Audiencly
Flexion Mobile (NASDAQ Stockholm: FLEXM) is a B2B games marketing company that helps mobile game studios distribute titles through alternative app stores (Amazon, Samsung, Huawei) via its Exprexion suite, serving major publishers including King, MY.GAMES, and Scopely across 37 top-grossing titles.
- Company typePublic
- Founded2018
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audiencly does
Flexion Mobile (NASDAQ Stockholm: FLEXM) is a UK-incorporated, publicly listed games marketing company that helps mobile game developers distribute titles through alternative app stores, bypassing the 30% fees charged by Apple and Google. The company's core offering is the Exprexion suite, which comprises three modules: Exprexion Markets, which handles technical integration and distribution on Amazon Appstore, Samsung Galaxy Store, and Huawei AppGallery (averaging 10% incremental revenue for partners); Exprexion Creators, a creator-led user-acquisition service that has generated over 1 billion campaign views for partners like Socialpoint; and Exprexion Direct, which routes transactions outside major app stores using payment technology from Xsolla, allowing studios to reclaim the platform fee. Flexion manages 37 top-grossing titles for enterprise gaming studios including King (Candy Crush Solitaire), MY.GAMES (War Robots), Scopely (Monopoly GO), Wargaming (World of Tanks Blitz), FunPlus, Top Games (Evony), Wildlife Studios, DECA Games, Microfun, Nexters Global, and ARK Games, with four managed titles reaching the Top 10 grossing charts on Google Play. The company monetizes through transaction fees on alternative-store GMV and managed services for creator campaigns, with quote-based, non-public pricing customized per studio partnership. Flexion positions itself as a 20-year specialist in alternative-market distribution and publicly frames its growth thesis around the regulatory breakdown of the Apple/Google duopoly.
Audiencly firmographics
Firmographics- Name
- Audiencly
- Legal name
- Flexion Mobile
- Website
- https://audiencly.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flexion Mobile (NASDAQ Stockholm: FLEXM) is a B2B games marketing company that helps mobile game studios distribute titles through alternative app stores (Amazon, Samsung, Huawei) via its Exprexion suite, serving major publishers including King, MY.GAMES, and Scopely across 37 top-grossing titles.
- Ownership category
- akta.pro rank
Audiencly industry classification
Industry- Product category
- Mobile Game Distribution & Marketing Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Stores & Alternative App Stores (MPAFACAD)
- akta.pro secondary industries
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH), OEM & Device-Embedded App Stores (BPAMADAD)
Keywords
Where Audiencly is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Markets served
Audiencly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Exprexion Markets: Revenue generated by adding games to alternative app stores, adding incremental revenue to partner studios
- Exprexion Creators: Creator-led marketing services generating revenue through campaigns for game developers
- Exprexion Direct: Transaction processing for direct sales outside major app stores, enabling studios to reclaim 30% store fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Not publicly disclosed - quote-based services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Audiencly product offering
Product offeringCore offering
Flexion offers Exprexion, a premium suite of services enabling mobile game developers to bypass the 30% fees charged by Apple and Google. The suite includes Exprexion Markets (publishing games on alternative stores like Amazon, Samsung, and Huawei), Exprexion Creators (creator-led user acquisition campaigns), and Exprexion Direct (moving transactions outside major app stores via third-party payment technology such as Xsolla).
Product overview
Flexion offers Exprexion, a unified suite of premium services for mobile game developers seeking to bypass traditional app store gatekeepers. The platform consists of three integrated modules: Exprexion Markets (alternative distribution to Amazon, Samsung, Huawei), Exprexion Creators (creator-led marketing), and Exprexion Direct (direct payment processing to avoid store fees). The company manages 37 top-grossing titles for major studios including King, MY.GAMES, Microfun, Scopely, and FunPlus, with four titles reaching Top 10 grossing charts on Google Play.
Differentiator
Problem solved
Functional benefit
Brands
- Exprexion: Premium suite of services designed for mobile game developers to bypass store taxes, penetrate the Open Market, and own player data. Includes Exprexion Markets (alternative store distribution), Exprexion Creators (creator-led marketing), and Exprexion Direct (direct-to-player transactions outside major app stores).
Products and services
- Exprexion
Quantifiable outcome
- 80% revenue increase for DECA Games
- +3 more outcomes
Companies that use Audiencly
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Audiencly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Audiencly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- XsollacoreXsolla provides payment technology used in Exprexion Direct service, enabling smooth buying experiences for players when transactions are moved outside major app stores.
