Integrity Data
Integrity Data is a private U.S. software company founded in 1996 that builds HR and payroll solutions embedded natively in Microsoft Dynamics GP and Dynamics 365 Business Central, serving thousands of employers and over 1 million employees through a PEPM subscription model and a Microsoft Dynamics VAR channel.
- Company typePrivate
- Founded1996
- HeadquartersLincoln, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Integrity Data does
Integrity Data, Inc. is a privately held U.S. software company founded in 1996 that builds HR and payroll solutions embedded within the Microsoft Dynamics ecosystem. Its flagship products are Integrity Data HRP for Microsoft Dynamics 365 Business Central (a natively embedded payroll, HR, time-management, benefits, and ACA compliance suite offered in Payroll NOW, Essentials, and Full Lifecycle tiers) and Integrity Data HRP for Microsoft Dynamics GP (a set of payroll extensions and HR modules, including Comprehensive Leave Manager, Enhanced Retirement Plans, Employee E-Mail Suite, Life Insurance Tax Calculator, and Payroll What-If Calculator). The company originated many of the payroll modules now embedded in Microsoft Dynamics GP and, following Microsoft's March 2022 decision to discontinue GP HR/Payroll Suite modules, took over direct development and support of those products. A standalone ACA Compliance Services offering provides outsourced ACA reporting and filing to 1,000+ companies since 2012, independent of any ERP platform.
Integrity Data monetizes through per-employee-per-month (PEPM) subscriptions plus per-FEIN base fees, with tiered pricing from $2 to $17 PEPM, outsourced tax filing ($250/FEIN plus per-state/per-jurisdiction), ACA reporting ($3 PEPM), and time management ($4 PEPM). The company distributes predominantly through an indirect channel model — hundreds of Microsoft Dynamics resellers and implementation partners (Sikich, Armanino, RSM, Velosio, Western Computer, Crestwood, Tribridge, etc.) — supplemented by direct mid-market sales and an online support portal. It serves thousands of employers spanning SMB to enterprise across manufacturing, healthcare, staffing, nonprofit, distribution, trucking, CPA, and agriculture/energy verticals, with over 1 million employees processed on the platform. Operations are distributed across four U.S. offices (Lincoln IL, Bellevue WA, St. Petersburg FL, Fargo ND) and employees in 10 states.
The company is bootstrapped with no disclosed external funding rounds, led by founder/CEO Patrick Doolin and COO/Integrator Keith Snyder. Strategic priorities center on capturing the forced GP-to-BC migration ahead of the 2029 GP payroll sunset, deepening the partner channel, and cross-selling add-on services (ACA, outsourced tax filing, time management).
Integrity Data firmographics
Firmographics- Name
- Integrity Data
- Legal name
- Integrity Data, Inc.
- Website
- https://integrity-data.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Integrity Data is a private U.S. software company founded in 1996 that builds HR and payroll solutions embedded natively in Microsoft Dynamics GP and Dynamics 365 Business Central, serving thousands of employers and over 1 million employees through a PEPM subscription model and a Microsoft Dynamics VAR channel.
- Ownership category
- akta.pro rank
Integrity Data industry classification
Industry- Product category
- HR and Payroll Software
- NAICS
- Payroll Services (541214), Custom Computer Programming Services (541511), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Payroll Data Management, Master Data & Employee Setup (BPAAAHAI)
- akta.pro secondary industry
- Personnel Records, Document Management & Compliance (BPAAAIAD)
Keywords
Where Integrity Data is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Integrity Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- HRP Subscription - GP: Monthly subscription pricing based on per-employee-per-month (PEPM) model with base fees per FEIN. Tiers include Payroll Enhancements ($2/PEPM + $50 base), Employee Self-Service ($4/PEPM + $100 base), Essentials ($6/PEPM + $150 base), and Full Lifecycle ($10/PEPM + $250 base).
- HRP Subscription - BC: Monthly subscription for Business Central payroll with Payroll NOW ($8/PEPM + $500 base), Essentials ($11/PEPM + $800 base), and Full Lifecycle ($17/PEPM + $1100 base) tiers.
- Add-on Services: Additional revenue from Time Management ($4/PEPM), Outsourced ACA Reporting ($3/PEPM), and Outsourced Payroll Tax Filing ($250 per FEIN + $50 per additional state + $25 per local jurisdiction).
