Ontario Cycling Association

What Ontario Cycling Association does

Ontario Cycling Association is a registered not-for-profit organization operating as the Provincial Territorial Sport Organization (PTSO) for cycling in Ontario, with exclusive authority granted by Cycling Canada and the Ministry of Ontario to administer all aspects of the sport across eight disciplines (Road, Mountain Bike, Track, Cyclocross, BMX, Para-Cycling, Gravel). The organization is headquartered in Milton, Ontario, and serves individual cyclists, 100+ affiliated clubs, private racing teams, coaches, and commissaires through a tiered membership structure (Community at $20-$55, Challenge at $46-$88, Compete at $72-$120, and UCI Licenses at $87-$215) processed via the CCN Bikes online platform. Annual club and team affiliations ($320-$495) provide additional revenue, alongside sponsorship programs, donations through the Tony Osborne Youth Cycling Fund, and optional insurance add-ons including 24/7 Anytime-on-Bike and bicycle coverage through Gallagher Insurance.

The organization sanctions 350+ annual events, operates athlete development pathways including the Ontario Track Academy, Ontario BMX Academy, and Ontario Para-Cycling Programs, and runs NCCP coach certification and commissaire training. The business model is subscription-based across memberships and affiliations, complemented by sponsorship and partnership revenue (MEC, Montu Bikes, Champion System, Tribe Solutions), with reported reach of 7,000+ email subscribers, 700K+ monthly digital impressions, and 36% youth participation. Governance is provided by an 8-member Board of Directors, with day-to-day operations led by President & CEO Pam Julian and a small staff of fewer than 10. As a not-for-profit, the entity reinvests in programming rather than distributing profit, and the regulatory mandate to govern cycling in Ontario provides a structural revenue floor.

Name

Ontario Cycling Association

Legal name

Ontario Cycling Association

Website

https://ontariocycling.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ontario Cycling Association is the not-for-profit Provincial Territorial Sport Organization governing cycling in Ontario, administering memberships, club and team affiliations, event sanctioning, coach education, and insurance across eight disciplines for individual cyclists, 100+ clubs, and racing teams province-wide.

Ownership category

akta.pro rank

Product category

Provincial Cycling Sport Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycling sport governance
• Provincial sport organization
• Athlete membership services
• Cycling event sanctioning
• Cycling coach education

Headquarters

HQ city

Milton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: Annual license memberships for cyclists at various levels (Community, Challenge, Compete, UCI) with pricing tiers based on age. Also includes UCI licenses for national/international competition.
2. Club Affiliation: Annual registration fees for clubs to become OC-affiliated, with separate pricing for non-profit ($330) and for-profit ($400) clubs. Includes liability insurance coverage and member benefits.
3. Team Affiliation: Annual registration for private teams with pricing based on membership count (less than 4 members: $320, 4 or more: $495). Optional training insurance coverage for additional fee.
4. Sponsorships and Partnerships: Partnership programs offering naming rights, digital placement, event sponsorship, and program ownership to brands in health & wellness, financial services, automotive, technology, sustainability, and education sectors.
5. Donations: Tony Osborne Youth Cycling Fund accepts donations to support youth cycling development, youth events, and club enhancement programs in Ontario.
6. Insurance Products: Optional insurance add-ons including 24/7 Anytime-on-Bike coverage ($130), Individual Training coverage ($40), and Bike Insurance through Canadian Cycling Bicycle Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Ontario Cycling Association sells tiered annual cycling license memberships (Community, Challenge, Compete, and UCI categories including BMX and Para-Cycling variants) to individual cyclists, and operates annual club and team affiliation programs for cycling organizations. It also sanctions and organizes the provincial event calendar including the Ontario Cup Series, delivers coach and commissaire training and certification, and administers athlete development academies for Track, BMX, and Para-Cycling disciplines.

