Intalytics
Intalytics, founded in 2007 and acquired by Kalibrate in 2021, provides predictive analytics and location intelligence software and services to multi-unit operators across retail, restaurant, fuel, healthcare, financial services, and other verticals.
- Company typePrivate
- Founded2007
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intalytics does
Intalytics, founded in 2007 and headquartered in Ann Arbor, Michigan, is a predictive analytics and location intelligence provider serving multi-unit operators across retail, restaurant, fuel and convenience, grocery, healthcare, financial services, private equity, franchise, service retail, and education verticals. Since its 2021 acquisition by Kalibrate, Intalytics has operated as a wholly-owned subsidiary within Kalibrate's broader location intelligence portfolio, offering both a software platform (Kalibrate Location Intelligence, Fuel Pricing, Fuel Planning, EV Charger Pricing, Competitive Insights, Market Intelligence) and professional analytics services (predictive modeling, whitespace analysis, site evaluation, EV charger strategy, fuel site analysis). The company employs 11-50 people with a leadership team led by President Justin Tischler and supported by a Managing Director, Senior Director, and four Principals collectively bringing over 50 years of analytical strategy experience.
The underlying technology combines statistical models and machine learning with 15+ years of accumulated consumer behavior, demographic, and location performance data, augmented by parent Kalibrate's foot traffic datasets, to forecast sales potential, score sites, and identify whitespace for network expansion. The platform-plus-modules architecture enables enterprise customers to access either self-service SaaS tools or custom-built analytical models delivered as professional services engagements.
Intalytics generates revenue through a hybrid model of recurring software platform subscriptions (Kalibrate Location Intelligence and related modules) and professional analytics services (custom modeling, consulting, site evaluation), sold via an enterprise field sales motion under the Kalibrate brand with no publicly disclosed pricing. Distribution is global through Kalibrate's infrastructure, and customer acquisition leverages content marketing, industry events, webinars, and direct enterprise sales conversations initiated through a contact form.
Intalytics firmographics
Firmographics- Name
- Intalytics
- Legal name
- Kalibrate Technologies Ltd
- Website
- https://intalytics.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intalytics, founded in 2007 and acquired by Kalibrate in 2021, provides predictive analytics and location intelligence software and services to multi-unit operators across retail, restaurant, fuel, healthcare, financial services, and other verticals.
- Ownership category
- akta.pro rank
Intalytics industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where Intalytics is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Markets served
Intalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscriptions: Kalibrate Location Intelligence platform and related software products (Fuel Pricing, Fuel Planning, EV Charger Pricing, Competitive Insights) sold as subscriptions for ongoing access to location intelligence capabilities.
- Professional Analytics Services: Custom modeling, consulting, site evaluation, and analytics engagements delivered by expert analysts with over 50 years of combined experience.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Intalytics product offering
Product offeringCore offering
Intalytics provides world-class predictive analytics tools and location intelligence software to retailers, restaurants, fuel and convenience operators, healthcare providers, and other multi-site businesses. Its core offering combines the Kalibrate Location Intelligence software platform with specialized modules (Fuel Pricing, Fuel Planning, EV Charger Pricing, Competitive Insights, Market Intelligence) and professional analytics services including predictive modeling, whitespace analysis, site evaluation, and custom consulting to identify optimal store locations, forecast sales potential, and analyze consumer behavior.
Product overview
Intalytics, founded in 2007 and acquired by Kalibrate in 2021, operates as part of Kalibrate's unified portfolio of location intelligence and analytics solutions. The offering architecture consists of a core software platform (Kalibrate Location Intelligence) complemented by specialized vertical solutions (Kalibrate Fuel Pricing, Kalibrate Fuel Planning, Kalibrate EV Charger Pricing, Competitive Insights, Kalibrate Market Intelligence) and professional analytics services (Predictive Modeling, Whitespace Analysis, Site Evaluation, EV Charger Strategy, Fuel Site Analysis). This platform-plus-modules structure enables organizations to access either self-service software tools or extensive professional services with custom modeling capabilities for data-driven real estate and marketing decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Kalibrate Location Intelligence
Companies that use Intalytics
Customer profileSegments10 records
Ideal customer profiles6 records
Intalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Intalytics partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Intalytics competitors and assessment
Company assessmentDirect peers
- Placer.ai: Placer.ai provides foot traffic analytics and location intelligence for retail, real estate, and consumer brands, directly overlapping with Intalytics' Competitive Insights and location intelligence offerings for similar enterprise customers.
