Ultra Music Festival

Name

Ultra Music Festival

Legal name

Ultra Enterprises Inc.

Website

https://ultramusicfestival.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Live Music Festival & Event Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

DJ & Electronic Music Venues (MPAGAIAE), Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Electronic music festival
• Live event production
• Festival ticketing
• Music event licensing
• Festival merchandise

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from three-day festival passes at Bayfront Park, with General Admission (18+) and VIP (21+) options. Single-day and weekend passes available.
2. Sponsorships: Official sponsors including Red Bull, Dom Perignon, Volcan X.A, Belvedere Vodka, Hennessy, Nütrl, White Claw, and Miami Music Week.
3. Merchandise: Official Ultra merchandise available through ultramerchandise.com.
4. ancillary Services: Locker rentals with phone charging capability, hotel/resort packages through crewfare.com partnerships.
5. Music Distribution Licensing: Ultra Music (record label) generates revenue through Warner Music India exclusive worldwide distribution partnership for its catalogue of 14,000+ tracks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Ultra Music Festival operates an annual three-day electronic dance music festival at Bayfront Park in Downtown Miami, complemented by a global portfolio of licensed ULTRA Worldwide events, RESISTANCE underground house/techno events, branded merchandise, hotel/resort packages, and media extensions (UMF Radio, UMF TV, UMF Films). The core product is large-scale live event experiences sold directly to consumers via the official website, with additional revenue from sponsorships, merchandise, and licensed international editions.

Product overview

Ultra Music Festival is a three-day electronic music festival held annually at Bayfront Park in Downtown Miami, founded in 1999 and now part of the global ULTRA Worldwide brand operating events across six continents in over 30 countries. The core product is the flagship Miami festival (165,000 attendees), supplemented by the RESISTANCE underground brand featuring MegaStructure stage and club residencies (M2 in Miami Beach, Amnesia in Ibiza). Media extensions include UMF Radio (broadcasting to 128 networks in 75 countries), UMF TV live streaming via YouTube, and UMF Films. The Mission: Home sustainability program encompasses Leave No Trace, Eco Village, and the Mission: Home Alliance artist initiative. Additional offerings include locker rentals with charging, SaferWatch safety reporting, ADA accessibility services, and Ultra merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• ULTRA Worldwide: Global network of music festival events across all six inhabited continents, including flagship Ultra Music Festival Miami and regional events in Europe, Asia, South America, Africa, and Australia.
• RESISTANCE
• Road to Ultra (RTU)
• Ultra Beach
• UMF Radio
• Mission: Home
• UMF Films
• UMF TV

