What re:Members does

re:Members is a privately held vertical software company headquartered in Troy, Michigan with an additional office in McLean, Virginia, that provides membership management software to trade associations, professional societies, non-profits, and Greek-letter organizations (fraternities and sororities). The company serves thousands of organizations and 50+ national Greek organizations, reporting 96%+ customer loyalty. Its product portfolio is organized into two verticals. For associations, it offers re:Members AMS (formerly Impexium, built on Microsoft Power Platform with low-code customization), re:Members AMS Platform (built on Salesforce with a custom member portal), and re:Members Chapter Performance for multi-chapter organizations. For the fraternal market, it offers re:Members CRM (formerly ChapterSpot, Salesforce-based), Choice Finance (formerly greekbill, chapter-level billing), Unified Finance (formerly Billhighway, HQ-level financial visibility), Housing, and Fundraising modules, plus an Anywhere mobile payments app.

The company's revenue model combines subscription licensing for its AMS and CRM platforms, transaction-based fees on payment processing for chapter dues and events, and professional services for implementation and managed services. Pricing is quote-based, varies by feature scope, user count, and integrations, and is sold primarily through enterprise field sales with a 'Request a Demo' motion, supplemented by inside sales for mid-market accounts and self-service login portals for legacy customers. Distribution is concentrated in the United States and is reinforced by flagship partnerships with ASAE, NIC, NPC, and other industry associations, along with a CAE Registered Provider status that enables continuing-education credit-bearing content for association executives. re:Members was founded in 2004 (originally as Billhighway/greekbill), grew through the acquisitions of Impexium (2015) and ChapterSpot (2017), and consolidated its portfolio under the re:Members master brand in 2024-2025 with the rebrand continuing through July 2026; Billhighway was acquired again in January 2025 as part of further consolidation.

Name

re:Members

Legal name

re:Members

Website

https://remembers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

re:Members provides membership management software for trade associations, professional societies, non-profits, and Greek-letter organizations, offering AMS, CRM, payments, housing, and fundraising solutions built on Salesforce and Microsoft Power Platform.

Ownership category

akta.pro rank

Product category

Association and Membership Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Association management software
• Membership management software
• Fraternal CRM platform
• Chapter performance management
• Nonprofit payment processing

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Association Management Software (AMS) Licensing: Subscription-based licensing for association management software. re:Members offers two AMS solutions: re:Members AMS (highly configurable, Microsoft Power Platform-based) and re:Members AMS Platform (Salesforce-based). Pricing is quote-based and tailored to organization size and requirements.
2. Fraternal CRM and Member Portal: Subscription-based CRM and member portal solution for fraternities and sororities, built on Salesforce. Includes implementation services and ongoing managed services post-launch.
3. Payment Processing Solutions: Payment processing solutions for chapters including Choice Finance (greekbill) and Unified Finance (Billhighway). Features include invoice members for dues, process credit/debit/ACH/checks, automated accounting and reconciliation, and tax filing services.
4. Chapter Performance Management: Multi-chapter management solution providing technology tools to help chapters perform better, including event management, chapter websites, communications module, and headquarters visibility into chapter health.
5. Implementation and Managed Services: Best-in-class implementations and data migrations with a standard, repeatable process managed by dedicated implementation team. Ongoing managed services include roadmaps, routine meetings with Client Success Manager, and dedicated service hours.
6. Housing and Property Management: Comprehensive solutions to help housing entities take control of finances and optimize property management, including housing expenses tracking and property management solutions tailored for fraternal organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

re:Members sells membership management software for associations and fraternal organizations, including re:Members AMS and AMS Platform for associations, and CRM, Choice Finance, Unified Finance, Chapter Performance, Housing, and Fundraising solutions for fraternities and sororities. The products are sold on annual subscription licenses with quote-based pricing, supplemented by transaction-based payment processing fees and professional services for implementation and managed client success.

Product overview

re:Members is a membership management software company offering a suite of integrated solutions for associations, fraternities, and sororities. The product portfolio includes two Association Management Software (AMS) options: re:Members AMS (formerly Impexium) for configurable membership management with AI-driven features and Microsoft Power Platform integration, and re:Members AMS Platform (built on Salesforce) for larger organizations requiring deep CRM capabilities. For the fraternal market, re:Members offers re:Members CRM (formerly ChapterSpot), a Salesforce-based platform with a custom member portal. Payment solutions include re:Members Choice Finance (formerly Greekbill) for chapter-level billing and re:Members Unified Finance (formerly Billhighway) for HQ-level financial visibility. Additional products include Chapter Performance for multi-chapter management, Housing for property/expense management, and Fundraising for donor engagement. The products share data integrations and are designed to work together as a unified ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• re:Members AMS: Highly configurable association management software with AI-driven features and Microsoft Power Platform integration, formerly Impexium
• re:Members AMS Platform
• re:Members Chapter Performance
• re:Members CRM
• re:Members Choice Finance
• re:Members Unified Finance
• re:Members Housing
• re:Members Fundraising
• Anywhere App

