Codup
Codup is a private B2B eCommerce development agency that designs ERP-connected commerce architecture, dealer portals, and systems integration solutions for manufacturers, distributors, and wholesalers, operating from five offices in the US, UK, UAE, and Pakistan.
- Company typePrivate
- Founded2016
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Codup does
Codup is a privately held B2B eCommerce development agency that builds ERP-connected commerce architecture for manufacturers, distributors, and wholesalers. Founded in 2016 (per company timeline) and headquartered in Houston, Texas, Codup designs custom integrations between commerce platforms (Shopify Plus, BigCommerce, WooCommerce) and ERP systems (NetSuite, SAP, Microsoft Dynamics, Epicor, Acumatica), with the explicit philosophy of preserving the customer's existing ERP as the system of record rather than replacing it. Core offerings include B2B eCommerce consulting and development, dealer and customer portals, systems integration architecture, headless commerce, custom applications, and a proprietary WooCommerce-based B2B solution called B2BWoo that bundles custom roles, dynamic pricing, NET payment terms, and dealer workflow features. A Complex Product Configurator provides configure-price-quote (CPQ) capabilities for configure-to-order manufacturers.
Codup operates five offices across Houston and Irvine (US), Cambridge (UK), Dubai (UAE), and Karachi (Pakistan), serving both enterprise and mid-market customers. The firm generates revenue primarily through project-based professional services (custom development, consulting, integration work, staff augmentation) and an Agency Partnership Program that offers white-label, referral, and joint-delivery engagement models to digital agencies. The customer base spans enterprise logos (Steelcase, Dyson, Royal Caribbean, Harrods, Ingram Micro, Stitch Fix, National Wildlife Federation) and mid-market manufacturers, with case studies emphasizing elimination of manual order re-entry, real-time pricing/inventory sync, and dealer self-service portals. The company is founder-led (CEO Asim Bawany, VP Marketing John Davis), holds no external funding, and has accumulated 1,000+ clients and 1,000+ eCommerce websites delivered over 8+ years. Recent strategic emphasis has shifted toward productized offerings (B2BWoo, CPQ, AI-powered analytics, and assessment diagnostic tools) and ecosystem participation via B2B eCommerce Association membership.
Codup firmographics
Firmographics- Name
- Codup
- Legal name
- Codup
- Website
- https://codup.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Codup is a private B2B eCommerce development agency that designs ERP-connected commerce architecture, dealer portals, and systems integration solutions for manufacturers, distributors, and wholesalers, operating from five offices in the US, UK, UAE, and Pakistan.
- Ownership category
- akta.pro rank
Codup industry classification
Industry- Product category
- B2B eCommerce Development Services
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Codup is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Codup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom eCommerce Development: Bespoke digital solutions tailored to fit unique business needs and goals, including custom development on Shopify, BigCommerce, WooCommerce, and custom platforms.
- Staff Augmentation: Hire talented software engineers that work closely with client internal teams to fill skill gaps and support project goals through delivery. Access to 5k+ talent pool.
- Agency Partnership Program: White-label delivery, referral & co-sell, and joint delivery models for agencies. Enables agencies to expand service offerings without hiring in-house technical teams.
- eCommerce Strategy & Consulting: Consulting services for platform identification, system integration, UI/UX design, technical support, and eCommerce strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom development |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Codup product offering
Product offeringCore offering
Codup is a B2B eCommerce and systems integration development agency that designs ERP-centered commerce architecture connecting dealer portals, commerce platforms (Shopify Plus, BigCommerce, WooCommerce), and operational systems. The company builds custom B2B commerce solutions, dealer and customer portals, headless storefronts, and proprietary tools such as the B2BWoo WooCommerce B2B suite, with revenue generated primarily through project-based custom development, consulting, and staff augmentation engagements for manufacturers, distributors, and wholesalers.
Differentiator
Problem solved
Functional benefit
Brands
- B2BWoo: Proprietary B2B WooCommerce solution for dealer portals and B2B eCommerce features
- Shift Click
Products and services
- B2B eCommerce Consulting & Development
- Headless Commerce
- Systems Integration & Architecture
- B2B Dealer Portal Development
- Custom Platforms & Applications
- Staff Augmentation Service
- Agency Partnership Program
- Commerce Infrastructure Assessment
- Dealer Portal Workflow Review
- SWOT Analysis
- B2BWoo
Quantifiable outcome
- 30% time savings reported by clients on information input tasks
- +1 more outcomes
Companies that use Codup
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Codup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature3 records
Codup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- B2B eCommerce Association (B2BEA)coreOfficial member of B2B eCommerce Association, the leading global community for digital transformation in B2B commerce. Participation in B2B eCommerce World Americas 2025 conference as association partner.