Products and services

• Ultra Music Festival (Miami flagship) Flagship annual three-day electronic dance music festival held at Bayfront Park in Downtown Miami, welcoming approximately 165,000 attendees from 100+ countries with General Admission (18+) and VIP (21+) ticket tiers, multi-stage programming, and large-scale audiovisual production.
• RESISTANCE ULTRA Worldwide's underground house and techno series featuring festival stages (RESISTANCE MegaStructure at Ultra Miami), year-round club residencies (M2 in Miami Beach, Amnesia in Ibiza), and global events in 35+ cities across six continents.
• UMF Radio Weekly 2-hour radio show featuring live recorded performances from ULTRA festivals worldwide and exclusive studio mixes, broadcasting to 128 networks in 75 countries and hosted on Mixcloud on-demand.
• UMF TV (#UltraLIVE) Live streaming and on-demand video platform for Ultra events via YouTube; #UltraLIVE broadcasts have achieved over 2.3 billion combined views on livestream and artist-uploaded sets since 2012.
• ULTRA Worldwide (global event portfolio) Global portfolio of licensed ULTRA-branded electronic music festivals operated by regional partners across 30+ countries on six inhabited continents, including Ultra Europe (Croatia), Ultra Japan, Ultra South Africa, Ultra Abu Dhabi, Ultra Taiwan, Ultra Australia, Ultra New Zealand, Ultra Mexico, Ultra Buenos Aires, Ultra Peru, Ultra Chile, Ultra Brasil, plus RESISTANCE, Road to Ultra, and Ultra Beach events.
• Road to Ultra Single-day festival format held in markets including Guatemala, Puerto Rico, Ecuador, Thailand, India (Bengaluru, Mumbai, Delhi NCR, Hyderabad), Philippines, Colombia, Bolivia, and Paraguay, providing entry-level access to the ULTRA brand experience.
• Ultra Beach Beach-themed festival events including Ultra Beach Gold Coast (Australia), Ultra Beach Hvar (Croatia), Ultra Beach Bali (Indonesia), and Costa del Sol (Spain).
• Ultra Music Festival Merchandise Official Ultra-branded apparel and accessories sold through ultramerchandise.com.
• Mission: Home (sustainability program) Ultra's multi-award-winning sustainability program launched in 2019, executing 61+ environmental initiatives across waste reduction, pollution prevention, nature preservation, climate action, and community engagement; includes nine-stream waste diversion with a 45% diversion rate.
• Mission: Home Alliance Artist sustainability initiative launched January 2026, providing a Green Riders resource hub for artists and fans supporting sustainable dance music; partners include A Greener Future, Bye Bye Plastic Foundation, and LIVE Green, with Sam Feldt's Heartfeldt Foundation as first Artist Spotlight.
• RESISTANCE Ibiza Club Residency Award-winning weekly club residency at Amnesia Ibiza; Season 5 runs July 22 through September 16, 2026 (nine consecutive Wednesdays) with Season Resident Adam Beyer and Headline Residents ARTBAT, Boris Brejcha, and Eric Prydz each performing three dates.
• RESISTANCE Club Residency (M2 Miami) Year-round U.S. club presence at M2 nightclub in Miami Beach, extending the RESISTANCE brand beyond the festival weekend.
• Locker Rentals with Mobile Charging Festival locker rentals available for single-day or full-weekend rental with optional overnight access and bundled mobile charging pack; online reservation with email notification of locker number and combination.
• SaferWatch Safety Reporting Platform Official safety reporting app for Ultra Music Festival enabling anonymous incident reporting via call, text, or mobile app with photo/video attachments submitted directly to on-site security and law enforcement; partnership active for sixth consecutive year in 2026.
• ADA Accessibility Services Comprehensive accessibility program including ADA Guide, Accessibility/Ultra Passport Entrance, Accessibility Service Centers, accessible viewing areas at stages, service animal support, ASL interpretation, assistive listening devices, and accommodation for guests with disabilities.
• Lost & Found Service Lost and found service with catalog tracking system and post-event recovery with pickup hours and location communicated via Lost & Found Catalog.
• UMF Films Official film production and video content division of Ultra Music Festival producing documentary and event coverage content.

Quantifiable outcome

• 45% waste diversion rate achieved across Mission: Home's five-year lifetime, diverting nearly 400,000 pounds from landfills
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

33 partnerships are on record, tiered core and minor.

