WarPaint International Beauty Agency

What WarPaint International Beauty Agency does

WarPaint International Beauty Agency is a privately held, family-owned on-site beauty services company founded in 2010 in Minneapolis, Minnesota, by husband-and-wife team Jessica Mae and Samuel Koza. The company operates an agency model that curates and dispatches a vetted network of insured, background-checked independent artisan makeup artists and hair stylists to client locations, serving brides and wedding parties, corporate clients, editorial and fashion productions, and consumers booking on-demand services for special events. Headcount is reported at 51–100 employees, with the Minneapolis market alone fielding nearly 50 artisans and overseeing 150+ wedding parties under market manager Mariah Jere, plus operational teams in Chicago, Jacksonville, New York City, and Los Angeles.

The company generates revenue through five primary streams: wedding and bridal beauty services (full-party hair and makeup with bridal trials), corporate beauty services (brand activations, headshots, conference styling, beauty bars), events and special occasions (on-demand hair and makeup), editorial and fashion services (runway, photo, TV, and film work), and an annual Beauty Membership subscription offered with Black Friday promotional pricing. Wedding bookings carry a $1,015 minimum during peak season (April–November and New Year's Eve), with a 50% non-refundable deposit and a 45-day cancellation policy. Artisans are compensated at $40–$50 per bookable hour plus on-location pay and gratuities. Distribution is primarily direct-to-consumer via website and phone-based consultative sales, supplemented by preferred-vendor referral partnerships with venues, photographers, planners, and bridal boutiques, and reinforced by recurring media exposure including founder appearances on KSTP Channel 5 Twin Cities Live.

Underlying technology consists of a mobile beauty services platform including a WPI Beauty mobile app for on-demand booking and a Client Portal for managing appointments, alongside an operational model built around disciplined scheduling, coordinator-driven logistics, and quality-controlled artisan dispatch. There is no disclosed AI, ML, or automation capability in the company's technology stack; the proprietary advantage lies in the human vetting process, insurance-backed reliability, and logistics coordination. The company has earned The Knot Best of Weddings and WeddingWire Couples' Choice Awards in both 2024 and 2026, and was instrumental in securing Minnesota legislative exemption SF 2898 in 2020 that protects the freelance artisan operating model.

Name

WarPaint International Beauty Agency

Legal name

WarPaint International, LLC

Website

https://warpaintinternational.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

WarPaint International Beauty Agency is a family-owned, Minneapolis-based on-site beauty services agency founded in 2010 that dispatches a vetted network of insured artisan makeup artists and hair stylists to weddings, corporate events, editorial productions, and consumer bookings across major U.S. markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding & Bridal Beauty Services: Full wedding party makeup and hair styling, bridal trials, on-location artistry. Services include trial appointments, makeup application with false lashes and airbrush, hairstyling for updo and blowout styles.
2. Corporate Beauty Services: Brand activations, corporate events, professional headshot beauty, conference styling, beauty bars for events with lipstick touch-ups, hair braids, blow-outs, makeup touch-ups
3. Events & Special Occasions: Beauty on-demand for engagements, parties, galas, nights out, photoshoots, private events. Services provided at client's location
4. Editorial & Fashion Services: Hair and makeup for fashion shows including New York Fashion Week, Couture Fashion Week, media productions, film, photo, TV, theater, and celebrity appearances
5. Beauty Membership (Annual Subscription): Annual beauty membership subscription offering on-site hair and makeup services, promoted via Black Friday deals

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WarPaint International Beauty Agency is an on-site beauty agency that delivers professional hair styling and makeup artistry directly to client locations for weddings, corporate events, editorial productions, and special occasions. Services are performed by a curated, insured, and background-checked network of vetted artisan contractors, with dedicated Wedding Coordinators managing bookings and timelines. The agency operates across major U.S. markets including Minneapolis-St. Paul, Chicago, Jacksonville, New York City, and Los Angeles, and supports an annual membership subscription for recurring on-site services.

Product overview

WarPaint International Beauty Agency is a premier on-site beauty agency offering a unified service portfolio of professional hair and makeup artistry. The core offering consists of WPI Beauty on-site services, encompassing Wedding & Bridal Beauty (full wedding party styling with bridal trials), Corporate Beauty Services (brand activations, headshots, beauty bars), Events + Nights Out (beauty on-demand), and Editorial & Fashion Services (fashion shows, media productions). The company operates a WPI Beauty App for on-demand booking and a Client Portal for service management. Services are delivered by a curated team of insured, background-checked, and vetted independent contractor artisans in major markets including Minneapolis-St. Paul, Chicago, and Jacksonville, with national and international travel capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding & Bridal Beauty Services Full wedding party makeup and hair styling, bridal trials, and on-location artistry for brides and bridal parties, delivered by a vetted team of insured and background-checked artisans with a dedicated Wedding Coordinator managing booking through event execution.
• Corporate Beauty Services On-site hair and makeup for brand activations, corporate events, professional headshots, conference styling, and beauty bars, with scalable teams deployed for multi-day productions and large corporate groups.
• Events + Nights Out (Beauty on Demand) On-site hair and makeup delivered directly to homes, hotel rooms, offices, or event venues for engagements, parties, galas, nights out, photoshoots, and private events.
• Editorial & Fashion Beauty Services Hair and makeup artistry for fashion shows, editorial shoots, media productions, film, photo, TV, theater, and celebrity appearances, delivered by a Fashion Week team based in New York City and Los Angeles.
• Beauty Bars Portable beauty stations offering lipstick touch-ups, hair braids, blow-outs, and makeup touch-ups for corporate events, galas, and themed evenings, including specialty offerings such as children's glow bars and glitter beard bars.
• Annual Beauty Membership Annual recurring membership subscription providing members with on-site hair and makeup services, available with promotional pricing during Black Friday campaigns.