Product overview

Ontario Cycling Association operates as a comprehensive sports organization platform offering membership management across multiple tiers (Community, Challenge, Compete, and UCI Licenses), club and team affiliation programs, event sanctioning and the Ontario Cup Series, coach and official education (NCCP, Ride Leader, Commissaire training), insurance programs (liability, accident, bike coverage, and 24/7 extensions), and inclusive programming including Safe Sport, SafeR Spaces, and the Tony Osborne Youth Cycling Fund. The organization administers eight cycling disciplines (Road, Mountain Bike, BMX, Track, Cyclo-Cross, Gravel, Para-Cycling) and supports athlete development through specialized academies and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Membership

Quantifiable outcome

• 7,000+ monthly email subscribers reached through digital channels
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, flagship and minor.

• Cycling CanadacoreStrategic or Co-development PartnerOntario Cycling is a member of Cycling Canada and has been granted authority by Cycling Canada and the Ministry of Ontario to administer all aspects of cycling in Ontario including Mountain Bike, Road, Track, Cyclocross, BMX, and Para-Cycling.
• CCN BikescoreTechnology or IntegrationOfficial membership platform for Ontario Cycling handling all membership purchases, club day passes, event registration, and donation processing for the Tony Osborne Youth Cycling Fund.
• Montu BikesflagshipGTM or Marketing PartnerMontu Bikes supplies Ontario Cup Series Overall Winners Jerseys. OC members receive 15% discount on purchases $100+ and 50% off custom paint ($150 instead of $300) with code 'ontariocycling'.
• Mountain Equipment Company (MEC)flagshipGTM or Marketing PartnerOC members receive 25% off bike and ski services at MEC locations across Ontario (Barrie, Burlington, Kitchener, London, North York, Ottawa, Toronto, Whitby). Valid for bike tune-ups, minor repairs, and services.
• Champion SystemcoreGTM or Marketing PartnerOfficial apparel supplier of Ontario Cycling alongside Tribe Solutions. Provides official branded merchandise for members.
• Tribe SolutionscoreGTM or Marketing PartnerOfficial apparel supplier of Ontario Cycling alongside Champion System. OC members can purchase branded clothing through Tribe Solutions Store. Clubs and teams receive 15% discount on new kit design and purchase.
• Days InnminorGTM or Marketing PartnerOC members receive up to 15% off Best Available Rate at over 100 Days Inn locations across Canada.
• Great Wolf LodgeminorGTM or Marketing PartnerOC members receive 25% off 1-night stay or 30% off 2+ night stay at Great Wolf Lodge family resorts.
• Henri NutritionminorGTM or Marketing PartnerOC members receive 10% off Henri nutritious, allergen-free snack bars with code 'HenriOntarioCycling10%'.
• St. John AmbulanceminorGTM or Marketing PartnerOC members receive 10% off Standard First Aid or Emergency First Aid training across Ontario locations. Use code 'ONTARIOCYCLING10' at checkout.
• CAA (Canadian Automobile Association)minorGTM or Marketing PartnerOC members receive access to CAA Corporate Membership or CAA Plus Membership at discounted price with $20 discount for automatic renewal signup.
• FenigominorGTM or Marketing PartnerOC members receive 15% off all retail orders of reusable, sustainable products for active lifestyles with code 'CYCLEON'.
• Canadian Cycling MagazineminorGTM or Marketing PartnerDiscounted annual subscription to Canadian Cycling Magazine available to OC members.
• Hornby OrganicminorGTM or Marketing PartnerCycling Canada member discount: 10% off organic energy bars for all members with member code.
• Gruppo NutritionminorGTM or Marketing Partner10% off online purchases for all members. Gruppo Nutrition provides sports nutrition products for endurance athletes.
• TrainingPeaksminorGTM or Marketing Partner20% off premium athlete/coach account for all members for web, mobile and desktop training solution.
• JakroominorGTM or Marketing PartnerCycling Canada apparel partner offering custom kit requirements with special pricing opportunities for PTSOs and member clubs.
• Ontario By Bike MagazineminorGTM or Marketing PartnerPartner providing cycling destination content and guide resources for Ontario cycling enthusiasts.
• MTB Girls MagazineminorGTM or Marketing Partner20% off any digital, print subscription or merch order with code 'MTBGIRLS20%' for OC members.
• TuGo Travel InsuranceminorGTM or Marketing PartnerThird-party administrator of travel insurance products available to Canadian travelers. OC members can access travel medical coverage options.
• Tony Osborne Youth Cycling FundflagshipStrategic or Co-development PartnerMemorial fund supporting youth cycling development across Ontario. Provides grants up to $400 for clubs to enhance youth programming and operational support for youth events with 25+ participants.
• Newmarket Eagles Cycling ClubflagshipStrategic or Co-development PartnerCollaborative partner with Ontario Cycling on the Tony Osborne Memorial Youth Cycling Fund. Major donation to the fund from the club's youth fund to expand youth cycling opportunities.
• BFL Canada Risk and Insurance ServicescoreOthersInsurance provider for sport accident claims and optional coverage programs including Directors & Officers and Trail Maintenance coverage for clubs.
• Gallagher Insurance (Canadian Cycling Bicycle Program)coreOthersOfficial Bicycle Insurance Program provider through Canadian Cycling, offering up to $20,000 coverage per bicycle at $3.12 per $100 of bicycle value with exclusive member discounts.
• Canadian Cycling Bicycle ProgramcoreOthersComprehensive insurance protecting bicycles from physical damage or theft. Covers road, triathlon, mountain, gravel, e-bike, cyclo-cross, fat, trike, recumbent, elliptical and tandem bikes up to $20,000 per bicycle.
• Bike Shop PartnerscoreChannel Partner/ Reseller/ DistributorNamed ownership of province-wide bike shop network activation with exclusive co-marketing rights, confirmed consumer-facing promotions, and local community event tie-ins across Ontario's cycling retail ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cycling Canada: National governing body of record for cycling in Canada and the federation that grants OCA its PTSO authority. Operates the same membership, sanctioning, and high-performance mandate nationally, making it the most direct institutional peer and parent-tier comparator.
• Cycling BC: Provincial sport organization governing cycling in British Columbia with analogous membership tiers, club/team affiliation, event sanctioning, and provincial championships. Closest peer in mandate and revenue model within Canada.
• Alberta Bicycle Association: Provincial sport organization for cycling in Alberta issuing licenses and sanctioning events across road, MTB, BMX, track and para. Highly comparable in scale, discipline breadth, and not-for-profit member-funded operating model.

