We Are Neutral
We Are Neutral is a Gainesville, FL-based 501(c)(3) nonprofit that helps businesses and individuals calculate comprehensive greenhouse gas footprints, design responsible carbon credit portfolios, and communicate climate action, serving hundreds of organizations across the US since 2007.
- Company typePrivate
- Founded2007
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
We Are Neutral firmographics
Firmographics- Name
- We Are Neutral
- Legal name
- We Are Neutral
- Website
- https://weareneutral.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Are Neutral is a Gainesville, FL-based 501(c)(3) nonprofit that helps businesses and individuals calculate comprehensive greenhouse gas footprints, design responsible carbon credit portfolios, and communicate climate action, serving hundreds of organizations across the US since 2007.
- Ownership category
- akta.pro rank
We Are Neutral industry classification
Industry- Product category
- Environmental & Carbon Consulting
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL)
- akta.pro secondary industries
- Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Carbon Credit Brokerage & Intermediation (Voice/Electronic) (EUAGAIAD), Voluntary Carbon Credit Verification & Validation (VCS/Gold Standard/ACR/CAR) (EUABACAA)
Keywords
Where We Are Neutral is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Are Neutral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Tax-deductible donations from individuals and organizations supporting climate action work. Multiple donation tiers ($5, $10, $50, $100) plus custom amounts with options for one-time, weekly, or monthly recurring.
- Environmental Consulting Services: Professional services for businesses including environmental footprint calculations, carbon credit strategy, sustainability consulting, emissions reduction strategy, and certification guidance.
- Merchandise Sales: E-commerce sales of branded merchandise (t-shirts at $25). For every shirt sold, one tonne of carbon emissions is retired.
- Carbon Credit Services: Purchasing and retiring carbon credits on behalf of partners, selecting from high-quality portfolio of verified projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise - $25 per shirt |
| Subscription | Monthly | Donation tiers - $5, $10, $50, $100 or custom |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
We Are Neutral product offering
Product offeringCore offering
We Are Neutral provides environmental consulting services for businesses centered on three pillars: Assess (greenhouse gas emissions calculations across Scope 1, 2, and 3), Act (carbon credit strategy, portfolio management, and emissions reduction planning), and Amplify (communication support and sustainability storytelling). Complementary offerings include a donations platform and an e-commerce shop selling carbon-neutral t-shirts, with all operations supporting a 501(c)(3) nonprofit mission aligned with UN Sustainable Development Goals.
Product overview
We Are Neutral is an environmental nonprofit offering a suite of climate action services centered on three pillars: Assess (environmental footprint calculations), Act (carbon credits and reduction strategies), and Amplify (communication and storytelling). The core offerings include Environmental Footprint Calculations, Carbon Credits & Offset Strategy, Measurements And Assessments, Strategy And Consulting, and Media And Communications. The organization also operates a merchandise shop selling carbon-neutral t-shirts, and provides educational resources through their Education Center. All services are designed for businesses and individuals seeking to understand and reduce their environmental impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Environmental Footprint Calculations Comprehensive environmental footprint calculation service that measures greenhouse gas emissions across Scope 1, Scope 2, and Scope 3 emissions, providing detailed reports for businesses to understand and reduce their environmental impact.
- Carbon Credits & Offset Strategy
- Measurements And Assessments
- Strategy And Consulting
- Media And Communications
- We Are Neutral Merchandise (T-shirts)
- Carbon Credit Portfolio
Quantifiable outcome
- For every t-shirt sold, one tonne of carbon emissions is retired
- +1 more outcomes
Companies that use We Are Neutral
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
We Are Neutral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Are Neutral partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreWe Are Neutral is a verified environmental nonprofit partner of 1% for the Planet. Donations made to We Are Neutral for climate impact offsetting can also count toward businesses' 1% FTP commitments, creating a seamless giving pathway.
- B Lab US & CanadacoreSupporting organization for B Corp Champions Retreat 2026, an annual key catalytic event for the B Corp movement in North America focused on turning ripples into waves of change.
- Bella + CanvasminorShirt supplier for merchandise. Products are 100% airlume combed and ring-spun cotton, made with no sweatshops, using energy and water reduction practices and virtually zero-waste manufacturing.
- Aesthetic Print & DesignminorLocal carbon-conscious screenprinting partner for merchandise. Screenprints shirts for We Are Neutral as part of their carbon-neutral local business partnership.
