What Backupta does

Backupta is a Delaware-incorporated SaaS company that provides an identity resilience platform for organizations running Okta Workforce Identity Cloud, Customer Identity (CIAM), and Auth0. Founded in 2022 and headquartered in Newark, Delaware, the company addresses the Shared Responsibility Gap in Okta's platform model — where Okta secures the platform but customers remain responsible for their own configurations and user data — by offering automated backup, granular restoration, real-time drift detection, release management, and compliance automation for Okta configuration data and identity objects. Backupta is a four-time Okta Partner of the Year and a verified Okta Technology Partner in the Okta Integration Network and Elevate program.

The company's core technology is a SaaS-based backup and monitoring platform originally built on a Git architecture for diff comparison between backups and now transitioning to AWS S3-based storage with a customer-owned Bring Your Own Storage (BYOS) model spanning AWS S3, Azure Blob Storage, Google Cloud Storage, and on-prem S3-compatible infrastructure. The platform delivers continuous incremental backups with a 10-minute Recovery Point Objective, dependency-aware precision recovery that preserves group memberships and application assignments, a Minimum Viable Recovery Environment (MVRE) for disaster recovery failover, and real-time alerting routed to Slack, Microsoft Teams, Google Workspace, ITSM, and SIEM platforms. It is certified to SOC 2 Type 1, ISO 27001, HIPAA, and GDPR standards, with compliance automation covering DORA, NIS2, SOC 2, NIST, ISO 27001, and SOX controls.

Backupta operates an enterprise sales-led go-to-market with quote-based pricing, per-seat licensing tied to the number of Okta users, and 36-month minimum contract terms billed annually with no license reduction allowed during the term. Distribution is handled through direct sales with regional demo booking for the US, Europe, and Oceania, the Okta Integration Network and Elevate program, the AWS Marketplace, and a partner ecosystem spanning more than 20 countries. The company serves hundreds of global enterprise customers across diverse industries — including Booking.com, Payfit, Thryv, Riskified, EquipmentShare, Vimeo, G2, Knauf, Virbac, Staubli, Treasure Data, Dotdash Meredith, MS Law, Torus, and Harmonic — and maintains operational presence in the US, France, the Netherlands, the United Arab Emirates, and Australia.

Name

Backupta

Legal name

Backupta Inc.

Website

https://backupta.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Backupta provides automated backup, granular restoration, real-time drift detection, and compliance automation for Okta and Auth0 environments. Founded in 2022, the company serves hundreds of global enterprise customers through direct sales, AWS Marketplace, and the Okta partner ecosystem on quote-based per-seat contracts.

Ownership category

akta.pro rank

Product category

Identity Backup and Recovery Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Backup & Recovery Software (HDABAEAD), Backup & Restore Platforms (Cloud Backup) (HDABAIAB)

Keywords

• Identity backup software
• Okta data protection
• Identity resilience platform
• Configuration drift monitoring
• Cloud identity security

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Backupta Software): Annual subscription-based access to Backupta SaaS platform providing backup, restoration, and monitoring capabilities. Minimum contract term of 36 months. Payment made yearly from the beginning of execution. Customer must license number of seats at least equal to Okta users.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Backupta sells a SaaS-based identity resilience platform that continuously backs up Okta Workforce Identity Cloud, Customer Identity (CIAM), and Auth0 tenants and enables precision restoration of users, groups, policies, applications, and network zones. The platform also provides real-time drift detection and alerting, preview-to-production release management, compliance automation, and a Minimum Viable Recovery Environment (MVRE) for failover, with customer-owned storage in AWS S3, Azure, or GCP.

Product overview

Backupta is a unified Identity Resilience Platform built by Okta experts for Okta experts. The core offering is the Backupta SaaS Platform, which provides automated backup, granular precision recovery, real-time drift detection, compliance automation, and release management for Okta environments. The platform covers Okta Workforce Identity Cloud, Customer Identity Cloud (CIAM), and Auth0. Key modules include the Rockstar Integration (add-on enabling one-click restore of deleted items from the Okta admin UI via Chrome extension), the Okta Recycle Bin feature, Real-time Drift Detection for alerting, Precision Recovery for dependency-aware object restoration, and Compliance Automation supporting multiple regulatory frameworks. The platform offers Bring Your Own Storage (BYOS) options for data sovereignty across AWS S3, Azure Blob Storage, and Google Cloud Storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Backupta SaaS Platform Identity resilience platform providing automated continuous backup with 10-minute RPO, granular object-level recovery with dependency awareness, real-time drift detection and alerting, compliance automation for SOC 2/HIPAA/NIST/GDPR/ISO/SOX/DORA/NIS2, preview-to-production release management, and Minimum Viable Recovery Environment (MVRE) failover for Okta Workforce Identity Cloud, Customer Identity (CIAM), and Auth0. Targets enterprise IT, security, and compliance teams responsible for Okta tenant protection.

