What Deodato does

Deodato is a digital marketing agency and consultancy founded in 2020 by Jordan Deodato (CEO) and Mike Trentham (President), headquartered in New York and operating as deodato.co LLC. The firm positions itself as a 'high-touch agency and consultancy' offering nine integrated service lines — Growth Planning & Strategy, Paid Search Advertising, Paid Social Campaigns, Creative Strategy & Influencer Marketing, Affiliate Programs, Data Analytics & Insights, Marketplace Expertise (Amazon, Walmart, Target), SEO, and Conversion Rate Optimization — delivered under a channel-agnostic, generalist model where the agency functions as an extension of the client's in-house team.

The technology stack is built on standard industry marketing platforms rather than proprietary infrastructure: Google Analytics, Facebook Pixel, Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads are explicitly named integrations, supplemented by internal capabilities in data warehousing and cohort reporting. There is no disclosed proprietary software, API, SDK, or AI/ML model; the firm instead monetizes expertise, channel execution, and analytical depth across those third-party surfaces. Pricing is custom and quote-based, determined by service scope, channels managed, and client monthly ad spend, with engagements structured as multi-year retainer contracts typical of professional services firms.

Deodato generates revenue through these professional-services retainers, targeting ambitious e-commerce, CPG, and digitally-led brands from startups through enterprises. Disclosed enterprise and mid-market customers include MYXfitness (which scaled from zero to over $60M and contributed to a NYSE listing via merger with The Beachbody Company), Fora, Postcard Cabins (8x customer growth), Ladder (co-founded by LeBron James), Ka'Chava (+90% monthly affiliate sales), Blistex, BetterUp, Proclaim, BEGiN, and CALI. The firm reports managing $1B+ in cumulative media spend across clients and associates its work with $200M+ in client capital raised, 3 IPOs, and 2 acquisitions — outcomes the agency uses as proof of capability rather than as direct revenue metrics.

Name

Deodato

Legal name

deodato.co LLC

Website

https://deodato.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Deodato is a New York-based digital marketing agency and consultancy founded in 2020 that delivers integrated growth marketing services — paid media, SEO, affiliate, creative, CRO, and marketplace optimization — to enterprise and mid-market e-commerce, CPG, and digitally-led brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

akta.pro secondary industry

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)

Keywords

• Digital marketing agency
• Paid media management
• Growth marketing consulting
• Performance advertising
• Conversion rate optimization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Deodato generates revenue through retainer-based agency fees for digital marketing services. Services include Growth Planning & Strategy, Paid Search Advertising, Paid Social Campaigns, Creative Strategy & Influencer Marketing, Affiliate Program Management, Data Analytics & Insights, Marketplace Expertise (Amazon, Walmart, Target), SEO, and Conversion Rate Optimization. Pricing is based on the scope of services, channels managed, and client's monthly ad spend. They operate as a high-touch consultancy model with ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Deodato is a high-touch digital marketing agency and consultancy that delivers integrated growth marketing programs for e-commerce, CPG, and digitally-led brands. Its services span Growth Planning & Strategy, Paid Search Advertising, Paid Social Campaigns, Creative Strategy & Influencer Marketing, Affiliate Program Management, Data Analytics & Insights, Marketplace Expertise (Amazon, Walmart, Target), SEO, and Conversion Rate Optimization, delivered as outsourced channel execution and strategic partnership engagements.

