What Survale Employer Satisfaction Platform does

Survale, Inc. is a privately held SaaS company headquartered in San Francisco that operates a talent feedback platform for employers, spanning candidate experience, onboarding/quality-of-hire, and employee experience measurement. The platform is built around native, pre-built integrations with major ATS and HRMS systems (Workday, Greenhouse, iCIMS, Oracle, UKG, SmartRecruiters, Jobvite, Phenom, Radancy, AMS One) and corporate messaging tools (Microsoft Teams, Slack), enabling event-based survey triggers that fire automatically at hiring and employment milestones and tag every response with operational data such as recruiter, hiring manager, location, department, and job. The product surface is modular: candidate experience surveys, onboarding and quality-of-hire tracking, employee experience pulse surveys, SurvaleStart for pre-boarding, SurvalePromote for Glassdoor/Indeed/Kununu routing, SurvaleRewards for survey incentives, an AI Analysis module with Ask Survale natural language querying, and a Smart Comment Mining non-AI fallback. SOC 2 Type 2, GDPR, CCPA, and PIPEDA compliance plus AWS hosting support enterprise procurement requirements.

The company makes money through three primary streams: (1) Survale Enterprise Platform subscriptions sold via direct field sales with demo-driven discovery, anchored by full ATS/HRMS integration and automated workflows; (2) Survale Professional Edition (Bronze/Silver/Gold) self-serve subscriptions for teams without integration requirements; and (3) annual benchmark research program subscriptions for the CandE (Candidate Experience) program at $1,995-$4,995/year and the inaugural EmployE (Employee Experience) program starting at $995/year, plus a Hiring Manager Certification training product. Named customers include Ford, Southwest Airlines, Waste Management, CVS Health, Humana, U.S. Bank, 7-Eleven, and Schneider Electric, with the CandE program having surveyed 2M+ candidates across 2,000+ companies and distributed 1,000+ awards globally since 2011. The company is founder-led (Jason Moreau as CEO, Shashikant Joshi as CTO, Ian Alexander as Founder & Director), operates with a headcount of 1-10 employees, and discloses no external funding rounds.

Name

Survale Employer Satisfaction Platform

Legal name

Survale, Inc.

Website

https://survale.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Survale is a privately held SaaS talent feedback platform that automates candidate experience, onboarding, and employee experience surveys for employers through native ATS/HRMS integrations and event-based survey triggers.

Ownership category

akta.pro rank

Product category

Candidate Experience & Employee Feedback Analytics

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Candidate experience surveys
• Employee experience analytics
• Talent feedback platform
• Recruiting satisfaction surveys
• Onboarding quality metrics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Survale Professional Edition Subscription: Monthly or annual subscription pricing for teams without ATS integration requirements. Tiers include Bronze (Candidate Surveys), Silver (adds Career Site & Hiring Team), and Gold (adds Onboarding & Employee). All tiers include unlimited responses, CandE benchmarking, and comment mining.
2. Survale Enterprise Platform: Full enterprise platform with ATS/HRMS integrations, automated event-based triggers, multi-channel delivery, and advanced analytics. Sold through direct sales with demo-driven discovery.
3. CandE Benchmark Program: Annual benchmarking programs for candidate experience measurement. Pricing tiers: Award Only ($1,995/year), Basic ($2,995/year), Advanced ($3,995/year), Premium ($4,995/year). Includes survey deployment, data analysis, benchmarking, and award eligibility.
4. EmployE Benchmark Program: Employee experience benchmarking program. Tiers: Awards Only ($995/year) with higher tiers for Advanced and Premium levels including more survey links, community access, and enhanced analytics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Survale is a talent feedback platform that delivers automated candidate experience, onboarding, and employee experience surveys integrated with Applicant Tracking Systems (ATS) and HR Management Systems (HRMS) such as Workday, Greenhouse, iCIMS, Oracle, UKG, SmartRecruiters, and Jobvite. Survey responses are automatically tagged with operational data (recruiter, hiring manager, location, department, job title) and delivered via email, SMS, Microsoft Teams, or Slack. Revenue is generated through tiered subscriptions for the Enterprise platform, the Survale Pro Edition, the CandE and EmployE Benchmark Research Programs, and the Hiring Manager Certification training program.

