Fortnite, Call of Duty, APEX Legends, NBA2K, and Tekken; (2) the Ghost Creator Network, a managed roster of 80+ gaming influencers reaching 30+ million followers for brand campaigns; and (3) Ghost Launchpad, a game development and publishing accelerator that produces original Fortnite (UEFN) game modes and brand-integrated playable experiences.

Product overview

Ghost Gaming is an Atlanta-based gaming lifestyle organization operating as a multi-faceted platform with three core pillars: competitive esports teams, a creator management network, and game development publishing. The Ghost Creator Network manages 80+ influencers for brand partnerships in Fortnite custom experiences. Ghost Launchpad is an indie game accelerator using Unreal Editor for Fortnite (UEFN). Ghost Esports fields professional teams across Counter-Strike 2, Valorant, Rocket League, Fortnite, Call of Duty, APEX Legends, NBA2K, and Tekken. Supporting offerings include Ghost Merchandise (powered by Amaze), Creator Summit events, Ghost Girls (female-focused initiative), Ghost Gaming Academy (youth training), and the Georgia Esports League (collegiate program).

Differentiator

Problem solved

Functional benefit

Brands

• Ghost Launchpad: Atlanta-based accelerator for developing and publishing original interactive content using Unreal Editor for Fortnite (UEFN).
• Ghost Creator Network
• Ghost Girls
• Ghost Gaming Academy

Products and services

• Ghost Creator Network A managed roster of 80+ gaming influencers and content creators that brands can hire for marketing campaigns, reaching 30+ million combined followers across social platforms including YouTube, Twitch, Instagram, TikTok, and X.
• Ghost Launchpad An Atlanta-based game development and publishing accelerator that partners with indie developers to publish original interactive content and game modes using Unreal Editor for Fortnite (UEFN), providing industry expertise, rapid iteration cycles, and access to Ghost Gaming's marketing channels.
• Ghost Gaming Brand Partnerships Custom playable brand experiences integrated into Fortnite, influencer marketing through the Ghost Creator Network, livestream production, and activations at live events like DreamHack Atlanta. Designed for consumer brands seeking to reach Gen Z and Gen Alpha audiences.
• Ghost Esports Professional esports teams competing across Counter-Strike 2, Valorant, Rocket League, Fortnite, Call of Duty, APEX Legends, NBA2K, and Tekken, with participation in leagues including UEL, ESL Impact League, and Valorant Game Changers.
• Ghost Merchandise Official merchandise store offering Ghost Gaming branded apparel and creator-specific product lines (e.g., TacticalGramma, GrndpaGaming), powered by the Amaze e-commerce platform.
• Ghost Gaming Academy Youth training academy offering structured pathways in Professional Esports Competitor, Content Creator, Livestream Broadcaster, and Game Designer, including Path to Pro programs, industry internships, and bootcamps with global esports champions.

Quantifiable outcome

• $0.02 Cost Per Unique User (96% better than industry benchmarks) with 100% viewability and 30% lift

