Lambert Vet Supply

What Lambert Vet Supply does

Lambert Vet Supply is a privately held e-commerce retailer founded in 1994 and headquartered in Fairbury, Nebraska. The company sells pet supplies, veterinary supplies, and animal health products across more than 30,000 SKUs covering dogs, cats, horses, cattle, swine, sheep, goats, poultry, and other animals. Its offerings span general pet supplies (food, toys, beds, grooming tools), a prescription pet pharmacy, animal vaccines (combination and single-agent), dewormers and parasite control, heartworm preventatives, flea and tick treatments, and veterinary medical supplies.

The company operates a Shopify-based direct-to-consumer storefront (lambertvetsupply.com) alongside a B2B wholesale program serving veterinarians, breeders, shelters, farms, and pet retailers. Prescription medications are fulfilled through a partnership with Pet's Choice Pharmacy, which verifies veterinary authorization and dispenses within 24–72 business hours. Distribution is supported by warehouse operations in Fairbury plus offices in Lincoln, Nebraska and Belleville, Kansas, with shipments via FedEx, USPS, and UPS, including temperature-controlled handling for vaccines and sensitive medications. The company maintains a presence across Facebook, Instagram, TikTok, and YouTube, with email marketing and a toll-free phone line (800-344-6337) for order and prescription support.

Revenue mechanics combine one-time retail and wholesale purchases (unit pricing with free shipping on orders over $75 domestically and selective international shipping to 25+ countries) and a recurring-engagement layer via the Lambert Loyalty program (1% cashback as store credit, with early sale access and exclusive deals). Wholesale accounts typically onboard within three business days with ACH payment options. The company operates without disclosed external funding, parent ownership, or public listing, functioning as an independently held private business since 1994.

Name

Lambert Vet Supply

Legal name

Lambert Vet Supply

Website

https://lambertvetsupply.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Lambert Vet Supply is a privately held e-commerce retailer founded in 1994 selling 30,000+ pet, equine, and livestock supplies direct-to-consumer and via a B2B wholesale program serving veterinarians, breeders, shelters, and farms.

Ownership category

akta.pro rank

Product category

Veterinary and Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Farm Supplies Merchant Wholesalers (42491)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Veterinary supplies retail
• Pet pharmacy e-commerce
• Animal health products
• Wholesale veterinary supplies
• Pet medication dispensing

Headquarters

HQ city

Belleville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: Retail sales of pet supplies, veterinary supplies, medications, and animal health products directly to pet owners and individual consumers through the company's e-commerce website. Products include dog/cat supplies, horse equipment, livestock products, vaccines, dewormers, prescription medications, grooming supplies, and general pet care items.
2. Wholesale/B2B Sales: Wholesale program offering competitive pricing on over 30,000 pet, equine, and livestock products to businesses including veterinarians, breeders, shelters, farms, and pet retailers. Most wholesale accounts are set up within 3 business days of application approval. The program accepts ACH payments and offers a dealer price list.
3. Lambert Loyalty Rewards Program: 1% cashback rewards issued as store credit on all purchases, redeemable at checkout. Wholesale and tax-exempt customers are not eligible for the loyalty program. Credits are applied within 30 days of purchase and viewable in account dashboards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lambert Vet Supply is a direct-to-consumer e-commerce retailer of pet supplies, veterinary medications, and animal health products, operating a Shopify storefront offering more than 30,000 SKUs across dogs, cats, horses, and livestock. The company also runs a separate wholesale program for veterinarians, breeders, shelters, and farms with dedicated business support and ACH payment options, plus a 1% cashback Lambert Loyalty program for retail customers.

