Go2mobi
Go2mobi is a bootstrapped, mobile-first programmatic advertising platform operating a DSP, DMP, and proprietary location-based optimization technology. It serves brands, agencies, trading desks, app developers, and publishers globally through self-serve, managed-service, API, and publisher-direct channels.
- Company typePrivate
- Founded2011
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Go2mobi does
Go2mobi (legal entity: ConvertStar Incorporated) is a mobile-first programmatic advertising platform founded in 2011 in Victoria, British Columbia, by Gavin Aitken (CEO) and Tom Desaulniers (President). The company combines a demand-side platform (DSP), data management platform (DMP), and proprietary location-based optimization technology into a unified stack that enables advertisers and agencies to target mobile consumers in contextually relevant moments. Its core differentiator is a mobile-originated data approach — using location, behavioral, and app-usage signals rather than cookie-based probabilistic matching — wrapped in a real-time bidding (RTB) engine the company reports runs at 500,000 requests per second with millisecond response times and processes tens of terabytes of data daily.
Go2mobi distributes through four channels: a Self-Serve Mobile DSP serving 120,000+ apps for performance marketers and trading desks; a Managed Services offering providing dedicated programmatic platform experts, 136,000 audience segments, and guaranteed impressions for brands; a Publisher Direct Platform enabling publishers to monetize inventory and user data directly; and a Total Control API for agencies and developers building custom automation. Proprietary technology components include the MomentMatch real-time moment-scoring engine, GO2ID cross-publisher/device identifier, IntentPath location graph, Demograph demographic targeting, Appdentify app-profile database covering billions of app profiles, and Install+Engage CPI for predictive app-install campaigns with post-install re-engagement.
The company monetizes via CPM, CPC, and CPI advertising models, a 60% publisher revenue share, and API access with no platform fee. Customer evidence spans automotive (Honda), hospitality (Best Western), gaming (Candy Crush, Zynga, MLB.com), media (Business Insider, Huffington Post, Flipboard, Weather Channel), and political/digital marketing agencies (Helmkin Digital, STM). Go2mobi is privately held and reportedly bootstrapped with no disclosed venture funding; it operates offices in Victoria (HQ), Vancouver (engineering), and New York (sales), with stated expansion intent into Chicago and Los Angeles.
Go2mobi firmographics
Firmographics- Name
- Go2mobi
- Legal name
- ConvertStar Incorporated
- Website
- https://go2mobi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go2mobi is a bootstrapped, mobile-first programmatic advertising platform operating a DSP, DMP, and proprietary location-based optimization technology. It serves brands, agencies, trading desks, app developers, and publishers globally through self-serve, managed-service, API, and publisher-direct channels.
- Ownership category
- akta.pro rank
Where Go2mobi is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Go2mobi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- CPM Advertising: Cost-per-thousand advertising model where publishers are paid when an Ad is displayed to a visitor. Impressions are aggregated into groups of one thousand and payments calculated accordingly.
- CPC Advertising: Cost-per-click advertising model where payment is triggered when a visitor clicks on an Ad as determined by Go2mobi's tracking technology.
- CPI Campaigns: Cost-per-install campaigns for mobile app installs with predictive audience targeting, post-install optimization, and free re-engagement retargeting.
- Publisher Revenue Share: Publishers receive 60% of Site Revenue generated from their sites through the Go2mobi network.
- API Access: API access to full platform and rich functionality with no spend commitments or extra cost beyond platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-Serve Platform - Transaction minimums apply |
| Transaction based/ take rate | Monthly | Publisher Revenue Share |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Go2mobi product offering
Product offeringCore offering
Go2mobi operates a mobile-first programmatic advertising platform combining DSP, DMP, and proprietary location-based optimization technology. It sells access through a self-serve platform, full-service managed solutions, a publisher direct platform, and a Total Control API, enabling advertisers, agencies, trading desks, and app developers to buy mobile media across 120,000+ apps with full data transparency.
Product overview
Go2mobi is a mobile-first advertising platform offering a unified suite of programmatic advertising products. The core offerings consist of the Self-Serve Mobile DSP (for advertisers wanting full control), Managed Services (full-service campaign management), Publisher Direct Platform (for publishers to monetize inventory), and Total Control API (programmatic API access). The platform integrates multiple proprietary tools including MomentMatch for real-time location-based moment optimization, Install+Engage CPI for app install campaigns, and a comprehensive DMP with audience targeting tools (GO2ID, Demograph, IntentPath, Appdentify). The platform supports Display, Video, Rich Media, and Native ad formats, with access to 120,000+ apps/games, 136,000 audience segments, and a Premium Audience Network of 750M+ global consumers. SDK partnerships provide access to 1.8B+ real devices globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Serve Mobile DSP A programmatic self-serve platform enabling performance marketers, trading desks, and app developers to target, report on, and optimize mobile advertising campaigns across 120,000+ apps with complete transparency and ultra-granular optimization control.
- Managed Services Full-service mobile advertising solution where Go2mobi's programmatic platform experts run campaigns on behalf of brands and agencies, providing guaranteed impressions, premium publisher access, and 136,000 mobile audience segments.
