The Designory

What The Designory does

The Designory is a privately held, for-profit creative and marketing communications agency headquartered in Long Beach, California, founded in 1970. The firm positions itself as a multi-disciplinary agency delivering services across strategy and planning, website design and implementation, collateral print production, advertising, and broader marketing communications for its clients. It has operated continuously for more than five decades and currently maintains a workforce of between 251 and 500 employees.

The agency's service offering spans the typical full-service creative agency stack, from upstream strategic planning through downstream production and distribution of marketing assets. The available source material does not disclose proprietary technology platforms, named products, or detailed technology architecture attributable to The Designory; aggregated source data referencing an "Omni" AI-driven marketing intelligence platform and related capabilities describes Omnicom (NYSE: OMC), a separate company, and is not represented as a The Designory capability in its own firmographic record.

The Designory operates on a project- and retainer-based agency revenue model typical of mid-sized U.S. creative firms, with no public pricing details, named customer logos, customer-segment mix disclosures, or revenue figures available in the supplied data. Leadership is anchored by founders Dave Almquist and Steve Fuller; no additional management, funding history, or ownership disclosures were available beyond the firm's private, independent status.

Name

The Designory

Website

https://designory.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

The Designory is a privately held, Long Beach, California-based creative marketing agency founded in 1970. It delivers strategy, website design, print, advertising, and integrated marketing communications services with a workforce of 251-500 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Marketing channels6 records

Core offering

The Designory is a full-service marketing and advertising agency providing strategy and planning, website design and implementation, print collateral, advertising, and marketing communications services for brand clients. The firm delivers these capabilities under one integrated offering rather than as separate product lines, supported by 251-500 employees and a 1970 founding date.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Planning Strategic marketing and communications planning service for brand clients, covering positioning, messaging, and campaign planning preceding creative execution.
• Website Design & Implementation Design and build of brand websites, covering concept, UX/visual design, and implementation for client digital properties.
• Collateral Print Production of print collateral materials (brochures, sales kits, direct mail, point-of-sale) for brand clients as part of integrated marketing campaigns.
• Advertising Advertising creative and campaign development for brand clients, supporting paid media efforts across channels.
• Marketing Communications Integrated marketing communications services for brand clients, spanning message development, channel planning, and execution coordination across paid, owned, and earned media.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Direct peers

• RPA: RPA is a US-based independent creative agency of comparable scale with deep experience in automotive and consumer brand advertising. It is one of the closest direct competitors to The Designory for full-funnel brand work for major US advertisers.
• Campbell Ewald: Campbell Ewald is a US creative agency with long-standing automotive heritage and full-service capabilities. It is a direct peer in size, capability mix, and category orientation toward major-brand advertisers.
• Team One: Team One is a Publicis-owned creative agency known for premium and automotive brand marketing (notably Lexus). It is directly comparable to The Designory in scope, scale, and category focus on major brand-side engagements.
• Mullen: Mullen (formerly MullenLowe) is a US creative agency network with comparable headcount and a full-service offering spanning strategy, digital, and advertising. It competes with The Designory for brand-side and integrated assignments across consumer verticals.
• Doner: Doner is an independent US creative agency known for integrated brand work and category depth in automotive and consumer. It is comparable to The Designory in capability mix, mid-tier scale, and client profile.

Broad incumbents

• Goodby Silverstein & Partners: GS&P is a larger US-based creative agency with broad consumer-brand reach. As a broader incumbent in the same competitive set, it competes with The Designory for premium creative engagements and major account reviews.
• BBDO: BBDO is a global creative network and sister Omnicom agency. As a network-owned broad incumbent, it competes with The Designory for major brand assignments but with substantially larger scale and broader geographic reach.
• Droga5: Droga5 (Accenture Song) is a large global creative agency known for premium creative work and major brand accounts. It is a broader incumbent competitor for similar marquee client engagements.
• 72andSunny: 72andSunny is a larger independent creative agency with significant brand-side work for global advertisers. It represents a broad incumbent peer competing for high-profile, full-service creative briefs at the upper tier.
• Wieden+Kennedy: Wieden+Kennedy is a large independent creative agency with global reach and a reputation for premium creative output. It serves as a broader incumbent benchmark in the same competitive set as The Designory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/designory
• Facebookfacebook.com/we.are.designory
• LinkedInlinkedin.com/company/8773

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Designory