Products and services

• re:Members AMS Highly configurable association management software with core membership management functionality, AI-driven features, and Microsoft Power Platform integration for low-code customization and automation, targeted at small and medium associations.
• re:Members AMS Platform Salesforce-based association management platform combining industry-leading CRM scalability and security with membership management functionality and a customizable member portal for large and complex associations.
• re:Members Chapter Performance Chapter management solution for multi-chapter associations that unifies component and HQ ecosystems, providing operational visibility into chapter health, member engagement, event management, chapter websites, and chapter finances.
• re:Members CRM Nonprofit CRM software built on Salesforce for fraternal organizations, combining robust CRM capabilities for headquarters staff with a chapter-specific, custom-branded member portal that connects to Salesforce in real time.
• re:Members Choice Finance Chapter-level payment solution enabling chapters to invoice members for dues, process payments via credit/debit cards, ACH, checks, or Apple Pay, and manage chapter finances without requiring HQ approval.
• re:Members Unified Finance Headquarters-level payment and financial management solution providing chapters with banking and cash management, automated accounting and reconciliation, tax filing services, and HQ visibility and transparency into organizational financial health.
• re:Members Housing Housing expense and property management solution for fraternity and sorority house corporations, helping fraternal organizations control finances and optimize property management for housing entities.
• re:Members Fundraising Fundraising solution for chapters, alumni, and foundations, enabling fraternal organizations to drive fundraising campaigns and engage donors through the CRM-connected platform.

Quantifiable outcome

• 120-160 staff hours saved per year on section rebates
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• SalesforcecoreTechnology or Integrationre:Members AMS Platform and CRM are built on Salesforce, the world's leading CRM and non-profit database. Salesforce is used by over 40,000 non-profits globally. This partnership provides the foundation for re:Members' enterprise association management and fraternal CRM solutions, including access to Salesforce AppExchange integrations.
• Microsoft Power PlatformcoreTechnology or Integrationre:Members AMS harnesses the power of Microsoft Power Platform, enabling low-code, drag-and-drop tools and hundreds of pre-built connectors to automate repetitive tasks. This integration allows for extensive customization without heavy IT resources.
• ASAE (American Society of Association Executives)flagshipStrategic or Co-development PartnerASAE is a premier industry association for association professionals. re:Members is an ASAE partner and CAE Registered Provider. re:Members participates in ASAE events and provides educational content for association executives.
• NIC (North American Interfraternity Conference)coreStrategic or Co-development PartnerNIC is the premier advocate for the Greek fraternal community. re:Members partners with NIC as part of its commitment to serving the fraternal community and strengthening Greek organizations.
• NPC (National Panhellenic Conference)coreStrategic or Co-development PartnerNPC is the umbrella organization for 26 national women's fraternities and sororities. re:Members partners with NPC and serves many NPC-member organizations with its fraternal solutions.
• CalSAEminorStrategic or Co-development PartnerCalSAE is the California Society of Association Executives. re:Members partners with CalSAE for community engagement and educational initiatives for association professionals in California.
• AMCI (Association Management Center Institute)minorStrategic or Co-development PartnerAMCI provides professional development for association and chamber professionals. re:Members partners with AMCI to support the association management community.
• FEA (Future Executives Association)minorStrategic or Co-development PartnerFEA supports future association executives through professional development. re:Members partners with FEA to nurture the next generation of association leaders.
• Foundation for Engineering EducationminorStrategic or Co-development PartnerFoundationFE supports engineering education initiatives. re:Members partners with FoundationFE as part of its commitment to educational and professional associations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fonteva: Fonteva is an association management solution built natively on Salesforce, targeting trade associations and professional societies with membership, events, and member engagement workflows. It is the closest direct competitor to re:Members AMS Platform (Salesforce-based).
• OmegaFi: OmegaFi provides chapter management, dues collection, and financial services specifically for fraternities and sororities. It is the most directly comparable peer to re:Members' fraternal product line (Choice Finance, Unified Finance, Chapter Performance).
• Novi AMS: Novi AMS is a cloud-based association management platform built specifically for trade associations and professional societies, offering member management, events, committees, and integrations. It is a direct peer to re:Members AMS in the trade and professional association vertical.
• WildApricot (Personify): WildApricot is one of the most widely deployed association management software platforms for small and mid-sized associations, offering membership management, event registration, and a website builder. It is the most directly comparable AMS product to re:Members AMS for the small/mid-market association segment.
• MemberClicks (Personify): MemberClicks provides association management software for small associations with limited staff, offering membership, events, payments, and a member directory. It is a direct peer to re:Members AMS at the small-association end of the market.
• MemberPlanet: MemberPlanet provides membership management, dues collection, event management, and communication tools for associations, clubs, and member-based organizations. It competes with re:Members in the small-to-mid-market AMS space with a more self-service orientation.
• YourMembership (Personify): YourMembership is an association management platform serving trade associations, professional societies, and chambers with member management, events, learning, and payments. It is a direct peer to re:Members AMS, particularly for mid-market associations.

Broad incumbents

• Salesforce.org (Nonprofit Cloud): Salesforce.org provides Nonprofit Cloud and the broader Salesforce CRM ecosystem used by 50,000+ non-profits globally. While not a specialized AMS, it serves as both re:Members' underlying platform and a broad competitive threat as it pushes down-market into association and non-profit use cases.
• Blackbaud: Blackbaud is a large established provider of software, services, and analytics for non-profits, with offerings spanning fundraising, CRM, financial management, and constituent engagement. It is a broad incumbent competing for larger association and non-profit accounts that re:Members also targets.
• Personify (community platform): Personify is a community and engagement platform serving associations, non-profits, and member-based organizations, and is the parent of YourMembership, WildApricot, and MemberClicks. As a consolidated incumbent, it competes with re:Members across multiple AMS segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/billhighway
• LinkedInlinkedin.com/company/remembers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about re:Members