What Auto/Mate Dealership Systems does

Auto/Mate Dealership Systems is a US-based private software company that provides AMPS (Automotive Management Productivity Suite), a Dealership Management System (DMS) for automotive dealerships. Founded in 1985-86 by Steve Fullum as the first F&I system for auto dealers—originally developed for Wang computers under the name MIS—the company is now headquartered in Westlake, Texas (following the 2020 DealerSocket acquisition), with continued operations in Albany, New York. AMPS is modular, organized into three suites: Variable Ops (sales, F&I, vehicle merchandising, eContracting, eDEAL, Vision), Fixed Ops (service, parts, dispatch, Mobile Service Consultant, MPI, Rev/Mate, Service Pricing Guides), and Office Suite (Accounts Payable, Cash Receipts, Intercompany Accounting, Payroll, Time/Mate). Supporting engines include Report/Mate, Texting Engine, Dash/Mate, and Open/Mate, an open integration platform with 100+ third-party vendor partners enabling real-time bidirectional data exchange.

The company monetizes through quote-based monthly subscription pricing, with Auto/Mate claiming 65-75% lower monthly support costs than primary competitors Reynolds and Reynolds or CDK. Its go-to-market is direct field sales to single-rooftop dealerships, multi-rooftop dealer groups, and OEM-certified networks (with Volvo certification added in February 2021). The pre-acquisition customer base exceeded 1,600 dealerships nationwide with a 98% retention rate; the combined DealerSocket-Auto/Mate platform now serves more than 9,000 dealerships and 300,000+ users. Auto/Mate was acquired by DealerSocket in February 2020 and subsequently absorbed into Solera Holdings in June 2021, which operates in more than 90 countries across the vehicle lifecycle. Following the acquisitions, Mike Esposito (CEO since 2005) retired and Tony T. Graham was appointed EVP and General Manager of the Auto/Mate business unit.

Name

Auto/Mate Dealership Systems

Legal name

Auto/Mate, Inc.

Website

https://automate.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto/Mate provides AMPS, a modular Dealership Management System for US automotive dealerships covering sales, F&I, service, parts, and accounting. Now a DealerSocket subsidiary under Solera Holdings, it serves over 1,600 dealerships on monthly subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DMS Subscription: Monthly recurring subscription fees for Dealership Management System software. Pricing is quote-based and varies by dealership size and module selection. Company claims 65-75% cost savings versus competitors Reynolds and Reynolds or CDK.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Auto/Mate Dealership Systems sells a subscription-based Dealership Management System (DMS) called AMPS (Automotive Management Productivity Suite) that integrates sales, F&I, service, parts, accounting, and reporting operations for automotive dealerships. The platform is delivered through modular suites (Variable Ops, Fixed Ops, Office Suite) plus integration engines such as Open/Mate, Report/Mate, and Texting Engine, sold primarily to U.S. franchised auto dealers and dealer groups.

Product overview

Auto/Mate Dealership Systems provides a unified Dealership Management System (DMS) called AMPS (Automotive Management Productivity Suite) designed specifically for automotive dealerships. The platform follows a modular architecture with three main operational suites: Variable Ops Suite (covering vehicle sales, F&I, and merchandising through eDEAL, Sales & Finance Module, eContracting, Vehicle Merchandising, and Option/Mate), Fixed Ops Suite (managing service and parts operations via Dispatch, Mobile Service Consultant, MPI, Parts, Rev/Mate, Service Merchandising, SPG, and eSign for Cashiering), and Office Suite (handling accounting functions including Accounts Payable, Cash Receipts, Intercompany Accounting, Payroll, and Time/Mate). Additional engines include Report/Mate for reporting, Texting Engine for customer communication, Dash/Mate for dashboards, and Open/Mate for third-party integrations. The system integrates with major platforms including Dealertrack, RouteOne, CUDL, 700Credit, Kelley Blue Book, NADA Bookout, J.D. Power Values, Vision Dealer Solutions, and BlueJay Reviews. Auto/Mate positions itself as a 'By Car People, For Car People' DMS with over 1,600 dealerships nationwide and is now a subsidiary of DealerSocket under the Solera Group.

Differentiator

Problem solved

Functional benefit

Brands

• AMPS (Automotive Management Productivity Suite): The core dealership management system platform that integrates all dealership operations including accounting, sales, F&I, parts, and service modules.

