Marketing Land
Marketing Land operates MarTech.org, a leading B2B digital publication covering marketing technology news, AI tools, research reports, webinars, and conferences for B2B and B2C marketing professionals worldwide.
- Company typePrivate
- Founded2011
- HeadquartersEdgartown, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Marketing Land does
Marketing Land operates the MarTech.org digital publication through its operating entity Third Door Media, a privately held B2B media company headquartered at 800 Boylston Street, Suite 2475, Boston, Massachusetts. The company publishes daily editorial content covering marketing technology topics including account-based marketing, AI in marketing, email marketing, CRM platforms, customer data platforms, SEO, content marketing, and marketing analytics, serving an audience of B2B and B2C marketing professionals. Its core products include MarTech.org, the MarTechBot AI assistant (built on the Open Semantic Interchange standard), the MarTechBot Image Generator, free Competitor Analysis and Website Traffic Checker tools, intelligence reports distributed via Digital Marketing Depot, and two annual MarTech Conference events plus the Search Marketing Expo (SMX) under sister publication Search Engine Land.
The company monetizes through four primary streams: advertising and marketing solutions connecting martech vendors with its professional audience; subscription-style premium research and intelligence reports covering categories such as CDP, enterprise DAM, email marketing, and identity resolution; webinar and virtual event hosting on the BigMarker platform; and conference sponsorships and attendance. The MarTech.org trademark is registered to Semrush Inc., indicating strategic ownership alignment, while Third Door Media continues as the operating publisher.
Chris Elwell serves as Chief Executive Officer. The organization has 11-50 employees and has been in continuous operation since 2011, with active editorial publishing, recurring conferences, and a multi-channel distribution footprint spanning email newsletters, social platforms (Facebook, X, LinkedIn, YouTube), RSS, and multimedia.
Marketing Land firmographics
Firmographics- Name
- Marketing Land
- Legal name
- Third Door Media
- Website
- https://marketingland.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketing Land operates MarTech.org, a leading B2B digital publication covering marketing technology news, AI tools, research reports, webinars, and conferences for B2B and B2C marketing professionals worldwide.
- Ownership category
- akta.pro rank
Where Marketing Land is headquartered
LocationHeadquarters
- HQ city
- Edgartown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketing Land business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing solutions and advertising: Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers
- Intelligence reports and research: Sale of premium research reports covering marketing technology platforms including Enterprise Digital Asset Management, Email Marketing Platforms, Identity Resolution Platforms, and Customer Data Platforms
- Webinar and virtual event hosting: Hosts free and premium webinars on marketing topics featuring industry speakers
- MarTech Conference events: Produces exclusive MarTech events designed to inspire and empower marketing professionals in an AI-powered age
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Marketing Land product offering
Product offeringCore offering
Marketing Land is a daily digital publication covering all aspects of the digital marketing industry, delivering news, analysis, how-to articles, expert columns, and original research for marketing professionals and technology vendors. The publication is part of the broader Third Door Media portfolio alongside sister publication MarTech.org, and offers complementary content assets including AI-powered marketing tools, webinars, an annual industry conference, and premium intelligence reports.
Product overview
MarTech.org is a B2B digital publication focused on marketing technology news and community for MarTech professionals. The platform publishes articles, webinars, white papers, and intelligence reports covering topics including account-based marketing, B2B/B2C marketing, content marketing, email marketing, marketing analytics, CRM platforms (HubSpot, Salesforce, Marketo), and digital advertising. The company also offers a suite of free tools including MarTechBot (an AI-powered knowledge retrieval tool using Open Semantic Interchange), an Image Generator, Competitor Analysis Tool, and Website Traffic Checker. The company produces the MarTech Conference (held annually in March and May) and provides intelligence reports on marketing technology categories.
Differentiator
Problem solved
Functional benefit
Brands
- MarTechBot: AI-powered tool for marketing technology insights and analysis
- MarTechCharts
- Search Marketing Expo (SMX)
Products and services
- Marketing Land Daily Publication A daily digital publication covering news, analysis, how-to articles, expert columns, and original research on digital marketing, including advertising, search, social, analytics, content marketing, and marketing technology for marketing professionals and vendors.