- Annual Enhancement Fees: Annual enhancement fees for support and ongoing updates, such as $600 for CORE Payroll Extensions for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Payroll Enhancements - Basic GP payroll add-ons |
| Subscription | Monthly | Employee Self-Service Portal - GP |
| Subscription | Monthly | Essentials - Mid-tier GP HR and payroll |
| Subscription | Monthly | Full Lifecycle - Complete GP HR suite |
| Subscription | Monthly | Payroll NOW - Basic BC payroll |
| Subscription | Monthly | Essentials - Mid-tier BC HR and payroll |
| Subscription | Monthly | Full Lifecycle - Complete BC HR suite |
| Subscription | Monthly | Time Management Add-on |
| Subscription | Monthly | Outsourced ACA Reporting Add-on |
| Subscription | Monthly | Outsourced Payroll Tax Filing Add-on (BC) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Integrity Data product offering
Product offeringCore offering
Integrity Data develops and sells HR and payroll software solutions built natively within the Microsoft Dynamics ERP ecosystem. The company offers Integrity Data HRP for Microsoft Dynamics 365 Business Central (embedded payroll, HR, time management, and compliance) and Integrity Data HRP for Microsoft Dynamics GP (payroll extensions and HR suite), along with outsourced ACA compliance reporting and payroll tax filing services.
Product overview
Integrity Data offers a unified HR and Payroll platform built as modules for Microsoft Dynamics ecosystems. The core product lines are Integrity Data HRP for Microsoft Dynamics 365 Business Central (embedded payroll, HR, and time management) and Integrity Data HRP for Microsoft Dynamics GP (payroll enhancements and HR solutions). For Business Central, the solution offers three tiers: Payroll NOW (core payroll), Essentials (adds self-service and recruiting), and Full Lifecycle (adds benefits administration and performance management). For GP, the offering includes payroll extensions (Employee Accounts and Splits, Negative Deductions, Overtime Hours Rules, Mid Pay Period Rate Changes, Comprehensive Leave Manager, Enhanced Retirement Plans, Life Insurance Tax Calculator, Employee E-Mail Suite, Payroll What-If Calculator), plus ACA Compliance Services and optional outsourced payroll tax filing as add-on services. The entire portfolio integrates natively with Microsoft Dynamics, with optional add-ons for time management, employment screening via National Crime Search, and benefit broker connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrity Data HRP for Microsoft Dynamics 365 Business Central Complete HR and Payroll solution embedded natively within Microsoft Dynamics 365 Business Central, managing the full employee lifecycle — hiring, onboarding, time tracking, payroll processing, benefits administration, compliance, and employee self-service — in a single integrated system for organizations running or migrating to BC.
- Integrity Data HRP for Microsoft Dynamics GP HR and Payroll solution that fills gaps in Microsoft Dynamics GP, offering modules for payroll processing, HR management, time and attendance, employee self-service, and compliance. Provides a bridge for organizations using GP, particularly those affected by Microsoft's planned GP Payroll sunset.
- ACA Compliance Services Outsourced Affordable Care Act (ACA) employer reporting and filing service including year-end IRS compliance reporting, variable-hour employee tracking, and penalty risk management. Available as a monthly add-on service for both GP and BC customers.
- Outsourced Payroll Tax Filing Full-service payroll tax filing where Integrity Data handles federal, state, and local tax remittance, quarterly 941 reconciliation, and year-end W-2 processing. Offered as an optional add-on service for both Dynamics GP and Dynamics 365 Business Central customers.
- Time Management Standalone employee time tracking solution with configurable time clock experiences, geofencing, scheduling, PTO request management, and automatic flow into payroll. Available as an add-on subscription for both Dynamics GP and Dynamics 365 Business Central platforms.
Quantifiable outcome
- Organizations save 8+ hours per week on payroll processing after migration to Business Central HRP
- +3 more outcomes
Companies that use Integrity Data
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Integrity Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Integrity Data partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship and core.
- MicrosoftflagshipIntegrity Data is a Microsoft partner that created many of the original payroll modules now in Microsoft Dynamics GP. The company built Integrity Data HRP as the only complete HR and payroll solution for Microsoft Dynamics 365 Business Central. Microsoft refers customers to Integrity Data for payroll functionality. Starting March 2022, Microsoft no longer includes HR and Payroll Suite modules for GP, directing customers to Integrity Data for support.
- National Crime SearchcoreIntegration with National Crime Search for employment background screening during onboarding. Available as add-on service with additional fees.
- Crestwood AssociatescoreMicrosoft Dynamics partner providing sales and implementation of Integrity Data HRP solutions. Partner testimonial cites flexibility, responsiveness, and helpful support.
- Advanced Integrators, Inc.coreMicrosoft Dynamics GP specialist partner with 25+ years experience. Partner testimonial describes Integrity Data as one of the most thorough, fair, and professional ISVs.
- KTL SolutionscoreMicrosoft Dynamics partner offering Integrity Data HRP implementations.
- Central Service AssociationcoreMicrosoft Dynamics partner providing Integrity Data solutions to customers.
- SikichcoreNational Microsoft Dynamics partner offering Integrity Data HRP solutions.
- ArmaninocoreNational accounting and consulting firm Microsoft Dynamics partner.
- Western ComputercoreMicrosoft Dynamics partner offering Integrity Data solutions.
- VelosiocoreMicrosoft Dynamics partner offering Integrity Data HRP implementations.