- Shopify PluscoreCertified Shopify Plus partner specializing in custom B2B development, headless commerce, and ERP integrations. Codup builds scalable commerce solutions leveraging Shopify Plus capabilities for enterprise clients.
- BigCommercecoreBigCommerce development agency partner for B2B eCommerce implementations, multi-storefront solutions, and enterprise commerce platform deployments.
- WooCommercecoreWooCommerce development specialist with proprietary B2BWoo solution for B2B wholesale features including custom roles, dynamic pricing, and dealer portal functionality.
- HubSpotsupportingCRM integration partner for connecting commerce platforms with customer relationship management, sales enablement, and marketing automation systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Codup competitors and assessment
Company assessmentDirect peers
- BlueSwitch: A US-based B2B eCommerce agency focused on Shopify Plus, BigCommerce, and headless commerce with custom integrations. Directly comparable to Codup in target customer (manufacturers and brands), platform stack, and custom B2B development services.
- Eastside Co. A Shopify Plus development agency with strong B2B and DTC commerce capabilities serving enterprise and growth-stage brands. Directly comparable to Codup in platform specialization, B2B focus, and custom development delivery model.
- Sculpt: A B2B eCommerce agency building on Shopify Plus, BigCommerce, and commercetools for manufacturers and distributors. Directly comparable to Codup in B2B specialization, multi-platform ERP-integration expertise, and dealer portal delivery.
- Swanky: A UK and Australia-based Shopify Plus agency serving enterprise DTC and B2B brands. Comparable to Codup in Shopify Plus partnership, B2B commerce development, and enterprise customer profile (e.g., global brand customers).
- Absolut Web: A US-based eCommerce agency with B2B and B2C practices across Shopify, BigCommerce, and Magento. Directly comparable to Codup in mid-market and enterprise B2B development, multi-platform expertise, and custom integration services.
- Whitecap Canada: A Canadian B2B eCommerce agency specializing in dealer portals, custom pricing, and ERP-connected commerce. Directly comparable to Codup in vertical focus on manufacturers and distributors and dealer portal development.
- Speed Commerce: A B2B and B2C eCommerce services firm covering platform implementation, integrations, and managed services. Comparable to Codup in end-to-end B2B commerce delivery, ERP integration capabilities, and enterprise customer base.
Broad incumbents
- Gorilla Group (Accenture): A larger commerce consultancy (now part of Accenture) offering B2B and B2C commerce strategy, design, and implementation. Comparable to Codup as a broader B2B commerce integrator, but operating at significantly greater scale and with a wider service portfolio.
- Deloitte Digital: The digital arm of a Big Four consultancy delivering large-scale commerce transformation including ERP, CRM, and commerce platform programs. Comparable to Codup in B2B commerce modernization work, but competing from a much broader strategy-and-scale position.
Others
- WPromote: A large digital marketing agency with eCommerce practice areas covering Shopify, BigCommerce, and Adobe Commerce. Adjacent to Codup rather than a direct competitor: overlaps on commerce platform services but leads with marketing rather than custom development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Codup social profiles
Digital presenceCodup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codup leadership team
Management profileNumber of profiles
Profiles2 records
Codup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codup
What does Codup do?
Codup is a B2B eCommerce and systems integration development agency that designs ERP-centered commerce architecture connecting dealer portals, commerce platforms (Shopify Plus, BigCommerce, WooCommerce), and operational systems. The company builds custom B2B commerce solutions, dealer and customer portals, headless storefronts, and proprietary tools such as the B2BWoo WooCommerce B2B suite, with revenue generated primarily through project-based custom development, consulting, and staff augmentation engagements for manufacturers, distributors, and wholesalers.
Is Codup a public or private company?
Codup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Codup founded?
Codup was founded in 2016. It employs 11 to 50 people.
Where is Codup based?
Codup is headquartered in Houston, United States, in the North America region.
How does Codup make money?
Four revenue lines are on record. Custom eCommerce Development is the primary driver. The others are staff Augmentation, agency Partnership Program and eCommerce Strategy & Consulting.
Who are Codup's main competitors?
Direct peers on record are BlueSwitch, Eastside Co., Sculpt, Swanky, Absolut Web, Whitecap Canada and Speed Commerce. Broad incumbents are Gorilla Group (Accenture) and Deloitte Digital. WPromote is listed as an others.
Does Codup have an API?
No public API is recorded for Codup.
What industry is Codup in?
Codup's product category is B2B eCommerce Development Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.