The Charge Group
The Charge Group operates HUSK, a B2B cloud-based corporate wellness platform bundling wellness challenges, rewards incentives, a provider marketplace, and insurance-funded nutrition and mental health clinical care for employers, health insurers, and benefits brokers across 4.5K clients and 70M eligible lives.
- Company typePrivate
- Founded2016
- HeadquartersBroomall, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Charge Group does
The Charge Group operates the HUSK | Corporate Wellness platform, a B2B cloud-based wellness ecosystem that serves employers, health insurers, and benefits brokers. HUSK bundles four core product lines — team-based Challenge competitions with real-time leaderboards, a cloud-based Rewards incentives platform with end-to-end validation and payment, a consolidated Marketplace of third-party fitness and wellness providers, and Clinical Care Add-Ons delivering insurance-funded preventive nutrition counseling and mental health support — into a single integrated offering. A clinician-facing sub-brand, HUSK Pro, extends the platform to registered dietitians and mental health professionals who deliver the clinical services.
Underlying technology is cloud-based with real-time reporting, leaderboard infrastructure for challenge competitions, and end-to-end administration for rewards validation and payment. The platform is positioned as 'technology-powered' rather than AI-native, and the source material discloses no proprietary AI/ML models, patents, or research assets. The reported footprint is 30+ years in business, 4.5K client organizations, 70M eligible lives, and a 63% engagement rate across programs.
The business model is B2B subscription-based, with revenue generated through enterprise contracts with self-insured employers, health insurers, and brokers. Pricing is quote-based and not publicly disclosed. The go-to-market is consultative enterprise sales via a 'Book a Demo' call-to-action, supplemented by content marketing (Health Hub blog) and organic social (LinkedIn, Instagram, Facebook, TikTok). The customer base spans six named segments: Employers (primary), Health Insurers, Brokers, Partners, Individuals, and Clinicians. Recent corporate action includes a January 2026 leadership transition in which Erin Markowski was elevated to CEO and Tony Frick moved to Chairman.
The Charge Group firmographics
Firmographics- Name
- The Charge Group
- Website
- https://thechargegroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Charge Group operates HUSK, a B2B cloud-based corporate wellness platform bundling wellness challenges, rewards incentives, a provider marketplace, and insurance-funded nutrition and mental health clinical care for employers, health insurers, and benefits brokers across 4.5K clients and 70M eligible lives.
- Ownership category
- akta.pro rank
The Charge Group industry classification
Industry- Product category
- Corporate Wellness Platform
- NAICS
- Fitness and Recreational Sports Centers (713940), Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (525120)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where The Charge Group is headquartered
LocationHeadquarters
- HQ city
- Broomall
- HQ country
- United States
- HQ region
- North America
Markets served
The Charge Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Corporate Wellness Subscriptions: B2B subscription model where employers, health insurers, and brokers pay for access to the complete wellness ecosystem including Challenge, Rewards, Marketplace, and Clinical Care Add-Ons.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Charge Group product offering
Product offeringCore offering
The Charge Group sells the HUSK corporate wellness ecosystem to employers, health insurers, and benefits brokers. The offering combines team-based wellness challenges, a rewards and incentives engine, a curated marketplace of fitness and wellness providers, and optional clinical care add-ons covering nutrition counseling and mental health support. Customers subscribe to the platform to drive employee engagement, increase benefits utilization, and manage healthcare cost exposure across their populations.
Product overview
HUSK is a comprehensive corporate wellness platform combining a modular ecosystem of products. The core platform includes Challenge (team-based competitions), Rewards (incentives management), and Marketplace (discounted wellness providers). Clinical Care Add-Ons expand the offering with insurance-funded nutrition counseling and mental health support. HUSK Pro extends the platform to clinicians. All components share a unified technology-powered wellness experience accessible anytime, anywhere, with seamless integration across the employee wellness journey.
Differentiator
Problem solved
Functional benefit
Brands
- Challenge: Team-based wellness competitions with real-time leaderboards and flexible challenges for movement, nutrition, and mindfulness.
- Rewards
- Marketplace
- Clinical Care Add-Ons
- Nutrition
- Mental Health
- HUSK Pro
Products and services
- HUSK Challenge Team-based wellness challenge module that drives sustained employee participation through competitive and collaborative health activities such as activity tracking and habit-building competitions. Sold to employers, health insurers, and brokers as a core component of the HUSK corporate wellness subscription.