- Buxton: Buxton is a retail analytics and site selection firm serving retailers, restaurants, and healthcare clients, directly comparable to Intalytics' predictive modeling and site evaluation services for similar verticals.
- SiteZeus: SiteZeus offers AI-powered location intelligence and predictive analytics for retail and restaurant chains, competing head-to-head with Intalytics on whitespace analysis and site selection for multi-unit operators.
Broad incumbents
- Esri: Esri is the dominant GIS and spatial analytics platform provider, offering broader mapping and location analytics capabilities that overlap with Intalytics' location intelligence work, though Esri serves as general-purpose infrastructure rather than a vertical-focused site selection tool.
Emerging players
- SafeGraph: SafeGraph provides points-of-interest and foot traffic data feeds used by retailers and analysts, overlapping with the data layer underpinning Intalytics' Competitive Insights and predictive models.
- GeoPhy: GeoPhy applies AI-driven property data and analytics to commercial real estate valuation and underwriting, adjacent to Intalytics' real estate analytics and modeling work for financial services and PE clients.
Others
- Mapbox: Mapbox is a mapping and location platform that provides enabling infrastructure (tiles, geocoding, navigation) often used beneath location intelligence products like Intalytics', making it a technology-layer peer rather than a direct competitor.
- OPIS (Oil Price Information Service): OPIS provides fuel pricing benchmark data and analytics used by fuel retailers and convenience operators, overlapping with the data inputs behind Kalibrate Fuel Pricing and Intalytics' fuel site analysis services.
- AirDNA: AirDNA provides short-term rental and vacation property market intelligence, adjacent to Intalytics' location intelligence capabilities but focused on a distinct hospitality vertical rather than retail/restaurant site selection.
- Kalibrate (other product lines): The Kalibrate Fuel Pricing, Fuel Planning, and EV Charger Pricing products are part of the same parent company's portfolio as Intalytics, providing peer context on internal adjacent offerings and shared distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intalytics social profiles
Digital presenceIntalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intalytics leadership team
Management profileNumber of profiles
Profiles7 records
Intalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intalytics
What does Intalytics do?
Intalytics provides world-class predictive analytics tools and location intelligence software to retailers, restaurants, fuel and convenience operators, healthcare providers, and other multi-site businesses. Its core offering combines the Kalibrate Location Intelligence software platform with specialized modules (Fuel Pricing, Fuel Planning, EV Charger Pricing, Competitive Insights, Market Intelligence) and professional analytics services including predictive modeling, whitespace analysis, site evaluation, and custom consulting to identify optimal store locations, forecast sales potential, and analyze consumer behavior.
Is Intalytics a public or private company?
Intalytics is a private company. It is classified as corporate owned and is currently operating.
When was Intalytics founded?
Intalytics was founded in 2007. It employs 11 to 50 people.
Where is Intalytics based?
Intalytics is headquartered in Ann Arbor, United States, in the North America region.
How does Intalytics make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are professional Analytics Services.
Who are Intalytics's main competitors?
Direct peers on record are Placer.ai, Buxton and SiteZeus. Esri is listed as a broad incumbent. Emerging players are SafeGraph and GeoPhy. Others are Mapbox, OPIS (Oil Price Information Service), AirDNA and Kalibrate (other product lines).
Does Intalytics have an API?
No public API is recorded for Intalytics.
What industry is Intalytics in?
Intalytics's product category is Location Intelligence Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 5132 and its SIC code is 7371.