• SaferWatchcoreTechnology or Integration · 25 March 2026SaferWatch has been named the official safety reporting app for Ultra Music Festival for the sixth consecutive year. The platform enables tens of thousands of festival attendees to report suspicious activity, request assistance, and receive emergency alerts directly from event organizers and law enforcement. Festival runs March 27-29, 2026 at Bayfront Park in downtown Miami. SaferWatch CEO Rob Flippo stated the partnership reflects what is possible when technology and public safety work together at large-scale events.
• Warner Music IndiacoreChannel Partner/ Reseller/ Distributor · 25 November 2025Warner Music India announced an exclusive worldwide distribution partnership with Ultra Music, under which Warner Music India handles distribution of Ultra Music's catalogue of more than 14,000 tracks spanning Hindi Bollywood soundtracks, regional, folk, and devotional music. The deal also grants Warner Music India exclusive rights to distribute Ultra Music's future releases during the term of the agreement.
• Alive XP / Innocus Global GroupcoreChannel Partner/ Reseller/ Distributor · 3 November 2025Alive XP, a company under Innocus Global Group, licenses the Ultra Music Festival in Asia and organized R.Tee's Amsterdam Dance Event showcase. Innocus Global Group is a licensing partner for ULTRA brand events in the Asian market.
• SaferWatchcoreTechnology or Integration · 28 March 2025Ultra Music Festival 2025 selected SaferWatch as its safety reporting tool for the fifth consecutive year, enabling attendees to report safety concerns anonymously via call, text, or mobile app. Festival 2022 saw record low security incidents with over 170,000 attendees using the system.
• A Greener FuturecoreStrategic or Co-development PartnerA Greener Future is a non-profit focused on sustainability in the live events sector that certified Ultra Music Festival with its prestigious 'Greener Festival' certification - the first U.S. festival of this scale in 13 years to achieve this recognition. They have certified over 800 festivals across 32 countries since 2007.
• Clean VibescoreStrategic or Co-development PartnerClean Vibes is a nationally recognized expert in festival waste diversion and Ultra's waste management partner. They achieved 100% recyclables acceptance at local facilities while managing nine waste streams. They also maintained exceptionally clean festival grounds despite heavy rain and flooding.
• Glass for LifeminorStrategic or Co-development PartnerPartnership to introduce glass recovery program at the festival, bringing the total number of unique waste diversion streams to nine.
• RenuableminorStrategic or Co-development PartnerPartnership for expanded compost program, working with Clean Vibes on waste management initiatives.
• Lady Green RecyclingminorStrategic or Co-development PartnerLocal material recovery experts handling soft plastics recycling in collaboration with Ultra's sustainability initiatives.
• The Caring PlacecoreStrategic or Co-development PartnerA homeless outreach center providing services, meals, and shelter in South Florida since 1922. Ultra's food rescue program has donated over 14,000 pounds of food (equivalent to nearly 12,000 meals) and over 50,000 pounds of beverages to community partners over three years.
• Recreate MiamiminorStrategic or Co-development PartnerPartnership to redistribute post-construction wood to local creators, part of Ultra's largest waste-diversion efforts by weight.
• Florida Wood RecyclingminorStrategic or Co-development PartnerPartnership for post-construction wood diversion from landfills through reuse in local landscaping projects. Over 54,000 pounds of wood was given a second life through these partnerships.
• SOP TechnologiesminorStrategic or Co-development PartnerOcean pollution prevention company that installed storm drain covers at the festival to prevent pollution from entering waterways.
• We Are NeutralminorStrategic or Co-development PartnerCarbon offset partner supporting Florida nature-based offsetting projects equivalent to 425 metric tons of CO2, while Ultra maintains commitment to emission reduction.
• CES PowercoreStrategic or Co-development PartnerFestival's power supplier that, in collaboration with ShowPower, continued to expand power assessment, reduce generator use, and shift two stages and nearly 50% of concession areas to grid power - significantly reducing emissions relative to generator power.
• ShowPowerminorStrategic or Co-development PartnerInternationally renowned sustainable power experts collaborating with CES Power to reduce generator use and shift to grid power at festival.
• A Greener FuturecoreStrategic or Co-development PartnerA Greener Future highlighted Ultra Music Festival for powering a large-scale stage with zero-emission batteries as an example of environmental best practices among music festivals.
• Clean Miami BeachminorStrategic or Co-development Partner501c3 nonprofit organization founded by Miami Beach resident Sophie Ringel dedicated to protection of Miami Beach and its marine wildlife. Featured in Eco Village at the festival.
• Debris Free OceansminorStrategic or Co-development PartnerMiami-based organization inspiring local communities to manage lifecycle of plastics and waste. Verified Ultra's sustainability program as most extensive among U.S. electronic music festivals.
• Love The Everglades MovementminorStrategic or Co-development PartnerFederally-recognized 501(c)(3) nonprofit advocating for improved water quality in the Greater Everglades through education, arts, and civic engagement. Partner in Eco Village and Love the Everglades wildlife protection initiatives.
• Pelican Harbor Seabird StationminorStrategic or Co-development PartnerMiami's premier native wildlife hospital dedicated to improving lives of sick, injured, and orphaned native wildlife. Partner in Making Waves shoreline cleanup.