Regional players

• Vélo Québec: Provincial governing body for cycling in Québec; operates membership, events (including the Tour de l'Île and Gran Fondo Montréal), and club affiliations. Same structural role as OCA but in a different province and with distinct cultural positioning.
• USA Cycling: The recognized U.S. national federation for cycling; issues licenses, sanctions events, runs national championships, and manages high-performance athlete pathways. Useful as the U.S. structural analog at substantially larger scale.
• British Cycling: National federation for cycling in the United Kingdom; runs membership tiers, club affiliation, sanctioned event calendar, and elite development pathways. Closest international functional analog operating under a similar PTSO-style federation model.
• AusCycling: Australian national cycling federation formed by merging BMX, road, track and MTB bodies. Operates multi-discipline membership, state-level affiliations, and national events — a closer structural analog to OCA's eight-discipline remit than a sport-specific federation.
• Cycling New Zealand: National federation for cycling in New Zealand covering similar disciplines (road, track, MTB, BMX) with a comparable small-country, multi-discipline federation model and PTSO-equivalent structure.

Others

• Swim Ontario: Provincial sport organization for competitive swimming in Ontario under the same Ontario Ministry/CAN funding framework. Useful as a sibling not-for-profit PSO model for benchmarking operations, sponsorship sales, and Safe Sport governance.
• LeagueApps: Sport management platform used by amateur sport organizations and clubs for registration, payments, and communications. Compares to OCA's operational backbone (CCN Bikes + manual club/team affiliation) as a potential white-label technology alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ontariocycling
• YouTubeyoutube.com/@OntarioCyclingAssociation
• Facebookfacebook.com/129640691224
• Instagraminstagram.com/ontariocycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Cycling Association