- MarTechBot AI Assistant An AI-powered assistant that helps marketing professionals with martech-related queries, vendor comparisons, and platform guidance.
- MarTechBot Image Generator An AI-based image generation tool used by marketers to create visual assets for campaigns and content.
- Intelligence Reports Premium research and intelligence reports offering in-depth analysis of marketing technology trends, vendor landscapes, and industry developments for marketing decision-makers.
- MarTech Conference An annual industry conference bringing together marketing professionals, martech vendors, and analysts for keynotes, sessions, and networking focused on marketing technology.
- MarTech Webinars Educational and sponsored webinar programs covering marketing technology topics, vendor demonstrations, and industry trends.
Companies that use Marketing Land
Customer profileSegments3 records
Ideal customer profiles2 records
Marketing Land technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marketing Land partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Third Door MediacoreThird Door Media is the publisher of MarTech and producer of the MarTech Conference. The company offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. Third Door Media also owns Search Engine Land and produces the Search Marketing Expo (SMX).
- Semrush Inc.coreSemrush Inc. owns the trademark for MarTech.org. The company is a marketing technology platform that provides SEO, content marketing, and competitive research tools.
- Search Engine LandcoreSearch Engine Land is a sister publication under Third Door Media that focuses on SEO and SEM. The two publications cross-promote and Search Engine Land programs the Search Marketing Expo (SMX) events.
- Digital Marketing DepotminorDigital Marketing Depot is the distribution platform used for intelligence reports, white papers, and research documents from MarTech and Third Door Media properties.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Marketing Land competitors and assessment
Company assessmentDirect peers
- Adweek: Long-standing B2B trade publication covering advertising, marketing, and media. Adweek competes with MarTech for the same marketing-professional readership and vendor advertising/sponsorship dollars.
- Ad Age: Advertising-industry trade publication serving agency and brand marketers. Directly comparable business model — editorial coverage, conferences, and vendor marketing solutions — targeting the same buyers as MarTech.
- Digiday: Digital media company covering digital marketing, media, and ad technology. Competes with MarTech for martech-news readership, paid intelligence/research products, and event sponsorship.
- MediaPost: B2B media brand covering advertising, media, and marketing technology with daily news and research products. Closely comparable to MarTech's daily-publication + intelligence-report model.
- AdExchanger: Trade publication focused on programmatic advertising and digital marketing technology. Direct competitor for martech audience attention and programmatic/data-vendor sponsorship revenue.
- MarketingProfs: B2B marketing training, education, and content platform targeting marketing professionals. Overlaps with MarTech's audience and offers comparable content resources and sponsored programs.
- Marketing Brew: Daily marketing newsletter and media brand covering advertising and marketing news. Competes directly with MarTech for marketer attention and advertising/sponsorship dollars within the same niche.
Broad incumbents
- The Drum: Global marketing and media trade publication with broader geographic reach and similar editorial-plus-events model. A wider incumbent that overlaps with MarTech's audience and sponsor base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marketing Land social profiles
Digital presenceMarketing Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Land leadership team
Management profileNumber of profiles
Profiles1 record
Marketing Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Land
What does Marketing Land do?
Marketing Land is a daily digital publication covering all aspects of the digital marketing industry, delivering news, analysis, how-to articles, expert columns, and original research for marketing professionals and technology vendors. The publication is part of the broader Third Door Media portfolio alongside sister publication MarTech.org, and offers complementary content assets including AI-powered marketing tools, webinars, an annual industry conference, and premium intelligence reports.
Is Marketing Land a public or private company?
Marketing Land is a private company. It is classified as corporate owned and is currently operating.
When was Marketing Land founded?
Marketing Land was founded in 2011. It employs 11 to 50 people.
Where is Marketing Land based?
Marketing Land is headquartered in Edgartown, United States, in the North America region.
How does Marketing Land make money?
Four revenue lines are on record. Marketing solutions and advertising is the primary driver. The others are intelligence reports and research, webinar and virtual event hosting and marTech Conference events.
Who are Marketing Land's main competitors?
Direct peers on record are Adweek, Ad Age, Digiday, MediaPost, AdExchanger, MarketingProfs and Marketing Brew. The Drum is listed as a broad incumbent.
Does Marketing Land have an API?
No public API is recorded for Marketing Land.