What Blueleaf does

Blueleaf Limited is a privately held UK-based supplier to the residential and nursing care home sector, registered in England and Wales and operating from a Crawley, West Sussex headquarters with a secondary warehouse and distribution facility in Castleford, West Yorkshire. The company supplies consumables, medical equipment, furniture and interior-design fit-out services to over 5,000 UK care homes and describes itself as the UK's largest independent care home supplier. Distribution is executed through an enterprise field-sales team supported by an owned fleet of approximately fifty vehicles, with deliveries performed by employed Dementia Friends-certified drivers, alongside a Blueleaf e-commerce storefront and a Blueleaf Hub ordering and budget-management platform for contract customers.

The product portfolio spans broad third-party consumables and equipment alongside proprietary offerings that constitute the company's main brand-building assets. The proprietary n-kind range comprises plant-based cleaning products — clean15 (a GoldHEALTH-rated 15-in-1 cleaner), Elimin8 disinfectant, surface wipes, washing-up liquid, laundry crease releaser, descaling toilet cleaner and a plug-in diffuser — formulated with fermented plant surfactants and probiotics. Blueleaf Hub is an in-house online platform providing ordering, budget management and spend overview functionality that compresses on-screen housekeeping to minutes. Rapid Rooms, launched in 2025 in partnership with Renray Healthcare, is a ready-to-go furniture solution that can furnish a care home room within ten working days. Partner offerings include TENA continence care products via Essity, Cleneco super-concentrate cleaning solutions, and interior-design collaborations with NORR.

Revenue is generated through three streams: transactional product sales across consumables, medical equipment, furniture and fit-out; professional services including interior design, project management and staff training; and contracted subscriptions via the Blueleaf Box full-service package that bundles exclusive pricing, strategic account management, data insight and comprehensive staff training under multi-year contracts. The go-to-market is enterprise field sales targeting single-site care homes and multi-site care groups, supported by content marketing, industry events such as Care Show, and a Calendly-driven discovery-call process. The company holds ISO 9001, ISO 14001 and ISO 45001 certifications, Planet Mark sustainability accreditation, and operates under GDPR; financials and ownership are not publicly disclosed.

Name

Blueleaf

Legal name

Blueleaf Limited

Website

https://blueleafcare.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Blueleaf is a UK-based, privately held supplier serving 5,000+ care homes with consumables, medical equipment, furniture and fit-out services. It sells proprietary brands including the n-kind plant-based cleaning range and the Blueleaf Hub procurement platform via enterprise field sales and an owned delivery fleet.

Ownership category

akta.pro rank

Product category

Care Home Supplies and Services

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Tissue Converting & Private Label Manufacturing (IMAMAGAH)

akta.pro secondary industries

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Paper Wipes (Dry & Pre-moistened) (CRAJAFAF)

Keywords

• Care home supplies
• Cleaning products
• Medical consumables
• Care home furniture
• Interior fit-out services

Headquarters

HQ city

Southwater

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sale of consumables, medical equipment, furniture, and fit-out services to care homes. One-time transactions with contract-based arrangements for larger customers.
2. Professional Services: Staff training, strategic account management, interior design services, and project management for care home fit-outs.
3. Contract Services: Full-service Blueleaf Box offering for customers on contract including exclusive pricing and strategic account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blueleaf is a UK supplier to the care home sector providing consumables, medical equipment, furniture, and fit-out services. The company sells proprietary plant-based cleaning products under the n-kind brand, partner-branded TENA continence care, furniture from Renray Healthcare, and offers the Blueleaf Hub ordering platform alongside the Blueleaf Box full-service contract package.

Product overview

Blueleaf is a care home supplies company operating as a platform-plus-services model. The core offering consists of consumables, medical equipment, furniture, and fit-out services for care homes, all delivered through a combination of an online ordering platform (Blueleaf Hub), strategic account management, and expert support services. Key product lines include the n-kind plant-based cleaning brand (clean15, Elimin8, surface wipes, laundry and kitchen products) and Cleneco sustainable cleaning solutions. Blueleaf also offers Rapid Rooms quick-ship furniture and, through its Renray Healthcare partnership, a comprehensive furniture range built to British Standards. Additional services include interior design and fit-out, TENA continence care products via Essity partnership, and the Blueleaf Box full-service contracting package.

Differentiator

Problem solved

Functional benefit

Brands

• n-kind: A plant-based, sustainable cleaning product range developed by Blueleaf Care for the care sector, including products like clean15, elimin8, laundry crease releaser, and surface wipes. The range meets the n6 criteria and has been adopted by over 1,700 care homes.
• Blueleaf Box
• Rapid Rooms