Product overview

Survale is a talent feedback platform composed of a unified core platform plus modular add-on products and research programs. The core consists of three integrated survey products: Candidate Experience Surveys (automated, ATS-triggered feedback at every hiring stage), Onboarding & Quality of Hire (automated milestone surveys linking new hire and manager feedback to recruiting decisions), and Employee Experience Surveys (continuous pulse surveys across the employment lifecycle). These are supported by platform-wide analytics (Powerful Analytics), AI-powered comment analysis (AI Analysis with Ask Survale natural language queries, backed by Smart Comment Mining), and employer brand tools (SurvalePromote for Glassdoor routing, SurvaleRewards for incentive programs). Survale Pro Edition provides an entry-level standalone version for teams not ready for integration. The Hiring Manager Certification is a separate SCORM-compliant training program. The CandE Benchmark Research Program and EmployE Benchmark Research Program are standalone industry benchmarking and award initiatives. Additional modules include SurvaleStart (pre-boarding), Career Site Feedback (always-on embedded surveys), Hiring Manager Feedback, Talent Acquisition Feedback, Technology Optimization, Fully Branded Surveys, Automated Surveys, and Data Exports. All products share a common operational data tagging architecture and analytics environment, with integrations into ATS/HRMS platforms (Workday, Greenhouse, iCIMS, Oracle, UKG, SmartRecruiters, Jobvite, Phenom, Radancy, AMS One) and corporate messaging tools (Teams, Slack).

Differentiator

Problem solved

Functional benefit

Brands

• SurvalePromote: Feature that identifies satisfied candidates and employees and routes them to employer review sites like Glassdoor and Kununu.
• Hiring Manager Candidate Experience Training
• SurvaleStart
• SurvaleRewards
• CandE Awards
• EmployE Awards

Products and services

• Candidate Experience Surveys Automated candidate experience surveys triggered by ATS events at every hiring stage (application, interview, offer, hire). Each response is automatically tagged with operational data (recruiter, hiring manager, location, department, job) enabling filterable analytics. Features multi-channel delivery (email, SMS), AI comment analysis, SurvalePromote for Glassdoor routing, and real-time role-based dashboards. Built for talent acquisition leaders, recruiting operations, sourcers, and HR teams at enterprise organizations.
• Onboarding & Quality of Hire Automated milestone surveys triggered by HRMS at first week, 30, 90, and 180 days post-hire. Surveys both new hires and hiring managers at each milestone and links quality-of-hire responses back to the recruiter, sourcing channel, and process that produced the hire. Tracks role clarity, manager support, onboarding satisfaction, performance, cultural fit, and expectation alignment. Designed to reduce early-stage turnover and provide structured quality-of-hire metrics for HR and people leaders.
• Employee Experience Surveys Continuous, milestone-based pulse surveys triggered at tenure anniversaries, role changes, team transitions, and periodic check-ins. Measures engagement, growth, manager effectiveness, internal mobility sentiment, workload, wellbeing, and overall satisfaction. Delivered via email, SMS, Microsoft Teams, or Slack with responses tagged by manager, department, location, and role. Built for HR and People Leaders, Employee Experience teams, and CHROs seeking faster, filterable engagement insight than annual surveys.
• Survale Pro Edition Entry-level candidate experience survey tool for growing teams that do not require ATS/HRMS integration. Provides ready-to-use branded survey templates, preconfigured dashboards, and CandE benchmarking, with subscription tiers Bronze (Candidate Surveys), Silver (adds Career Site & Hiring Team), and Gold (adds Onboarding & Employee). Quick setup without security review or IT involvement, with upgrade path to the full Enterprise platform carrying data forward. Offered via self-serve product-led onboarding for mid-market teams.
• Hiring Manager Certification SCORM-compliant enterprise learning and certification program for hiring managers covering candidate-focused interviewing through five 10-minute modules (Hiring Manager Impact & Mindset, Pre-Interview Strategy & Setup, Structured Interview Guide, Post-Interview Execution, Feedback Optimization). Includes toolkits such as the Panel Role-Assigner Matrix, Legal Landmines & Small Talk Guide, 15-Minute Scorecard Method, and Disposition Script Bank. Delivered on the customer's LMS or via a Survale-hosted white-label portal. Built on 15 years of proprietary CandE research and sold as a separate enterprise training offering.
• CandE Benchmark Research Program Global candidate experience benchmarking initiative surveying 2M+ candidates at 2,000+ companies over 15 years. Participants receive benchmark reports comparing their candidate experience against peers in North America, EMEA, APAC, and Latin America; top performers earn CandE Awards. Includes perception gap analysis, demographic segmentation, and expert consultation. Four pricing tiers: Award Only ($1,995/year), Basic ($2,995/year), Advanced ($3,995/year), Premium ($4,995/year). Available via online purchase or direct sales.
• EmployE Benchmark Research Program Employee experience benchmarking program measuring Growth & Development, Engagement & Performance, Retention & Internal Mobility, and Manager Experience. Compares the participating organization against all other employers in the program; top scorers earn EmployE Awards. Includes anonymous survey data with department, tenure, role level, and location breakdowns. Tiers include Awards Only ($995/year), Advanced, and Premium with more survey links, community access, and enhanced analytics.

