Cleeneco
Cleeneco is a Philippine cleaning company offering professional deep cleaning, disinfection, and detailing services alongside premium imported steam and water-filtration cleaning machines, serving residential homeowners and commercial clients nationwide.
- Company typePrivate
- Founded2003
- HeadquartersQuezon, Philippines
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Cleeneco does
Cleeneco is a privately held Philippines-based cleaning company, founded circa 2003 and headquartered in Quezon City, that operates a dual business model spanning professional cleaning services and premium cleaning hardware. Its services portfolio covers seven verticals: 5-step carpet deep steam shampooing, post-construction cleaning, general deep cleaning, itemized shampooing (mattresses, sofas, chairs, baby gear), commercial deep cleaning, car interior detailing (car spa), and no-touch disinfection using hospital-grade non-toxic solutions. The hardware side consists of two proprietary machines — the Cleeneco Verona, a steam-and-vacuum unit crafted in Italy that claims 99.9% bacteria elimination via natural steam, and the Cleeneco Hydrocleaner CV100, a German-made wet/dry vacuum with water filtration and air purification — both sold with a 'Lifetime Free Service Labor' warranty.
The underlying technology is mechanical and chemical-free, centered on high-temperature steam sanitization, integrated vacuum extraction, and water-based air filtration. Cleeneco does not describe any proprietary software, AI/ML components, or data systems; its differentiation rests on imported hardware, eco-friendly consumables, and trained field specialists.
Cleeneco serves two primary customer segments on a horizontal basis: Residential Homeowners (deep cleaning, carpet and upholstery shampooing, post-construction cleanup) and Commercial Businesses (offices, clinics, retail, BPO, restaurants, showrooms, car dealerships). Named enterprise clients include Jollibee, Aboitiz Power, Aivee Clinic, Colgate Palmolive, L'Oreal Philippines, Filinvest Land, and National Geographic; named residential clients include Filipino celebrities such as Anne Curtis, Vic Sotto, Maine Mendoza, and Lani Misalucha. Go-to-market is sales-led and direct, with three dedicated phone lines (services, products, customer care), a website contact form capturing square meterage, and field-deployed cleaning specialists. Pricing is quote-based and not publicly disclosed, with services billed per engagement rather than on recurring contracts; hardware is sold outright with lifetime service labor included.
Cleeneco firmographics
Firmographics- Name
- Cleeneco
- Legal name
- Cleeneco
- Website
- https://cleeneco.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cleeneco is a Philippine cleaning company offering professional deep cleaning, disinfection, and detailing services alongside premium imported steam and water-filtration cleaning machines, serving residential homeowners and commercial clients nationwide.
- Ownership category
- akta.pro rank
Cleeneco industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Carpet and Upholstery Cleaning Services (561740), Car Washes (811192)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Routine Bathroom Cleaning (Toilet/Sink/Shower) (HSAEALAA)
- akta.pro secondary industries
- Cleanroom & Controlled Environment Cleaning (BPABABAH), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)
Keywords
Where Cleeneco is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Cleeneco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Deep Cleaning Services: Cleeneco offers professional deep cleaning services including carpet shampooing, post-construction cleaning, general deep cleaning, itemized shampooing, commercial deep cleaning, car spa, and no-touch disinfection. These are one-time service engagements priced based on square meterage or itemized services.
- Cleaning Machine Sales: Sale of premium eco-friendly cleaning machines including Cleeneco Verona (crafted in Italy) and Hydrocleaner CV100 (made in Germany). Products feature steam technology and water filtration systems for residential and commercial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Professional Cleaning Services - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cleeneco product offering
Product offeringCore offering
Cleeneco delivers professional deep cleaning and disinfection services for residential homes, commercial offices, retail spaces, clinics, and vehicle interiors across the Philippines. The company also sells two premium eco-friendly cleaning machines—Cleeneco Verona (Italian-crafted steam cleaner) and Cleeneco Hydrocleaner CV100 (German-made air and surface purification system)—directly to homeowners and businesses. Services are priced quote-based by square meterage, while machine sales provide a hardware product line.
Product overview
Cleeneco offers a dual product portfolio consisting of two premium cleaning machines and seven professional cleaning services. The core products are the Cleeneco Verona (Italian-crafted steam cleaner with integrated vacuum) and the Cleeneco Hydrocleaner CV100 (German-made air purification and wet/dry vacuum system). These eco-friendly machines are sold to homeowners and professionals who want advanced cleaning capabilities. Complementing the product sales, Cleeneco provides comprehensive cleaning services including 5-Step Carpet Shampooing, Post-Construction Cleaning, General Deep Cleaning, Itemized Shampooing, Commercial Deep Cleaning, Car Spa, and No-Touch Disinfection. The company serves both residential and commercial clients across the Philippines.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleeneco Verona Premium steam cleaning machine crafted in Italy with integrated vacuum system; uses natural steam power to kill 99.9% of bacteria, dissolve grime, and refresh surfaces without harsh chemicals. Sold to homeowners and professionals seeking chemical-free deep cleaning capability.
