YouTalk
YouTalk is a Moscow-based online psychological counseling platform, founded in 2018, that uses an algorithm to match vetted psychologists with individual, family, and corporate clients via video, chat, audio, and messaging formats.
- Company typePrivate
- Founded2018
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YouTalk does
YouTalk is a Russian online psychological counseling platform founded in 2018 by the legal entity OOO YUTOK and headquartered in Moscow. The company operates at youtalk.ru as well as native iOS and Android apps, connecting individual consumers, families, and corporate clients with vetted psychologists delivered across video, chat, audio, WhatsApp, and Telegram formats. Its core product is a 50-minute individual therapy session priced from 2,290 RUB, with adjacent products including couple therapy (from 3,000 RUB), child-and-adult therapy, gift certificates, and a pay-it-forward "Suspended Sessions" program, plus a dedicated Corporate B2B service for employee mental health.
The underlying platform is a self-serve, product-led marketplace that uses a matching algorithm to pair clients with psychologists based on query, preferences, specialization, and therapeutic approach. Supply-side differentiation comes from a strict vetting process (verified diplomas, 2+ year qualification programs, regular supervision, personal therapy, and tolerance testing) applied to psychologists who average 7 years of experience across 41 evidence-based therapy approaches. The company reports a 97% match rate and 95% first-attempt match outcome.
The business model is transaction-based: clients pay per session through the platform via CloudPayments, CYPIX, or Yandex Pay, with Russian and international cards accepted, after which funds are remitted to the psychologist. Go-to-market is primarily product-led growth via the website and apps, supported by organic content marketing across an extensive blog, free webinars, and a podcast. YouTalk has received multiple Russian startup and social-impact awards (2018-2021), became a Skolkovo innovation resident in 2022, and registered its core platform software with Rospatent in the same year. No external funding rounds or institutional investors are disclosed.
YouTalk firmographics
Firmographics- Name
- YouTalk
- Legal name
- ООО «ЮТОК»
- Website
- https://youtalk.ru
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YouTalk is a Moscow-based online psychological counseling platform, founded in 2018, that uses an algorithm to match vetted psychologists with individual, family, and corporate clients via video, chat, audio, and messaging formats.
- Ownership category
- akta.pro rank
YouTalk industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where YouTalk is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
YouTalk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Therapy Sessions: Clients pay per session for online psychological consultations with platform-vetted psychologists. Sessions are 50 minutes. Payment is processed through the platform after which funds are transferred to the psychologist.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual therapy session (50 min) |
| Unit Pricing | Pay-as-you-go | Pair therapy session |
| Unit Pricing | Pay-as-you-go | Child with adult therapy session |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
YouTalk product offering
Product offeringCore offering
YouTalk is an online therapy marketplace that connects individual clients and corporate buyers with rigorously vetted psychologists via video, audio, chat, WhatsApp, and Telegram sessions. The platform's algorithm matches clients with psychologists based on query, preferences, and specialization, supporting individual, couple, and child-parent therapy sessions paid on a per-session basis.
Product overview
YouTalk is an online platform connecting clients with qualified psychologists through an algorithm-based matching system. The core offering includes individual therapy sessions (от 2 290 ₽), couple therapy (от 3 000 ₽), and child-parent therapy sessions conducted via video, chat, and messaging. The platform offers a therapist matching algorithm, therapy gift certificates, corporate B2B services, and a mobile app for iOS and Android. Additional services include educational content through a blog, webinars, and podcast, as well as special programs like 'Suspended Sessions' (Подвешенные сессии) and 'Rich'. Founded in 2018, the service has facilitated therapy for clients with 7 years average experience among psychologists and 95% client satisfaction with first match.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy Session (one-on-one) 50-minute one-on-one online psychotherapy sessions between a client and a vetted psychologist, delivered via video, audio, or chat. Priced from 2,290 RUB per session.
- Couple Therapy Session (Парный) Joint online therapy sessions where partners attend together with a psychologist to address relationship issues. Priced from 3,000 RUB per session.
- Child and Parent Therapy Session (Вместе с ребенком) Online therapy sessions where a child works with an adult family member together with a psychologist to address family or child-specific psychological issues.
- Corporate B2B Mental Health Program Dedicated B2B service providing psychological support, employee mental health programs, and corporate wellness solutions for businesses through the YouTalk vetted psychologist network.
- Therapy Gift Certificate (Сертификат) Gift certificate for therapy sessions that can be purchased and given as a present to friends or family members to redeem on the YouTalk platform.
