What My Utilities does

My Utilities (legal entity: Change My Utilities, LLC) is a privately held, Dallas, Texas-based US company that operates a free consumer-facing utility comparison and connection service targeting residential customers relocating to new homes. The service aggregates offers across five categories — internet, TV/cable, electricity, home security, and insurance — and matches consumers to providers in their zip code through a website and a single phone line (888-554-4609). The platform's underlying technology is a web-based comparison interface backed by an in-house standardized referral-processing system and a 10DLC-compliant SMS communication infrastructure for opt-in customer outreach; no proprietary hardware, AI/ML models, or advanced technical stack is described.

The business model is a pure affiliate-referral model: the service is free to consumers, and My Utilities earns commissions from utility and telecom providers (including a publicly displayed network of brand partners such as Comcast, AT&T, DirecTV, Dish Network, Frontier, HughesNet, Windstream, and Xfinity) plus a co-branded Vivint home security promotion. Customer acquisition combines top-of-funnel content marketing and SEO (via blog.myutilities.com), mid-funnel SMS communications, and an affiliate/referral program targeting real estate agencies, moving companies, and property managers (e.g., UMoveFree is a named affiliate). The company operates a single Dallas headquarters with standard weekday business hours, claims to serve "thousands of users" with average savings of $600 per year and approximately 5 hours per customer, and shows no disclosed funding, management team, headcount, or institutional investors in the available data.

Name

My Utilities

Legal name

Change My Utilities, LLC

Website

https://myutilities.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

My Utilities (Change My Utilities, LLC) is a Dallas-based, free consumer utility comparison and connection service that helps US residential movers set up internet, TV, electricity, home security, and insurance through a single website and phone-based interface, earning revenue via affiliate commissions from utility providers and a referral partner network.

Ownership category

akta.pro rank

Product category

Utility Connection Services

NAICS

Utilities (22)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industry

Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK)

Keywords

• Utility connection services
• Home utility setup
• Utility comparison platform
• Moving services referral
• Home services broker

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Affiliate Referral Commissions: My Utilities earns revenue through affiliate commissions from utility service providers. The company compensates affiliate partners (real estate agencies, moving companies) for each client that successfully uses My Utilities to connect a utility service. The company also earns referral fees from brand partners whose offers are selected by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My Utilities is a free consumer-facing service that helps people relocating to new homes set up and compare multiple home utility services — internet, TV/cable, electricity, home security, and insurance — through a single ~15-minute call. The company aggregates offers from multiple utility providers in the customer's area, identifies the best available deals, and handles the connection process on behalf of the consumer, earning commissions from the providers and brand partners.

Product overview

My Utilities is a free utility connection service that helps people moving to new homes set up all their utilities in one place. The platform operates as a comparison and connection service covering five core product categories: Internet, TV/Cable, Electricity, Home Security, and Insurance services. Users provide their zip code and service needs, and My Utilities matches them with preferred local providers. The service saves users an average of 5 hours per connection and approximately $600 per year according to affiliate program materials. My Utilities also offers an Affiliate Program for business partners to refer clients, earning compensation for each successful referral.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Services Connection
• TV/Cable Services Connection
• Electricity Services Connection
• Home Security Services Connection
• Insurance Services Connection

Quantifiable outcome

• Consumers save an average of $600 per year by finding the most cost-effective utility providers through My Utilities.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• VivintminorGTM or Marketing PartnerMy Utilities has partnered with Vivint to offer customers a $50 gift card toward a new Vivint home security system. This partnership is presented on the My Utilities homepage as a promotional offer, with customers directed to a separate landing page (usm45.com) to apply. The partnership allows My Utilities to monetize its home security traffic while providing an added incentive for consumers.
• Brand Partner Logos (Comcast, AT&T, DirecTV, Dish Network, Frontier Communications, HughesNet, Windstream, Xfinity)minorOthersThe My Utilities homepage and brand partner section displays logos of major US utility and telecommunications providers including Comcast, AT&T, DirecTV, Dish Network, Frontier Communications, HughesNet, Windstream, and Xfinity. These providers are featured as the 'best providers' from which My Utilities helps consumers choose and connect. The nature of the relationships (commission-based, referral, or other) is not explicitly detailed beyond being listed as trusted brand partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Choose Energy: Choose Energy is a consumer-facing electricity rate comparison and connection marketplace, primarily serving deregulated US markets. It is directly comparable to My Utilities because it aggregates electricity offers from multiple providers, helps consumers compare and switch, and monetizes via referral commissions — exactly the core flow My Utilities runs for the electricity vertical.
• Move.org: Move.org is a moving-focused consumer resource that helps relocators compare moving companies and connect utilities/services in one place. Directly comparable to My Utilities' mover-segment GTM and utility-connection product, although Move.org content leans editorial rather than a phone-based sales motion.
• EnergySage: EnergySage is a leading consumer marketplace for comparing and switching energy solutions (solar, electricity, heat pumps). Comparable to My Utilities because it monetizes through provider referral fees for matched consumers and operates an aggregating, multi-vertical energy comparison site.
• WhistleOut: WhistleOut is a comparison marketplace helping consumers shop internet, TV, mobile, and energy plans. Directly comparable to My Utilities' multi-vertical (internet, TV, etc.) comparison-and-connect flow, with commission-based monetization from providers.
• SaveOnEnergy: SaveOnEnergy operates a comparison platform that lets consumers shop, compare, and connect electricity plans from multiple providers in one place. Directly comparable to My Utilities' electricity connection product on the same affiliate-driven comparison-and-switch model.
• BroadbandNow: BroadbandNow is a consumer comparison platform for internet service providers across the US, generating leads for ISPs via paid affiliate models. Directly comparable to My Utilities' internet connection vertical in target market (US movers and switchers) and business model (referral commissions).

Broad incumbents

• Comcast Xfinity: Xfinity is a major ISP and a listed brand partner of My Utilities. As a broad incumbent, Comcast operates selling, switching, and bundling of internet/TV directly to consumers — functionally overlapping with My Utilities' comparison product from the supplier side and a competitive threat in the affiliate value chain.
• AT&T Internet: AT&T is one of the largest US ISPs and a featured brand partner on My Utilities. Comparable as a broad incumbent supplier with direct consumer subscription funnels that compete for the same end customers My Utilities routes to providers.

Emerging players

• CableTV.com: CableTV.com helps consumers compare and select cable, satellite, and streaming TV providers by ZIP. Comparable as an emerging player in utility-adjacent comparison, narrower than My Utilities (TV-only) but operating the same lead-generation and provider-aggregation play.
• Angi (Angie's List): Angi is a broad home-services lead-generation marketplace; though it historically focuses on home pros (HVAC, plumbing, contractors), its home-services marketplace model overlaps with My Utilities' approach of monetizing consumer demand via lead referral, especially in home security and insurance adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/my_utilities
• LinkedInlinkedin.com/company/my-utilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Utilities