Olivia Garden
- Company typePrivate
- Founded1967
- HeadquartersHerstal, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Olivia Garden firmographics
Firmographics- Name
- Olivia Garden
- Legal name
- Olivia Garden S.A
- Website
- https://oliviagarden.eu
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Olivia Garden industry classification
Industry- Product category
- Professional Hairdressing Tools
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Brushes, Combs & Detangling Tools (CRABAKAG)
- akta.pro secondary industries
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)
Keywords
Where Olivia Garden is headquartered
LocationHeadquarters
- HQ city
- Herstal
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Olivia Garden business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Hair Tool Sales: Olivia Garden generates revenue primarily through the sale of professional hairbrushes, scissors, and accessories to hairdressers and salons through authorized distributors and resellers. The company operates a B2B distribution model with a Selective Distribution System in EU markets.
- Direct-to-Consumer Sales: Olivia Garden sells products directly to consumers and hairdressers through its e-commerce website (oliviagarden.eu), as well as through marketplace channels like Amazon for certain products such as the MultiBrush.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Olivia Garden product offering
Product offeringCore offering
Olivia Garden manufactures and sells professional hairbrushes (Expert, Essential, Fingerbrush, MultiBrush, Bamboo Touch), professional scissors (Xtreme, SilkCut, SilkCut PRO), and accessories (Brush Cleaner, Cutting Cape) for hairdressers, salons, and consumers. The company also operates the JEAN by Olivia Garden barber sub-brand and limited edition Fingerbrush collections tied to charitable causes.
Product overview
Olivia Garden is a professional hairdressing tools company offering a comprehensive portfolio of hairbrushes, scissors, and accessories. The core hairbrush lineup consists of Expert (premium professional line with Blowout, Care, and Style sub-categories), Essential (budget-friendly professional range), Fingerbrush (ergonomic detangling brush available in three bristle types and multiple sizes), MultiBrush (interchangeable barrel curling system), and Bamboo Touch (eco-friendly bamboo brushes). The scissors portfolio includes Xtreme (entry-level), SilkCut (all-rounder professional), and SilkCut PRO (expert premium). Accessories include Brush Cleaner and Cutting Cape. The company also produces frequent limited edition Fingerbrush collections with themed designs and charitable partnerships. A sub-brand, JEAN by Olivia Garden, serves the barber segment.
Differentiator
Problem solved
Functional benefit
Brands
- JEAN by Olivia Garden: Barber line paying homage to visionary founder Jean Rennette, empowering modern barbers with innovative tools.
Products and services
- Expert Hairbrushes Premium professional-grade hairbrush line for expert hairstylists, featuring Blowout, Care, and Style sub-categories with advanced technology for styling excellence; targeted at professional hairdressers and salons.
- Essential Hairbrushes Budget-friendly professional hairbrush line for newcomers and experienced stylists, offering Blowout, Care, and Style options for everyday salon use.
- Fingerbrush Ergonomic, lightweight, ultra-flexible hairbrush with a unique finger-shaped design for pain-free detangling and scalp massage; available in Boar & Nylon, Double Bristles, and Nylon variants in sizes S, M, L. Used by professional hairdressers and home users for gentle detangling across all hair types.
- MultiBrush All-in-one hair styling tool with interchangeable barrels and a detachable handle for creating professional looks in salons or at home; available as Travel Kit (four barrels) or Curlers Kit (25mm, 35mm, 45mm, 55mm).
- Bamboo Touch Eco-friendly hairbrush collection made with sustainable bamboo, featuring Blowout and Care lines designed to be gentle on hair and scalp; targets environmentally conscious hairdressers and consumers.
- Xtreme Scissors Entry-level scissors for beginner hairdressers and students, featuring nickel-less steel alloy for hypoallergenic use, removable handle inserts, integrated finger rest, comfort silencer, adjustable tension screw, and offset design.
- SilkCut Scissors Professional all-rounder scissors line with convex blade technology and nickel-less steel alloy, offering precision and comfort for experienced stylists.
- SilkCut PRO Scissors Premium expert-level scissors featuring a flat tension screw for refined design, supreme comfort, and unmatched precision; made with nickel-less steel alloy and available for left-handed stylists.
- Brush Cleaner Dual-purpose cleaning tool made from 80% recycled plastic that removes hair, dust, and product residues from any hairbrush; features a large side for bulk removal and a small side for precise cleaning.
- Cutting Cape Waterproof, stain-resistant, chemical-resistant cape made from 100% recycled polyester, featuring wrinkle-free fabric, snap button closure, and one-size-fits-all design for salon use.
- JEAN by Olivia Garden Sub-brand offering barber tools paying homage to founder Jean Rennette, empowering modern barbers with precision cutting and styling tools designed for men's grooming; targets professional barbers.
- Share the Pink Fingerbrush Limited Edition Limited edition Fingerbrush for breast cancer awareness in Pink Tokyo and Jaipur Rose shades; €1 donated per brush and €5 per Scissors Kit to Think Pink Europe to support breast cancer research.
