What WodGuru does

WodGuru is a cloud-based gym and fitness-studio management software platform built on a multi-tenant SaaS architecture accessible via web browser and native iOS/Android applications. The product consolidates the operational workflow of small and mid-sized fitness businesses — class scheduling and booking, member and CRM management, recurring billing and payment processing, point-of-sale, QR/barcode check-in, staff permissioning, reporting, marketing automation, and workout programming with leaderboards — into a single integrated system. The platform supports 11 distinct business types including CrossFit boxes, yoga and pilates studios, martial arts schools, dance studios, pole dance studios, and personal training operations, with multi-language support (English, Polish).

The business operates on a freemium, per-active-member subscription model: free for gyms with up to 10 members, $1 per active member per month above that with a $49 monthly minimum, and a hard cap of $249/month regardless of total member count. Pricing is transparent, month-to-month, with no setup fees, and payment processing is handled through integrated providers (Espago for recurring billing, plus Stripe and Przelewy24 for one-off and cross-border transactions). A separate partner program pays a 20% recurring monthly commission to gym consultants, trainers, influencers, and vendors who refer new accounts, functioning as the primary channel distribution layer alongside a self-serve PLG motion and a demo-driven inside-sales motion for larger prospects.

The company is structured as a Polish sole proprietorship ("Tomasz Szadkowski WodGuru," NIP 673-184-73-52), headquartered in Poznań, with a reported 1-10 employees. It is founder-owned and bootstrapped, with no disclosed institutional funding, and reports 3,000+ gyms using the platform globally with $350M+ in handled gym revenue, a 4.9/5 G2 rating, and a self-reported average customer revenue increase of 135% in the first year of adoption.

Name

WodGuru

Legal name

Tomasz Szadkowski WodGuru

Website

https://wod.guru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WodGuru is a bootstrapped Polish SaaS platform that provides cloud-based gym management software — covering booking, billing, CRM, POS, and branded mobile apps — to 3,000+ small and mid-sized fitness businesses worldwide on a freemium, per-member subscription capped at $249/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Per Member: Monthly subscription fee calculated based on number of active club members. Free tier for up to 10 members. Per-member pricing at $1/month per active member with a maximum cap of $249/month. Billing is monthly, paid in advance by the 7th of each billing period. Payment via bank transfer or recurring card payment (Espago).
2. Partner Program Commission: Partners earn 20% recurring monthly commission from each referred gym's paid subscription as long as the client remains active. Commission is paid monthly to partner's bank account once the referred client's subscription invoice is settled.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WodGuru provides a cloud-based, all-in-one gym management SaaS platform for fitness businesses (CrossFit boxes, boutique studios, personal trainers, martial arts schools, traditional gyms). It combines class booking and scheduling, custom-branded iOS/Android mobile apps, member management, recurring billing and online payments, POS, CRM, reporting, marketing automation, QR check-in, and workout programming into a single product priced per active member with a $249 monthly cap.

Product overview

WodGuru is a unified all-in-one gym management software platform designed for fitness clubs, gyms, studios, and personal training businesses. The core platform integrates booking and scheduling, custom branded mobile apps (iOS/Android), billing and payments, reporting, staff management, POS, CRM, membership management, automations, check-in systems with QR/barcode support, marketing tools, and workout programming. The system operates on a per-member pricing model with tiered plans, offering a free tier for up to 10 members and paid plans scaling to a maximum of $249/month. The platform includes a partner program for affiliates earning recurring commissions, and connects with external services like Google Calendar, Stripe, Przelewy24, and Espago for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• WodGuru Gym Management Platform Unified cloud-based SaaS platform for fitness businesses that combines class booking, member management, recurring billing and payments, POS, CRM, reporting, automations, QR check-in, and marketing tools in a single subscription, priced at $1 per active member per month with a $249 monthly cap and a free tier up to 10 members.
• Custom Branded Mobile App White-label iOS and Android mobile application distributed via the App Store and Google Play that lets gym members book classes, manage memberships, receive push notifications, and check in via QR codes under the gym's own brand.

Quantifiable outcome

• 135% revenue increase for customers during first year
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature13 records

Partnerships

One partnership is on record.

• EspagocoreTechnology or IntegrationEspago provides payment processing infrastructure for WodGuru's recurring billing and electronic payment capabilities. WodGuru's Terms of Service explicitly mentions Espago as the supported payment processor for recurring (cyclical) payments. Customers can set up automatic card charging for subscription fees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Largest incumbent in fitness and wellness business management software. Overlaps directly with WodGuru's booking, membership, payments, and CRM features, but serves a much broader market including salons and spas.
• Vagaro: All-in-one business management platform for fitness, beauty, and wellness with booking, payments, and marketing. Comparable in functionality, though broader across verticals and considerably larger in user base than WodGuru.

Direct peers

• PushPress: Gym management platform purpose-built for CrossFit and strength-training boxes. Direct overlap with WodGuru on CrossFit scheduling, member management, and recurring billing — frequently named as a competitor in WodGuru's own comparison pages.
• Glofox: Boutique fitness studio management platform with booking, payments, branded apps, and marketing tools. Closely comparable feature set to WodGuru across boutique studio workflows including yoga, pilates, and martial arts.
• PerfectGym: Membership management and club software for fitness chains and studios. Direct competitor on club membership and scheduling; WodGuru cites it explicitly as a higher-priced alternative ($1,159/mo vs. WodGuru's $249 cap).
• WellnessLiving: Cloud-based business management for fitness studios, gyms, and martial arts schools. Competes directly with WodGuru on membership management, class booking, branded apps, and automated marketing.
• Zen Planner: Gym and martial arts school management software with scheduling, billing, and member engagement. Closely aligned with WodGuru on martial arts and CrossFit workflows.
• TeamUp: Fitness business management software for boutique studios, gyms, and martial arts schools. Comparable feature set including bookings, payments, branded apps, and member self-service.
• ClubReady: Club management platform for fitness studios and boutique gyms with member management, billing, and lead tracking. Comparable to WodGuru's core product on traditional and boutique studio workflows.

Others

• Acuity Scheduling: Appointment scheduling software owned by Squarespace. Adjacent rather than direct — covers booking but lacks WodGuru's gym-specific membership, payroll/POS, and CrossFit programming features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wodguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WodGuru