Products and services

• AMPS (Automotive Management Productivity Suite) Core Dealership Management System platform that integrates all dealership operations including sales, F&I, parts, service, and accounting into a single unified system for franchised auto dealers and dealer groups.
• Variable Ops Suite Suite of modules for managing vehicle sales, F&I operations, and merchandising, including eDEAL, Sales & Finance, Vehicle Merchandising, and Option/Mate, designed for dealership sales and F&I departments.
• eDEAL Signature Capture Digital signature capture feature enabling F&I staff to collect and store electronically signed F&I documents from customers on tablets, including remote signing for at-home completion.
• Sales & Finance Module Module for quick, efficient deal calculations with A/B comparison and multi-quote features, integrating with credit providers and valuation tools to create, close, and bill deals.
• eContracting Digital contracting integration with Dealertrack and RouteOne that streamlines contract submissions for faster, often same-day funding by eliminating manual data entry errors.
• Vision F&I Suite Preferred F&I solution including VisionMenu (web-based F&I menu), VisionTouch (mobile presentations), vSignature (digital signing), and VisionReport (35+ F&I analytics reports) integrated with Auto/Mate DMS.
• Vehicle Merchandising Module Module for managing inventory, controlling aging, and competitive pricing with NADA Bookout and Kelley Blue Book integrations for vehicle and trade valuations.
• Fixed Ops Suite Suite of service and parts management modules including Dispatch, Mobile Service Consultant, MPI, Parts, Rev/Mate, Service Merchandising, and SPG for dealership service and parts departments.
• Dispatch Module Electronic RO and automatic dispatch system that assigns work to technicians based on skill codes, in manual or automatic formats, to eliminate tech downtime and paper processes.
• Mobile Service Consultant Module Tablet-based module enabling service advisors to conduct vehicle walk-around and write-up in the service drive, with VIN scanning, electronic MPI, and digital signature capture.
• Multi-Point Inspection (MPI) Electronic vehicle inspection feature allowing service writers to start MPIs during write-up and technicians to complete them from the Dispatch Module, with all records archived in customer history.
• Parts Module Parts department management system managing daily functions and inventory with simplified workflow, integrated electronic parts catalogs, automatic core tracking, and special order flexibility.
• Rev/Mate Module Online service appointment solution allowing customers to schedule their own service and track service history, displaying factory-recommended maintenance with good/better/best comparisons.
• Service Pricing Guides (SPG) Integrated quoting tool for service advisors to quickly quote repairs using MOTOR integration, covering all franchises from 1985 to present with consistent pricing structure.
• eSign for Cashiering Electronic signature feature for fixed operations allowing staff to accept electronic signatures on service forms, archive digitally in the DMS, and streamline cashiering processes.
• Service Merchandising Module Profit-enhancing module with tools to increase service volume and accelerate repair orders, featuring appointment scheduling, OEM integrations, automatic customer texting, and Recommended Services.
• Office Suite Accounting suite including Accounts Payable, Cash Receipts, Intercompany Accounting, Payroll, and Time/Mate for managing dealership finances and back-office operations.
• Accounts Payable Module Module for tracking and archiving all outgoing payments, handling single or multi-location payable transactions with intercompany capabilities and credit card advancements.
• Intercompany Accounting Add-on feature enabling parent companies to manage multiple child locations through automatic accounts payable and receivable setup across all rooftops.
• Payroll Module Time-tracking and payroll processing application with Time/Mate electronic time clock integration, supporting hourly, salary, and flat-rate technician time tracking.
• Time/Mate Module Electronic time clock included with Payroll, allowing employees to punch in/out and review time punches with a private mode feature for enhanced privacy.
• Report/Mate Engine Report generation and customization engine bringing Excel-like functionality to DMS reporting with drill-down detail, scheduled reports, and customizable dashboards for Sales, Accounting, and Fixed Ops.
• Texting Engine Built-in SMS communication tool allowing dealerships to send automatic appointment reminders, create text templates, and monitor delivered texts without leaving the DMS.
• Dash/Mate Management dashboard providing snapshot of dealership performance with customizable widgets, side-by-side comparisons, and enhanced security for manager access controls.
• Data Conversion Services In-house data conversion team service that extracts and implements data from previous DMS providers, handling accounting transactions, inventory details, customer records, and more.
• Open/Mate Integration Platform Open integration platform allowing third-party vendors to integrate with Auto/Mate DMS with real-time bidirectional data exchange and push notifications, with 100+ third-party vendor partnerships.