Quantifiable outcome

• 52% higher referral willingness among satisfied candidates
• +7 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WorkdaycoreTechnology or IntegrationNative ATS/HRMS integration with Workday. Integrations pull operational data (recruiter, hiring manager, location, department, job title) automatically. Triggers surveys on Workday events including onboarding milestones.
• GreenhousecoreTechnology or IntegrationNative integration with Greenhouse ATS platform. Automatically triggers surveys on hiring stage changes and pulls operational context for survey responses.
• OraclecoreTechnology or IntegrationIntegration with Oracle HCM platform for HRMS data integration. Enables automated surveys tied to Oracle workflow events.
• UKGcoreTechnology or IntegrationIntegration with UKG (Ultimate Kronos Group) HR and workforce management platforms. Supports automated survey triggers and operational data tagging.
• iCIMScoreTechnology or IntegrationNative iCIMS ATS integration for candidate experience surveying. Pulls recruiter, hiring manager, and job data for response tagging.
• SmartRecruiterscoreTechnology or IntegrationIntegration with SmartRecruiters talent acquisition platform. Enables event-based survey triggers on hiring workflow events.
• JobvitecoreTechnology or IntegrationIntegration with Jobvite ATS for automated candidate and hiring team feedback collection.
• Microsoft TeamscoreTechnology or IntegrationSurvey delivery channel via Microsoft Teams for hiring manager and recruiter feedback. Responses captured directly in Teams chat without additional logins.
• SlackcoreTechnology or IntegrationSurvey delivery channel via Slack for hiring manager and recruiter feedback surveys. Brief pulse surveys appear in chat and responses flow directly to analytics.
• GlassdoorcoreGTM or Marketing PartnerSurvalePromote automatically routes satisfied candidates and employees to Glassdoor to leave positive reviews. Integral to employer brand improvement use case.
• IndeedminorGTM or Marketing PartnerSurvalePromote routes satisfied respondents to Indeed employer reviews as part of review site boosting strategy.
• KununuminorGTM or Marketing PartnerInternational employer review site included in SurvalePromote routing options for organizations with global workforce.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• TINYpulse: Employee engagement and pulse survey platform offering anonymous feedback, peer recognition, and analytics. Competes with Survale's employee pulse surveys and continuous feedback loops for HR teams seeking lighter-weight, faster-deploy alternatives to enterprise suites.
• 15Five: Continuous employee performance and engagement platform combining weekly check-ins, pulse surveys, OKRs, and manager feedback. Overlaps with Survale on employee engagement surveys, manager-effectiveness measurement, and feedback-driven performance loops.
• Glint (LinkedIn): Employee engagement and people analytics platform acquired by LinkedIn (Microsoft). Competes directly with Survale's employee experience and people-analytics use cases, with the advantage of LinkedIn/MS data assets and distribution into the recruiter buyer.
• Officevibe (SurveyMonkey): Employee feedback and pulse survey platform acquired by SurveyMonkey. Provides engagement surveys, anonymous feedback collection, and manager-effectiveness insights to HR teams, sitting in the same competitive space as Survale's employee experience products.
• CultureAmp: Employee experience and engagement platform combining engagement surveys, performance management, and analytics for HR teams. Competes directly with Survale's employee experience and onboarding surveys for the same enterprise talent buyer, with overlapping use cases around multi-channel pulse surveys, manager feedback, and benchmarking.
• Peakon (Workday): Employee engagement and feedback platform now owned by Workday. Overlaps with Survale's employee experience and onboarding surveys via real-time engagement, manager feedback, and AI-powered analytics — and benefits from being embedded in Workday's HCM suite.

Broad incumbents

• Qualtrics: Large-scale XM platform covering employee, customer, product, and brand experience with deep survey methodology and analytics. Competes with Survale in employee and candidate experience surveys specifically, with substantially broader portfolio scale and benchmark data.
• Medallia: Enterprise-scale experience management platform spanning customer, employee, and brand experiences with strong text analytics. Competes with Survale specifically in employee experience analytics and text/sentiment analysis, with substantially larger enterprise footprint and benchmarks.
• Phenom: Talent experience platform covering recruitment marketing, candidate experience, and employee development with hyper-personalization. Overlaps with Survale's career site feedback and candidate experience measurement use cases, and is also a current Survale integration partner.

Emerging players

• Lattice: Performance management and employee engagement platform combining engagement surveys, performance reviews, OKRs, and growth tools. Overlaps with Survale on engagement surveys and feedback, while extending into broader people-operations workflows that Survale does not directly address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SurvaleIan
• Facebookfacebook.com/survalepage
• LinkedInlinkedin.com/company/survale

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survale Employer Satisfaction Platform