- Suspended Sessions Program (Подвешенные сессии) Special program where users can purchase therapy sessions that are then donated and made available to individuals who cannot afford psychological help.
- Rich Special Project Special project offering enhanced or premium therapy services on the YouTalk platform.
- YouTalk Mobile App (iOS and Android) Native iOS and Android mobile applications that let clients browse psychologists, book and attend sessions, communicate with their psychologist, and manage appointments on the YouTalk platform.
- Psychologist Matching Service Matching service that uses a proprietary algorithm and selection specialists to pair clients with vetted psychologists based on their query, preferences, specialization, and therapeutic approach.
Quantifiable outcome
- 95% of clients find their psychologist on the first try
- +1 more outcomes
Companies that use YouTalk
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
YouTalk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
YouTalk partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
YouTalk competitors and assessment
Company assessmentEmerging players
- Cerebral: Subscription-based online mental health platform offering therapy, counseling, and medication management. Comparable to YouTalk in subscription vs. transactional tension and in clinician-led online delivery, illustrating the B2C subscription alternative to YouTalk's pay-per-session model.
- 7 Cups: Global emotional support platform combining free peer-to-peer listener chat with paid online therapy. Comparable to YouTalk in offering chat-first, lower-friction entry points alongside paid therapy, and relevant for benchmarking digital mental health engagement funnels.
Broad incumbents
- Lyra Health: Enterprise-focused mental health benefits platform serving employers with therapy, coaching, and self-care. Comparable to YouTalk's B2B corporate wellness motion and indicative of where YouTalk's B2B segment could scale if it lands larger employer contracts.
- Modern Health: Global mental health platform for employers combining therapy, coaching, and digital self-care. Relevant peer for YouTalk's B2B corporate wellness motion and a useful benchmark for combining vetted clinician networks with employer-paid subscriptions.
- Headspace Health: Combined Headspace and Ginger offering meditation, self-care, and on-demand therapy/coaching through employer and consumer channels. Overlaps with YouTalk on consumer mental health content (blog, webinars, podcast) and on-demand clinician access, while operating at much larger scale.
- Spring Health: Global mental health benefit provider combining therapy, coaching, and psychiatry for employers and health plans. Comparable as a benchmark for YouTalk's B2B ambition and demonstrates the category economics of clinically-vetted, algorithm-matched care at enterprise scale.
Direct peers
- BetterHelp: Largest global online therapy marketplace offering individual, couples, and teen therapy via video, chat, and phone on a subscription model. Closest international analog to YouTalk's marketplace model and serves as the global benchmark for category scale and unit economics.
- Talkspace: US-based online therapy platform providing individual, couples, and teen therapy via messaging, video, and audio, with both B2C subscriptions and B2B EAP partnerships. Directly comparable to YouTalk's multi-modal therapy delivery and dual B2C/B2B go-to-market.
- Zigmund.Online: Russian online therapy platform connecting clients with vetted psychologists via video and chat. Directly comparable to YouTalk on geography, target customer (Russian-speaking individuals), business model (per-session marketplace), and use of vetted clinician pools.
Regional players
- DocDoc (SberZdorovye): Russian telemedicine marketplace originally part of Sber's healthcare ecosystem, providing online doctor consultations including psychologists. Comparable as a Russian-language regional telehealth platform that competes for both clinician supply and consumer demand in YouTalk's core geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YouTalk social profiles
Digital presenceYouTalk financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouTalk leadership team
Management profileNumber of profiles
YouTalk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouTalk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouTalk
What does YouTalk do?
YouTalk is an online therapy marketplace that connects individual clients and corporate buyers with rigorously vetted psychologists via video, audio, chat, WhatsApp, and Telegram sessions. The platform's algorithm matches clients with psychologists based on query, preferences, and specialization, supporting individual, couple, and child-parent therapy sessions paid on a per-session basis.
Is YouTalk a public or private company?
YouTalk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YouTalk founded?
YouTalk was founded in 2018. It employs 11 to 50 people.
Where is YouTalk based?
YouTalk is headquartered in Moscow, Russia, in the Europe region.
How does YouTalk make money?
One revenue line is on record: online Therapy Sessions.
Who are YouTalk's main competitors?
Emerging players on record are Cerebral and 7 Cups. Broad incumbents are Lyra Health, Modern Health, Headspace Health and Spring Health. Direct peers are BetterHelp, Talkspace and Zigmund.Online. DocDoc (SberZdorovye) is listed as a regional player.
Does YouTalk have an API?
No public API is recorded for YouTalk.
What industry is YouTalk in?
YouTalk's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 624190 and its SIC code is 8300.