What Auvesta Edelmetalle does

Auvesta Edelmetalle AG is a German precious metals dealer founded in 2009 and headquartered in Holzkirchen, specializing in the retail purchase, sale, and storage of physical gold, silver, platinum, and palladium. Its core platform is the Auvesta Online Depot, a self-serve web portal that enables customers in 148 countries to buy, sell, transfer, and switch fractional interests in LBMA-certified Good Delivery bars starting from €25 per month, with no minimum periods, notice periods, or fixed purchase commitments. Auvesta's primary customer segment is individual retail investors seeking wealth preservation and inflation hedging, reached through a digital-first product-led growth motion supplemented by a partner and broker channel offering White Label and API integration.

The company's underlying technology differentiates on transparency: customers receive individually numbered bar allocations with legally transferred ownership, and Auvesta publishes a daily inventory balance sheet alongside daily vault storage lists to demonstrate that all stored metals are accounted for. Vault storage is distributed across five LBMA-certified high-security facilities in Frankfurt, Munich, London, Zurich/Kloten, and Singapore, operated in partnership with Brink's, Loomis, and Prosegur, with bonded warehouse structures enabling VAT exemption on silver, platinum, and palladium during storage. The product suite includes dedicated gold, silver, platinum, palladium, coin, and combination savings plans, the SwitchPilot program for systematic gold-silver ratio switching, CashPlan for automated recurring sales, and physical delivery via DHL, UPS, and Prosegur.

Auvesta generates revenue from four streams: buy/sell spreads on precious metals transactions, recurring storage fees debited from the depot account, insured shipping and delivery fees for physical withdrawals, and a small per-request depot statement administration fee. Pricing is publicly disclosed and includes a structural VAT advantage on investment gold (exempt under §25c UStG) and on silver, platinum, and palladium held in bonded storage. The company operates without external institutional investors under private ownership, has received top-tier credit ratings from Creditreform, Euler Hermes, and Hoppenstedt, and has been repeatedly recognized by Focus Money, Handelsblatt, WirtschaftsWoche, and FAZ as a leading German gold savings plan provider.

Name

Auvesta Edelmetalle

Legal name

Auvesta Edelmetalle AG

Website

https://auvesta.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Auvesta Edelmetalle AG is a German online precious metals dealer enabling individual investors across 148 countries to buy, store, and trade fractional interests in LBMA-certified gold, silver, platinum, and palladium bars through a self-serve digital depot with multi-jurisdiction vault custody.

Ownership category

akta.pro rank

Product category

Precious Metals Trading

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), International / Cross-Border BNPL & Multi-Currency POS Financing (FSAGAIAN)

Keywords

• Precious metals trading
• Gold savings plan
• Physical bullion storage
• Fractional bar ownership
• Online metals depot

Headquarters

HQ city

Holzkirchen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Precious Metals Trading (Buy/Sell Spread): Auvesta generates revenue from the spread between the buy price and sell price on gold, silver, platinum, and palladium. Prices are set daily in the customer login area. Physical precious metals are purchased from LBMA-certified refineries (Heraeus, Argor Heraeus, Metalor, Boliden, Aurubis, Agosi) and sold to customers who can also sell back to Auvesta.
2. Storage Fees: Customers are charged storage fees for safekeeping of their precious metals at certified high-security vaults (Brink's, Loomis, Prosegur). The storage fee amount varies by purchase method and is debited from the depot account.
3. Delivery/Shipping Fees: Fees charged for physical delivery of precious metals to customers, including insured shipping costs. Shipping rates in Germany range from €14.90 (up to €5,000 insured) to €99.90 (up to €250,000 insured).
4. Depot Statement Administration Fee: A lump-sum fee of €15 per request is charged for annual depot extracts as of 31 December of the calendar year, plus applicable VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Auvesta Edelmetalle AG buys, sells, and stores physical precious metals (gold, silver, platinum, palladium) via an online depot platform that enables fractional ownership of LBMA-certified Good Delivery bars from the first Euro. Customers can fund flexible savings plans (starting at €25/month) or make spot purchases, with metals stored in high-security vaults across Germany, UK, Switzerland, and Singapore. The platform also enables online trading, vault transfers, physical delivery, and a proprietary SwitchPilot service for strategic gold-silver ratio trading.

