Tires-Easy
Tires-Easy is a US direct-to-consumer online tire marketplace, founded in 2004 and headquartered in El Segundo, California, selling 200+ tire brands to individual drivers and commercial fleets with nationwide delivery and a 1,000+ partner installation network.
- Company typePrivate
- Founded2004
- HeadquartersBenicia, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tires-Easy does
Tires-Easy is a US direct-to-consumer online tire retailer founded in 2004 and headquartered in El Segundo, California. The company operates a digital marketplace where individual drivers across the continental United States can search for tires by vehicle model, tire size, or brand, compare options across a portfolio of 200+ tire manufacturers (including BF Goodrich, Bridgestone, Continental, Cooper, Falken, General, Goodyear, Hankook, Kumho, Michelin, Pirelli, and Toyo), and complete purchases with optional local installation through a network of 1,000+ partner installers anchored by Pep Boys, Monro, and TireChoice. Free expedited shipping and a 45-day return policy are standard, and a dedicated Tires Easy Truck platform addresses commercial fleet procurement.
The platform is built around proprietary technology components including a real-time pricing engine that integrates thousands of warehouse data points for competitive pricing, an automated inventory system providing accurate stock visibility, a multichannel customer service platform (phone, chat, email, web), and the proprietary Easy Test Score — a 10-point rating algorithm blending performance data, expert insights, user reviews, and UTQG scores. Supporting services include a Knowledge Center with tire-buying and maintenance content, a Membership Program with a Secret Price Mode offering up to 40% off eligible tires, Road Hazard Protection add-on coverage, and integrated financing through Affirm (BNPL, 10–36% APR), Katapult (lease-to-own), PayPal, Synchrony CAR CARE, and manufacturer co-branded credit cards. Shipping is fulfilled via FedEx.
The business model is primarily transactional tire sales with a one-time-purchase revenue stream, supplemented by referral and partnership fees from financing providers. Pricing is competitive and discount-driven, anchored by Lightning Savings promotions, manufacturer rebates of $50–$200 per set of four, and coupon-based incentives. The customer base is fragmented across individual consumers, and the company reports cumulative sales of over 8 million tires since founding, 53K+ five-star ratings, a 4.7 Shopper Approved score, and 95% repurchase intent. Tires-Easy is privately held, has not disclosed funding rounds, and is led by CEO Adam Barker.
Tires-Easy firmographics
Firmographics- Name
- Tires-Easy
- Legal name
- Tires-Easy
- Website
- https://tires-easy.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tires-Easy is a US direct-to-consumer online tire marketplace, founded in 2004 and headquartered in El Segundo, California, selling 200+ tire brands to individual drivers and commercial fleets with nationwide delivery and a 1,000+ partner installation network.
- Ownership category
- akta.pro rank
Tires-Easy industry classification
Industry- Product category
- Online Tire Retail
- NAICS
- Tire Dealers (441340)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Tires-Easy is headquartered
LocationHeadquarters
- HQ city
- Benicia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tires-Easy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Tire Sales: Direct sales of tires to consumers through the online marketplace. Revenue generated from margin on tire sales with competitive pricing across 200+ brands. Offers local installation through partner network and free expedited shipping.
- Financing Services: Partnership-based financing options through Affirm, Katapult, and PayPal offering buy-now-pay-later and lease-to-own arrangements. Revenue generated through referral fees and partnerships with financial service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tire pricing with competitive discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tires-Easy product offering
Product offeringCore offering
Tires-Easy is a direct-to-consumer online tire marketplace selling new tires from over 200 brands, allowing customers to search by vehicle model, tire size, or brand. Orders are fulfilled with free expedited shipping or routed to a network of 1,000+ partner installers (including Pep Boys, Monro, and TireChoice) for local installation, with financing available through Affirm, Katapult, and PayPal.
Product overview
Tires Easy operates as a direct-to-consumer online tire marketplace founded in 2004, headquartered in El Segundo, California. The core platform enables customers to search and purchase tires by vehicle model, size, or brand from over 200 tire manufacturers. The ecosystem includes complementary services: local installation through a network of partner installers (Pep Boys, Monro, TireChoice), tire financing via Affirm/Katapult/PayPal, a Knowledge Center with educational content, a membership program with additional savings, road hazard protection add-ons, and order tracking. The company competes in the $60 billion U.S. tire replacement market and has sold over 8 million tires.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires Easy Online Tire Marketplace A direct-to-consumer e-commerce platform that enables customers to search, compare, and purchase new tires by vehicle model, tire size, or brand, with options for home delivery or local installation and financing at checkout.
- Tire Installation Services National partner installer network providing local tire installation at checkout, including Pep Boys, Monro, TireChoice, and 1,000+ other trusted service centers across the continental US.
- Tire Financing Buy-now-pay-later and lease-to-own financing options offered at checkout through partners Affirm (APR 10-36%), Katapult (no credit check), and PayPal.
- Membership Program with Secret Price Mode Subscription-based membership program that unlocks the Secret Price Mode offering up to 40% off eligible tires and additional savings across the catalog.
- Road Hazard Protection Optional add-on protection plan covering punctures, cuts, snags, and impacts for 3 years, with replacement of up to 100% of tire cost and roadside assistance.
