Husk
HUSK is a B2B corporate wellness technology company selling a HIPAA-compliant platform of engagement, rewards, fitness marketplace, and virtual nutrition/mental health services to employers, health insurers, and benefits brokers, with employees as indirect end users.
- Company typePrivate
- Founded1992
- HeadquartersWayne, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Husk does
HUSK is a B2B corporate wellness technology company that sells a multi-product platform to employers, health insurers, and benefits brokers, with individual employees as indirect end users. Founded in 1992 as Global Affiliates, Inc. (operating as GlobalFit) and rebranded to HUSK in 2022 on its 30th anniversary, the company is headquartered in Wayne, Pennsylvania and operates 101-250 employees. Since 2026 it has been a subsidiary of Volaris Group, a software-focused acquirer. The platform is HIPAA-compliant where required and is delivered via web and mobile apps (iOS and Android), integrating with fitness tracking devices.
The product suite spans lifestyle wellness and clinical care. Core modules include HUSK Challenge (gamified physical activity, mindfulness, and nutrition challenges with leaderboards, team chat, and reporting), HUSK Rewards (an incentives platform with end-to-end validation, payment, and reporting), and HUSK Marketplace (a consolidated fitness and wellness provider network). Clinical care add-ons are HUSK Nutrition (virtual counseling by registered dietitians) and HUSK Mental Health (virtual therapy by licensed therapists), both insurance-reimbursable. HUSK Pro is the underlying HIPAA-compliant clinician platform for dietitians and therapists, acquired and scaled through the 2023 purchase of Nutrition in Motion. HUSK Movement is a fitness aggregator mobile app for booking classes and day passes.
HUSK's business model is enterprise B2B subscription, billed annually, with platform access funded by employers as an employee benefit or by health insurers for insured members. Revenue streams include employer-sponsored platform subscriptions, health insurer contracts, and insurance-reimbursed clinical services. The go-to-market combines direct enterprise field sales, a broker channel positioned as low-administration, and direct health insurer partnerships; implementation and member support are managed end-to-end by HUSK. Customers include Independence Blue Cross and AmeriHealth New Jersey among named health insurer relationships.
Husk firmographics
Firmographics- Name
- Husk
- Legal name
- Global Affiliates, Inc.
- Website
- https://huskwellness.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HUSK is a B2B corporate wellness technology company selling a HIPAA-compliant platform of engagement, rewards, fitness marketplace, and virtual nutrition/mental health services to employers, health insurers, and benefits brokers, with employees as indirect end users.
- Ownership category
- akta.pro rank
Husk industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Health Services (8000), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)
- akta.pro secondary industry
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
Keywords
Where Husk is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Husk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Employer-Sponsored Platform Access: HUSK provides corporate wellness platforms to employers who fund employee access through benefit programs. Employers purchase access to HUSK's Challenge, Rewards, Marketplace, and clinical care add-on services as part of their employee benefits package. Employees access the platform via employer-issued company codes.
- Health Insurer Partnerships: HUSK partners with health insurers (e.g., Independence Blue Cross, AmeriHealth New Jersey) to provide wellness technology and clinical services to insured populations. Revenue comes from insurer contracts for platform access and clinical service delivery.
- Insurance-Reimbursed Clinical Services: HUSK's nutrition counseling and mental health therapy services are billed through insurance. HUSK files for insurance benefits assigned and acts as the member's representative in seeking payment from carriers. The platform supports both insurance-covered and private-pay options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B employer-funded platform with no direct employee cost |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Husk product offering
Product offeringCore offering
HUSK sells a unified corporate wellness technology platform to employers, health insurers, and benefits brokers, combining lifestyle engagement products (Challenge, Rewards, Marketplace) with HIPAA-compliant clinical care add-ons (virtual Nutrition counseling and Mental Health therapy). The platform is funded as an employee benefit, with members accessing it via employer-issued company codes and clinical services reimbursable through insurance.
Product overview
HUSK is a multi-solution corporate wellness technology company offering a unified platform ecosystem with lifestyle wellness, healthy living benefits, and clinical care. The core product suite includes: HUSK Challenge (wellness challenge platform with gamification), HUSK Rewards (wellness incentives), and HUSK Marketplace (fitness/wellness provider consolidation). Clinical care add-ons include HUSK Nutrition (virtual registered dietitian services) and HUSK Mental Health (virtual therapy). HUSK Pro is a HIPAA-compliant clinician platform powering the nutrition and mental health services. HUSK Movement is a mobile app for booking fitness classes. These products are designed to work together cohesively, addressing the engagement-utilization gap in corporate wellness through built-in participation features, rewards, and whole-person wellness support.
Differentiator
Problem solved
Functional benefit
Brands
- HUSK Pro: HIPAA-compliant digital nutrition platform providing registered dietitians and nutrition counseling services.
- HUSK Challenge
- HUSK Rewards
- HUSK Marketplace
- HUSK Nutrition
- HUSK Mental Health
Products and services
- HUSK Challenge Custom wellness challenge platform that inspires employees to stay active, mindful, and connected through fun, team-based competitions with real-time leaderboards, detailed reporting, and flexible challenges for movement, nutrition, and mindfulness; sold to employers.
- HUSK Rewards Flexible, cloud-based wellness incentives platform that helps employers reward healthy behaviors with end-to-end validation, payment, and reporting handled by HUSK.
- HUSK Marketplace All-in-one corporate wellness solution that consolidates top fitness and wellness providers into a single platform with exclusive discounts for employees, helping employers reduce costs and boost retention.