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Own. AppminorChannel Partner/ Reseller/ Distributor · 7 April 2026Own. App partnered with Ghost Gaming and signed over 1,000 gaming creators onto their next-generation creator platform.
• AmazecoreOEM/ Whitelabel/ Licensing Partner · 20 May 2025Amaze became Ghost Gaming's official merchandise partner, powering the official merchandise store and offering e-commerce platform for creators in the Ghost Creator Network. Each creator can have their own custom-branded webstore with turnkey production and fulfillment.
• IntelcoreGTM or Marketing Partner · 13 May 2025Intel became the official PC processor of Ghost Gaming across competitive esports teams, creator network, tournaments, community activations, and game development initiatives. Intel provides hardware and technology partnership support.
• Ultimate Endgamers League (UEL)coreStrategic or Co-development Partner · 9 July 2024Ghost Gaming entered UEL as Georgia Ghost team, competing in $1M prize pool season. Partnership includes player selection and training at partner gaming venues across Georgia. UEL rewards skill across multiple game genres.
• DreamHack AtlantacoreGTM or Marketing Partner · 27 June 2024Games Week Georgia curated by Skillshot Media and Ghost Gaming, concluding with DreamHack Atlanta gaming festival at Georgia World Congress Center, expecting 40,000+ attendees.
• SlyminorGTM or Marketing Partner · 29 May 2024Sly (natural circadian beverage) designated as 'Official Circadian Beverage of Ghost Gaming'. Activations include tastings at Ghost Gaming live events and supporting online tournaments. Code GHOST provides discounts.
• United States Esports Federation (USEF)minorStrategic or Co-development Partner · 3 May 2024Partnership to launch International Esports Exchange program. Program kickoff in Atlanta selects Tekken competitor to attend Global Esports Camp in Korea hosted by Korean Esports Association (KeSPA).
• United Spinal Association of GeorgiaminorStrategic or Co-development Partner · 19 March 2024Multi-year partnership to implement and grow 'Nerve Gaming' adaptive esports program for individuals with spinal cord injuries. Ghost Gaming provides team management, coaching, content creation expertise, and tournament infrastructure.
• BlimpieminorGTM or Marketing Partner · 23 January 2024Blimpie named the official sandwich of Ghost Gaming, providing food at in-person Ghost Gaming events and community activations.
• XP LeagueminorStrategic or Co-development Partner · 16 February 2023XP League locations and teams across the Southeast US represent Ghost Gaming. Special teams designated as Ghost Gaming Academy teams with jerseys, meet & greets, coaching, mentoring, and youth development programs.
• PiedmontcoreGTM or Marketing Partner · 25 October 2022Piedmont became the exclusive healthcare partner of the Georgia Esports League (GEL) and provides wellness programming for amateur and professional videogame players across Georgia. Partnership renewed in December 2024.
• Soccer in the StreetsminorStrategic or Co-development Partner · 6 October 2022Partnership to share disciplines for new educational outcomes, combining soccer/football development with esports for youth programs.
• Georgia Department of Economic DevelopmentcoreGTM or Marketing Partner · 23 August 2022State department partnership supporting Georgia Esports League as nation's first comprehensive statewide initiative covering esports competition, curriculum, and workforce development.
• Georgia Film AcademycoreStrategic or Co-development Partner · 23 August 2022Georgia Film Academy partnered to support academic research and workforce development for esports, building on their success training 10,000+ Georgians through 28 public universities and technical colleges.
• Skillshot MediacoreStrategic or Co-development Partner · 13 April 2022Skillshot Media is sister company providing esports solution services, live-stream production, and event production. Ghost Gaming and Skillshot collaborate on YMCA Atlanta esports program, Georgia Esports League, and other initiatives.
• Metro Atlanta YMCAminorStrategic or Co-development Partner · 13 April 2022YMCA of Metro Atlanta debuted esports programming in partnership with Skillshot Media and Ghost Gaming, offering youth and teen tournaments in Rocket League for ages 8-18.
• Intel GamingminorGTM or Marketing Partner · 21 January 2022Intel Gaming provided equipment for building esports labs at underserved schools in Georgia, working with student artists to design gaming spaces.
• iBUYPOWERminorGTM or Marketing Partner · 21 January 2022Partner in building esports labs at underserved schools, providing gaming PCs and peripherals for student gaming clubs.
• SkullzminorGTM or Marketing Partner · 21 January 2022Partner in school esports lab builds, contributing gaming equipment and equipment donations.
• CTRLminorGTM or Marketing Partner · 7 January 2022CTRL (meal replacement brand) partnered as meal replacement sponsor for Ghost Gaming with product drop in January 2022.
• One PercentcoreStrategic or Co-development Partner · 22 November 2021Ghost Gaming acquired esports company One Percent to expand its platform for content creators in the South. Julian Castro (CEO of One Percent) was appointed as Ghost Gaming's Managing Director of Content and Community. One Percent had grown its YouTube gaming channel to over 1 million subscribers in under a year.
• Generation EsportscoreStrategic or Co-development Partner · 7 September 2021Partnership to deliver esports via Georgia Scholastic Esports Foundation to make esports accessible to underprivileged communities and Title One schools across Georgia. Coalition serves Georgia students with national and Georgia-specific esports competitions.
• Georgia Scholastic Esports Foundation (GSEF)coreStrategic or Co-development Partner · 7 September 2021Non-profit foundation partnering with Ghost Gaming and Generation Esports to deliver scholastic esports competition, academic curriculum, and career development exposure to Georgia students.

Scale indicators7 records

Recent moves6 records

Direct peers

• 100 Thieves: Los Angeles-based gaming lifestyle organization combining competitive esports teams, a creator network, and a DTC apparel business. Operates the same 360° model as Ghost Gaming and competes for the same brand partnership dollars and creator talent.
• FaZe Clan: Publicly-traded (now under GameSquare) esports and content organization with professional teams and a large creator roster. Closely mirrors Ghost's esports-plus-creator-network structure and competes for Fortnite/Call of Duty talent and brand activations.
• Cloud9: Veteran esports organization competing across CS2, Valorant, League of Legends, and other titles with a content/creator layer. Directly comparable to Ghost Esports in scope of competitive titles and brand-partnership strategy.
• Team Liquid: Global esports organization with championship-winning teams across multiple titles and a strong content platform. Comparable in breadth of competitive rosters and creator-driven audience development.
• NRG: Esports and gaming entertainment organization with teams in CS2, Valorant, and Rocket League, plus creator partnerships. Direct competitor in esports team operations and brand-partnership activations.
• Luminosity Gaming: North American esports and creator organization with a similar team and content portfolio. Notably, Ghost's Managing Director Aeolus previously served as Director at Luminosity, making it an especially close talent and operational peer.
• TSM: Legacy esports organization with major competitive teams and a creator/content arm. Competes for the same brand partnership RFPs and creator signings as Ghost.
• XSET: Gaming lifestyle organization emphasizing inclusivity and creator-driven content alongside competitive esports. Closely parallels Ghost's Ghost Girls initiative and creator-network strategy.
• OpTic Gaming: Heritage esports brand with rosters across multiple FPS titles and a strong Call of Duty presence. Direct competitor in the esports team space Ghost operates in.
• Sentinels: North American esports organization fielding competitive teams across Valorant, Halo, and other titles. Comparable in scope of multi-title esports operations and brand-partnership monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ghostgaming
• YouTubeyoutube.com/channel/UCbVLr6f1teYRgDUX39vbW2Q
• Facebookfacebook.com/ghostgamingNA
• Instagraminstagram.com/ghostgaming/?hl=en
• TikToktiktok.com/@ghostgaming?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghost Gaming