FrogData
FrogData is a SaaS analytics platform serving US franchise auto dealerships with AI-powered fixed operations, warranty rate uplift, used-car pricing, and hyperlocal service marketing solutions. It operates as a product line under izmocars, serving hundreds of dealers across major automotive brands.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FrogData does
FrogData is a SaaS data and analytics platform purpose-built for US franchise auto dealerships, with a primary focus on fixed operations (service and parts) and warranty management. The company is headquartered at 251 Post St., Suite 302, San Francisco, with a regional office in Oakbrook, Illinois, and an engineering and R&D center in Bangalore, India. It operates as a strategic business unit under izmocars, sharing leadership — President Tej Soni serves concurrently as CEO of izmocars — and is led by VP Chris Dulla and Director of Sales Joe Wodarek. The company employs 101–250 people and positions itself as an automotive industry leader in decision analytics.
The company's core platform is FDAP (FrogData Decision Analytics Platform), a cloud-based SaaS built on an event-driven AWS architecture using Python, pandas, AWS EventBridge, AWS Step Functions, Flask, and MongoDB. FDAP aggregates data from all major dealership systems — DMS, CRM, Google Analytics, IoT, social media, and inventory — into a unified data lake and applies machine learning and AI to produce decision models. Built on top of FDAP, the portfolio includes FixedOps Mojo (service manager AI platform for ELR, menu, and warranty rate optimization), FixedOps Velocity (hyperlocal service marketing with geofenced ads), FrogBI (enterprise analytics), FrogAI, AI Factory (generative AI for used-car pricing and sales negotiation), WarrantyBoost+ AI and WarrantyMind AI (warranty rate uplift and claims automation), SmartMenu (opcode standardization), and the Multi Point Evaluation (MPE) operational assessment.
FrogData generates revenue through annual SaaS subscriptions sold via enterprise field sales with quote-based pricing; WarrantyBoost+ AI is described as a sub-$10K annual flat-fee product, while broader platform bundles (FixedOps Mojo, FrogBI, Velocity) are priced on application. Go-to-market is direct enterprise sales supported by case-study-driven marketing, NADA Show participation (2022–2026), Gartner Data & Analytics Summit positioning, and channel partnerships including FordDirect's 'The Shop' (Jan 2026) and the Minnesota Automobile Dealers Association endorsement (Aug 2023). The company claims to serve hundreds of dealers across Ford, GM, Toyota, Honda, Subaru, Hyundai, BMW, and Audi franchises, with documented customer outcomes including $300K–$400K profit lifts, $30/hr ELR increases, 54% used-vehicle gross profit uplifts, and 22–30% warranty parts and labor profit gains.
FrogData firmographics
Firmographics- Name
- FrogData
- Legal name
- Frogdata
- Website
- https://frogdata.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FrogData is a SaaS analytics platform serving US franchise auto dealerships with AI-powered fixed operations, warranty rate uplift, used-car pricing, and hyperlocal service marketing solutions. It operates as a product line under izmocars, serving hundreds of dealers across major automotive brands.
- Ownership category
- akta.pro rank
FrogData industry classification
Industry- Product category
- Automotive Dealership Analytics
- akta.pro primary industry
- Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where FrogData is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FrogData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- WarrantyBoost+ AI Subscription: Annual subscription model for WarrantyBoost+ AI warranty analytics platform that includes Service Dashboard and advanced KPI tracking. Annual warranty submission included free with subscription.
- FixedOps Mojo Platform: SaaS platform subscription for service operations intelligence. Provides real-time dashboards, workflow tools, and KPI tracking for fixed operations optimization.
- FixedOps Velocity Marketing: Hyperlocal service marketing solution subscription including dedicated service websites, social media marketing, and geo-fenced advertising campaigns.
- AI Factory Solutions: AI-powered solutions for Used Car Pricing, Service Management, and New Car Sales Negotiation provided as part of comprehensive dealership analytics platform.
- FDAP Platform Subscription: Decision Analytics Platform provided as cloud-based subscription service (SaaS) in North America, Europe, and India. Fully managed platform with data integration, dashboards, and advanced analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WarrantyBoost+ AI - Annual Subscription |
| Subscription | Annual | FixedOps Mojo - Service Operations Platform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
FrogData product offering
Product offeringCore offering
FrogData provides AI-powered decision analytics platforms for franchise auto dealerships, aggregating data from DMS, CRM, and other sources into a unified data lake to deliver reporting dashboards, warranty analysis, used car pricing, and hyperlocal service marketing. The company's flagship FDAP platform uses Machine Learning and AI to create decision models that help dealerships optimize fixed operations, increase effective labor rates, and retain post-warranty customers.