Product overview

Deodato is a digital marketing agency and consultancy offering a unified suite of growth marketing services. The company provides an integrated portfolio of nine core service offerings: Growth Planning & Strategy (foundational strategic consulting), Paid Search Advertising, Paid Social Campaigns, Creative Strategy & Influencer Marketing, Building Affiliate Programs, Data Analytics & Insights, Marketplace Expertise, SEO, and Conversion Rate Optimization. These services are designed to work together as a comprehensive growth program, with the agency acting as an extended team that can manage all marketing channels holistically or focus on specific areas based on client needs. The company positions itself as channel-agnostic, combining data-driven analytics with creative strategy to deliver measurable, sustainable growth for e-commerce, CPG, and digitally-led brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Planning & Strategy Tailored strategy development that identifies a brand's optimal channel mix and streamlines processes, with a data-driven focus on growing customer acquisition, revenue, LTV, or brand-specific KPIs. Designed for e-commerce, CPG, and digitally-led brands seeking a foundational growth roadmap.
• Paid Search Advertising Targeted paid search campaign management to maximize brand visibility and ROI across Google Ads, Microsoft Ads, Amazon, and emerging AI search platforms. Crafted to capture high-intent queries and ensure prominent search presence.
• Paid Social Campaigns Results-driven paid social media campaign management that drives awareness and conversions across Meta, TikTok, LinkedIn, Pinterest, and emerging paid social platforms. Creative-first approach tailored to each platform's audience.
• Creative Strategy & Influencer Marketing Combines impactful visuals with authentic influencer partnerships to elevate brand presence and drive meaningful engagement and conversions. Curated campaigns designed to resonate with target audiences.
• Building Affiliate Programs Creates and optimizes affiliate programs to drive traffic, acquire customers, and boost revenue across diverse industries through strategic partnership management. Active campaign management aligned with long-term growth strategies.
• Data Analytics & Insights Transforms client data into actionable insights using advanced reporting capabilities including data warehousing and cohort reporting, providing clarity on marketing performance to guide strategy.
• Marketplace Expertise (Amazon, Walmart, Target, etc.) Optimizes marketplace listings and implements strategies to convert browsers into buyers, including designing incrementality tests to support and measure lift from digital media for clients with brick-and-mortar retail locations.
• SEO Comprehensive SEO services combining technical expertise with content strategies to enhance organic search visibility and drive sustained organic traffic and growth.
• Conversion Rate Optimization Analyzes user behavior to optimize website and sales funnel touchpoints, leading CRO testing programs tailored to client goals and channel strategies to increase conversion effectiveness.

Quantifiable outcome

• 8x customer growth for Postcard Cabins (formerly Getaway)
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tinuiti: Tinuiti is a large independent performance marketing agency offering paid search, paid social, SEO, CRO, and marketplace management for DTC and CPG brands, directly mirroring Deodato's full-funnel service mix.
• Hawke Media: Hawke Media is a digital marketing agency providing paid acquisition, SEO, affiliate, and CRO services to e-commerce and DTC brands at a comparable scale to Deodato.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market and enterprise e-commerce brands, overlapping directly with Deodato's core offering.
• PBJ Marketing: PBJ Marketing is a digital agency offering paid search, paid social, SEO, and analytics services to DTC and e-commerce clients, closely comparable to Deodato's channel-agnostic model.
• LYFE Marketing: LYFE Marketing is a full-service digital marketing agency delivering social media, paid media, SEO, and email services to small and mid-sized businesses, sharing Deodato's multi-channel approach.
• WebFX: WebFX is a performance digital marketing agency providing SEO, paid media, CRO, and content services to mid-market and enterprise clients, competing head-to-head for similar accounts.
• Ignite Visibility: Ignite Visibility is a digital marketing agency offering SEO, paid media, social, and email services, with a similar mid-market enterprise focus as Deodato.
• Coalition Technologies: Coalition Technologies is a digital agency providing SEO, paid media, web design, and CRO for e-commerce brands, comparable in vertical mix and channel breadth to Deodato.

Broad incumbents

• Razorfish: Razorfish is a large, established digital agency and consultancy offering paid media, creative, data, and commerce services across enterprise clients; it overlaps with Deodato's strategic and channel work but at significantly larger scale and broader portfolio.

Emerging players

• Neil Patel Digital: Neil Patel Digital is a digital marketing agency specializing in SEO, paid media, and content marketing for growth-stage brands, with overlapping service mix but narrower channel focus than Deodato.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deodatoco
• LinkedInlinkedin.com/company/deodato-co
• Instagraminstagram.com/deodato.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deodato