Quantifiable outcome
- Over €131,596 donated to Think Pink Europe in 2023 from limited edition product sales
- +1 more outcomes
Companies that use Olivia Garden
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Olivia Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Olivia Garden partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Think Pink EuropecoreOlivia Garden partners annually with Think Pink Europe in the fight against breast cancer. For each limited edition Fingerbrush sold, €1 is donated, and €5 for each scissors kit. The partnership includes limited edition product collections (Think Pink 23 'F*ck Off Cancer', Think Pink 24, Share the Pink) and has raised significant amounts including €131,596 in 2023. The Share the Pink campaign features Pink Tokyo and Jaipur Rose shades as symbols of hope and support.
- Amazon UKminorOlivia Garden's MultiBrush product is available for purchase through Amazon UK, expanding consumer reach for this specific product line through the Amazon marketplace channel.
- HairCon ManchesterminorOlivia Garden participates in HairCon Manchester trade show (2025 and 2026), connecting with professional hairdressers, showcasing products, and building brand awareness in the UK market.
- Salon InternationalminorOlivia Garden participates in Salon International trade show in London (October 2025), showcasing products to industry professionals and building brand presence in the UK market.
- Hair Congress ParisminorOlivia Garden participates in Hair Congress Paris (October 2025), connecting with French and European hairdressers at this industry event.
- Top HairminorOlivia Garden participates in the Top Hair trade show, connecting with industry professionals and showcasing products at this European hairdressing event.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Olivia Garden competitors and assessment
Company assessmentDirect peers
- Tangle Teezer: Tangle Teezer built a global brand around pain-free detangling brushes and sells across professional and consumer channels, making it one of the closest direct comparables to Olivia Garden's Fingerbrush line.
- Wet Brush: Wet Brush is a leading detangling brush brand with IntelliFlex bristle technology, sold through professional and mass channels, and competes head-on with Olivia Garden Fingerbrush in the detangling category.
- Kasho (Kai Group): Kasho is a Japanese premium professional scissor maker, comparable to Olivia Garden's SilkCut PRO line, and competes for the same high-end stylist scissors category across global salon channels.
- Denman: Denman is a heritage British professional hairbrush brand widely used by stylists, with overlapping categories of detangling, vented and styling brushes; it is a direct professional-channel competitor to Olivia Garden in salons.
- Mason Pearson: Mason Pearson is a premium British heritage hairbrush brand with strong salon endorsement and a price-overlap with Olivia Garden's Expert line, competing directly in the upper tier of professional brushes.
- Fromm International: Fromm is a US-based professional haircare tools maker with brushes, combs and clips distributed heavily in salons, overlapping directly with Olivia Garden's core professional accessory and brush portfolio.
- Harry Josh Pro Tools: Harry Josh Pro Tools is a premium professional hair tool brand founded by celebrity stylist Harry Josh, competing with Olivia Garden in the celebrity-endorsed pro-hairdresser brushes and dryers category.
Broad incumbents
- Conair: Conair is a large mass-market personal care and styling tools brand with broad retail distribution, providing pricing pressure across the mid-tier where Olivia Garden's Essential and Expert brushes sit.
- Dyson: Dyson is a global premium hair tool incumbent with the Airwrap and Supersonic lines, explicitly co-featured with Olivia Garden in WWD's 2025 Oscars guide; it represents the high-tech styling competitor Olivia Garden benchmarks against.
- BaByliss: BaByliss is a major professional hot-tools brand offering dryers, curling irons and stylers, sitting in an adjacent but overlapping category with Olivia Garden's MultiBrush barrels and broader styling range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Olivia Garden social profiles
Digital presenceOlivia Garden compliance and trust
Trust signalCompliance1 record
Olivia Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivia Garden leadership team
Management profileNumber of profiles
Profiles5 records
Olivia Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivia Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivia Garden
What does Olivia Garden do?
Olivia Garden manufactures and sells professional hairbrushes (Expert, Essential, Fingerbrush, MultiBrush, Bamboo Touch), professional scissors (Xtreme, SilkCut, SilkCut PRO), and accessories (Brush Cleaner, Cutting Cape) for hairdressers, salons, and consumers. The company also operates the JEAN by Olivia Garden barber sub-brand and limited edition Fingerbrush collections tied to charitable causes.
Is Olivia Garden a public or private company?
Olivia Garden is a private company. It is classified as family owned and is currently operating.
When was Olivia Garden founded?
Olivia Garden was founded in 1967. It employs 11 to 50 people.
Where is Olivia Garden based?
Olivia Garden is headquartered in Herstal, Belgium, in the Europe region.
How does Olivia Garden make money?
Two revenue lines are on record. Professional Hair Tool Sales are the primary driver. The others are direct-to-Consumer Sales.
Who are Olivia Garden's main competitors?
Direct peers on record are Tangle Teezer, Wet Brush, Kasho (Kai Group), Denman, Mason Pearson, Fromm International and Harry Josh Pro Tools. Broad incumbents are Conair, Dyson and BaByliss.
Does Olivia Garden have an API?
No public API is recorded for Olivia Garden.
What industry is Olivia Garden in?
Olivia Garden's product category is Professional Hairdressing Tools. Its primary akta.pro industry code is CRABAKAG, Hair Brushes, Combs & Detangling Tools, with a secondary code of CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers). Its NAICS code is 456120 and its SIC code is 2844.