• CLEO InstituteminorStrategic or Co-development Partner501(c)(3) nonprofit exclusively dedicated to climate change education and advocacy. Featured in Eco Village at the festival.
• F FentanylminorStrategic or Co-development PartnerNonprofit committed to enhancing community health and safety through harm reduction education. Featured in Eco Village at the festival.
• Baptist HealthminorStrategic or Co-development PartnerHealthcare organization whose mission is to improve health and well-being of individuals and promote sanctity and preservation of life. Featured in Eco Village at the festival.
• FandiemminorGTM or Marketing PartnerSweepstakes partner allowing fans to support Lotus House shelter (largest women's shelter in U.S.) and enter to win exclusive trips to Ultra 2026 including tickets, travel, hotel, merchandise, and premium viewing.
• Lotus HouseminorStrategic or Co-development PartnerLargest women's shelter in the U.S. receiving fan donations through Fandiem partnership for school supplies, uniforms, and resources for children.
• City of Miami Police DepartmentminorStrategic or Co-development PartnerLaw enforcement partner for Bayfront Bark pet adoption event in partnership with Downtown Development Authority and Miami-Dade County Animal Services.
• Downtown Development AuthorityminorStrategic or Co-development PartnerLocal authority partner for Bayfront Bark community event.
• Miami-Dade County Animal ServicesminorStrategic or Co-development PartnerCounty partner for Bayfront Bark pet adoption event.
• Scripps Institution of OceanographyminorStrategic or Co-development PartnerPartnership with graduate thesis to survey ticketholders on sustainability perspectives, gathering audience feedback on Mission: Home program and festival sustainability movement.
• Bye Bye Plastic FoundationminorStrategic or Co-development PartnerOrganization supporting artist sustainability initiatives. Partner in Making Waves shoreline cleanup.
• Miami-Dade County Sea Turtle Conservation ProgramminorStrategic or Co-development PartnerCounty conservation program partner in Making Waves shoreline cleanup event.
• Heartfeldt FoundationminorStrategic or Co-development PartnerNon-profit organization founded by Sam Feldt supporting environmental projects including coastal cleanups and coral nursery. Featured as first Artist Spotlight in Mission: Home Alliance.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Electric Daisy Carnival (EDC): EDC is Insomniac's flagship electronic dance music festival held annually in Las Vegas with editions in Orlando, Mexico City, and other markets. Directly comparable as a multi-city, multi-continent EDM festival brand targeting similar 18-34 electronic music enthusiast demographics with premium tiered ticketing.
• Coachella Valley Music and Arts Festival: Coachella is one of the world's largest music festivals, held annually in Indio, California, with multi-genre programming including significant electronic music acts. Comparable as a top-tier, multi-day destination music festival that competes for premium sponsor dollars and international festival-goer travel demand.
• Mysteryland: Mysteryland is the Netherlands' longest-running electronic music festival (since 1993), operated by ID&T. Comparable as a heritage European EDM festival with global editions and similar electronic music enthusiast positioning.
• Lollapalooza: Lollapalooza is a major multi-genre music festival with a flagship Chicago event and international editions in Argentina, Brazil, Chile, Germany, and India. Comparable as a global multi-city festival brand with comparable tiered ticketing, sponsor relationships, and electronic music headliner booking patterns.
• Tomorrowland: Tomorrowland is the world's largest electronic music festival, held annually in Boom, Belgium, and expanded globally to Tomorrowland Winter and branded events in Brazil and other markets. Directly comparable as a multi-continent EDM festival brand with similar premium production scale, tiered ticketing, and global licensee ambitions.
• Creamfields: Creamfields is one of the UK's largest electronic music festivals, held annually in Daresbury, England, with international editions. Directly comparable as a multi-decade heritage EDM festival brand with similar global ambitions and premium tiered ticketing for electronic music audiences.

Broad incumbents

• AEG Presents: AEG Presents is one of the world's largest live music promoters and venue operators, producing festivals including Coachella. Comparable as a broad incumbent that competes for festival sponsorship dollars, headliner talent, and global venue partnerships overlapping with Ultra's ecosystem.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating or promoting festivals including EDC, Lollapalooza, and many others. Comparable as a broader live-entertainment incumbent that competes with and complements Ultra via venue access, headliner booking, and ticketing infrastructure.

Emerging players

• Defqon.1: Defqon.1 is Q-dance's flagship hard dance and hardstyle festival, held annually in the Netherlands with editions in Australia. Comparable as a genre-focused electronic music festival with international licensing, narrower genre focus than Ultra but overlapping electronic music fan base.
• Dreamstate: Dreamstate is Insomniac's global trance-focused festival brand with events in the US, UK, and Asia. Comparable as a global sub-genre electronic music festival brand that overlaps with Ultra's electronic music attendee base and competes for the same trance/progressive EDM fans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/UMFTV
• Xx.com/ultr

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Music Festival