- HUSK Nutrition Evidence-based, technology-first virtual nutrition counseling delivered by registered dietitians through 1-on-1 sessions, with personalized nutrition programs and progress tracking; reimbursable through insurance.
- HUSK Mental Health Virtual mental health therapy services connecting employees with licensed mental health therapists for anxiety, depression, stress, trauma, and other concerns through insurance-funded preventive programs.
- HUSK Pro HIPAA-compliant digital nutrition and mental health platform for clinicians (Registered Dietitians and Mental Health Therapists) providing scheduling, patient tracking, telehealth delivery, and practice management tools for private practice clinicians.
- HUSK Movement Mobile fitness aggregator application for iOS and Android that lets users book and purchase studio classes, day passes, and personal training sessions from fitness venue partners, accessed via employer-issued company codes.
Quantifiable outcome
- 40-60%+ participation rates in engagement-first wellness programs vs. <20% in passive programs
- +4 more outcomes
Companies that use Husk
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Husk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Husk partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- Nutrition in Motion (NIM)coreHUSK acquired Nutrition in Motion (NIM), a network of private practice registered dietitians, in an all-cash deal. The acquisition enhances NIM's digital nutrition services by providing all its dietitians access to HUSK's HIPAA-compliant digital nutrition platform, HUSK Pro, expanding HUSK's clinical network.
- The Charge GroupcoreHUSK acquired The Charge Group, a health tech company, in a cash and stock deal. The acquisition helped HUSK nearly double in size and expand its wellness technology capabilities.
- Independence Blue CrosscoreIndependence Blue Cross (IBX) was the first health insurer to offer HUSK's fitness benefit to its members, enabling IBX members to book discounted fitness classes through the HUSK platform. This partnership demonstrates HUSK's ability to serve as a white-label wellness platform for health insurers.
- AmeriHealth New JerseysecondaryAmeriHealth New Jersey leverages HUSK technology to provide additional well-being resources to its insured members, integrating HUSK's wellness platform into the insurer's member benefits.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Husk competitors and assessment
Company assessmentDirect peers
- Personify Health (formerly Virgin Pulse): Direct competitor offering an employer-sponsored wellness platform with biometric screenings, challenges, rewards, and health coaching, sold to large employers and health plans. Same B2B buyer, same consolidated wellness vendor positioning.
- Limeade: Employee well-being platform targeting mid-market and enterprise employers with engagement, communications, and analytics. Same employer buyer, same engagement-driven value proposition as HUSK Challenge and Rewards.
- Wellable: Corporate wellness platform offering challenges, rewards, and a fitness marketplace aggregator; competitor in the same employer wellness space with overlapping product surface.
- Wellness Corporate Solutions (WCS): Wellness marketplace aggregator for employers with fitness, nutrition, and lifestyle benefits; comparable to HUSK Marketplace and operates in the same broker/employer channel.
Broad incumbents
- Sharecare: Large digital health company offering an enterprise well-being platform alongside clinical content and care navigation; broader portfolio than HUSK but directly competes for employer wellness RFPs.
- Castlight Health: Health navigation and engagement platform sold to large employers and health plans; overlaps with HUSK's health-insurer channel and benefits engagement positioning.
- WebMD Health Services (part of WebMD/Internet Brands): Wellness and decision-support platform sold to employers and health plans, including coaching, biometric screening, and condition management; overlaps with HUSK's employer and insurer channels.
Emerging players
- Lyra Health: Employer-sponsored mental health platform delivering therapy and coaching through a contracted provider network; partial overlap with HUSK Mental Health, focused on the behavioral health sub-segment.
- Modern Health: Global mental health platform for employers combining therapy, coaching, and self-guided content; competing with HUSK's mental health add-on in employer benefits packages.
- Headspace Health (Headspace for Work, Ginger): Employer-focused mindfulness, meditation, and mental health benefit; competes for the same behavioral health budget line within employer wellness packages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Husk social profiles
Digital presenceHusk compliance and trust
Trust signalCompliance2 records
Husk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Husk leadership team
Management profileNumber of profiles
Profiles5 records
Husk subsidiaries and ownership
Company hierarchySubsidiaries1 record
Husk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Husk M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Husk
What does Husk do?
HUSK sells a unified corporate wellness technology platform to employers, health insurers, and benefits brokers, combining lifestyle engagement products (Challenge, Rewards, Marketplace) with HIPAA-compliant clinical care add-ons (virtual Nutrition counseling and Mental Health therapy). The platform is funded as an employee benefit, with members accessing it via employer-issued company codes and clinical services reimbursable through insurance.
Is Husk a public or private company?
Husk is a private company. It is classified as corporate owned and is currently operating.
When was Husk founded?
Husk was founded in 1992. It employs 101 to 250 people.
Where is Husk based?
Husk is headquartered in Wayne, United States, in the North America region.
How does Husk make money?
Three revenue lines are on record. Employer-Sponsored Platform Access are the primary driver. The others are health Insurer Partnerships and insurance-Reimbursed Clinical Services.
Who are Husk's main competitors?
Direct peers on record are Personify Health (formerly Virgin Pulse), Limeade, Wellable and Wellness Corporate Solutions (WCS). Broad incumbents are Sharecare, Castlight Health and WebMD Health Services (part of WebMD/Internet Brands). Emerging players are Lyra Health, Modern Health and Headspace Health (Headspace for Work, Ginger).
Does Husk have an API?
No public API is recorded for Husk.
What industry is Husk in?
Husk's product category is Corporate Wellness Software. Its primary akta.pro industry code is HLALADAM, Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW), with a secondary code of HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 524292 and its SIC code is 8000.