Greenbax Marketplace

What Greenbax Marketplace does

Greenbax Marketplace is a cannabis-focused banking and payments fintech platform that has operated since 2017, currently structured as a subsidiary of Alero Financial, an NCUA-insured financial institution (formerly under North Bay Credit Union, which is merging with Corporate America Family Credit Union). The company provides banking and payment services to cannabis and CBD/hemp businesses that are underserved by mainstream banks due to federal prohibition, offering bank accounts with unlimited deposits, NCUA-insured custody, mobile banking, ACH payment processing, and credit card processing (GBX Merchant Pay) across dispensaries, delivery services, cultivators, distributors, and ISOs/partners. The product is a purpose-built fintech platform with a secure customer portal, electronic check deposit, and mobile banking, designed to normalize commercial banking for marijuana-related businesses.\n\nThe business model is a B2B sales-led motion with quote-based, monthly billed pricing combining subscription-like recurring fees for banking services and transaction-based fees for payment processing. Go-to-market combines direct sales, a website application flow, and partner referrals, including a preferred lending partnership with FundCanna (announced March 2024) that extends the platform into cannabis working capital. The customer base is segmented vertically into cannabis operators (primary) and CBD/hemp businesses (secondary), with operations concentrated in the United States and an HQ in Santa Rosa, California.\n\nThe company is privately held, with no disclosed funding rounds, headcount, or revenue. Strategic positioning centers on regulatory expertise, domain specialization built since 2017, and the credit-union balance-sheet partnership rather than venture-scale ambition. Industries served are entirely within the cannabis value chain, with named customer logos limited to a single SMB (California Street Cannabis Co.), and the management team is led by President Carole McCormick.

Name

Greenbax Marketplace

Legal name

Greenbax Marketplace

Website

https://greenbaxmarketplace.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenbax Marketplace is a cannabis-focused fintech subsidiary of Alero Financial that provides NCUA-insured banking, ACH payments, and merchant processing to cannabis and CBD/hemp businesses underserved by traditional banks.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Banking Services: Cannabis banking services including bank accounts, deposits, and mobile banking for marijuana-related businesses
2. Payment Processing: Payment processing services for dispensaries, delivery operations, cultivators, and distributors

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Greenbax Marketplace is a cannabis banking fintech platform that provides NCUA-insured bank accounts with unlimited deposits, mobile banking, and a secure portal, alongside electronic payment processing (GBX Merchant Pay) for dispensaries, delivery services, cultivators, distributors, and CBD merchants. The platform also connects cannabis operators to lending partners such as FundCanna to address the capital-intensive needs of the cannabis sector.

Product overview

Greenbax Marketplace is a cannabis banking fintech platform offering two integrated service lines: Cannabis Banking Services (bank accounts, funding partnerships, and mobile banking) and Payment Solutions (GBX Merchant Pay covering ACH and credit card processing for dispensaries, delivery services, cultivators, distributors, and partners). The platform is built around a secure portal and NCUA-insured accounts held at parent company Alero Financial. The product ecosystem centers on compliance and simplification of banking for the cannabis industry since 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Banking Services Compliant banking services designed for cannabis and CBD/hemp businesses, including NCUA-insured bank accounts with unlimited deposits, mobile banking, and secure portal access for cannabis operators.
• Payment Solutions (GBX Merchant Pay) Electronic payment processing solutions tailored for the cannabis industry, covering dispensaries, delivery services, ISOs and partners, cultivators and distributors, and CBD credit card processing. Provides merchant services for cannabis-related businesses.
• Cannabis Funding Partner Access to capital and lending solutions for cannabis operators through the FundCanna partnership, giving cannabis SMBs a compliant avenue for lending in the capital-intensive sector.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Safe Harbor Financial: A cannabis-focused banking and financial services platform providing compliant banking, lending, and payment solutions to cannabis operators. Directly comparable to Greenbax as a specialized cannabis-banking fintech competing for the same MRB customer base.
• CanPay: Cannabis-focused electronic payment network offering debit-based payment processing for dispensaries and delivery services. Directly competes with Greenbax's GBX Merchant Pay offering on the payment-processing side of the cannabis stack.
• Hypur: Provides compliant cannabis payments, banking, and CRM tools for dispensaries, delivery services, and cultivators. Closely mirrors Greenbax's integrated banking-plus-payments positioning for cannabis operators.
• PayQwick: Cannabis-focused electronic payments and banking services platform serving dispensaries and MRBs. Directly comparable to Greenbax as a niche cannabis-banking fintech with a similar compliance-led value proposition.

Broad incumbents

• Akerna: Enterprise cannabis ERP and compliance platform (formerly MJ Freeway) serving operators across multiple verticals. Comparable to Greenbax as a broader cannabis-tech incumbent with overlapping operator customers, though Akerna's focus is upstream ERP rather than banking.
• Dutchie: Leading cannabis POS and e-commerce platform with embedded payments and merchant services. Comparable to Greenbax on the payment-processing side as a broader cannabis incumbent that is increasingly encroaching on fintech services.
• Treez: Enterprise cannabis POS and retail management platform with integrated payments. Comparable to Greenbax on the dispensary-side payment processing market and adjacent to its banking partnership footprint.
• Flowhub: Cannabis retail management platform serving dispensaries and MSOs with built-in payments and compliance. Comparable to Greenbax on the operator-side payments and SaaS stack for cannabis retailers.
• Cova: Cannabis POS and dispensary management software with integrated payment processing. Comparable to Greenbax on the dispensary-side payment/merchant services segment within the broader cannabis-tech stack.

Emerging players

• Springbig: Cannabis customer engagement and loyalty platform increasingly layering in fintech and payment-adjacent services. Adjacent comparison to Greenbax as a cannabis vertical-SaaS player targeting the same operator customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Greenbaxmp
• LinkedInlinkedin.com/company/greenbax-marketplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbax Marketplace