Quantifiable outcome

• 65-75% cost savings compared to Reynolds and Reynolds or CDK
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• Vision Dealer SolutionscoreStrategic or Co-development Partner · 18 November 2021Preferred F&I provider partnership delivering VisionMenu, VisionTouch, vSignature, and VisionReport products integrated with Auto/Mate DMS. Provides modern F&I presentation tools for enhanced customer experience.
• SoleracoreOthers · 7 June 2021Solera completed acquisition of DealerSocket (parent of Auto/Mate) in June 2021, positioning Auto/Mate as part of the digital backbone across all areas of a connected dealership. Solera operates in more than 90 countries.
• DealerSocketcoreOthers · 11 February 2020DealerSocket acquired Auto/Mate in February 2020, combining two dealer-dedicated companies to offer a full platform solution. The combined company serves more than 9,000 dealerships.
• DealertrackcoreTechnology or IntegrationIntegration with Dealertrack's Digital Contracting platform for streamlined contract submissions and faster funding, typically within the same day.
• RouteOnecoreTechnology or IntegrationIntegration with RouteOne for eContracting, connecting dealerships to more than 50 finance sources across all 50 states.
• Open/Mate Integration PartnerscoreTechnology or IntegrationOpen integration platform with 100+ third-party vendors including Adomatic, A2Z Sync, Auto Data Direct, AutoHub, CARFAX, DealerSocket, Elead, RouteOne, VinSolutions, and many more. Enables real-time bidirectional data exchange.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CDK Global: CDK Global is the largest DMS provider in North America for automotive dealerships, offering integrated CRM, F&I, and fixed operations software. Auto/Mate directly competes with CDK for dealer group contracts and explicitly cites CDK as the incumbent it undercuts on price.
• Reynolds and Reynolds: Reynolds and Reynolds is a leading US DMS provider focused on retail management systems, F&I, and document services for automotive dealerships. Auto/Mate positions itself explicitly against Reynolds on price, claiming 65-75% lower monthly support fees.
• PBS Systems: PBS Systems is a DMS provider serving automotive, powersports, marine, and RV dealerships across North America. It is comparable to Auto/Mate as a vertically specialized DMS subscription business serving dealer back-office operations.

Broad incumbents

• DealerSocket: DealerSocket provides CRM, inventory, digital retailing, websites, and equity mining solutions for automotive dealerships. Auto/Mate is a sister business unit under Solera, with products designed to integrate into a unified platform; relevant as both sibling and indirect cross-sell competitor.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides F&I, credit, and titling solutions deeply integrated with major lenders and DMS providers. Auto/Mate integrates with Dealertrack for eContracting and digital contracting, while Dealertrack's parent Cox Automotive operates a broader dealer software suite.

Emerging players

• Tekion: Tekion is a cloud-native automotive DMS challenger serving dealerships with modern, mobile-first, real-time retail and fixed operations functionality. It represents the primary emerging threat to legacy DMS providers like Auto/Mate.
• Dominion DMS: Dominion DMS offers cloud-based dealership management software for independent and franchise dealers. It is an emerging alternative to legacy DMS systems, comparable to Auto/Mate in target customer and core functionality.

Others

• RouteOne: RouteOne is an F&I platform connecting dealers with more than 50 finance sources across the US. Auto/Mate integrates with RouteOne for eContracting, making it an ecosystem partner rather than a direct DMS competitor.
• vAuto (Cox Automotive): vAuto provides inventory management and pricing software for automotive dealerships. It overlaps with Auto/Mate's Vehicle Merchandising module and is part of the Cox Automotive stack, integrated via Auto/Mate's Open/Mate platform.
• Elead (CDK Global): Elead is a CRM platform for auto dealers that integrates with multiple DMS providers including Auto/Mate via Open/Mate. It is part of the broader competitive dealer software ecosystem rather than a direct DMS rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/automatedms
• YouTubeyoutube.com/user/AutoMateDMS
• Facebookfacebook.com/AutoMate-Dealership-Systems-159275804125924
• LinkedInlinkedin.com/company/auto-mate-dealership-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto/Mate Dealership Systems