- Publisher Direct Platform Self-serve interface that enables publishers to create their own advertising interface to sell ad inventory and user data directly to advertisers.
- Total Control API Programmatic open API providing plug-and-play access to Go2mobi's full platform, enabling agencies, trading desks, and app developers to build custom advertising products, automated micro-campaigns, and integrated reporting.
Quantifiable outcome
- Increased engagement by 17% for home entertainment brand targeting second-screen Netflix users at home
- +9 more outcomes
Companies that use Go2mobi
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Go2mobi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
Go2mobi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NeustarcorePartnership bringing together innovations in mobile DMP and DSP technology including highly accurate and up-to-the-minute insights and audience data. Go2mobi's DMP now integrates Neustar AdAdvisor audience insights for improved digital advertising relevancy, one-to-one marketing, and campaign ROI. Uses Neustar's authoritative OneID identity system connecting people, places and things.
- BidSwitchcoreOne-to-many integration with BidSwitch routing technology enabling access to 150+ supply partners and instant access to top global SSPs without custom integration with each individual partner. Advertisers can now access more users through more channels, apps, and sites.
- NeustarcoreProvider of real-time information services and authoritative identity data. Partnership provides Neustar AdAdvisor audience insights integrated into Go2mobi's mobile DMP and DSP platform.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
Go2mobi competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent omnichannel DSP offering programmatic media buying across display, video, mobile, and CTV. Directly comparable to Go2mobi's self-serve DSP with full data transparency and granular optimization control, though at much larger scale.
- Liftoff: Mobile-first DSP focused on app install and re-engagement campaigns with predictive audience targeting — closely mirrors Go2mobi's Install+Engage CPI product, Appdentify database, and post-install optimization capabilities.
- Moloco: Programmatic mobile DSP powered by machine learning for app-install and performance campaigns. Comparable to Go2mobi's mobile DSP offering, with overlapping customers in app developers and agencies.
- InMobi: Mobile ad platform combining a DSP, ad exchange, and audience data (InMobi Pulse) for in-app programmatic buying. Directly comparable on mobile-first DSP/DMP architecture and location/audience targeting.
- Smaato: Mobile ad exchange and programmatic monetization platform serving both demand and supply sides. Overlaps with Go2mobi's Publisher Direct Platform and self-serve DSP, especially for in-app inventory.
- Chartboost: Mobile gaming-focused programmatic ad platform and SSP with mediation and bidding tools. Comparable to Go2mobi's mobile gaming install offering (e.g., Candy Crush campaigns) and publisher network.
Broad incumbents
- AppLovin: Larger mobile ad tech and gaming monetization platform operating Axon DSP. Competes with Go2mobi on app-install campaigns and DMP capabilities, but with substantially greater scale and owned supply.
- Digital Turbine: Mobile platform company providing app install/ad mediation and on-device media delivery. Overlaps with Go2mobi's mobile install and DMP capabilities, though distributed through carrier/device partnerships.
- AdColony: Mobile video ad network and DSP supporting in-app video, rich media, and programmatic buying. Comparable to Go2mobi's video ad formats and Premium Audience Network, especially for brand and gaming advertisers.
Regional players
- Yeahmobi: Performance mobile ad network focused on app install and global campaigns, with strong APAC presence. Comparable product set to Go2mobi's Install+Engage CPI offering but largely competing outside North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Go2mobi social profiles
Digital presenceGo2mobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go2mobi leadership team
Management profileNumber of profiles
Profiles10 records
Go2mobi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go2mobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go2mobi
What does Go2mobi do?
Go2mobi operates a mobile-first programmatic advertising platform combining DSP, DMP, and proprietary location-based optimization technology. It sells access through a self-serve platform, full-service managed solutions, a publisher direct platform, and a Total Control API, enabling advertisers, agencies, trading desks, and app developers to buy mobile media across 120,000+ apps with full data transparency.
Is Go2mobi a public or private company?
Go2mobi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go2mobi founded?
Go2mobi was founded in 2011. It employs 11 to 50 people.
Where is Go2mobi based?
Go2mobi is headquartered in Victoria, Canada, in the North America region.
How does Go2mobi make money?
Five revenue lines are on record. CPM Advertising is the primary driver. The others are CPC Advertising, CPI Campaigns, publisher Revenue Share and API Access.
Who are Go2mobi's main competitors?
Direct peers on record are The Trade Desk, Liftoff, Moloco, InMobi, Smaato and Chartboost. Broad incumbents are AppLovin, Digital Turbine and AdColony. Yeahmobi is listed as a regional player.
Does Go2mobi have an API?
Yes. Go2mobi's Total Control API provides programmatic access to the complete mobile advertising platform, enabling automated micro-campaign creation, multi-level reporting and optimization, data visualizations, algorithmic whitelisting/blacklisting and bid adjustments, dynamic creative, sequential retargeting, and Bring Your Own Data capabilities. The API is publicly available with documented endpoints and developer keys. Allows agencies and app developers to build custom advertising products and integrate Go2mobi's functionality into their own interfaces. Developer documentation is at docs.go2mobi.io.