Product overview

Auvesta Edelmetalle AG operates as a physical precious metals trading platform offering a unified online depot system for buying, selling, saving, and storing gold, silver, platinum, and palladium. The core product is the Auvesta Online Depot, complemented by flexible savings plans (Gold, Silver, Platinum, Palladium, and Coin savings plans) that allow fractional ownership of large LBMA-certified Good Delivery bars starting at €25/month with no minimum periods. The platform also features advanced services including SwitchPilot (strategic gold-silver ratio trading), CashPlan (automated recurring sales), Vault Transfer (storage relocation), and physical delivery options. All metals are stored in LBMA-certified high-security vaults with daily balance publications and quarterly independent audits.

Differentiator

Problem solved

Functional benefit

Products and services

• Auvesta Online Depot Self-serve digital platform enabling individual customers to buy, sell, transfer, switch, and arrange delivery of physical gold, silver, platinum, and palladium with real-time pricing, daily balance updates, and numbered bar allocation.
• Gold Savings Plan (Goldsparplan) Recurring monthly subscription plan starting at €25/month that allows customers to accumulate fractional ownership of large LBMA-certified gold bars with no minimum period, no notice periods, and no purchase commitment. Investment gold is VAT-exempt.
• Silver Savings Plan Monthly recurring subscription plan that allows customers to accumulate fractional ownership of large silver bars stored in high-security warehouses. Subject to 19% VAT on purchase but exempt during bonded storage.
• Platinum Savings Plan Monthly recurring subscription plan enabling customers to accumulate fractional ownership of large platinum bars stored in LBMA-certified vaults.
• Palladium Savings Plan Monthly recurring subscription plan enabling customers to accumulate fractional ownership of large palladium bars stored in LBMA-certified vaults.
• Coin and Combination Savings Plans Savings plans allowing customers to invest in precious metal coins (Maple Leaf, Wiener Philharmoniker, Kangaroo) or in a combined bars-and-coins allocation for portfolio diversification.
• Good Delivery Bars (Spot Purchase) Direct one-time purchase of LBMA-certified Good Delivery gold, silver, platinum, and palladium bars at live spot prices with daily-published rates, available in weights from 1g to 1kg for gold and larger for silver/platinum/palladium.
• Instant Purchase 24/7 Real-time 24/7 spot buying and selling of precious metals via the online depot, with live pricing and immediate execution for account holders.
• SwitchPilot Proprietary strategic switching service that systematically trades between gold and silver based on gold-silver ratio fluctuations to achieve additional weight gains. Available to customers with at least €2,000 of volume in one metal; 99% of activated customers completed at least one cycle with a 19% pure weight increase over 4 years.
• High-Security Vault Storage Subscription-based storage of customer-owned precious metals at LBMA-certified high-security vaults operated by Brink's, Loomis, and Prosegur across Frankfurt, Munich, London, Zurich, and Singapore, with daily published inventory balance and 100% buy-back guarantee.
• Insured Physical Delivery Worldwide insured physical delivery of precious metals to customers' addresses, with online shipment tracking. Germany rates range from €14.90 (up to €5,000 insured) to €99.90 (up to €250,000 insured); international delivery via DHL, UPS, and Prosegur.
• Partner / White Label / API Solution B2B program for brokers, broker pools, financial advisers, distributors, dealers, banks, and promoters offering White Label Solution, API integration with partner databases, wholesale pricing, dedicated landing pages, online depot opening, and billing services.