Product overview
FrogData is an automotive data and analytics company offering a platform-plus-modules architecture centered on its FDAP (FrogData Decision Analytics Platform). FDAP is a cloud-based SaaS platform that aggregates all dealership data into a data lake and uses Machine Learning & AI to create decision models. The core products include FixedOps Mojo for service operations management, FrogBI for enterprise analytics, and FrogAI for automotive retail operations. The portfolio includes specialized modules like FixedOps Velocity (hyperlocal service marketing), AI Factory (AI-powered pricing and negotiation), WarrantyBoost+ AI, and WarrantyMind AI (warranty management). These products integrate with dealership DMS systems and work together to provide reporting dashboards, warranty analysis, used car pricing, and data-driven decision support across sales, service, inventory, and accounting operations for auto dealers in North America, Europe, and India.
Differentiator
Problem solved
Functional benefit
Brands
- FDAP (FrogData Decision Analytics Platform): Cloud-based subscription decision analytics platform aggregating dealership data into a data lake using Machine Learning and AI to create decision models.
- FixedOps Mojo
- FixedOps Velocity
- FrogBI
- FrogAI
- AI Factory
- WarrantyBoost+ AI
- WarrantyMind AI
Products and services
- FDAP (FrogData Decision Analytics Platform) Core cloud-based decision analytics platform that aggregates all dealership data into a data lake and uses Machine Learning and AI to create decision models providing business insights. Delivers Advanced Reporting, Business Insights and Predictive Analytics across sales, service, inventory, and accounting operations for franchise auto dealerships.
- FixedOps Mojo AI Platform for Service Managers that transforms service operations into profits. Features include ELR Management, Service Menu Optimization, Discount Control, Repair Order Management, Advisor Performance Tracking, and Team Performance Enhancement with real-time KPI dashboards. Integrates DMS, service data, and pricing tools into a unified platform.
- FixedOps Velocity Hyperlocal service marketing solution that helps dealers retain post-warranty customers by targeting local in-market customers through social media, geofenced ads, and dedicated service marketing websites. Includes SEO, SEM, geo-fenced advertising, and social media marketing capabilities.
- FrogBI (Frog Business Intelligence) Enterprise Analytics Toolkit that aggregates data from all dealership sources including DMS, CRM, Google Analytics, IoT, social media, and inventory management. Features Data Lake, self-service analytics, advanced analytics, drag-and-drop data visualization, and automatic report updates.
- AI Factory AI-powered platform offering solutions for Used Car Pricing, Service Management, and New Car Sales Negotiation for automotive retail operations optimization and profitability.
- WarrantyBoost+ AI Warranty Analytics Platform offered on annual subscription including Service Dashboard and advanced KPI tracking. Analyzes Repair Order data to determine optimal warranty rate increases and includes free Annual Warranty Submission. Trusted by 1000+ dealers for warranty rate enhancement.
- WarrantyMind AI Warranty management solution combining expert warranty professionals with AI-driven insights and automation. Delivers increased accuracy, faster completion times, and higher approval rates for dealership warranty claims.
- FrogAI Advanced Reporting and Decision Analytics platform for Marketing, Sales and Dealer Operations providing AI-powered insights for automotive retail operations.
Quantifiable outcome
- $300K-$400K additional profits in 8 months for Winner Ford
- +9 more outcomes
Companies that use FrogData
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
FrogData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature8 records
FrogData partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FordDirectcoreFrogData partnered with FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, to join the e-commerce platform for dealer solutions called 'The Shop'. This partnership enables FrogData to provide its Fixed Operations performance and service marketing solutions to Ford dealers and Lincoln retailers across the network.
- Minnesota Automobile Dealers Association (MADA)coreMADA endorsed and recommends FrogData's solutions including WarrantyBoost+ AI, WarrantyMind AI, and izmocars digital platforms to its network of dealer members across Minnesota. This endorsement provides credibility and market access within the Minnesota dealer community.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
FrogData competitors and assessment
Company assessmentDirect peers
- Tekion: Tekion is a cloud-native automotive retail platform that provides a unified dealer solution spanning CRM, DMS, and analytics. It directly competes with FrogData by offering modern cloud-based dealer technology, targeting the same franchise dealership customers with overlapping fixed operations and analytics capabilities.