- HUSK Rewards Rewards and incentives engine that validates wellness activity and disburses incentives to participating employees. Sold as a core module of the HUSK corporate wellness subscription to drive measurable participation and outcomes.
- HUSK Marketplace Curated marketplace that consolidates fitness and wellness providers into a single platform with exclusive discounts for employees. Sold as part of the HUSK corporate wellness subscription to broaden the wellness offering beyond in-app activities.
- Clinical Care Add-Ons Optional clinical care add-on combining one-on-one nutrition counseling and mental health support delivered via telehealth. Sold to employers and insurers as a paid extension of the HUSK subscription to address higher-acuity health risks and integrate with insurance billing workflows.
- HUSK Pro Professional platform for clinicians that supports the delivery of HUSK's clinical care services (nutrition counseling and mental health support) to employer and insurer populations.
Quantifiable outcome
- 63% engagement rate across wellness programs
Companies that use The Charge Group
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
The Charge Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Charge Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Charge Group competitors and assessment
Company assessmentDirect peers
- Limeade: Limeade is an enterprise employee well-being platform combining engagement, health risk assessments, and wellbeing programs for large employers — a close competitor in the same B2B corporate wellness category.
- Sharecare: Sharecare provides a digital health platform spanning wellness, condition management, and benefits navigation for employers and health plans — overlapping HUSK's Challenge, Rewards, and insurance-funded clinical care offerings.
- Personify Health (formerly Virgin Pulse): Personify Health is the largest dedicated corporate wellness platform in the US, serving enterprise employers with engagement, rewards, navigation, and clinical programs — directly comparable to HUSK's integrated Challenge/Rewards/Marketplace/Clinical Care stack.
- Wellable: Wellable provides a corporate wellness platform with challenges, rewards, and a wellness marketplace for employers — directly competing in HUSK's Challenge, Rewards, and Marketplace product surface.
- Wondr Health: Wondr Health delivers digital behavioral change programs (nutrition, weight management, mental wellbeing) to employers and health plans — comparable to HUSK's Clinical Care Add-Ons and insurance-funded preventive programs.
- Omada Health: Omada Health provides digital chronic disease prevention and management programs (nutrition, mental health, diabetes, hypertension) reimbursed through employers and payers — closely comparable to HUSK's insurance-funded Clinical Care Add-Ons.
- Wellbeats: Wellbeats offers on-demand wellness content and challenges for employers — a smaller-scale direct competitor in the corporate wellness challenge and rewards category.
Broad incumbents
- WebMD Health Services: WebMD Health Services offers well-being, condition management, and benefits decision-support tools to large employers and health plans — a broader incumbent with overlapping wellbeing content and engagement capabilities.
- Castlight Health: Castlight Health is a healthcare navigation and benefits engagement platform for self-insured employers — adjacent to HUSK in the employer benefits engagement category but focused on navigation versus wellness experience.
Emerging players
- Headspace Health: Headspace Health delivers mental health and mindfulness benefits to employers and health plans — directly comparable to HUSK's Mental Health Clinical Care Add-On and increasingly a competitive threat in employer wellness contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Charge Group social profiles
Digital presenceThe Charge Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Charge Group leadership team
Management profileNumber of profiles
Profiles2 records
The Charge Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Charge Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Charge Group
What does The Charge Group do?
The Charge Group sells the HUSK corporate wellness ecosystem to employers, health insurers, and benefits brokers. The offering combines team-based wellness challenges, a rewards and incentives engine, a curated marketplace of fitness and wellness providers, and optional clinical care add-ons covering nutrition counseling and mental health support. Customers subscribe to the platform to drive employee engagement, increase benefits utilization, and manage healthcare cost exposure across their populations.
Is The Charge Group a public or private company?
The Charge Group is a private company. It is classified as unknown and is currently operating.
When was The Charge Group founded?
The Charge Group was founded in 2016. It employs 11 to 50 people.
Where is The Charge Group based?
The Charge Group is headquartered in Broomall, United States, in the North America region.
How does The Charge Group make money?
One revenue line is on record: corporate Wellness Subscriptions.
Who are The Charge Group's main competitors?
Direct peers on record are Limeade, Sharecare, Personify Health (formerly Virgin Pulse), Wellable, Wondr Health, Omada Health and Wellbeats. Broad incumbents are WebMD Health Services and Castlight Health. Headspace Health is listed as an emerging player.
Does The Charge Group have an API?
No public API is recorded for The Charge Group.
What industry is The Charge Group in?
The Charge Group's product category is Corporate Wellness Platform. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 713940 and its SIC code is 8600.