Product overview

Lambert Vet Supply is a pet and veterinary supply e-commerce retailer offering a comprehensive portfolio of products since 1994. The core offering includes a full pet supplies catalog (food, toys, beds, crates, grooming tools) for dogs, cats, horses, and other animals, alongside a prescription pet pharmacy with medications for various animal health conditions. Key product categories include animal vaccines (multiple combination vaccines), dewormers and parasite control products, heartworm preventatives, and flea & tick treatments. The company operates wholesale and loyalty programs as add-on services. Built on Shopify e-commerce platform with no public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Supplies (General) General pet supplies including food, toys, beds, crates, grooming tools, and accessories for dogs, cats, horses, and other animals, sold to retail customers online.
• Prescription Pet Pharmacy Prescription medications for dogs, cats, horses, cattle, sheep, poultry, swine, goats, birds, and other animals, including allergy, anti-inflammatory, anti-nausea, antifungal, anxiety, heartworm, flea and tick, and other treatments, dispensed via Pet's Choice Pharmacy after veterinarian authorization.
• Animal Vaccines Vaccines for dogs, cats, horses, cattle, swine, sheep, and other animals including combination vaccines (5-way, 6-way, 7-way, 9-way, 10-way), rabies, and kennel cough vaccines, shipped with temperature-controlled handling.
• Dewormers and Parasite Control Deworming products for puppies, dogs, cats, and other animals to treat and control roundworms, hookworms, whipworms, and tapeworms in forms including chewable tablets, injectables, and liquids.
• Heartworm Medications Prescription heartworm prevention and treatment medications for dogs and cats including Heartgard, Trifexis, Sentinel, Interceptor Plus, Simparica Trio, and other brands, dispensed via Pet's Choice Pharmacy.
• Flea & Tick Control Flea and tick prevention and treatment products including topical treatments, Seresto collars, oral medications (NexGard, Bravecto, Capstar), shampoos, sprays, and premise control solutions.
• Medical Supplies & Equipment Veterinary medical supplies including syringes, needles, bandages, protective collars, disinfectants, thermometers, pill dispensers, and surgical supplies for retail and wholesale customers.
• Wholesale Program B2B wholesale program offering competitive dealer pricing on more than 30,000 pet, equine, and livestock products with dedicated personalized support, ACH payment acceptance, and a separate dealer price list.

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pet's Choice PharmacycoreChannel Partner/ Reseller/ DistributorPet's Choice Pharmacy serves as the prescription fulfillment partner for Lambert Vet Supply. When customers order prescription medications, the prescription authorization is obtained from their veterinarian, and Pet's Choice Pharmacy dispenses and ships prescriptions within 24-72 business hours. This partnership enables Lambert Vet Supply to offer prescription medications requiring veterinary authorization. Prescription items, some medical supplies, and non-prescription items requiring veterinary prescription due to state laws (such as vaccines, syringes, and needles) ship separately from regular orders with separate tracking information.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Valley Vet Supply: Online retailer specializing in equine, livestock, and pet health supplies with a B2B veterinary practice channel. Highly comparable to Lambert across multi-species catalog, prescription pharmacy, and wholesale program.
• Jeffers Pet: Direct-to-consumer and B2B retailer of livestock, equine, and pet supplies; literally cross-referenced on Lambert's own site navigation. Closest analog by species mix, catalog breadth, and Midwestern operational base.
• Revival Animal Health: Online pet health and veterinary supply retailer offering vaccines, medications, and pharmacy services to both consumers and veterinary practices. Directly comparable prescription-fulfillment and small-animal focus.
• 1-800-PetMeds (PetMeds): Pioneer online pet pharmacy retailer selling prescription and OTC pet medications plus supplies. Closest direct competitor on the prescription pet pharmacy axis that Lambert differentiates on.
• Allivet: Online pet pharmacy and supply retailer offering prescription medications, OTC pet health products, and a B2B veterinary practice program. Comparable dual retail/wholesale motion and pharmacy-led positioning.
• KV Supply: Online and catalog-based retailer of pet, equine, and livestock supplies with strong veterinary practice and farm customer base. Directly comparable multi-species catalog and rural customer focus.
• PetCareRx: Online retailer of pet medications, supplies, and vet-recommended products with autoship and pharmacy services. Comparable D2C pet pharmacy and supply positioning targeting health-conscious pet owners.
• Big Dee D Tack & Vet Supply: E-commerce and catalog retailer specializing in equine tack, supplements, and veterinary supplies. Closest peer on the horse owner / equestrian segment that Lambert identifies as a primary customer.

Broad incumbents

• Chewy: Largest U.S. online pet supplies retailer with autoship, pharmacy (Chewy Pharmacy), and Connect telehealth. Overlaps with Lambert across nearly every category but operates at vastly larger scale with national fulfillment.
• Petco: National omnichannel pet retailer with stores, e-commerce, veterinary clinics, and pharmacy services. Overlaps with Lambert on pet supplies and medications but operates a much broader portfolio of physical and digital services.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lambertvetsupply
• Facebookfacebook.com/lambertvet
• Instagraminstagram.com/lambertvetsupplyofficial
• TikToktiktok.com/@lambertvetsupplyofficial
• Xx.com/lambertvsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lambert Vet Supply