Quantifiable outcome
- Over 8 million tires sold since 2004
- +3 more outcomes
Companies that use Tires-Easy
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Tires-Easy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tires-Easy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Pep BoyscoreNational installer partner network providing local tire installation services to Tires Easy customers. Over 1,000 partner installers available for convenient installation at checkout.
- MonrocoreNational installer partner network providing local tire installation services to Tires Easy customers. Over 1,000 partner installers available for convenient installation at checkout.
- TireChoicecoreNational installer partner network providing local tire installation services to Tires Easy customers. Over 1,000 partner installers available for convenient installation at checkout.
- AffirmcoreBuy-now-pay-later financing partner offering flexible payment plans with APR from 10-36%, no hidden fees, and quick eligibility checks for qualifying purchases.
- KatapultcoreLease-to-own financing partner requiring no credit check, small down payment, no late fees, and early payoff options for tire purchases.
- PayPalsupportingPayment processing partner offering buy-now-pay-later options and standard PayPal payment functionality at checkout.
- FedExcoreShipping partner providing free fast delivery to customers' homes or businesses for tire orders.
- Synchrony (CAR CARE)supportingFinancing program partner providing CAR CARE credit card financing options for tire purchases.
- Goodyear Credit CardsupportingManufacturer co-branded credit card partner offering additional rebates and savings when using the Goodyear Credit Card for qualifying purchases.
- Continental Credit CardsupportingManufacturer co-branded credit card partner offering additional rebates up to $80 extra with Continental Credit Card on qualifying purchases.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Tires-Easy competitors and assessment
Company assessmentDirect peers
- Tire Rack: Tire Rack is the dominant direct-to-consumer online tire and wheel retailer in the US, founded in 1979. It is the most direct comparable to Tires-Easy, competing on the same online purchase model with home delivery and installer network, plus a deep content and testing library that parallels Tires-Easy's Easy Test Score.
- Discount Tire / Discount Tire Direct: Discount Tire operates one of the largest US tire retail footprints with strong e-commerce capabilities, including direct shipping and a national installer/service network. Directly competes with Tires-Easy on online tire pricing, brand breadth, and installation convenience.
- Priority Tire: Priority Tire is an online-only tire retailer focused on discount pricing, free shipping, and a broad brand portfolio. Closely comparable to Tires-Easy's direct-to-consumer marketplace model, though with a thinner installation-network offering.
- SimpleTire: SimpleTire operates an online tire marketplace aggregating inventory from regional distributors and installers for nationwide fulfillment and installation. Highly comparable business model to Tires-Easy: online search, multi-brand selection, and partner-based installation at checkout.
Broad incumbents
- Goodyear (goodyear.com direct): Goodyear is one of the largest global tire manufacturers and increasingly sells direct online with co-branded credit cards and rebates that compete with Tires-Easy. Represents both a major supplier and a growing DTC competitor.
- Continental Tire (continentaltire.com direct): Continental Tire manufactures and sells premium tires direct online with its own rebate and credit-card programs. A key brand supplier to Tires-Easy that is also extending DTC, increasing competitive overlap.
- Michelin (michelinman.com direct): Michelin is a global tire manufacturer that sells directly online and through tire dealer networks. Comparable to Tires-Easy as both a major brand partner and a long-term DTC threat.
- Amazon (Tires store): Amazon sells tires through its marketplace with Fitment Finder and partner installers such as Pep Boys for installation. A scale competitor in online tire search and purchase, with structural advantages in logistics and customer acquisition.
Emerging players
- Pep Boys: Pep Boys is a national automotive service and tire retailer and also a Tires-Easy installation partner. Comparable as both a service-channel collaborator and an independent online tire seller competing for the same end consumer.
- Monro Inc. Monro is a national undercar repair and tire service operator that also retails tires online through its brands. A Tires-Easy installation partner that increasingly competes in the same online tire channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tires-Easy social profiles
Digital presenceTires-Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tires-Easy leadership team
Management profileNumber of profiles
Profiles1 record
Tires-Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tires-Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tires-Easy
What does Tires-Easy do?
Tires-Easy is a direct-to-consumer online tire marketplace selling new tires from over 200 brands, allowing customers to search by vehicle model, tire size, or brand. Orders are fulfilled with free expedited shipping or routed to a network of 1,000+ partner installers (including Pep Boys, Monro, and TireChoice) for local installation, with financing available through Affirm, Katapult, and PayPal.
Is Tires-Easy a public or private company?
Tires-Easy is a private company. It is classified as unknown and is currently operating.
When was Tires-Easy founded?
Tires-Easy was founded in 2004. It employs 51 to 100 people.
Where is Tires-Easy based?
Tires-Easy is headquartered in Benicia, United States, in the North America region.
How does Tires-Easy make money?
Two revenue lines are on record. Tire Sales are the primary driver. The others are financing Services.
Who are Tires-Easy's main competitors?
Direct peers on record are Tire Rack, Discount Tire / Discount Tire Direct, Priority Tire and SimpleTire. Broad incumbents are Goodyear (goodyear.com direct), Continental Tire (continentaltire.com direct), Michelin (michelinman.com direct) and Amazon (Tires store). Emerging players are Pep Boys and Monro Inc..
Does Tires-Easy have an API?
No public API is recorded for Tires-Easy.
What industry is Tires-Easy in?
Tires-Easy's product category is Online Tire Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340.