Products and services

• Consumables and Medical Equipment Broad product category including consumables, medical equipment, paper products, hand soaps and sanitisers, cleaning products for laundry and kitchen, and medical consumables such as wipes, gloves and needles, supplied to UK care homes.
• n-kind Plant-Based Cleaning Range Blueleaf's exclusive range of plant-based cleaning products designed for the care sector, using fermented plant surfactants and probiotics for cleaning while eliminating harsh chemicals, with professional-grade performance.
• n-kind clean15 Multi-surface cleaner powered by plant-based surfactants and probiotics, functioning as a 15-in-1 cleaner and deodoriser for bathrooms, soft furnishings and general surfaces, certified with a GoldHEALTH rating.
• n-kind Elimin8 Fast-acting 8-in-1 disinfectant powered by plant-based ingredients, certified to BS EN 1276 and 14476 with 30-second contact time, continuing to work after drying and inhibiting limescale growth.
• n-kind Surface Wipes Biodegradable and plant-based surface cleaning wipes made from 100% FSC viscose eucalyptus fibre, dermatologically tested and certified to BS EN 1276 and 14476 with 30-second contact time, killing 99.999% of bacteria.
• Renray Healthcare Furniture Range Furniture collection from partner Renray Healthcare, covering bedroom suites, dining and communal furniture for care environments, built to British Standards and delivered fully assembled and room-ready.
• Rapid Rooms Ready-to-go furniture solution enabling care homes to transform empty rooms into fully furnished living spaces in up to 10 working days, including bedroom, lounge and dining furniture with wider fabric and vinyl options than typical quick-ship ranges.
• Blueleaf Hub Online ordering and budget management platform enabling care home managers to handle ordering, budget management and spend overviews digitally, reducing on-screen housekeeping to minutes.
• Blueleaf Box Full-service contracted offering for customers of any size who enter into contract with Blueleaf, including exclusive pricing, strategic account management, data insight and control, and comprehensive staff training.
• TENA Continence Care Products Continence care product range supplied in partnership with Essity, featuring TENA branded products, with assessment services to match products to individual resident needs alongside staff training.
• Cleneco Sustainable Cleaning Solutions Sustainable cleaning product range of super-concentrate formulations supplied in partnership with Cleneco, with all packaging made from recyclable plastic to reduce plastic waste and carbon emissions from deliveries.
• Interior Design and Fit-Out Services Interior design, FF&E (furniture, fixtures and equipment) supply and fit-out services for care home refurbishments and new builds, including project management, architect collaboration and renovation management.
• Expert Support Services Account management services delivered by experienced sector specialists who provide strategic support, staff training and guidance to help care homes achieve their goals.

Quantifiable outcome

• Virtually eliminated incidents of moisture lesions at Lisbeth Nursing Home through TENA continence care
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Renray HealthcarecoreStrategic or Co-development Partner · 1 July 2025Partnership with Renray Healthcare, one of the UK's foremost manufacturers of furniture for healthcare environments. Aims to make it easier for care homes to access stylish, durable and compliant furniture delivered on time, fully assembled, and ready for immediate use. Furniture built to British Standards combining style and function.
• EssitycoreStrategic or Co-development PartnerPartnership through TENA product range for continence care solutions. Blueleaf works with Essity to deliver TENA products matched to individual resident needs with one-to-one assessments.
• ClenecominorStrategic or Co-development PartnerSustainable cleaning product range partner. Super concentrates that reduce carbon emissions from deliveries and eliminate landfill waste with recyclable packaging.
• Global GreenTagCertTMminorStrategic or Co-development PartnerCertification body providing third-party validation of clean15 product's health-focused formulation and sustainability credentials through GoldHEALTH™ rating.
• Planet MarkminorStrategic or Co-development PartnerSustainability certification partnership involving annual measurement and reduction of carbon footprint, contributing to UN Sustainable Development Goals.
• NORRminorImplementation/ SI/ Consulting PartnerArchitectural partnership for care home interior design and fit-out projects. Collaborated on projects like the Chocolate Works care village.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Countrywide Healthcare Supplies: UK-based distributor of medical, hygiene and care home supplies with a comparable one-stop product catalogue and care home customer base. Direct head-to-head competitor to Blueleaf for consumables, continence care and equipment contracts with UK care operators.
• Gompels Healthcare: UK healthcare and care home supplies specialist with e-commerce ordering platform and broad consumables catalogue. Closely comparable in product breadth and care home vertical focus, competing for the same mid-market and enterprise care customers as Blueleaf.
• Beaucare Medical: UK care home and nursing supplies distributor offering medical equipment, continence care, furniture and consumables. Comparable direct competitor for UK residential and nursing home contracts with overlapping category coverage.
• Reliance Medical: UK manufacturer and distributor of medical supplies, first aid and hygiene products serving care homes, NHS and workplaces. Comparable on medical consumables and care home vertical, with stronger first-aid manufacturing depth than Blueleaf.

Broad incumbents

• Careshop (Bunzl): Care home supplies arm of Bunzl, one of the world's largest distribution groups. Competes with Blueleaf on consumables and janitorial products but with significantly broader procurement scale and a wider non-specialist portfolio.
• Renray Healthcare: UK manufacturer of healthcare and care home furniture with five decades of experience. Currently a Blueleaf partnership supplier under the Renray furniture range, but also a stand-alone competitor in the care furniture category.
• Essity (TENA): Global hygiene and health company owning the TENA continence care brand that Blueleaf distributes. Functions as both partner (through Blueleaf's TENA offering) and broader competitive threat as Essity pursues direct care home relationships globally.
• Medline Industries: One of the largest privately held medical supplies manufacturers and distributors globally, with growing UK presence in care home consumables and PPE. Competes on procurement scale and breadth rather than UK care home specialism.
• Henry Schein: Global distributor of healthcare and dental supplies with UK operations serving care homes, dental and medical practices. Broader incumbent competing at the medical equipment and consumables layer rather than furniture or fit-out.

Emerging players

• Direct Healthcare Group: UK-based specialist in pressure care, postural management and patient handling for care homes and NHS. Adjacent competitor to Blueleaf on the medical equipment side of the catalogue with deeper specialty focus but narrower overall product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blueleaf-care
• Xx.com/BlueLeafCare
• Facebookfacebook.com/BlueleafCareCo

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueleaf