What HI Tech Hui does

HI Tech Hui is a Hawaii-based managed IT services and cybersecurity provider founded in 2014 and headquartered in Honolulu, serving organizations of 25-500 users across all major Hawaiian Islands. The company delivers a unified service suite covering managed IT, live-answered IT support, cybersecurity risk services, 24/7 Security Operations Center operations under the Cyberuptive brand, Microsoft 365 tenant design and identity hardening, and compliance assessments across HIPAA, PCI DSS, CMMC, and SEC frameworks. Its technology stack is anchored in the Microsoft 365 ecosystem and integrated with Cylance/BlackBerry for endpoint detection, KnowBe4 for security awareness, and cloud backup with immutable storage. The Cyberuptive 24/7 SOC, staffed by live Honolulu-based analysts, is the primary technical differentiator and is positioned as a rarity among Hawaii MSPs.

The business model is a flat monthly subscription priced per user and per device, with no hourly billing for managed services and no surprise line items. Security and compliance are layered as add-ons or as standalone engagements, and project-based professional services cover compliance remediation work. Customer acquisition is consultative and sales-led, anchored by a free IT environment assessment that leads to a written proposal, with content marketing (Insights blog), SEO targeting Hawaii-specific IT queries, community presence (CyberHawaii founding membership, CEO podcast appearances), and peer referrals as supporting channels. Verticals served include law firms, healthcare, finance and professional services, government contractors (CMMC), construction and trades, food and beverage, hospitality, manufacturing, nonprofit, and property management.

Recognition includes Inc. 5000 (#1774 nationally, #2 in Hawaii, #99 in IT Services), Pacific Business News and Hawaii Business Magazine coverage, MSP Titans of the Industry finalist status (2025), and CMMC-AB Registered Provider Organization accreditation. The firm is privately held as HI Tech Hui, LLC, with no disclosed funding rounds or external investors; founder and CEO Chuck Lerch leads the cybersecurity practice. Customer trust is supported by a 4.5/5 Google rating across 25 reviews, with independent CSAT verification through Ovation.

Name

HI Tech Hui

Legal name

HI Tech Hui, LLC

Website

https://hitechhui.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HI Tech Hui is a Hawaii-based managed IT services and cybersecurity provider founded in 2014, serving 25-500-user organizations across the Hawaiian Islands with unified managed IT, Microsoft 365, compliance, and a locally owned 24/7 SOC under the Cyberuptive brand.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

akta.pro secondary industries

SIEM Platforms & Log Management (HDADAGAA), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Managed IT services
• Cybersecurity consulting
• SOC monitoring
• Microsoft 365 management
• Compliance services

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (Recurring Subscription): Flat monthly fee covering helpdesk, infrastructure management, Microsoft 365 administration, patching, backups, endpoint security, network management, and 24/7 SOC monitoring integration. Pricing is tied to user and device counts — transparent, no surprise line items. This is the primary revenue stream.
2. Cybersecurity & SOC Services (Add-on / Separate Brand): Cyberuptive is the cybersecurity and SOC arm — operates as a separate brand but the same team. Offered as an add-on to managed IT clients or as a standalone SOC handoff for organizations that already have an MSP. Revenue is layered into the managed IT contract or quoted as a separate security service.
3. Professional Services / Compliance Consulting: Compliance and risk engagements covering HIPAA, PCI DSS, CMMC, SEC-aligned assessments, and remediation roadmaps. Offered as project-based or ongoing consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

HI Tech Hui provides managed IT services, IT support, cybersecurity, a 24/7 Security Operations Center (operated under the Cyberuptive brand), Microsoft 365 administration, and compliance/risk consulting for Hawaii-based SMBs and mid-market organizations (25-500 users). Services are delivered through a Honolulu-based team under flat monthly subscription pricing tied to user and device counts, covering helpdesk, infrastructure, patching, backups, identity hardening, and continuous security monitoring.