- ProMax: ProMax provides dealer CRM, desking, and analytics software for franchised auto dealers, with particular strength in lead management and used car inventory tools. It competes directly with FrogData in dealer analytics, CRM-integrated reporting, and operational decision support for franchise dealer groups.
Broad incumbents
- Dealertrack (Cox Automotive): Dealertrack provides F&I, DMS, and dealer technology solutions as part of Cox Automotive. Its analytics, registration, and dealer connectivity tools overlap with FrogData's DMS-integrated service operations analytics for franchised dealers.
- DealerSocket (Solera): DealerSocket, now part of Solera, provides CRM, desking, and analytics tools for auto dealers. Its automotive CRM and reporting tools overlap with FrogData's enterprise analytics and customer engagement capabilities, serving a similar franchise dealer customer base.
- VinSolutions (Cox Automotive): VinSolutions is a leading automotive CRM and sales process platform owned by Cox Automotive. It directly overlaps with FrogData's FrogBI enterprise analytics and CRM-integrated reporting for franchise dealers, making it a comparable sales analytics competitor.
- CDK Global: CDK Global is one of the largest providers of DMS and integrated dealer technology solutions in North America, serving franchised auto dealers with CRM, F&I, and analytics tools. It is a broad incumbent that competes indirectly with FrogData through bundled analytics and operations software across its installed DMS base.
- Cox Automotive (vAuto, Dealertrack, Xtime): Cox Automotive operates the largest portfolio of dealer technology brands including vAuto (used car pricing/inventory), Dealertrack (DMS/F&I), and Xtime (service scheduling). It directly overlaps with FrogData's used car pricing, service operations, and DMS-integration capabilities, making it the most formidable incumbent competitor.
- Reynolds and Reynolds: Reynolds and Reynolds is one of the two dominant DMS providers in the US franchised auto dealer market. It offers integrated dealer management with analytics, document management, and F&I tools, making it a broad incumbent whose DMS control could enable bundled analytics competition with FrogData.
- Auto/Mate (Dealertrack): Auto/Mate, acquired by Dealertrack/Cox Automotive, provides DMS and dealer management software. Its DMS-integrated analytics and operations tools compete with FrogData's service operations and warranty analytics within Cox's broader dealer technology ecosystem.
Emerging players
- LotLinx: LotLinx is an AI-powered automotive marketing platform that uses data and machine learning to optimize dealer inventory merchandising and digital marketing. It overlaps with FrogData's FixedOps Velocity hyperlocal marketing and AI-driven decision analytics for dealer operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FrogData social profiles
Digital presenceFrogData compliance and trust
Trust signalCompliance1 record
FrogData financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrogData leadership team
Management profileNumber of profiles
Profiles3 records
FrogData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrogData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrogData
What does FrogData do?
FrogData provides AI-powered decision analytics platforms for franchise auto dealerships, aggregating data from DMS, CRM, and other sources into a unified data lake to deliver reporting dashboards, warranty analysis, used car pricing, and hyperlocal service marketing. The company's flagship FDAP platform uses Machine Learning and AI to create decision models that help dealerships optimize fixed operations, increase effective labor rates, and retain post-warranty customers.
Is FrogData a public or private company?
FrogData is a private company. It is classified as corporate owned and is currently operating.
When was FrogData founded?
FrogData was founded in -1. It employs 101 to 250 people.
Where is FrogData based?
FrogData is headquartered in San Francisco, United States, in the North America region.
How does FrogData make money?
Five revenue lines are on record. WarrantyBoost+ AI Subscription is the primary driver. The others are fixedOps Mojo Platform, fixedOps Velocity Marketing, AI Factory Solutions and FDAP Platform Subscription.
Who are FrogData's main competitors?
Direct peers on record are Tekion and ProMax. Broad incumbents are Dealertrack (Cox Automotive), DealerSocket (Solera), VinSolutions (Cox Automotive), CDK Global, Cox Automotive (vAuto, Dealertrack, Xtime), Reynolds and Reynolds and Auto/Mate (Dealertrack). LotLinx is listed as an emerging player.
Does FrogData have an API?
No public API is recorded for FrogData.
What industry is FrogData in?
FrogData's product category is Automotive Dealership Analytics. Its primary akta.pro industry code is HDAAAGAK, Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services).