What FX Digital does

FX Digital is a London-based Connected TV-first app design and development agency that builds, tests, and optimises OTT applications for broadcasters, streaming platforms, sports media companies, and global brands. Founded in 2011 by Matthew Duhig and Tom Smith, the company operates a B2B professional services model, delivering end-to-end project engagements spanning product design, native and web-based engineering, and quality assurance across all major CTV platforms: Samsung Tizen, LG webOS, Android TV, Amazon Fire TV, Roku, Apple TV, gaming consoles (PlayStation, Xbox), and set-top boxes (including the newly supported Amazon Vega OS). Their client roster includes Eurosport, Discovery+, ITV, Channel 4, BritBox, Global Cycling Network, Dyn Media, Odido, S4C, UKTV, and ATP Media.

The company's underlying technology stack centres on the Lightning.js open-source framework, a single-codebase approach that allows the same application to be deployed natively or as a web-based app across heterogeneous CTV platforms. This is complemented by an in-house test automation infrastructure, including a 200+ device testing laboratory, a London-based automation lab, a custom visual testing framework, and an AI-assisted video quality assessment model used to detect playback states. Service delivery follows multi-year, project-based contracts with custom quotes; pricing is not publicly disclosed. The company monetises through four service lines: CTV app development, test automation, quality assurance, and Connected TV strategy workshops/consultation.

Commercially, FX Digital pursues an enterprise field-sales motion supplemented by heavy event-driven marketing at industry conferences (CES, IBC, SportsPro OTT Summit, Connected TV World Summit, OTT Question Time Live, MIP London) and thought-leadership content. The company is a private UK limited company (FX Digital Ltd), registered at Classic House, 174-180 Old Street, London. It does not disclose revenue or external funding and is founder-led, with both co-founders named among the UK's Top 50 VOD Professionals for 2026.

Name

FX Digital

Legal name

FX Digital Ltd

Website

https://fxdigital.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

FX Digital is a London-based B2B professional services agency that designs, builds, and tests Connected TV applications for broadcasters, streaming platforms, and sports media clients across all major CTV platforms using a Lightning.js single-codebase framework.

Ownership category

akta.pro rank

Product category

Connected TV App Development Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Connected TV apps
• OTT app development
• Smart TV platforms
• CTV test automation
• Video quality assurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CTV App Development Services: FX Digital provides professional services for designing, engineering, and quality assurance of Connected TV applications. Services include product design, native and web-based engineering, test automation, and QA. Revenue is generated through project-based contracts with broadcasters, streaming platforms, and global brands.
2. Connected TV Strategy, Workshops & Consultation: Advisory and consulting services for brands looking to enter or expand in the Connected TV space. Includes strategy workshops and technical consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

FX Digital designs, engineers, and quality-assures Connected TV applications for broadcasters, streaming platforms, and global brands across Smart TVs (Samsung Tizen, LG webOS, Android TV), set-top boxes, streaming sticks (Roku, Amazon Fire TV, Vega OS, Chromecast), and gaming consoles (PlayStation, Xbox). The company delivers projects using a single-codebase approach built on the Lightning.js framework, complemented by an in-house test automation framework and a 200+ device testing lab, with services spanning product design, native and web-based engineering, automated and manual QA, and CTV strategy consulting.

Product overview

FX Digital is a Connected TV-first app design and development agency offering a suite of integrated services rather than a packaged software product. Its core service offering spans three areas: (1) CTV App Development — building native and web-based applications for Smart TVs (Samsung Tizen, LG webOS, Android TV), Set-Top Boxes (RDK, Android TV), Streaming Sticks (Roku, Amazon Fire TV, Chromecast, Vega OS), and Gaming Consoles (PlayStation, Xbox); (2) Test Automation — an in-house automated testing framework with a London-based automation lab, supporting 200+ device testing and a Testing-as-a-Service (TaaS) model; and (3) Quality Assurance — combining manual and automated testing with AI/ML-assisted video stream quality assessment. A fourth offering, Connected TV Strategy, Workshops & Consultation, rounds out the portfolio. The company operates a single-codebase development framework (based on the Lightning.js open-source SDK) that enables deployment across native and web-based CTV platforms simultaneously.