Quantifiable outcome

• 10-minute RPO (Recovery Point Objective)
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Rockstar (Gabriel Sroka / Oktanaut)coreTechnology or IntegrationRockstar is a Chrome extension created by Gabriel Sroka (Oktanaut) that enhances Okta with features like exporting objects to CSV, improved SSO display, enhanced search, and detailed user info. Backupta integrates with Rockstar to provide free visibility into deleted users/groups/apps for all Okta admins, with one-click restore capability for Backupta customers. The extension has over 40,000 users and a 4.9 rating on the Chrome Web Store.
• Okta (Okta Integration Network & Elevate Program)coreTechnology or IntegrationBackupta is a dedicated Okta Elevate partner and verified Okta Technology Partner. The company is one of a small number of partners selected whose solution is featured on Okta's Integration Network (OIN) as well as the Elevate program. Backupta has a four-time Partner of the Year relationship with Okta and strong collaboration on addressing customer business challenges.
• Amazon Web Services (AWS)coreTechnology or IntegrationBackupta is listed on AWS Marketplace as a verified AWS partner solution. AWS infrastructure powers Backupta's backup operations (AWS API Gateway, AWS Lambda, AWS Indexing, AWS Jobs, AWS Events, AWS Databases) with regional deployments in US West, US East, EU, and AU. Backupta supports customer Bring Your Own Storage including AWS S3.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keepit: Keepit provides SaaS data backup and recovery for Microsoft 365, Google Workspace, Salesforce, and similar cloud platforms. It is the closest direct comparable to Backupta in product category, targeting similar enterprise buyers with similar data-residency and continuity positioning.
• Own (formerly OwnBackup): Own (formerly OwnBackup) is a SaaS data protection and backup specialist, originally focused on Salesforce and now extending to Microsoft 365 and other cloud platforms. Comparable in being a pure-play SaaS backup vendor selling into enterprise IT and compliance buyers.
• AvePoint: AvePoint offers SaaS backup, governance, and management for Microsoft 365, Google Workspace, and Salesforce, with strong enterprise channel presence. Comparable to Backupta in addressing enterprise SaaS data protection, compliance, and recoverability needs.
• Spinbackup: Spinbackup delivers cloud-to-cloud backup and cybersecurity for Google Workspace and Microsoft 365, with similar focus on SaaS configuration protection and ransomware recovery. Closely comparable in product category and target persona (IT admins).

Broad incumbents

• Druva: Druva is a cloud data protection platform offering backup for SaaS workloads (M365, Google Workspace, Salesforce) and endpoints. Larger, venture-backed incumbent competing for the same enterprise SaaS backup buyer that Backupta addresses.
• Veeam: Veeam is a major data backup and recovery vendor that has expanded into SaaS protection (Microsoft 365, Salesforce, Azure AD). Comparable as a broader incumbent whose SaaS backup portfolio overlaps with Backupta's category.
• Commvault: Commvault provides enterprise data protection and backup with SaaS and cloud workload coverage. Comparable as a broad incumbent with overlapping SaaS/identity backup capabilities and existing large-enterprise relationships.
• Rubrik: Rubrik offers cloud data management and backup with coverage for SaaS platforms and identity data. Comparable as a well-funded, publicly-adjacent incumbent that competes for the same enterprise data resilience buyer.

Emerging players

• Reco: Reco provides SaaS security posture management with visibility into configurations and access across M365, Google Workspace, Salesforce, GitHub, and similar platforms. Comparable as an emerging player addressing configuration drift and identity security for the same IT admin persona.
• Nudge Security: Nudge Security delivers SaaS security and identity governance, focusing on discovery and oversight of cloud applications and access. Comparable as an emerging SaaS identity-adjacent player targeting the same IT/security buyer that Backupta serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@backupta1872
• LinkedInlinkedin.com/company/backupta

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backupta