- AmazoncoreAmazon Appstore is a key distribution channel for Flexion's Exprexion Markets service, allowing game developers to reach players beyond Apple and Google stores.
- SamsungcoreSamsung Galaxy Store serves as an alternative distribution channel through Exprexion Markets for game developers seeking to expand beyond the duopoly.
- HuaweicoreHuawei AppGallery is part of the alternative store portfolio offered through Exprexion Markets, enabling global distribution for game developers.
- ARK GamesflagshipPartnership to bring Fishing Travel to Flexion's growing alternative store portfolio, expanding the range of top-grossing titles managed by the company.
- Nexters Global (GDEV)flagshipPartnership to bring Hero Wars: Alliance to alternative app stores, adding Nexters' flagship title to Flexion's managed portfolio.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Audiencly competitors and assessment
Company assessmentDirect peers
- Epic Games: Epic Games is the highest-profile challenger to the Apple/Google mobile distribution duopoly, having secured court-mandated alternative-distribution access and operating its own store and payment rails — directly overlapping with Flexion's Exprexion Markets and Exprexion Direct offerings.
- Aptoide: Aptoide is one of the longest-running third-party Android app stores, offering publishers direct distribution and alternative billing — competing directly with Flexion for alternative-store distribution of mobile games.
- TapTap: TapTap is a games-focused alternative app store, particularly strong in Asia, that distributes mobile games outside Google Play — the same core value proposition as Flexion's Exprexion Markets.
- APKPure: APKPure operates a major third-party Android app store with a significant mobile gaming catalog and direct-publisher relationships, making it a directly comparable alternative-distribution peer.
Broad incumbents
- AppLovin: AppLovin is a leading mobile game adtech and monetization platform with AXON and its own app-discovery surface; comparable to Flexion in serving mobile game studios' distribution and marketing needs, but as a broad incumbent rather than an alternative-store specialist.
- ironSource (Unity): ironSource, now part of Unity, is a broad mobile-game monetization and growth platform spanning UA, ad mediation, and store technology — overlapping with Flexion's Exprexion Creators and broader distribution services but at much larger scale.
- Adjust (AppLovin): Adjust is a mobile measurement and analytics platform used by game studios to attribute installs and revenue across app stores, complementing and partly competing with Flexion's data-ownership narrative around off-store distribution.
Others
- Sensor Tower: Sensor Tower provides mobile app and game market intelligence, including alternative-store data, and intersects with Flexion's market when advising studios on off-Google/Apple distribution strategies.
- Xsolla: Xsolla is both Flexion's payments technology partner for Exprexion Direct and a broader commerce and distribution partner to game studios — adjacent rather than head-to-head, but increasingly overlapping as Xsolla expands into publishing services.
Regional players
- Yandex Games: Yandex Games operates a regionally focused alternative games distribution platform primarily in Russia/CIS, comparable in business model to Flexion's Exprexion Markets but with a different geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Audiencly social profiles
Digital presenceAudiencly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiencly leadership team
Management profileNumber of profiles
Audiencly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiencly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiencly
What does Audiencly do?
Flexion offers Exprexion, a premium suite of services enabling mobile game developers to bypass the 30% fees charged by Apple and Google. The suite includes Exprexion Markets (publishing games on alternative stores like Amazon, Samsung, and Huawei), Exprexion Creators (creator-led user acquisition campaigns), and Exprexion Direct (moving transactions outside major app stores via third-party payment technology such as Xsolla).
Is Audiencly a public or private company?
Audiencly is a public company. It is classified as public and is currently operating.
When was Audiencly founded?
Audiencly was founded in 2018. It employs 11 to 50 people.
Where is Audiencly based?
Audiencly is headquartered in Düsseldorf, Germany, in the Europe region.
How does Audiencly make money?
Three revenue lines are on record. Exprexion Markets are the primary driver. The others are exprexion Creators and exprexion Direct.
Who are Audiencly's main competitors?
Direct peers on record are Epic Games, Aptoide, TapTap and APKPure. Broad incumbents are AppLovin, ironSource (Unity) and Adjust (AppLovin). Others are Sensor Tower and Xsolla. Yandex Games is listed as a regional player.
Does Audiencly have an API?
No public API is recorded for Audiencly.
What industry is Audiencly in?
Audiencly's product category is Mobile Game Distribution & Marketing Services. Its primary akta.pro industry code is MPAFACAD, Mobile Game Stores & Alternative App Stores, with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its SIC code is 7990.