Differentiator

Problem solved

Functional benefit

Products and services

• CTV App Development End-to-end design, engineering, and delivery of Connected TV applications for broadcasters, streaming platforms, and global brands across Samsung Tizen, LG webOS, Android TV, Amazon Fire TV, Roku, Apple TV, and gaming consoles.
• OTT App Development Design and development of over-the-top streaming applications optimized for major OTT platforms, with a focus on premium user experience, content discovery, and playback reliability.
• Test Automation (Testing-as-a-Service) Testing-as-a-Service offering in which FX Digital's London-based automation lab executes large-scale regression test suites across the device estate, allowing client QA teams to focus on higher-value exploratory testing.
• Quality Assurance End-to-end quality assurance for Connected TV applications, combining manual and automated testing, full user-journey testing, load testing, and nightly automation cycles, with deep CTV device expertise.
• Connected TV Strategy, Workshops & Consultation Advisory and consulting services that help brands, broadcasters, and streaming platforms plan and execute their entry or expansion into the Connected TV space, including strategy workshops and technical consultation.
• CTV Product Design CTV product design service that defines requirements, target devices, target regions, user flows, UI designs, and user stories, and supports cross-functional teams through project launch and future releases.

Quantifiable outcome

• 35% increase in customer lifetime value for Dyn Media through personalisation feature implementation
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Spicy MangocoreStrategic or Co-development Partner · 1 November 2023FX Digital and Spicy Mango collaborated to develop a data-rich, Connected TV sports experience powered by Spicy Mango's Gameday platform. The partnership aims to enrich the viewing experience by incorporating engaging data overlays for sports content directly on CTV devices.
• MetrologicalcoreTechnology or IntegrationFX Digital is an official member of Metrological's Lightning partner program. Lightning is an open-source, lightweight framework and SDK for developing high-quality TV apps with great performance. This partnership provides access to specialized development tools and frameworks for CTV application development.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• Mux: Video infrastructure provider for streaming - encoding, delivery, and playback APIs. Mux is integrated as a third-party video infrastructure partner in FX Digital-built applications (e.g., GCN+); complementary rather than competitive.
• Metrological: Provider of the Lightning.js framework and Lightning partner program of which FX Digital is a member. Ecosystem enabler rather than competitor - FX Digital's Lightning.js expertise is built on top of Metrological's tooling.

Direct peers

• Accedo: Cloud-based video experience solutions provider for OTT and CTV, offering app development, video experience management, and testing services. Direct competitor in the same professional services / SaaS hybrid category.
• Massive Interactive: Australia-based Connected TV and video app design and development agency. Closely comparable to FX Digital in scope - multi-platform CTV app builds, design, and engineering for broadcasters and streaming services.
• 24i: Amsterdam-based CTV and streaming app development agency building video applications across multiple device platforms. Direct competitor to FX Digital in the same professional services model, serving broadcasters and OTT platforms with cross-platform engineering and product design.
• You.i TV (Warner Bros. Discovery): CTV app development framework and services company, acquired by Warner Bros. Discovery. Historically a direct competitor offering cross-platform CTV tooling and engineering; now a broad incumbent within a major media group.
• Deltatre: Sports media technology company providing OTT platform engineering, live event operations, and streaming app development. Direct competitor particularly in the sports streaming vertical where FX Digital has multiple clients (Eurosport, GCN, Dyn Media, ATP).

Regional players

• Zattoo: European live TV and on-demand streaming platform operating across DACH and other European markets. Not a direct agency competitor, but operates CTV apps FX Digital could help build, providing a regional comparable.

Broad incumbents

• Brightcove: Public video technology and OTT platform company providing video hosting, monetization, and app infrastructure. Broader incumbent in the OTT/CTV value chain, overlapping with FX Digital in delivering streaming app experiences to broadcasters.
• Red Bee Media: Established broadcast and media services company providing playout, distribution, and OTT platform services to broadcasters. Broader portfolio than FX Digital but overlapping in OTT app delivery for major public broadcasters.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearefxdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FX Digital