- Green Trees ACRE ProjectminorAfforestation, Reforestation, and Revegetation project in We Are Neutral's carbon credit portfolio, focusing on nature-based carbon removal through tree planting.
- Francis Beidler IFM ProjectminorImproved Forest Management project in We Are Neutral's carbon credit portfolio, focusing on enhanced carbon storage in existing forest ecosystems.
- Strategic PartnerscorePartnership network including Ecosystem Marketplace, Florida For Good, Gainesville Chamber, University of Florida, and other organizations supporting sustainability ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
We Are Neutral competitors and assessment
Company assessmentBroad incumbents
- 3Degrees: Renewable energy and carbon market advisory firm helping organizations with carbon accounting, RECs, offsets, and sustainability strategy. Comparable business-focused climate consulting and offset procurement.
- Watershed: Enterprise sustainability platform covering footprint calculation, reduction strategy, and disclosure reporting. Comparable Scope 1-3 accounting and climate strategy services but targeted at larger enterprises.
- South Pole Group: Global carbon credit consultancy and project developer offering voluntary carbon market advisory, project origination, and corporate net-zero strategy. Comparable consulting-led carbon advisory for businesses.
- Gold Standard: Major voluntary carbon credit standard-setter and verifier. Relevant because WAN's carbon credit portfolio relies on projects verified to standards like VCS and Gold Standard; functions as upstream infrastructure provider.
Emerging players
- Climate Neutral: Nonprofit certification body that brands measure, offset, and reduce their footprint. WAN serves customers pursuing this exact certification, making it a partner/adjacent rather than direct competitor.
Others
- B Lab US & Canada: Nonprofit certifier of B Corps and convenor of the B Corp Champions Retreat that WAN supports. Tangentially comparable as a nonprofit sustainability certifier that overlaps on B Corp advisory work.
Direct peers
- Cloverly: Carbon offset and emissions intelligence platform serving SMBs and enterprises via API and consulting. Directly comparable business customer base and offset procurement use case.
- Terrapass: Carbon offset retailer and sustainability consulting firm serving SMBs and individuals. Closely comparable mix of carbon credit sales, footprint calculators, and educational content for a similar customer profile.
- Cool Effect: Nonprofit carbon offset provider focused on high-quality, rigorously vetted projects for individuals and businesses. Closely comparable nonprofit mission, due diligence focus, and customer segments.
- Patch: Tech-enabled carbon credit API and offsetting platform for businesses. Comparable as a business-focused offset procurement intermediary, though Patch operates as a venture-backed for-profit with a fully automated model versus WAN's human-led consulting approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We Are Neutral social profiles
Digital presenceWe Are Neutral compliance and trust
Trust signalCompliance5 records
We Are Neutral financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Neutral leadership team
Management profileNumber of profiles
Profiles2 records
We Are Neutral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Neutral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Neutral
What does We Are Neutral do?
We Are Neutral provides environmental consulting services for businesses centered on three pillars: Assess (greenhouse gas emissions calculations across Scope 1, 2, and 3), Act (carbon credit strategy, portfolio management, and emissions reduction planning), and Amplify (communication support and sustainability storytelling). Complementary offerings include a donations platform and an e-commerce shop selling carbon-neutral t-shirts, with all operations supporting a 501(c)(3) nonprofit mission aligned with UN Sustainable Development Goals.
Is We Are Neutral a public or private company?
We Are Neutral is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Are Neutral founded?
We Are Neutral was founded in 2007. It employs 1 to 10 people.
Where is We Are Neutral based?
We Are Neutral is headquartered in Gainesville, United States, in the North America region.
How does We Are Neutral make money?
Four revenue lines are on record. Donations are the primary driver. The others are environmental Consulting Services, merchandise Sales and carbon Credit Services.
Who are We Are Neutral's main competitors?
Broad incumbents on record are 3Degrees, Watershed, South Pole Group and Gold Standard. Climate Neutral is listed as an emerging player. B Lab US & Canada is listed as an others. Direct peers are Cloverly, Terrapass, Cool Effect and Patch.
Does We Are Neutral have an API?
No public API is recorded for We Are Neutral.
What industry is We Are Neutral in?
We Are Neutral's product category is Environmental & Carbon Consulting. Its primary akta.pro industry code is EUABAKAL, Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening), with a secondary code of EUABAKAH, Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD). Its NAICS code is 54162 and its SIC code is 8731.