- ArcherPointcoreMicrosoft Dynamics partner specializing in supply chain and manufacturing, offering Integrity Data solutions.
- enavatecoreMicrosoft Dynamics partner offering Integrity Data HRP solutions.
- RSM US LLPcoreNational accounting firm and Microsoft Dynamics partner with digital transformation practice.
- 1staffcoreMicrosoft Dynamics partner offering Integrity Data HRP implementations.
- Encore Business SolutionscoreMicrosoft Dynamics partner offering Integrity Data solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Integrity Data competitors and assessment
Company assessmentBroad incumbents
- Paychex: Paychex is a leading payroll, HR, and benefits provider serving SMB to mid-market customers, with a dedicated partner/reseller program. It is a broad incumbent with overlapping payroll, HR, time-tracking, and ACA compliance offerings.
- Paylocity: Paylocity is a cloud HCM platform offering payroll, HR, talent, time, and benefits for mid-market employers. It competes with Integrity Data for mid-market payroll and HR business, particularly as Dynamics customers evaluate standalone cloud HCM alternatives.
- UKG: UKG (Ultimate Kronos Group) is a large enterprise HCM provider combining workforce management, HR, payroll, and talent. It competes for mid-market and enterprise payroll/HR deals that overlap with Integrity Data's higher-end customers.
- Paycor: Paycor is a cloud HCM provider serving SMB and mid-market customers with payroll, HR, time, talent, and learning solutions. It is a comparable incumbent offering integrated payroll/HR stacks that compete for the same customer wallet.
- ADP: ADP is the largest U.S. payroll and HCM provider, offering RUN Powered by ADP (SMB), Workforce Now (mid-market), and Vantage HCM (enterprise). It competes broadly on outsourced payroll and HR services and overlaps with Integrity Data's Outsourced Payroll Tax Filing and ACA offerings.
- Workday: Workday is a leading cloud enterprise HCM and financial management suite used by mid-market and large enterprises. It represents the broad incumbent option for customers considering replacing their Dynamics payroll/HR stack with a unified cloud HCM.
Direct peers
- Greytrix: Greytrix is a Microsoft Dynamics ISV and implementation partner that develops add-on solutions, including HR and payroll extensions, for Dynamics 365 Business Central and GP. It is a direct peer operating in the same Dynamics ISV ecosystem with overlapping partner channels.
- Binary Stream Software: Binary Stream Software is a Microsoft Dynamics ISV that provides payroll and financial modules (including Payroll Plus, Project Operations, and Subscription Billing) for Dynamics GP and Business Central. It competes directly with Integrity Data in the Dynamics HR/payroll ISV niche with a comparable ISV-channel model.
- Lanham Associates: Lanham Associates is an ERP-embedded payroll and HR ISV specializing in SAP Business One, with a similar business model of selling add-on payroll/HR modules through a certified partner channel. It is structurally comparable as an ERP-native payroll ISV, even though the underlying ERP differs.
Emerging players
- Rippling: Rippling is a modern, unified workforce management platform combining HR, IT, payroll, time, and spend management, primarily for SMB and mid-market. Its native payroll, employee self-service, and integrations compete for Dynamics customers considering alternatives to embedded ISV solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Integrity Data social profiles
Digital presenceIntegrity Data compliance and trust
Trust signalCompliance1 record
Integrity Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrity Data leadership team
Management profileNumber of profiles
Profiles7 records
Integrity Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrity Data M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrity Data
What does Integrity Data do?
Integrity Data develops and sells HR and payroll software solutions built natively within the Microsoft Dynamics ERP ecosystem. The company offers Integrity Data HRP for Microsoft Dynamics 365 Business Central (embedded payroll, HR, time management, and compliance) and Integrity Data HRP for Microsoft Dynamics GP (payroll extensions and HR suite), along with outsourced ACA compliance reporting and payroll tax filing services.
Is Integrity Data a public or private company?
Integrity Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integrity Data founded?
Integrity Data was founded in 1996. It employs 11 to 50 people.
Where is Integrity Data based?
Integrity Data is headquartered in Lincoln, United States, in the North America region.
How does Integrity Data make money?
Four revenue lines are on record. HRP Subscription - GP is the primary driver. The others are HRP Subscription - BC, add-on Services and annual Enhancement Fees.
Who are Integrity Data's main competitors?
Broad incumbents on record are Paychex, Paylocity, UKG, Paycor, ADP and Workday. Direct peers are Greytrix, Binary Stream Software and Lanham Associates. Rippling is listed as an emerging player.
Does Integrity Data have an API?
No public API is recorded for Integrity Data.
What industry is Integrity Data in?
Integrity Data's product category is HR and Payroll Software. Its primary akta.pro industry code is BPAAAHAI, Payroll Data Management, Master Data & Employee Setup, with a secondary code of BPAAAIAD, Personnel Records, Document Management & Compliance. Its NAICS code is 541214 and its SIC code is 7370.