Quantifiable outcome

• Camera-ready results delivered on-time, every time
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• KSTP Channel 5 Twin Cities LivecoreGTM or Marketing PartnerOfficial 2025/2026 on-site beauty service provider for Twin Cities Live morning program. Founder Jessica Mae regularly appears demonstrating beauty looks and trends on the live broadcast, providing high-visibility media exposure.
• Markets InsiderminorGTM or Marketing PartnerPress coverage of WPI Beauty being named 2026 winner of The Knot Best of Weddings and WeddingWire Couples' Choice Awards
• Associated PressminorGTM or Marketing PartnerPress coverage of WPI Beauty award recognition for 2026 wedding industry awards
• GlobeNewswireminorGTM or Marketing PartnerOfficial press release distribution for 2026 award announcements
• Opera CarolinaflagshipStrategic or Co-development PartnerStrategic partnership for Couture Fashion Week NYC 2017 production. WPI Creative Director Jessica Mae and team curated all hair and makeup looks for Opera Recycles sustainable fashion collection runway show, including Times Square Takeover and CBS Local/WCCO coverage.
• Faces Etc of Minnesota (School of Makeup Artistry)coreStrategic or Co-development PartnerCollaborated with Faces Etc to help overturn Minnesota Board of Cosmetology licensure demands for freelance makeup artists. Partnership included advocacy efforts and development of 4-hour sanitation training requirement.
• Institute for JusticecoreStrategic or Co-development PartnerNon-profit public interest law firm providing legal advocacy and lobbying support for Minnesota freelance artist exemption bill SF 2898, representing WPI and thousands of freelance artists against Board of Cosmetology overreach.
• Rocco Altobelli SalonsminorStrategic or Co-development PartnerSalon owner Nino Altobelli provided support and advocacy during legislative fight for freelance hair and makeup artist exemption in Minnesota.
• Primped MNminorStrategic or Co-development PartnerIndustry competitor who provided support, industry advocacy, and collaborative assistance during the legislative battle against cosmetology licensing overreach.
• PAINT Nail Bar WayzataminorChannel Partner/ Reseller/ DistributorPreferred vendor partnership with nail salon, featured in WPI vendor spotlight program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Style Me Pretty: Wedding inspiration and vendor marketplace platform. Adjacent in the wedding vendor ecosystem where brides discover beauty service providers like WarPaint.
• The Knot Worldwide: Wedding planning marketplace and vendor directory. Comparable as a destination where brides discover and book wedding vendors like WarPaint; also awards WarPaint annually via Best of Weddings.
• Behind the Chair: Professional beauty industry media and education platform for hairstylists. Comparable in serving the same professional beauty artisan talent pool that WarPaint recruits and trains.
• WeddingWire: Wedding vendor marketplace and reviews platform. Direct adjacency as a channel partner and source of inbound bookings for WarPaint's wedding beauty services.

Broad incumbents

• Drybar: National blowout and styling services chain with multiple retail locations. Comparable in beauty services brand-building and event-styling customer overlap, though focused on storefront delivery rather than mobile on-site.
• Blushington: Multi-location beauty lounge chain offering makeup, hair, and skincare services in physical studios. Comparable customer demographic and service menu but operates brick-and-mortar model rather than mobile/on-site.

Direct peers

• Glamsquad: Mobile on-demand beauty services platform delivering hair and makeup to client homes, hotels, and offices. Closely comparable to WarPaint's on-site beauty agency model with similar target customer base of brides, event attendees, and corporate clients.
• BeGlammed: On-demand mobile beauty services specializing in bridal hair and makeup delivered to client locations. Direct competitor in the bridal on-site beauty space with similar service portfolio and customer base.
• Priv (by SoCIAL): On-demand mobile beauty app offering vetted hairstylists and makeup artists for weddings, events, and at-home services. Directly comparable in on-site delivery model and wedding/corporate customer overlap.

Regional players

• Stila Cosmetics: Professional cosmetics brand often used in editorial and bridal makeup applications. Comparable as a partner/supplier to the editorial beauty services WarPaint delivers rather than direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Instagraminstagram.com/warpaintbeautyagency
• Xx.com/WarPaintMakeup
• Facebookfacebook.com/WarpaintArtisans
• LinkedInlinkedin.com/company/warpaint-international-beauty-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WarPaint International Beauty Agency