- Cleeneco Hydrocleaner (CV100)
Quantifiable outcome
- Kills 99.9% of bacteria using steam technology (Verona)
- +1 more outcomes
Companies that use Cleeneco
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Cleeneco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cleeneco partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Cleeneco competitors and assessment
Company assessmentBroad incumbents
- Anago Cleaning Systems: Commercial cleaning franchise focused on offices, medical facilities, and retail. Comparable to Cleeneco's commercial deep cleaning and no-touch disinfection services for SME and enterprise accounts.
- ServiceMaster Clean: Large commercial janitorial and disinfection franchise serving offices, healthcare, and retail. Comparable to Cleeneco's commercial deep cleaning and no-touch disinfection services, though at substantially broader scale.
- Coverall Health-Based Cleaning System: Commercial janitorial franchise with a health-based cleaning protocol. Comparable to Cleeneco's commercial deep cleaning and hospital-grade disinfection positioning for B2B accounts.
- Jan-Pro Cleaning Systems: Global commercial cleaning franchise with certified disinfection protocols. Overlaps with Cleeneco's commercial deep cleaning and healthcare/dental clinic disinfection offerings.
Direct peers
- The Cleaning Authority: Residential-focused cleaning franchise using eco-friendly products and a structured specialist-driven service model. Comparable to Cleeneco's eco-positioned, specialist-deployed home services.
- Stanley Steemer: Carpet, upholstery, and tile cleaning services plus equipment sales. Directly comparable to Cleeneco's 5-Step Carpet Shampooing and itemized upholstery services, with a similar services-plus-equipment dual model.
- Merry Maids: Residential house cleaning franchise network offering recurring maid services. Mirrors Cleeneco's residential homeowner segment and recurring service model, although at larger geographic scale.
- Maid Brigade: Residential house cleaning franchise using eco-friendly products and a 49-point cleaning system. Directly comparable to Cleeneco's premium, eco-friendly home deep cleaning value proposition.
- Molly Maid: Franchised residential cleaning service. Closely comparable to Cleeneco's home deep cleaning offering and reliance on trained cleaning specialists delivered to the customer's home.
- Chem-Dry: Global carpet and upholstery cleaning franchise emphasizing eco-friendly, low-moisture processes. Comparable to Cleeneco's carpet shampooing and eco-conscious cleaning positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cleeneco social profiles
Digital presenceCleeneco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleeneco leadership team
Management profileNumber of profiles
Profiles1 record
Cleeneco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleeneco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleeneco
What does Cleeneco do?
Cleeneco delivers professional deep cleaning and disinfection services for residential homes, commercial offices, retail spaces, clinics, and vehicle interiors across the Philippines. The company also sells two premium eco-friendly cleaning machines—Cleeneco Verona (Italian-crafted steam cleaner) and Cleeneco Hydrocleaner CV100 (German-made air and surface purification system)—directly to homeowners and businesses. Services are priced quote-based by square meterage, while machine sales provide a hardware product line.
Is Cleeneco a public or private company?
Cleeneco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleeneco founded?
Cleeneco was founded in 2003. It employs 51 to 100 people.
Where is Cleeneco based?
Cleeneco is headquartered in Quezon, Philippines, in the Asia region.
How does Cleeneco make money?
Two revenue lines are on record. Professional Deep Cleaning Services are the primary driver. The others are cleaning Machine Sales.
Who are Cleeneco's main competitors?
Broad incumbents on record are Anago Cleaning Systems, ServiceMaster Clean, Coverall Health-Based Cleaning System and Jan-Pro Cleaning Systems. Direct peers are The Cleaning Authority, Stanley Steemer, Merry Maids, Maid Brigade, Molly Maid and Chem-Dry.
Does Cleeneco have an API?
No public API is recorded for Cleeneco.
What industry is Cleeneco in?
Cleeneco's product category is Commercial Cleaning Services. Its primary akta.pro industry code is HSAEALAA, Routine Bathroom Cleaning (Toilet/Sink/Shower), with a secondary code of BPABABAH, Cleanroom & Controlled Environment Cleaning. Its NAICS code is 561720 and its SIC code is 2842.