Product overview

HI Tech Hui is a Hawaii-based managed IT services and cybersecurity provider offering a unified suite of six core services: Managed IT Services, IT Support, Cybersecurity, Cyberuptive (24/7 SOC), Cloud & Microsoft 365, and Compliance & Risk. HI Tech Hui and its cybersecurity brand Cyberuptive operate as the same team under two brands. The company serves organizations from 25 to 500 users across Hawaii, delivering services through a Honolulu-based team with 24/7 SOC coverage. The Managed IT and IT Support services form the operational backbone, while Cybersecurity and the Cyberuptive SOC provide the security layer. Cloud & Microsoft 365 handles productivity platform governance, and Compliance & Risk addresses regulatory requirements including HIPAA, PCI, CMMC, and SEC frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Proactive monitoring, patching, backups, and helpdesk services that run clients' IT operations for Hawaii-based SMBs and mid-market businesses (25-500 users). Delivered under a flat monthly subscription pricing model tied to user and device counts, with no surprise line items.
• IT Support Live-person helpdesk and technical support delivered from Honolulu with remote and on-site assistance for business-critical issues. Hawaii-based response team with a live-answered phone line during business hours and an after-hours emergency line.
• Cybersecurity Risk assessments, identity management, vulnerability scanning, EDR/antivirus management (Cylance), and incident response services led by security professionals. Includes patch triage using CISA KEV catalog, quarterly vulnerability scans, and patch verification.
• Cyberuptive (24/7 SOC) Hawaii-owned 24/7 Security Operations Center providing continuous monitoring, detection, threat hunting, and incident response with live human analysts. Operates 24/7/365. Offered as an add-on to managed IT clients or as a standalone SOC handoff for organizations that already have an MSP. Operates as a separate brand but same team as HI Tech Hui.
• Cloud & Microsoft 365 Tenant design, migration, identity hardening, and governance services for Microsoft 365 and hybrid cloud environments. Includes MFA enforcement, Conditional Access policies, SharePoint/OneDrive cleanup, Teams configuration, and mail flow management. Supports Microsoft 365 GCC configuration for government contractors.
• Compliance & Risk Assessment, policy development, and remediation roadmaps for HIPAA, PCI DSS, CMMC, and SEC-aligned compliance frameworks. Includes CMMC readiness, NIST SP 800-171 controls implementation, and FTC Safeguards Rule compliance support. Offered as project-based or ongoing consulting.

Quantifiable outcome

• 4.5 out of 5 stars rating on Google across 25 reviews, with CSAT independently verified by Ovation
• +3 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• DataHousecoreStrategic or Co-development PartnerPartnership announcement with DataHouse to bring deeper cybersecurity protection to Hawaii businesses, blending HI Tech Hui's security depth (Cyberuptive SOC, compliance assessments) with DataHouse's consulting reach. DataHouse is a Hawaii technology consulting firm; the partnership extends HI Tech Hui's market reach while adding consulting depth to DataHouse's client base.
• CyberHawaii (CyberUSA Chapter)coreStrategic or Co-development PartnerFounding member of CyberHawaii, the Hawaii chapter of CyberUSA, alongside DataHouse and other Hawaii technology leaders. CyberHawaii is a regional cybersecurity alliance. HI Tech Hui's leadership participates in the community, contributing to Hawaii's cybersecurity ecosystem and positioning the company as a trusted local authority.
• CyberuptivecoreOthersCyberuptive is the same team under a separate brand — it is the cybersecurity and 24/7 SOC arm of HI Tech Hui. Not a third-party partnership but an internal brand division. When clients engage HI Tech Hui for managed IT, they receive Cyberuptive SOC depth without contracting a separate vendor.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rapid7: Rapid7 provides SIEM, vulnerability management, and managed detection services to mid-market and enterprise — overlapping the Cyberuptive SOC's log management and threat-hunting capabilities at a broader, more enterprise scale.
• Kaseya: Kaseya provides IT management and security platforms (RMM, PSA, compliance) widely used by MSPs, competing indirectly with HI Tech Hui by enabling other MSPs to deliver comparable service stacks at scale.
• ConnectWise: ConnectWise is a large incumbent platform vendor supplying PSA, RMM, and cybersecurity tooling to thousands of MSPs globally — adjacent to HI Tech Hui as the underlying technology layer many competing MSPs run on.
• CrowdStrike: CrowdStrike is a global cybersecurity incumbent whose Falcon platform delivers endpoint protection, SIEM, and managed detection — competing with HI Tech Hui's SOC stack for the same mid-market buyer and sometimes displacing MSP-delivered SOC services.

Direct peers

• Blackpoint Cyber: Blackpoint provides MSP-focused managed detection and response and SOC services for SMB clients, closely mirroring HI Tech Hui's positioning as a single-team MSP + cybersecurity provider for regulated small businesses.
• Arctic Wolf Networks: Arctic Wolf delivers a concierge-style 24/7 SOC-as-a-service and managed detection and response for SMB and mid-market customers, directly competing with the Cyberuptive SOC offering across similar buyer profiles.
• eSentire: eSentire is an MDR provider offering 24/7 SOC services, threat hunting, and incident response to mid-market organizations, comparable in scope to HI Tech Hui's managed IT + SOC integrated delivery.
• CMIT Solutions: CMIT Solutions is a national managed IT services franchise serving SMBs across multiple U.S. markets with a comparable flat-fee managed IT + cybersecurity value proposition, although without a locally branded SOC equivalent.
• Huntress: Huntress provides managed cybersecurity — including a 24/7 SOC, EDR, and threat hunting — purpose-built for SMBs and the MSP channel, directly overlapping HI Tech Hui's Cyberuptive SOC and endpoint security stack.

Regional players

• DataHouse: DataHouse is a Hawaii-headquartered technology consulting firm and CyberHawaii co-founding member that has a strategic partnership with HI Tech Hui — comparable regional IT services peer operating in the same Hawaiian SMB and mid-market segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hitechhui
• Facebookfacebook.com/HighTechHui
• LinkedInlinkedin.com/company/hi-tech-hui

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HI Tech Hui