Quantifiable outcome

• Customers can achieve up to 15% savings on gold purchases from the first Euro invested versus retail coin/bar pricing
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HeraeuscoreTechnology or IntegrationAuvesta is supplied directly by Heraeus, a global company and one of the first addresses in the industrial precious metals business. Heraeus is a certified LBMA Good Delivery manufacturer producing gold and silver bars in various sizes (1g to 1kg).
• Argor HeraeuscoreTechnology or IntegrationAuvesta is supplied directly by Argor Heraeus, a leading LBMA-certified precious metals refinery. Argor Heraeus produces Good Delivery bars for Auvesta's inventory.
• MetalorcoreTechnology or IntegrationMetalor produces Good Delivery bars for Auvesta. Metalor is a Swiss LBMA-certified precious metals refinery supplying gold and silver bars.
• BolidencoreTechnology or IntegrationBoliden produces Good Delivery bars for Auvesta. Boliden is a Swedish mining and smelting company with LBMA certification.
• AurubiscoreTechnology or IntegrationAurubis produces Good Delivery bars for Auvesta. Aurubis is a leading copper producer and precious metals refiner with LBMA certification.
• Agosi (Algemeine Gold- und Silberscheideanstalt)coreTechnology or IntegrationAgosi produces Good Delivery bars for Auvesta. Agosi is a German precious metals refinery with LBMA certification.
• Brink's Global ServicescoreStrategic or Co-development PartnerBrink's Global Services is Auvesta's international partner for the storage and transport of precious metals. Vaults operated by Brink's are located in Frankfurt (Germany), London (UK), Zurich (Switzerland), and Singapore. Brink's is a specialist in security services and value transports operating in more than 50 countries.
• Loomis International (CH) AGcoreStrategic or Co-development PartnerLoomis is Auvesta's partner in Switzerland for the storage of precious metals. According to Loomis, it is the world's largest gold storage company. Loomis operates a vault in Kloten, Switzerland (Steinackerstr. 49, 8302 Kloten).
• Prosegur GmbHcoreStrategic or Co-development PartnerProsegur is a high-security warehouse operator and a leader in worldwide value logistics for banks. Prosegur is Auvesta's partner in Germany for storage (Munich location) and transport of precious metals, operating armored vehicles with armed personnel in 30 countries.
• DHL (Deutsche Post AG)minorChannel Partner/ Reseller/ DistributorDHL is the partner for national and international parcel shipping. As a market leader, DHL offers professional and worldwide express services for Auvesta's physical metal deliveries.
• UPS (United Parcel Service)minorChannel Partner/ Reseller/ DistributorUPS is one of the largest logistics companies globally and serves as a shipping partner for Auvesta's international deliveries.
• Ball Hockey World Championship 2026minorGTM or Marketing PartnerAuvesta is an official partner of the Ball Hockey World Championship 2026 (#WorldChampionship). Beyond precious metals, Auvesta proudly supports sports as an official partner of this international sporting event.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Goldmoney: Online precious metals platform offering buy, sell, and vaulting of physical gold, silver, platinum, and palladium across multiple jurisdictions. Closely comparable business model with focus on allocated, fully-owned bullion storage and global reach.
• BullionVault: Leading online gold, silver, platinum, and palladium trading platform with vaulting in Zurich, London, New York, Toronto, and Singapore. Operates a similar fractional ownership model for retail investors with multi-jurisdictional storage.
• OneGold: Online precious metals platform from a joint venture between APMEX, MTB, and Infinity Metals. Offers buy, sell, and vaulting of physical gold, silver, and platinum—directly comparable retail proposition to Auvesta with LBMA-backed supply chain.
• JM Bullion: Major US-based online precious metals retailer offering gold, silver, platinum, and palladium bars, coins, and rounds. Operates a comparable direct-to-consumer digital model with broad product catalog, though focused on the US market rather than DACH/Europe.

Regional players

• Degussa Goldhandel: Germany's largest specialty precious metals dealer with physical retail locations across German cities. Sells gold, silver, platinum, palladium bars/coins and offers vaulting—comparable product set but primarily German-market focused and retail-branch-based versus Auvesta's digital-first model.
• pro aurum: Munich-based precious metals dealer offering gold, silver, platinum, and palladium bars, coins, and vaulting services. Direct German-market competitor with similar product offering and strong DACH presence, though smaller international footprint.
• Philoro Edelmetalle: Austrian-headquartered precious metals dealer with operations across Germany, Switzerland, and other European countries. Offers buy, sell, and storage of physical precious metals—comparable product mix with overlapping European geographic reach.

Broad incumbents

• APMEX: One of the largest US online precious metals retailers with extensive product selection across gold, silver, platinum, palladium, and rare coins. Offers storage and IRA services—broader scope than Auvesta but highly comparable digital retail model.
• Perth Mint: Australian government-owned precious metals mint producing legal tender bullion coins and bars. Operates global retail and wholesale distribution with vaulting—comparable precious metals offerings but as a sovereign mint with broader product portfolio.
• Royal Canadian Mint: Canadian Crown corporation producing precious metals bullion coins (Maple Leaf series) and bars with global distribution. Comparable in producing and distributing investment-grade bullion but with sovereign backing and a much broader scope than Auvesta's retail platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auvesta Edelmetalle